{"id":313058,"date":"2024-07-03T13:47:15","date_gmt":"2024-07-03T12:47:15","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=313058"},"modified":"2025-02-07T12:57:15","modified_gmt":"2025-02-07T11:57:15","slug":"nase-mesto-vimperk-predstavujeme-milan-brabec-novy-vedouci-komunikace-mesta-vimperk","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=313058","title":{"rendered":"NA\u0160E M\u011aSTO VIMPERK \u2013 P\u0158EDSTAVUJEME: Milan Brabec, nov\u00fd vedouc\u00ed komunikace m\u011bsta Vimperk"},"content":{"rendered":"<figure id=\"attachment_313059\" aria-describedby=\"caption-attachment-313059\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-313059 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/milan-brabec.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/milan-brabec.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/milan-brabec-300x200.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/milan-brabec-768x512.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/milan-brabec-535x357.jpg 535w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/milan-brabec-724x483.jpg 724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-313059\" class=\"wp-caption-text\">Foto: https:\/\/www.obcaneprobudejovice.cz\/<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h6>Vy\u0161\u0161\u00ed informovanost ob\u010dan\u016f, zatraktivn\u011bn\u00ed m\u011bsta a regionu pro n\u00e1v\u0161t\u011bvn\u00edky, lep\u0161\u00ed spolupr\u00e1ce s okoln\u00edmi obcemi i m\u00edstn\u00edmi firmami, institucemi a spolky. To v\u0161echno je \u00fakolem Milana Brabce, nov\u00e9ho vedouc\u00edho komunikace m\u011bsta Vimperk, kter\u00fd 1. \u010dervence nastoupil do funkce.<\/h6>\n<p><em>\u201eM\u011bsto Vimperk v\u00a0roce 2023 p\u0159ijalo\u00a0marketingovou a komunika\u010dn\u00ed strategii, kterou zpracovala Kreia Group ve spolupr\u00e1ci s\u00a0Kvas, z. s. Jedn\u00edm z\u00a0hlavn\u00edch doporu\u010den\u00ed, kter\u00e1 z\u00a0anal\u00fdzy vyplynula, bylo z\u0159\u00edzen\u00ed nov\u00e9 pozice vedouc\u00edho komunikace, jeho\u017e \u00fakolem bude zkvalitn\u011bn\u00ed a lep\u0161\u00ed koordinace informa\u010dn\u00edch a komunika\u010dn\u00edch kan\u00e1l\u016f m\u011bsta. Chceme o d\u011bn\u00ed ve Vimperku l\u00e9pe informovat nejen ob\u010dany, ale tak\u00e9 obyvatele okoln\u00edch obc\u00ed, n\u00e1v\u0161t\u011bvn\u00edky a turisty i na\u0161e partnery z\u00a0\u0159ad firem a ve\u0159ejn\u00fdch instituc\u00ed,\u201c<\/em>\u00a0vysv\u011btlila starostka Vimperku Jaroslava Martanov\u00e1.<\/p>\n<p>Nov\u00fdm\u00a0vedouc\u00edm komunikace\u00a0se stal Milan Brabec z\u00a0\u010cesk\u00fdch Bud\u011bjovic, kter\u00e9ho komise vybrala z osmi uchaze\u010d\u016f p\u0159ihl\u00e1\u0161en\u00fdch do otev\u0159en\u00e9ho v\u00fdb\u011brov\u00e9ho \u0159\u00edzeni. P\u016fvodn\u00edm povol\u00e1n\u00edm je novin\u00e1\u0159, posl\u00e9ze p\u016fsobil jako tajemn\u00edk prim\u00e1tora \u010cesk\u00fdch Bud\u011bjovic, kde tak\u00e9 spoluzakl\u00e1dal lok\u00e1ln\u00ed politick\u00e9 hnut\u00ed, p\u016fsobil v\u00a0zastupitelstvu a dopravn\u00ed komisi m\u011bsta. Krom\u011b toho se v\u011bnoval vlastn\u00edmu podnik\u00e1n\u00ed v\u00a0gastronomii, kultu\u0159e a medi\u00e1ln\u00edch \u010dinnostech.