{"id":308942,"date":"2024-06-02T11:53:45","date_gmt":"2024-06-02T10:53:45","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=308942"},"modified":"2024-06-04T12:57:46","modified_gmt":"2024-06-04T11:57:46","slug":"nase-mesto-vimperk-pracovnik-vztahu-k-verejnosti-mesta-pote-vedouci-komunikace","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=308942","title":{"rendered":"NA\u0160E M\u011aSTO VIMPERK: Pracovn\u00edk vztah\u016f k ve\u0159ejnosti m\u011bsta – pot\u00e9 vedouc\u00ed komunikace"},"content":{"rendered":"

Pracovn\u00edk vztah\u016f k ve\u0159ejnosti m\u011bsta, jak to v usnesen\u00ed schv\u00e1lilo zastupitelstvo letos 11. b\u0159ezna<\/a>, nebo vedouc\u00ed komunikace, jak je uvedeno ve ve\u0159ejn\u00e9 v\u00fdzv\u011b<\/a>, \u010di snad zcela jinak bude ve fin\u00e1le pojmenov\u00e1na nov\u00e1 pracovn\u00ed pozice ve sto\u010dlenn\u00e9m apar\u00e1tu M\u011bstsk\u00e9ho \u00fa\u0159adu Vimperk? Pokud se v\u016fbec n\u011bkdo p\u0159ihl\u00e1s\u00ed (term\u00edn je do 7. \u010dervna).<\/h4>\n
Nejasn\u00e9 nen\u00ed jenom pojmenov\u00e1n\u00ed funkce, rozporn\u00e1 jsou i vyj\u00e1d\u0159en\u00ed a dokumenty o tom, co by m\u011bl nov\u00e9 p\u0159ijat\u00fd \u00fa\u0159edn\u00edk konkr\u00e9tn\u011b d\u011blat, za co by m\u011bl zodpov\u00eddat a komu by mohl p\u0159\u00edpadn\u011b ukl\u00e1dat \u00fakoly (bude vedouc\u00ed).<\/h6>\n
O vysv\u011btlen\u00ed jsme \u017e\u00e1dali tajemn\u00edka m\u011bstsk\u00e9ho \u00fa\u0159adu Jan T\u016fmu. Prvn\u00ed jeho odpov\u011b\u010f jsme zve\u0159ejnili 16. dubna:<\/strong><\/a><\/h6>\n

Zastupitelstvo m\u011bsta schv\u00e1lilo z\u0159\u00edzen\u00ed nov\u00e9 pracovn\u00ed pozice v souladu s ji\u017e d\u0159\u00edve schv\u00e1lenou Marketingovou a komunika\u010dn\u00ed strategi\u00ed m\u011bsta Vimperk.<\/em><\/p>\n

V\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed bude vyps\u00e1no na pozici vedouc\u00ed komunikace, bude se jednat o samostatnou pozici v organiza\u010dn\u00ed struktu\u0159e, kter\u00e1 bude odpov\u00eddat za komplexn\u00ed komunikaci m\u011bsta a m\u011bstsk\u00e9ho \u00fa\u0159adu s ve\u0159ejnost\u00ed, v\u010detn\u011b marketingu m\u011bsta. Tato pozice nebude m\u00edt p\u0159\u00edmo pod\u0159\u00edzen\u00e9ho zam\u011bstnance, ale bude pracovat s\u00a0podklady a podn\u011bty od jednotliv\u00fdch zam\u011bstnanc\u016f, zastupitel\u016f, jednatel\u016f m\u011bstsk\u00fdch firem, spolk\u016f apod., kter\u00e9 si bude proaktivn\u011b vyhled\u00e1vat. Proto vedouc\u00ed komunikace. P\u0159esn\u011b v\u00a0duchu chv\u00e1len\u00e9 Marketingov\u00e9 a komunika\u010dn\u00ed strategie m\u011bsta Vimperk.<\/em><\/p>\n

Jedn\u00e1 se o zam\u011bstnaneck\u00fd pracovn\u00ed pom\u011br, proto kone\u010dn\u00fd obsah pracovn\u00ed n\u00e1pln\u011b je v kompetenci tajemn\u00edka m\u011bstsk\u00e9ho \u00fa\u0159adu a p\u0159\u00edslu\u0161n\u00fdch vedouc\u00edch odbor\u016f.<\/em><\/p>\n

