{"id":319545,"date":"2024-09-01T19:34:14","date_gmt":"2024-09-01T18:34:14","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=319545"},"modified":"2024-09-07T13:19:02","modified_gmt":"2024-09-07T12:19:02","slug":"nase-mesto-vimperk-ptame-se-za-vas-televizni-zpravodajstvi","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=319545","title":{"rendered":"NA\u0160E M\u011aSTO VIMPERK: Pt\u00e1me se za v\u00e1s \u2013 Televizn\u00ed zpravodajstv\u00ed"},"content":{"rendered":"

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Ve \u010dtvrtek 29. srpna jsme\u00a0v kabelov\u00e9 televizi a prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek m\u011bsta i kan\u00e1lu YouTube vid\u011bli\u00a0posledn\u00ed Vimpersk\u00e9 zpravodajstv\u00ed televizn\u00edho studia Epigon<\/a>. Od kdy se m\u016f\u017eeme t\u011b\u0161it na radnic\u00ed slibovanou n\u00e1hradu, v jak\u00e9 podob\u011b, jak \u010dasto a kde budou tyto “pohybliv\u00e9 obr\u00e1zky ze \u017eivota m\u011bsta” k vid\u011bn\u00ed?<\/b><\/h2>\n

Odpov\u00edd\u00e1 Milan Brabec, vedouc\u00ed komunikace m\u011bsta Vimperk:<\/h3>\n

S\u00a0nads\u00e1zkou \u2013 n\u00e1hradou jsem j\u00e1. Resp. od 1. 7. 2024 z\u0159\u00edzen\u00e1 a v\u00fdb\u011brov\u00fdm \u0159\u00edzen\u00edm mou osobou obsazen\u00e1 nov\u00e1 funkce\u00a0vedouc\u00edho komunikace<\/a>\u00a0m\u011bsta Vimperk. Jej\u00ed z\u0159\u00edzen\u00ed nastavila jako prioritu\u00a0Marketingov\u00e1 a komunika\u010dn\u00ed strategie m\u011bsta Vimperk<\/a>\u00a0p\u0159ijat\u00e1 v\u00a0roce 2023 za \u00fa\u010delem zkvalitnit a l\u00e9pe koordinovat komunikaci m\u011bsta v\u00a0r\u016fzn\u00fdch oblastech.<\/em><\/h6>\n
Strategie v\u00a0analytick\u00e9 \u010d\u00e1sti tak\u00e9 vyhodnotila jednotliv\u00e9 komunika\u010dn\u00ed kan\u00e1ly m\u011bsta, p\u0159i\u010dem\u017e Vimpersk\u00e9 zpravodajstv\u00ed vy\u0161lo jako nejn\u00e1kladn\u011bj\u0161\u00ed (500 tis. K\u010d ro\u010dn\u011b), ale z\u00e1rove\u0148 jako jeden z\u00a0nejm\u00e9n\u011b up\u0159ednost\u0148ovan\u00fdch zdroj\u016f informac\u00ed o d\u011bn\u00ed ve m\u011bst\u011b \u2013 za hlavn\u00ed zdroj informac\u00ed ho ozna\u010dilo pouze 11% ob\u010dan\u016f, zat\u00edmco nap\u0159. Vimpersk\u00e9 noviny 73%, soci\u00e1ln\u00ed s\u00edt\u011b 61% a webov\u00e9 str\u00e1nky 55%. Proto se m\u011bsto v souladu se strategi\u00ed rozhodlo p\u0159esunout tyto n\u00e1klady na z\u0159\u00edzen\u00ed funkce vedouc\u00edho komunikace, aby nebyl zat\u00ed\u017een rozpo\u010det m\u011bsta nov\u00fdm v\u00fddajem.<\/em><\/h6>\n
Videozpravodajstv\u00ed nabere novou formu, nikoli pravideln\u00fdch blok\u016f, ale pr\u016fb\u011b\u017en\u00fdch krat\u0161\u00edch report\u00e1\u017e\u00ed na Youtube kan\u00e1lu, webu a soci\u00e1ln\u00edch s\u00edt\u00edch m\u011bsta. Bude se postupn\u011b rozj\u00ed\u017ed\u011bt b\u011bhem podzimu. Pros\u00edm ob\u010dany Vimperka v\u00a0tomto ohledu o shov\u00edvavost, proto\u017ee bude n\u011bjakou dobu trvat, ne\u017e se v\u0161e usad\u00ed a vylad\u00ed, ne\u017e se ust\u00e1l\u00ed standardy, forma, t\u00e9mata, \u010detnost \u010di pravidelnost p\u0159\u00edsp\u011bvk\u016f.<\/em><\/h6>\n
Jde v\u0161ak pouze o jednu z\u00a0\u010d\u00e1st\u00ed m\u00e9 \u010dinnost\u00ed, jej\u00ed j\u00e1dro spo\u010d\u00edv\u00e1 p\u0159edev\u0161\u00edm ve zkvalit\u0148ov\u00e1n\u00ed a lep\u0161\u00ed koordinaci VE\u0160KER\u00c9 komunikace m\u011bsta a jeho organiza\u010dn\u00edch slo\u017eek, firem a p\u0159\u00edsp\u011bvkov\u00fdch organizac\u00ed. Kr\u00e1tkodob\u00e9 c\u00edle pro p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edce: 1) zv\u00fd\u0161en\u00ed \u010detnosti a zkvalitn\u011bn\u00ed v\u00fdstup\u016f z\u00a0radnice v\u016f\u010di ob\u010dan\u016fm m\u011bsta (v tomto je posun snad ji\u017e vid\u011bt), 2) restrukturalizace a zjednodu\u0161en\u00ed webov\u00fdch str\u00e1nek m\u011bsta, 3) zkvalitn\u011bn\u00ed Vimpersk\u00fdch novin. Dlouhodob\u00e9 c\u00edle: 1) lep\u0161\u00ed koordinace komunikace, 2) zpracov\u00e1n\u00ed ro\u010dn\u00edch komunika\u010dn\u00edch pl\u00e1n\u016f, 3) nastaven\u00ed dlouhodob\u00e9 strategie.<\/em><\/h6>\n
Je toho opravdu dost, na v\u0161em pracuji pr\u016fb\u011b\u017en\u011b, ale s\u00a0velkou chut\u00ed.<\/em><\/h6>\n

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(red) \u2013 Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/strong><\/p>\n

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Informujeme:<\/h6>\n

NA\u0160E M\u011aSTO VIMPERK: Zpravodajstv\u00ed televizn\u00edho studia Epigon \u2013 35\/2024<\/a><\/h4>\n
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