<\/p>\n<p><em>\u201eJe to obrovsk\u00fd \u00fakol, kter\u00e9ho se uj\u00edm\u00e1m s\u00a0nad\u0161en\u00edm. Prost\u0159ed\u00ed ve\u0159ejn\u00e9 spr\u00e1vy je mi bl\u00edzk\u00e9 \u2013 nejen\u017ee v\u00a0t\u00e9to pozici mohu uplatnit sv\u00e9 dosavadn\u00ed zku\u0161enosti, ale je to p\u0159\u00edle\u017eitost pod\u00edlet se na zcela nov\u00fdch v\u011bcech. Velmi mne oslovilo p\u0159edev\u0161\u00edm to, \u017ee m\u011bsto Vimperk m\u00e1 c\u00edl a strategii, jak ho dos\u00e1hnout. A pak tak\u00e9 skute\u010dnost, \u017ee se nejedn\u00e1 jenom o pozici tiskov\u00e9ho mluv\u010d\u00edho, ale pole p\u016fsobnosti a zodpov\u011bdnost vedouc\u00edho komunikace je mnohem v\u011bt\u0161\u00ed. Je to opravdu zaj\u00edmav\u00e1 v\u00fdzva,\u201c<\/em>\u00a0poznamenal Brabec.<\/p>\n<p>P\u0159izn\u00e1v\u00e1, \u017ee Vimperk zat\u00edm zn\u00e1 povrchn\u011b, jen jako turista.\u00a0<em>\u201eAle vn\u00edm\u00e1m to naopak jako velkou v\u00fdhodu. M\u00e1m odstup, mohu nab\u00eddnout zcela nov\u00fd pohled zven\u010d\u00ed, nezapadnu do vyjet\u00fdch kolej\u00ed, nejsem zat\u00ed\u017een \u017e\u00e1dn\u00fdmi m\u00edstn\u00edmi vazbami. Zat\u00edm budu doj\u00ed\u017ed\u011bt, ale pl\u00e1nuji ve Vimperku bydlet aspo\u0148 p\u0159es t\u00fdden, abych se s\u00a0m\u011bstem s\u017eil. D\u011bti nem\u00e1m, partnerka intenzivn\u011b pracuje na sv\u00e9 disertaci, v\u00a0rodn\u00e9m m\u011bst\u011b m\u011b ve v\u0161edn\u00ed dny nic nedr\u017e\u00ed. Tak\u017ee: Vimperku, t\u011b\u0161\u00edm se na tebe,\u201c<\/em>\u00a0uzav\u0159el\u00a0Brabec.<\/p>\n<p>Nov\u00fd vedouc\u00ed komunikace bude v\u00a0r\u00e1mci M\u011bstsk\u00e9ho \u00fa\u0159adu Vimperk podle\u00a0aktualizovan\u00e9ho <a href=\"https:\/\/zakrasnejsivimperk.cz\/?p=304705\" target=\"_blank\" rel=\"noopener\"><strong>organiza\u010dn\u00edho \u0159\u00e1du<\/strong><\/a>\u00a0p\u016fsobit jako samostatn\u00fd pracovn\u00edk pod\u0159\u00edzen\u00fd p\u0159\u00edmo tajemn\u00edkovi \u00fa\u0159adu.<\/p>\n<h6>Pracovn\u00ed n\u00e1pl\u0148 vedouc\u00edho komunikace:<\/h6>\n<ul>\n<li>zodpov\u00edd\u00e1 za \u0159\u00e1dn\u00fd v\u00fdkon marketingov\u00fdch a komunika\u010dn\u00edch aktivit m\u011bsta \u2013 je \u010dlenem rady Vimpersk\u00fdch novin, spolupracuje s O\u0160KCR a IC p\u0159i prezentaci m\u011bsta na soci\u00e1ln\u00edch s\u00edt\u00edch a v m\u00e9di\u00edch, odpov\u00edd\u00e1 ve spolupr\u00e1ci s odbory na dotazy ob\u010dan\u016f,<\/li>\n<li>spolupracuje s m\u011bstsk\u00fdmi organizacemi (M\u011bKS, IC, MK a galerie, M\u011bPol, M\u011bSl, ML, MSD, \u0161koly \u2013 p\u0159\u00edsp\u011bvkov\u00e9 organizace) a informuje o jejich \u010dinnosti, &#8211; je p\u0159\u00edtomen na v\u0161ech RM, ZM a