{"id":316511,"date":"2024-08-04T11:43:45","date_gmt":"2024-08-04T10:43:45","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=316511"},"modified":"2024-08-04T11:43:45","modified_gmt":"2024-08-04T10:43:45","slug":"z-prvni-ruky-verejnost-letos-poprve-rozhodne-o-nejlepsim-obalu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=316511","title":{"rendered":"Z PRVN\u00cd RUKY: Ve\u0159ejnost letos poprv\u00e9 rozhodne o nejlep\u0161\u00edm obalu"},"content":{"rendered":"
\"\"Praha (PROTEXT) – Presti\u017en\u00ed sout\u011b\u017e Obal roku, kter\u00e1 pravideln\u011b oce\u0148uje ta nejlep\u0161\u00ed a inovativn\u00ed obalov\u00e1 \u0159e\u0161en\u00ed, letos poprv\u00e9 umo\u017en\u00ed ve\u0159ejnosti, aby se pod\u00edlela na v\u00fdb\u011bru v\u00edt\u011bz\u016f. Krom\u011b tradi\u010dn\u00edho hodnocen\u00ed odborn\u00e9 poroty se tak nov\u011b ud\u011bluje i Cena ve\u0159ejnosti a Cena ministra \u017eivotn\u00edho prost\u0159ed\u00ed. Sout\u011b\u017e je velkou p\u0159\u00edle\u017eitost\u00ed nejen pro obal\u00e1\u0159e, ale tak\u00e9 pro design\u00e9ry, grafiky a dal\u0161\u00ed odborn\u00edky. Uz\u00e1v\u011brka p\u0159ihl\u00e1\u0161ek do sout\u011b\u017ee se tak\u00e9 v\u00fdjime\u010dn\u011b prodlu\u017euje do 9. srpna 2024.<\/h6>\n

\u201eLeto\u0161n\u00ed novinkou je Cena ve\u0159ejnosti, kter\u00e1 d\u00e1v\u00e1 poprv\u00e9 slovo tak\u00e9 spot\u0159ebitel\u016fm, nejen odborn\u00edk\u016fm,\u201c<\/em> uvedla Iva Werbynsk\u00e1, \u0159editelka Obalov\u00e9ho institutu Syba a organiz\u00e1torka sout\u011b\u017ee. \u201eV\u011b\u0159\u00edme, \u017ee t\u00edmto roz\u0161\u00ed\u0159en\u00edm sout\u011b\u017ee z\u00edsk\u00e1me cenn\u00fd pohled na to, jak obaly vn\u00edmaj\u00ed sami spot\u0159ebitel\u00e9 a jak\u00e9 inovace a design pova\u017euj\u00ed za v\u00fdznamn\u00e9. T\u00edm, \u017ee budou moci letos poprv\u00e9 vyj\u00e1d\u0159it sv\u00e9 preference, tak to jist\u011b p\u0159inese zaj\u00edmav\u00fd pohled na aktu\u00e1ln\u00ed trendy a po\u017eadavky trhu.\u201c<\/em><\/p>\n

Spot\u0159ebitel\u00e9 rozhodnou o v\u00edt\u011bzi<\/h6>\n

Sout\u011b\u017e Obal roku ka\u017edoro\u010dn\u011b hodnot\u00ed odborn\u00e1 porota, kter\u00e1 posuzuje obaly podle inovativnosti, funk\u010dnosti, technick\u00e9ho zpracov\u00e1n\u00ed, designu a udr\u017eitelnosti. Leto\u0161n\u00ed roz\u0161\u00ed\u0159en\u00ed o Cenu ve\u0159ejnosti p\u0159id\u00e1v\u00e1 do sout\u011b\u017ee dal\u0161\u00ed rozm\u011br, kter\u00fd umo\u017e\u0148uje z\u00edskat cennou zp\u011btnou vazbu p\u0159\u00edmo od spot\u0159ebitel\u016f. Nov\u00e9 ocen\u011bn\u00ed organizuje Obalov\u00fd institut Syba ve spolupr\u00e1ci s v\u00fdzkumnou agenturou Ipsos, kdy bude na z\u00e1klad\u011b spot\u0159ebitelsk\u00e9ho hodnocen\u00ed vybran\u00fd nejl\u00e9pe hodnocen\u00fd obal.<\/p>\n