Proto\u017ee odpov\u011b\u010f se zcela neshodovala s obsahem Ve\u0159ejn\u00e9 v\u00fdzvy, po\u017e\u00e1dali jsme o up\u0159esn\u011bn\u00ed, kter\u00e9 n\u00e1m v zastoupen\u00ed tajemn\u00edka poslala Jana Schererov\u00e1, vedouc\u00ed Odboru vnit\u0159n\u00edch v\u011bc\u00ed M\u011bstsk\u00e9ho \u00fa\u0159adu Vimperk. <\/b><\/h6>\n
Jej\u00ed odpov\u011b\u010f jsme z<\/b>ve\u0159ejnili 5. kv\u011btna:<\/strong><\/a><\/h6>\n

Zve\u0159ejn\u011bn\u00e1 v\u00fdzva na pracovn\u00ed pozici obsahuje orienta\u010dn\u00ed n\u00e1pl\u0148 pr\u00e1ce,\u00a0 aby si mohl p\u0159\u00edpadn\u00fd uchaze\u010d porovnat sv\u00e9 p\u0159edpoklady pro v\u00fdkon sv\u00e9 pozice a \u00a0p\u0159\u00edpadn\u011b podat p\u0159ihl\u00e1\u0161ku do v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed, kter\u00e9 kon\u010d\u00ed 07.06.2024.<\/em><\/p>\n

S\u00a0v\u00edt\u011bzn\u00fdm uchaze\u010dem bude n\u00e1sledn\u011b podeps\u00e1na pracovn\u00ed n\u00e1pl\u0148, kter\u00e1 bude obsahovat konkr\u00e9tn\u00ed \u010dinnosti, kter\u00fd tento nov\u00fd pracovn\u00edk bude vykon\u00e1vat.<\/em><\/p>\n

Chci zd\u016fraznit, \u017ee pracovn\u00ed n\u00e1pl\u0148 sepsan\u00e1 mezi zam\u011bstnavatelem a zam\u011bstnancem je intern\u00ed z\u00e1le\u017eitost\u00ed ka\u017ed\u00e9 organizace.<\/em><\/p>\n

Proto\u017ee jsme s takto formulovanou odpov\u011bd\u00ed nesouhlasili, poslali jsme na m\u011bstsk\u00fd \u00fa\u0159ad reakci tohoto zn\u011bn\u00ed:<\/h6>\n
Obec je ve\u0159ejnopr\u00e1vn\u00ed korporac\u00ed, tud\u00ed\u017e se domn\u00edv\u00e1me, \u017ee pracovn\u00ed n\u00e1pl\u0148\u00a0 sepsan\u00e1 mezi obc\u00ed a zam\u011bstnancem obce, placen\u00e1 z ve\u0159ejn\u00fdch prost\u0159edk\u016f, nen\u00ed \u010dist\u011b intern\u00ed z\u00e1le\u017eitost\u00ed obce. Pochybujeme o tom, \u017ee by m\u011bla b\u00fdt pracovn\u00ed n\u00e1pl\u0148 zam\u011bstnance obce pod n\u011bjak\u00fdm stupn\u011bm utajen\u00ed. Pokud je to jinak, podle jak\u00e9ho z\u00e1kona?<\/em><\/h6>\n
Odpov\u011bd\u011bla op\u011bt Jana Schererov\u00e1:<\/h6>\n

Pracovn\u00ed n\u00e1pln\u011b, kter\u00e9 dopl\u0148uj\u00ed pracovn\u00ed smlouvy na\u0161ich zam\u011bstnanc\u016f, obsahuj\u00ed osobn\u00ed \u00fadaje a citliv\u00e9 \u00fadaje na\u0161ich zam\u011bstnanc\u016f, a proto je nep\u0159\u00edpustn\u00e9 jejich uve\u0159ej\u0148ov\u00e1n\u00ed nap\u0159\u00edklad na V\u00e1mi provozovan\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a V\u00e1mi spravovan\u00e9m facebookov\u00e9m profilu p\u0159edev\u0161\u00edm z d\u016fvodu ochrany pr\u00e1v na\u0161ich zam\u011bstnanc\u016f.<\/em>
\nTuto problematiku upravuje z\u00e1kon o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f \u00a0\u010d. 110\/2019 Sb., v platn\u00e9m zn\u011bn\u00ed.<\/em><\/p>\n

Pan\u00ed Schererov\u00e1 si vysv\u011btlila na\u0161i ot\u00e1zku po sv\u00e9m. Aby nemusela konkr\u00e9tn\u011b odpov\u00eddat a popsat pracovn\u00ed n\u00e1pl\u0148, za\u0161t\u00edtila se z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f, v tomto p\u0159\u00edpad\u011b zat\u00edm nezn\u00e1m\u00e9ho(!) \u00fa\u0159edn\u00edka.<\/h6>\n
Abychom se dop\u00e1trali n\u011bjak\u00e9ho v\u011brohodn\u00e9ho (doufejme) popisu pracovn\u00ed n\u00e1pln\u011b \u010dlov\u011bka, jemu\u017e radnice chyst\u00e1 novou \u00fa\u0159ednickou \u017eidli, vzali jsme si na pomoc Organiza\u010dn\u00ed \u0159\u00e1d M\u011bstsk\u00e9ho \u00fa\u0159adu Vimperk<\/a>. Tam jsme se o nov\u00e9 pracovn\u00ed pozici do\u010detli:<\/h6>\n