porad\u00e1ch vedouc\u00edch odbor\u016f \u2013 aktivn\u011b si s\u00e1m hled\u00e1 t\u00e9mata, o kter\u00fdch informuje,<\/li>\n<li>spravuje Vimpersk\u00e9 zpravodajstv\u00ed na webov\u00fdch str\u00e1nk\u00e1ch m\u011bsta Vimperk, spolupracuje s poskytovatelem webov\u00fdch str\u00e1nek na zp\u0159ehledn\u011bn\u00ed jejich obsahu,<\/li>\n<li>je garantem spr\u00e1vn\u00e9ho vyu\u017e\u00edv\u00e1n\u00ed vizu\u00e1ln\u00ed identity m\u011bsta, kontroluje dodr\u017eov\u00e1n\u00ed nastaven\u00fdch pravidel, vizu\u00e1ln\u00ed identitu m\u011bsta ve spolupr\u00e1ci s O\u0160KCR pr\u016fb\u011b\u017en\u011b rozv\u00edj\u00ed,<\/li>\n<li>koncep\u010dn\u011b rozv\u00edj\u00ed marketingovou a komunika\u010dn\u00ed strategii m\u011bsta, p\u0159ipravuje st\u0159edn\u011bdob\u00fd komunika\u010dn\u00ed pl\u00e1n a ro\u010dn\u00ed ak\u010dn\u00ed pl\u00e1n marketingov\u00fdch a komunika\u010dn\u00edch aktivit,<\/li>\n<li>nastavuje standardy a pravidla pro komunikaci m\u011bsta \/ m\u011bstsk\u00fdch organizac\u00ed ve v\u0161ech komunika\u010dn\u00edch kan\u00e1lech,<\/li>\n<li>pod\u00edl\u00ed se na p\u0159\u00edprav\u011b komunikace z\u00e1sadn\u00edch a strategick\u00fdch informac\u00ed m\u011bsta, p\u0159\u00edpadn\u011b je s\u00e1m komunikuje,<br \/>\nnastavuje pravidla intern\u00ed komunikace a zodpov\u00edd\u00e1 za jejich implementaci na \u00fa\u0159ad\u011b i v m\u011bstsk\u00fdch organizac\u00edch,<\/li>\n<li>p\u0159ipravuje podklady pro pravideln\u00e9 vyhodnocen\u00ed napl\u0148ov\u00e1n\u00ed marketingov\u00e9 a komunika\u010dn\u00ed strategie, komunika\u010dn\u00edho pl\u00e1nu a pro vyhodnocen\u00ed dodr\u017eov\u00e1n\u00ed nastaven\u00fdch pravidel v oblasti komunikace<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Zdroj: M\u011aSTO VIMPERK<\/strong><\/p>\n<p>(red) &#8211; Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/p>\n<p>&nbsp;<\/p>\n<h6><a href=\"https:\/\/www.obcaneprobudejovice.cz\/kandidat\/milan-brabec\/\" target=\"_blank\" rel=\"noopener\">Profil Milana Brabce na str\u00e1nk\u00e1ch hnut\u00ed Ob\u010dan\u00e9 pro Bud\u011bjovice<\/a><\/h6>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Vy\u0161\u0161\u00ed <\/p>\n","protected":false},"author":2,"featured_media":313061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[121,153,108],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/07\/03\/ram-milan-brabec.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/313058"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=313058"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/313058\/revisions"}],"predecessor-version":[{"id":313168,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/313058\/revisions\/313168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/313061"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=313058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=313058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=313058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}