{"id":314403,"date":"2024-07-18T12:32:19","date_gmt":"2024-07-18T11:32:19","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=314403"},"modified":"2024-07-18T12:32:19","modified_gmt":"2024-07-18T11:32:19","slug":"dtest-cesta-za-lepsimi-cenami-dtest-srovnal-ceny-vyrobku-v-retezcovych-drogeriich-u-nas-i-v-zahranici","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=314403","title":{"rendered":"dTest: Cesta za lep\u0161\u00edmi cenami. dTest srovnal ceny v\u00fdrobk\u016f v \u0159et\u011bzcov\u00fdch drogeri\u00edch u n\u00e1s i v zahrani\u010d\u00ed"},"content":{"rendered":"<h6>Spot\u0159ebitelsk\u00e1 organizace dTest se po \u010dase rozhodla op\u011bt porovnat situaci v \u010desk\u00fdch a zahrani\u010dn\u00edch obchodech. V centru jej\u00edho z\u00e1jmu stanula drogerie, p\u0159esn\u011bji \u0159et\u011bzce dm-drogerie markt a Rossmann, a v\u00fdrobky jejich priv\u00e1tn\u00edch zna\u010dek. Srovn\u00e1n\u00ed uk\u00e1zalo, \u017ee na toto\u017en\u00e9m n\u00e1kupu lze v zahrani\u010d\u00ed v\u00fdznamn\u011b u\u0161et\u0159it.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>Impulsem pro srovn\u00e1n\u00ed byly ji\u017e n\u011bkolik let \u0161\u00ed\u0159en\u00e9 zv\u011bsti, \u017ee v\u00fdrobky t\u011bchto \u0159et\u011bzc\u016f vych\u00e1zej\u00ed v zahrani\u010d\u00ed levn\u011bji ne\u017e u n\u00e1s. <em>\u201eK podobn\u00e9mu dojmu jsme do\u0161li kdysi i my ve srovn\u00e1n\u00ed <a href=\"https:\/\/www.dtest.cz\/clanek-7464\/ceny-a-kvalita-detskeho-zbozi-v-cr-a-srn\" target=\"_blank\" rel=\"noopener\"><strong>d\u011btsk\u00e9ho zbo\u017e\u00ed<\/strong><\/a>. Nyn\u00ed jsme se na cenov\u00e9 rozd\u00edly pod\u00edvali znovu,<\/em>\u201c vysv\u011btluje \u0161\u00e9fredaktorka \u010dasopisu dTest Hana Hoffmannov\u00e1 a pokra\u010duje: <em>\u201eN\u00e1\u0161 n\u00e1kupn\u00ed ko\u0161 zahrnoval 30 polo\u017eek, vedle d\u011btsk\u00e9ho zbo\u017e\u00ed \u0161lo i o produkty ze sortimentu ur\u010den\u00e9ho pro dom\u00e1cnost, kosmetick\u00e9 a hygienick\u00e9 v\u00fdrobky.\u201c<\/em> Mezi vytipovan\u00e9 zbo\u017e\u00ed pat\u0159ily \u010disti\u010de r\u016fzn\u00fdch druh\u016f, prost\u0159edky na n\u00e1dob\u00ed i pran\u00ed, houbi\u010dky, pe\u010dic\u00ed pap\u00edr \u010di vlh\u010den\u00e9 ubrousky. V sekci kosmetiky a hygienick\u00fdch pot\u0159eb se vyb\u00edraly \u0161ampony, sprchov\u00e9 gely, m\u00fddlo nebo kr\u00e9m na ruce. V d\u011btsk\u00e9m sortimentu se redakce d\u00edvala na ceny p\u0159\u00edkrm\u016f, kojeneck\u00e9ho ml\u00e9ka, plen, ubrousk\u016f i speci\u00e1ln\u00edho prost\u0159edku na pran\u00ed d\u011btsk\u00e9ho pr\u00e1dla. V n\u011bkolika p\u0159\u00edpadech se do srovn\u00e1n\u00ed dostaly b\u011b\u017en\u00e9 i p\u0159\u00edrodn\u00ed varianty v\u00fdrobku a a\u017e na jednu v\u00fdjimku, prac\u00ed prost\u0159edek zna\u010dky Frosch, \u0161lo v\u017edy o v\u00fdrobky priv\u00e1tn\u00edch zna\u010dek.<\/p>\n<p><em>\u201eKe srovn\u00e1n\u00ed jsme vyu\u017eili e-shopy dan\u00fdch \u0159et\u011bzc\u016f. V p\u0159\u00edpad\u011b dm-drogerie markt jsme sledovali ceny v \u010cesku, N\u011bmecku, Polsku, Rakousku a na Slovensku. Konkuren\u010dn\u00ed \u0159et\u011bzec Rossmann p\u016fsob\u00ed pouze u n\u00e1s, v N\u011bmecku a Polsku,\u201c<\/em> vyjmenov\u00e1v\u00e1 Hana Hoffmannov\u00e1 a up\u0159es\u0148uje: \u201e<em>Na rozd\u00edl od jin\u00fdch srovn\u00e1n\u00ed, kdy se v\u011bnujeme i kvalit\u011b v\u00fdrobk\u016f, n\u00e1s v tomto p\u0159\u00edpad\u011b zaj\u00edmaly pouze ceny. Oba \u0159et\u011bzce toti\u017e ve v\u0161ech zem\u00edch prod\u00e1vaj\u00ed toto\u017en\u00e9 zbo\u017e\u00ed.\u201c<\/em><\/p>\n<h6>V\u0161ude draho, doma nejdr\u00e1\u017e?