Vedouc\u00ed komunikace zaji\u0161\u0165uje:<\/strong>
\n\u2022zodpov\u00edd\u00e1 za \u0159\u00e1dn\u00fd v\u00fdkon marketingov\u00fdch a komunika\u010dn\u00edch aktivit m\u011bsta \u2013 je \u010dlenem rady Vimpersk\u00fdch novin, spolupracuje s O\u0160KCR a IC p\u0159i prezentaci m\u011bsta na soci\u00e1ln\u00edch s\u00edt\u00edch a v m\u00e9di\u00edch, odpov\u00edd\u00e1 ve spolupr\u00e1ci s odbory na dotazy ob\u010dan\u016f,
\n\u2022 spolupracuje s m\u011bstsk\u00fdmi organizacemi (M\u011bKS, IC, MK a galerie, M\u011bPol, M\u011bSl, ML, MSD, \u0161koly \u2013 p\u0159\u00edsp\u011bvkov\u00e9 organizace) a informuje o jejich \u010dinnosti,
\n\u2022 je p\u0159\u00edtomen na v\u0161ech RM, ZM a porad\u00e1ch vedouc\u00edch odbor\u016f \u2013 aktivn\u011b si s\u00e1m hled\u00e1 t\u00e9mata, o kter\u00fdch informuje,
\n\u2022 spravuje Vimpersk\u00e9 zpravodajstv\u00ed na webov\u00fdch str\u00e1nk\u00e1ch m\u011bsta Vimperk, spolupracuje s poskytovatelem webov\u00fdch str\u00e1nek na zp\u0159ehledn\u011bn\u00ed jejich obsahu,
\n\u2022 je garantem spr\u00e1vn\u00e9ho vyu\u017e\u00edv\u00e1n\u00ed vizu\u00e1ln\u00ed identity m\u011bsta, kontroluje dodr\u017eov\u00e1n\u00ed nastaven\u00fdch pravidel, vizu\u00e1ln\u00ed identitu m\u011bsta ve spolupr\u00e1ci s O\u0160KCR pr\u016fb\u011b\u017en\u011b rozv\u00edj\u00ed,
\n\u2022 koncep\u010dn\u011b rozv\u00edj\u00ed marketingovou a komunika\u010dn\u00ed strategii m\u011bsta, p\u0159ipravuje st\u0159edn\u011bdob\u00fd komunika\u010dn\u00ed pl\u00e1n a ro\u010dn\u00ed ak\u010dn\u00ed pl\u00e1n marketingov\u00fdch a komunika\u010dn\u00edch aktivit,
\n\u2022 nastavuje standardy a pravidla pro komunikaci m\u011bsta \/ m\u011bstsk\u00fdch organizac\u00ed ve v\u0161ech komunika\u010dn\u00edch kan\u00e1lech,
\n\u2022 pod\u00edl\u00ed se na p\u0159\u00edprav\u011b komunikace z\u00e1sadn\u00edch a strategick\u00fdch informac\u00ed m\u011bsta, p\u0159\u00edpadn\u011b je s\u00e1m komunikuje,
\n\u2022 nastavuje pravidla intern\u00ed komunikace a zodpov\u00edd\u00e1 za jejich implementaci na \u00fa\u0159ad\u011b i v m\u011bstsk\u00fdch organizac\u00edch,
\n\u2022 p\u0159ipravuje podklady pro pravideln\u00e9 vyhodnocen\u00ed napl\u0148ov\u00e1n\u00ed marketingov\u00e9 a komunika\u010dn\u00ed strategie, komunika\u010dn\u00edho pl\u00e1nu a pro vyhodnocen\u00ed dodr\u017eov\u00e1n\u00ed nastaven\u00fdch pravidel v oblasti komunikace.<\/p>\n

 <\/p>\n

(red) – Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pracovn\u00edk vztah\u016f <\/p>\n","protected":false},"author":2,"featured_media":309511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[118,108],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/06\/01\/ram-urednik.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/308942"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=308942"}],"version-history":[{"count":12,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/308942\/revisions"}],"predecessor-version":[{"id":309561,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/308942\/revisions\/309561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/309511"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=308942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=308942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=308942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}