{"id":313422,"date":"2024-07-12T13:15:59","date_gmt":"2024-07-12T12:15:59","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=313422"},"modified":"2024-07-14T14:21:05","modified_gmt":"2024-07-14T13:21:05","slug":"jizni-cechy-budejovicko-spousti-kartu-hosta-budkarta-prinasi-zvyhodnene-vstupy-a-exkluzivni-nabidky","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=313422","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Bud\u011bjovicko spou\u0161t\u00ed kartu hosta. Bu\u010fKarta p\u0159in\u00e1\u0161\u00ed zv\u00fdhodn\u011bn\u00e9 vstupy a exkluzivn\u00ed nab\u00eddky"},"content":{"rendered":"
S projektem karty hosta pro ubytovan\u00e9 p\u0159ich\u00e1z\u00ed Turistick\u00e1 oblast Bud\u011bjovicko na za\u010d\u00e1tku letn\u00ed sezony. Smyslem Bu\u010fKarty je motivovat hosty k prodlou\u017een\u00ed pobytu a n\u00e1v\u0161t\u011bv\u011b m\u00edst, kter\u00e1 by p\u016fvodn\u011b nezva\u017eovali. Kartu z\u00edskaj\u00ed k ubytov\u00e1n\u00ed na dv\u011b a v\u00edce noc\u00ed. Na opl\u00e1tku jim p\u0159inese \u0159adu v\u00fdhod a slev na vstupy. Do projektu se zapojuj\u00ed m\u00edstn\u00ed ubytovatel\u00e9 a provozovatel\u00e9 atraktivit.<\/h6>\n

\"\"\"\"Bu\u010fKarta je virtu\u00e1ln\u00ed karta hosta, kterou z\u00edskaj\u00ed n\u00e1v\u0161t\u011bvn\u00edci Bud\u011bjovicka p\u0159i rezervaci pobytu na dv\u011b a v\u00edce noc\u00ed u zapojen\u00fdch ubytovatel\u016f. Sta\u010d\u00ed se bezplatn\u011b zaregistrovat na webu www.budejovickakarta.cz<\/strong><\/a>, vytvo\u0159it si \u00fa\u010det ke kart\u011b, vybrat si ze seznamu zapojen\u00fdch ubytov\u00e1n\u00ed a rezervovat pobyt. Po p\u0159\u00edjezdu ubytovatel kartu aktivuje pro \u010derp\u00e1n\u00ed v\u00fdhod. \u201cKarta je virtu\u00e1ln\u00ed, v podstat\u011b se jedn\u00e1 o QR k\u00f3d, kter\u00fd je mo\u017en\u00e9 ulo\u017eit do telefonu, nebo vytisknout. Na provozech, kter\u00e9 dr\u017eitel\u016fm karty poskytuj\u00ed v\u00fdhody se pak sta\u010d\u00ed prok\u00e1zat t\u00edmto QR nebo unik\u00e1tn\u00edm 9-m\u00edstn\u00fdm k\u00f3dem karty a \u010derpat nap\u0159\u00edklad slevy na vstupy,\u201d<\/em> popisuje fungov\u00e1n\u00ed \u0159editel Turistick\u00e9 oblasti Bud\u011bjovicko Tom\u00e1\u0161 Polansk\u00fd. Karta je platn\u00e1 v\u017edy v pr\u016fb\u011bhu pobytu a lze na n\u00ed p\u0159idat tak\u00e9 dal\u0161\u00ed osoby, kte\u0159\u00ed jsou s dr\u017eitelem karty ubytovan\u00ed. Je tak ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro rodiny s d\u011btmi nebo p\u00e1ry.<\/p>\n