<\/h6>\n<p>Bli\u017e\u0161\u00ed pohled na ceny v\u00fdrobk\u016f ukazuje, kde by d\u00e1vala n\u00e1kupn\u00ed turistika smysl. Nejvy\u0161\u0161\u00ed \u00fasporu by \u010desk\u00e9mu z\u00e1kazn\u00edkovi p\u0159inesl n\u00e1kup dom\u00e1c\u00ed chemie v n\u011bmeck\u00e9 pobo\u010dce \u0159et\u011bzce Rossmann. \u201e<em>Za tuto \u010d\u00e1st n\u00e1kupn\u00edho seznamu bychom tam zaplatili o 25 % m\u00e9n\u011b ne\u017e v \u010cesku. V n\u011bmeck\u00e9 dm drogerii pak vy\u0161ly produkty pro dom\u00e1cnost levn\u011bji o 22,8 %,<\/em>\u201c prozrazuje \u0161\u00e9fredaktorka Hoffmannov\u00e1. V\u016fbec nejv\u011bt\u0161\u00ed rozd\u00edl mezi \u010desk\u00fdmi a zahrani\u010dn\u00edmi cenami byl u prac\u00edho prost\u0159edku Frosch. V obou \u010desk\u00fdch drogeri\u00edch se 1,5litrov\u00e9 balen\u00ed nab\u00edzelo za 249 korun. V N\u011bmecku by tot\u00e9\u017e vy\u0161lo v p\u0159epo\u010dtu p\u0159ibli\u017en\u011b na 118 korun, v Rakousku na 122,50 korun a na Slovensku 196,70 korun.<\/p>\n<p>V\u00fdsledn\u00e1 \u010d\u00edsla tedy nejsou pro \u010desk\u00e9 z\u00e1kazn\u00edky p\u0159\u00edli\u0161 p\u0159\u00edzniv\u00e1, alespo\u0148 jedna pozitivn\u00ed zpr\u00e1va z nich v\u0161ak vypl\u00fdv\u00e1: \u010desk\u00fd n\u00e1kup nebyl ani v jednom ze sledovan\u00fdch \u0159et\u011bzc\u016f t\u00edm nejdra\u017e\u0161\u00edm. V Polsku bychom za modelov\u00fd n\u00e1kup nechali o p\u00e1r korun v\u00edce. Nejlevn\u011bji by n\u00e1kup vy\u0161el v N\u011bmecku \u2013 tamn\u00ed \u00fa\u010det uk\u00e1zal zhruba o p\u011btinu ni\u017e\u0161\u00ed \u010d\u00e1stku oproti \u010desk\u00e9mu. V \u010desk\u00e9 pobo\u010dce \u0159et\u011bzce Rossmann vy\u0161el n\u00e1kupn\u00ed ko\u0161 na 1662,70 korun, v n\u011bmeck\u00e9 1307,70 korun, tedy o 355 korun m\u00e9n\u011b. V n\u011bmeck\u00e9 dm-drogerii markt st\u00e1l n\u00e1kup o 344,70 korun m\u00e9n\u011b oproti \u010desk\u00e9mu \u00fa\u010dtu za 1659,70 korun. Nutno dodat, \u017ee do t\u011bchto celkov\u00fdch souhrn\u016f nebyl zapo\u010d\u00edtan\u00fd prac\u00ed prost\u0159edek Frosch, kter\u00fd nebyl v Polsku dostupn\u00fd.<\/p>\n<p>Srovn\u00e1n\u00ed se Slovenskem a Rakouskem je mo\u017en\u00e9 pouze u dm-drogerie markt. Na Slovensku vy\u0161el n\u00e1kup zhruba stejn\u011b draho jako u n\u00e1s. \u201e<em>Rakousko n\u00e1s ale p\u0159ekvapilo. Navzdory tamn\u00edm obecn\u011b vy\u0161\u0161\u00edm cen\u00e1m n\u00e1m vy\u0161el rakousk\u00fd modelov\u00fd n\u00e1kup o 8,2 % levn\u011bji,\u201c<\/em> uzav\u00edr\u00e1 Hoffmannov\u00e1 s t\u00edm, \u017ee se dTestu p\u0159\u00ed\u010dinu cenov\u00fdch rozd\u00edl\u016f odhalit nepoda\u0159ilo. V minulosti to z\u00e1stupci \u0159et\u011bzc\u016f vysv\u011btlovali nap\u0159. odli\u0161nou cenovou politikou n\u00e1rodn\u00edch v\u011btv\u00ed \u0159et\u011bzc\u016f, jinou sazbou dan\u011b z p\u0159idan\u00e9 hodnoty nebo rozd\u00edlnou velikost\u00ed trh\u016f. V\u00fdsledky srovn\u00e1n\u00ed jsou k dispozici zdarma na <a href=\"https:\/\/www.dtest.cz\/clanek-10969\/srovnani-ceny-retezcovych-drogerii\" target=\"_blank\" rel=\"noopener\"><strong>webov\u00fdch str\u00e1nk\u00e1ch<\/strong><\/a> spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n<p><strong>dTest<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spot\u0159ebitelsk\u00e1 organizace <\/p>\n","protected":false},"author":2,"featured_media":314405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/18\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/314403"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=314403"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/314403\/revisions"}],"predecessor-version":[{"id":314404,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/314403\/revisions\/314404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/314405"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=314403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=314403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=314403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}