{"id":307695,"date":"2024-05-17T17:23:41","date_gmt":"2024-05-17T16:23:41","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=307695"},"modified":"2024-05-17T17:23:41","modified_gmt":"2024-05-17T16:23:41","slug":"dtest-spotrebitelska-organizace-dtest-podala-stiznost-na-temu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=307695","title":{"rendered":"dTest: Spot\u0159ebitelsk\u00e1 organizace dTest podala st\u00ed\u017enost na Temu"},"content":{"rendered":"
\u010c\u00ednsk\u00e9 online tr\u017ei\u0161t\u011b Temu p\u016fsob\u00edc\u00ed na trhu od roku 2023 se t\u011b\u0161\u00ed velk\u00e9 popularit\u011b mezi spot\u0159ebiteli. Jen v EU m\u00e1 toti\u017e p\u0159es 75 milion\u016f u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b, kter\u00e9 si z\u00edskalo d\u00edky intenzivn\u00edmu online marketingu, velmi velk\u00fdm slev\u00e1m na nab\u00edzen\u00e9 spot\u0159ebn\u00ed zbo\u017e\u00ed a integraci hern\u00edch element\u016f do n\u00e1kupn\u00ed platformy. Spot\u0159ebitel\u00e9 by si ov\u0161em m\u011bli d\u00e1t velk\u00fd pozor, jeliko\u017e Temu ve velk\u00e9 m\u00ed\u0159e poru\u0161uje pr\u00e1vo na ochranu spot\u0159ebitele.<\/h6>\n

\"\"Proto proti n\u011bmu skupina spot\u0159ebitelsk\u00fdch organizac\u00ed v\u010detn\u011b \u010desk\u00e9 spot\u0159ebitelsk\u00e9 organizace dTest pod z\u00e1\u0161titou Evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace (BEUC) podala st\u00ed\u017enost k jednotliv\u00fdm dozorov\u00fdm org\u00e1n\u016fm v \u010dlensk\u00fdch st\u00e1tech EU i k Evropsk\u00e9 komisi.<\/p>\n

Poru\u0161en\u00ed p\u0159edpis\u016f zaji\u0161\u0165uj\u00edc\u00edch ochranu spot\u0159ebitel\u016f<\/h6>\n

Rychle rostouc\u00ed aplikace online tr\u017ei\u0161t\u011b Temu poru\u0161uje Akt o digit\u00e1ln\u00edch slu\u017eb\u00e1ch, kter\u00fd je unijn\u00ed legislativou zab\u00fdvaj\u00edc\u00ed se online prost\u0159ed\u00edm a ochranou spot\u0159ebitel\u016f. K poru\u0161en\u00ed doch\u00e1z\u00ed t\u00edm, \u017ee spot\u0159ebitele dostate\u010dn\u011b nechr\u00e1n\u00ed, proto\u017ee:<\/p>\n

\u2022 Nezaji\u0161\u0165uje dostate\u010dnou sledovatelnost prod\u00e1vaj\u00edc\u00edch na t\u00e9to platform\u011b, tud\u00ed\u017e spot\u0159ebitel\u00e9 \u010dasto nev\u00ed, u koho nakupuj\u00ed, p\u0159\u00edpadn\u011b na n\u011bj nemaj\u00ed jin\u00fd kontakt ne\u017e adresu s\u00eddla v \u010c\u00edn\u011b.<\/p>\n

\u2022 Z\u00e1rove\u0148 pou\u017e\u00edv\u00e1 manipulativn\u00ed praktiky a tzv. dark patterns, kter\u00e9 maj\u00ed za \u00fakol spot\u0159ebitele manipulovat \u010di p\u0159\u00edmo oklamat sv\u00fdmi doporu\u010den\u00edmi. Tato doporu\u010den\u00ed jsou velmi nepr\u016fhledn\u00e1 a spot\u0159ebitel\u00e9 tak nev\u00ed na z\u00e1klad\u011b \u010deho je jim dan\u00e9 zbo\u017e\u00ed doporu\u010deno.<\/p>\n

\u201eNa z\u00e1klad\u011b t\u011bchto poru\u0161en\u00ed p\u0159edpis\u016f EU chr\u00e1n\u00edc\u00ed spot\u0159ebitele jsme se spole\u010dn\u011b s dal\u0161\u00edmi spot\u0159ebitelsk\u00fdmi organizacemi sdru\u017een\u00fdmi pod organizac\u00ed BEUC rozhodli podat st\u00ed\u017enost k jednotliv\u00fdm dozorov\u00fdm org\u00e1n\u016fm a tak\u00e9 Evropsk\u00e9 komisi,\u201c<\/em> uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. Spot\u0159ebitelsk\u00e9 organizace z\u00e1rove\u0148 maj\u00ed obavy ohledn\u011b bezpe\u010dnosti v\u00fdrobk\u016f prod\u00e1van\u00fdch na tomto tr\u017ei\u0161ti.<\/p>\n

Temu m\u00e1 v EU v\u00edce ne\u017e 75 milion\u016f u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b. T\u011bmto spot\u0159ebitel\u016fm \u010dasto neposkytuje z\u00e1sadn\u00ed informace t\u00fdkaj\u00edc\u00ed se prodeje, a\u0165 u\u017e jde o prod\u00e1vaj\u00edc\u00ed \u010di samotn\u00e9 v\u00fdrobky. Tato online platforma tak\u00e9 neposkytuje dostate\u010dn\u00e9 informace o sv\u00fdch doporu\u010dovac\u00edch syst\u00e9mech a o tom, kter\u00e1 krit\u00e9ria a jak\u00fdm zp\u016fsobem vedou k navrhov\u00e1n\u00ed ur\u010dit\u00fdch v\u00fdrobk\u016f.<\/p>\n

Krom\u011b toho se na tomto online tr\u017ei\u0161ti vyskytuj\u00ed manipulativn\u00ed praktiky, zn\u00e1m\u00e9 jako dark patterns, kter\u00e9 se sna\u017e\u00ed spot\u0159ebitele p\u0159im\u011bt utratit v\u00edce, ne\u017e m\u011bli p\u016fvodn\u011b v \u00famyslu.<\/p>\n

\u201eZ d\u016fvodu t\u011bchto poru\u0161en\u00ed Aktu o digit\u00e1ln\u00edch slu\u017eb\u00e1ch by Temu m\u011blo b\u00fdt pro\u0161et\u0159eno p\u0159\u00edslu\u0161n\u00fdmi \u00fa\u0159ady,\u201c<\/em> informuje Hek\u0161ov\u00e1.<\/p>\n

V r\u00e1mci \u010cesk\u00e9 republiky podal dTest st\u00ed\u017enost \u010cesk\u00e9mu telekomunika\u010dn\u00edmu \u00fa\u0159adu. Ten by m\u011bl po posouzen\u00ed st\u00ed\u017enost postoupit koordin\u00e1torovi digit\u00e1ln\u00edch slu\u017eeb v Irsku, nebo\u0165 zde m\u00e1 Temu m\u00edsto usazen\u00ed.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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