Tuzemsk\u00e1 sout\u011b\u017e, mezin\u00e1rodn\u00ed ohlas<\/h6>\n

\u00da\u010dastn\u00edky m\u016f\u017ee zaj\u00edmat, \u017ee \u00fasp\u011bchy v sout\u011b\u017ei Obal roku v\u00fdrazn\u011b zvy\u0161uj\u00ed mezin\u00e1rodn\u00ed presti\u017e \u010desk\u00fdch a slovensk\u00fdch firem. Sout\u011b\u017e je toti\u017e vstupn\u00ed branou do WorldStar Packaging Awards. P\u0159\u00edkladem je obal na s\u00fdr Romadur od Madety, vyroben\u00fd firmou THIMM, kter\u00fd z\u00edskal ocen\u011bn\u00ed Obal roku 2023 a WorldStar 2024. Obal na Medovn\u00edk od Smurfit Kappa obdr\u017eel vedle Obalu roku i Cenu udr\u017eitelnosti. Brit Care Cat Interaktivn\u00ed box pro ko\u010dky od VAFO, vyroben\u00fd spole\u010dnost\u00ed Logik, z\u00edskal bronzovou Cenu p\u0159edsedkyn\u011b poroty.<\/p>\n

P\u0159ihl\u00e1sit se m\u016f\u017eou z\u00e1jemci z r\u016fzn\u00fdch odv\u011btv\u00ed<\/h6>\n

V sout\u011b\u017en\u00edm kl\u00e1n\u00ed se hodnot\u00ed celkem 19 kategori\u00ed, mezi n\u011b\u017e pat\u0159\u00ed nap\u0159\u00edklad d\u00e1rkov\u00e9 obaly, e-commerce, etikety, kosmetika a potraviny. Vedle t\u011bchto kategori\u00ed jsou ud\u011blov\u00e1na tak\u00e9 speci\u00e1ln\u00ed ocen\u011bn\u00ed, jako je Cena ministra \u017eivotn\u00edho prost\u0159ed\u00ed za ekologicky \u0161etrn\u00e9 obaly, Cena p\u0159edsedkyn\u011b poroty za inovativn\u00ed a esteticky v\u00fdjime\u010dn\u00e9 obaly, Cena udr\u017eitelnosti za dlouhodob\u011b udr\u017eiteln\u00e9 \u0159e\u0161en\u00ed, Packaging Print Prize za kvalitu a inovace v tisku a nov\u011b tak\u00e9 Cena ve\u0159ejnosti. Odborn\u00e1 porota slo\u017een\u00e1 z p\u0159edn\u00edch expert\u016f p\u0159itom posuzuje obaly podle n\u00e1ro\u010dn\u00fdch krit\u00e9ri\u00ed, mezi n\u011b\u017e pat\u0159\u00ed inovativnost, funk\u010dnost, technick\u00e9 zpracov\u00e1n\u00ed, design a udr\u017eitelnost.<\/p>\n

Udr\u017eitelnost a inovace<\/h6>\n

Inovace sm\u011b\u0159uj\u00edc\u00ed k udr\u017eiteln\u011bj\u0161\u00ed budoucnosti hraj\u00ed v sout\u011b\u017ei Obal roku kl\u00ed\u010dovou roli. Ta toti\u017e skute\u010dn\u011b podporuje a oce\u0148uje pokrok v obalov\u00e9m pr\u016fmyslu. Budoucnost tohoto odv\u011btv\u00ed bude st\u00e1le v\u00edce formov\u00e1na nejen nov\u00fdmi trendy, ale tak\u00e9 rostouc\u00edmi spole\u010densk\u00fdmi a environment\u00e1ln\u00edmi po\u017eadavky.<\/p>\n

 <\/p>\n

V\u00edce informac\u00ed o sout\u011b\u017ei a mo\u017enost p\u0159ihl\u00e1sit se najdete na\u00a0www.syba.cz.<\/strong><\/a><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Praha (PROTEXT) <\/p>\n","protected":false},"author":2,"featured_media":316513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[70],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/08\/04\/z-ruky-verejnost.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/316511"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=316511"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/316511\/revisions"}],"predecessor-version":[{"id":316512,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/316511\/revisions\/316512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/316513"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=316511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=316511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=316511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}