Do projektu Bu\u010fKarta se postupn\u011b zapojuj\u00ed m\u00edstn\u00ed ubytovatel\u00e9 a provozovatel\u00e9 atraktivit. Host\u00e9 na kart\u011b najdou nap\u0159\u00edklad 50% slevu na vstup do ZOO Hlubok\u00e1, m\u011bsto \u010cesk\u00e9 Bud\u011bjovice nab\u00eddlo zdarma prohl\u00eddku radnice a komentovanou prohl\u00eddku m\u011bsta s pr\u016fvodcem. \u201cJsme ve f\u00e1zi pilotn\u00edho projektu, kdy kartu spou\u0161t\u00edme do provozu a z\u00e1rove\u0148 nab\u00edr\u00e1me partnery jak z \u0159ad ubytovatel\u016f, tak provozovatel\u016f. Nab\u00eddka se n\u00e1m postupn\u011b pln\u00ed a v\u00fdhody na kart\u011b budou postupn\u011b p\u0159ib\u00fdvat,\u201d<\/em> uv\u00e1d\u00ed Tom\u00e1\u0161 Polansk\u00fd. Z\u00e1jemci o zapojen\u00ed do projektu se mohou p\u0159ihl\u00e1sit p\u0159\u00edmo p\u0159es kontaktn\u00ed formul\u00e1\u0159 na webu karty.<\/p>\n

My\u0161lenka na vytvo\u0159en\u00ed karty hosta s pob\u00eddkou na prodlou\u017een\u00ed po\u010dtu noc\u00ed v destinaci a z\u00edsk\u00e1n\u00ed konkuren\u010dn\u00ed v\u00fdhody pro m\u00edstn\u00ed podniky, p\u0159i\u0161la ruku v ruce se zv\u00fd\u0161en\u00edm poplatku z pobytu v \u010cesk\u00fdch Bud\u011bjovic\u00edch a v Hlubok\u00e9 nad Vltavou. Ten se zv\u00fd\u0161il z p\u016fvodn\u00edch 25 na 50 korun. \u201cFinance, kter\u00e9 se v r\u00e1mci ubytovac\u00edho poplatku vyberou je dobr\u00e9 investovat zp\u011bt do podpory a rozvoje cestovn\u00edho ruchu. Alespo\u0148 tak to v destina\u010dn\u00edm managementu vn\u00edm\u00e1me, jako udr\u017eiteln\u00e9 \u0159e\u0161en\u00ed. Proto jsme vytvo\u0159ili model, kdy \u010d\u00e1st pen\u011bz z poplatku slou\u017e\u00ed ke kompenzaci poskytnut\u00fdch slev. Provozovatel\u00e9 se tak pod\u00edl\u00ed nap\u0159\u00edklad 25 % a zbyl\u00fdch 25 % jim je vykompenzov\u00e1no na z\u00e1klad\u011b akceptac\u00ed karty,\u201d<\/em> vysv\u011btluje Tom\u00e1\u0161 Polansk\u00fd.<\/p>\n

Ze statistik vypl\u00fdv\u00e1, \u017ee po\u010det noc\u00ed str\u00e1ven\u00fdch v destinaci p\u0159\u00edmo ovliv\u0148uje v\u00fd\u0161i \u00fatraty host\u016f. \u201cP\u0159i del\u0161\u00edm pobytu se samoz\u0159ejm\u011b zvy\u0161uje p\u0159\u00edm\u00e1 \u010d\u00e1stka za ubytov\u00e1n\u00ed, ale podstatn\u00e9 je, \u017ee host p\u0159inese v\u00edce pen\u011bz v takzvan\u00fdch multiplikac\u00edch. Jsou to \u00fatraty za slu\u017eby, stravu, dopravu. \u010c\u00edm del\u0161\u00ed \u010das v destinaci tr\u00e1v\u00ed, t\u00edm v\u00edce do hloubky j\u00ed objevuje a t\u00edm v\u011bt\u0161\u00ed ekonomick\u00fd p\u0159\u00ednos m\u00e1. Nejen pro podnikatele, ale tak\u00e9 pro ve\u0159ejn\u00fd rozpo\u010det v podob\u011b dan\u00ed,\u201d<\/em> dopl\u0148uje Polansk\u00fd. P\u0159\u00edjmy z turismu v oblasti Bud\u011bjovicka \u010dinili jen v lo\u0148sk\u00e9m roce zhruba 2 miliardy korun, na ubytovac\u00edch poplatc\u00edch se pak vybralo 10,7 milionu korun.<\/p>\n

 <\/p>\n

Vojen SM\u00cd\u0160EK, Turistick\u00e1 oblast Bud\u011bjovicko<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

S projektem <\/p>\n","protected":false},"author":2,"featured_media":313712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[72,107],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/09\/ram-budkarta-1.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/313422"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=313422"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/313422\/revisions"}],"predecessor-version":[{"id":313425,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/313422\/revisions\/313425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/313712"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=313422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=313422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=313422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}