{"id":307190,"date":"2024-05-13T14:49:31","date_gmt":"2024-05-13T13:49:31","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=307190"},"modified":"2024-05-13T14:50:57","modified_gmt":"2024-05-13T13:50:57","slug":"jizni-cechy-osmnacty-rocnik-souteze-chutna-hezky-jihocesky-zna-viteze","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=307190","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Osmn\u00e1ct\u00fd ro\u010dn\u00edk sout\u011b\u017ee Chutn\u00e1 hezky, Jiho\u010desky zn\u00e1 v\u00edt\u011bze"},"content":{"rendered":"

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Na v\u00fdstavi\u0161ti v \u010cesk\u00fdch Bud\u011bjovic\u00edch byly vyhl\u00e1\u0161eny v\u00fdsledky 18. ro\u010dn\u00edku sout\u011b\u017ee Chutn\u00e1 hezky, Jiho\u010desky.<\/h6>\n

\"\"Do sout\u011b\u017ee p\u0159ihl\u00e1silo 48 v\u00fdrobc\u016f 136 produkt\u016f rozt\u0159\u00edd\u011bn\u00fdch \u00a0do 10 kategori\u00ed. Nejpo\u010detn\u011bj\u0161\u00edmi byly kategorie masn\u00fdch a peka\u0159sk\u00fdch v\u00fdrobk\u016f.<\/p>\n

Organiz\u00e1tory t\u011b\u0161\u00ed sedm p\u0159ihl\u00e1\u0161en\u00fdch \u201enov\u00e1\u010dk\u016f\u201c. Kl\u00e1n\u00ed obohatili nap\u0159\u00edklad o unik\u00e1tn\u00ed zmrzlinu, pivo, med nebo o kysan\u00e9 zel\u00ed.<\/p>\n

\u201eSout\u011b\u017e je jedn\u00edm z n\u00e1stroj\u016f, kter\u00e9 jiho\u010desk\u00e1 agr\u00e1rn\u00ed komora v r\u00e1mci stejnojmenn\u00e9ho projektu systematicky vyu\u017e\u00edv\u00e1 ke zviditeln\u011bn\u00ed kvalitn\u00edch lok\u00e1ln\u00edch potravin\u00e1\u0159\u016f. Z\u00e1rove\u0148 jde o platformu sdru\u017euj\u00edc\u00ed subjekty hodn\u00e9 podpory nejenom z ve\u0159ejn\u00fdch rozpo\u010dt\u016f, ale zejm\u00e9na hodn\u00e9 pozornosti a popt\u00e1vky ze strany jiho\u010desk\u00fdch spot\u0159ebitel\u016f,\u201c<\/em> p\u0159ibli\u017euje \u00fa\u010del projektu Hana \u0160\u0165astn\u00e1, \u0159editelka \u00fa\u0159adu Region\u00e1ln\u00ed agr\u00e1rn\u00ed komory Jiho\u010desk\u00e9ho kraje, kter\u00e9 sout\u011b\u017e organizuje za podpory Jiho\u010desk\u00e9ho kraje. Z dal\u0161\u00edch c\u00edl\u016f projektu vyjmenov\u00e1v\u00e1 nap\u0159\u00edklad\u00a0 prohlouben\u00ed spolupr\u00e1ce mezi jiho\u010desk\u00fdmi zem\u011bd\u011blci, zpracovateli a maloobchodem, vzd\u011bl\u00e1v\u00e1n\u00ed v\u00fdrobc\u016f v potravin\u00e1\u0159sk\u00e9 legislativ\u011b a v marketingu nebo navy\u0161ov\u00e1n\u00ed region\u00e1ln\u00edch dodavatel\u016f do syst\u00e9mu Jiho\u010desk\u00e9ho e- tr\u017ei\u0161t\u011b.<\/p>\n

Z\u00e1rove\u0148 upozor\u0148uje na smutn\u00e9 poznatky:\u00a0\u201eZ\u00a0v\u00fdvoje spektra sout\u011b\u017e\u00edc\u00edch potravin a jejich p\u0159ihla\u0161ovatel\u016f zji\u0161\u0165ujeme, \u017ee n\u00e1m v\u00a0regionu ub\u00fdvaj\u00ed zejm\u00e9na mal\u00e9 ml\u00e9k\u00e1rny nebo malov\u00fdrobci uzenin a potravin n\u00e1ro\u010dn\u00fdch na energie a rukod\u011blnou pr\u00e1ci. Kv\u016fli inflaci, drah\u00fdm energi\u00edm a dal\u0161\u00edm v\u00fdrobn\u00edm n\u00e1klad\u016fm je st\u00e1le t\u011b\u017e\u0161\u00ed naj\u00edt odbyt pro zem\u011bd\u011blskou a potravin\u00e1\u0159skou produkci z\u00a0lok\u00e1ln\u00edch v\u00fdroben. Je zn\u00e1t, \u017ee spot\u0159ebitel\u00e9 na n\u00e1kupech j\u00eddla v\u00edce \u0161et\u0159\u00ed. Tradi\u010dn\u00ed v\u00fdrobci v\u00a0sou\u010dasnosti jen v\u00fdjime\u010dn\u011b investuj\u00ed do nov\u00fdch receptur a do roz\u0161i\u0159ov\u00e1n\u00ed sortimentu.\u201c<\/em><\/p>\n

Hana \u0160\u0165astn\u00e1 upozor\u0148uje i na n\u011bkter\u00e9 p\u0159\u00ednosy pro zapojen\u00e9 v\u00fdrobce: \u201ePr\u016fb\u011b\u017en\u011b jim zprost\u0159edkov\u00e1v\u00e1me dodavatelsko-odb\u011bratelsk\u00e9 i partnersk\u00e9 vazby zejm\u00e9na v regionu, na republikov\u00e9 \u00farovni, ale t\u00e9\u017e v bl\u00edzk\u00e9m zahrani\u010d\u00ed. Potravin\u00e1\u0159e vzd\u011bl\u00e1v\u00e1me nap\u0159\u00edklad v oblasti legislativy, marketingu a pravideln\u011b je informujeme o dostupn\u00fdch dota\u010dn\u00edch programech t\u00fdkaj\u00edc\u00edch se investic do zpracov\u00e1n\u00ed zem\u011bd\u011blsk\u00e9 produkce, podpory prodeje nebo inovac\u00ed v potravin\u00e1\u0159stv\u00ed.\u201c<\/em><\/p>\n

Ocen\u011bn\u00ed p\u0159ed\u00e1val hejtman Jiho\u010desk\u00e9ho kraje Martin Kuba, Drahoslava Brabcov\u00e1, \u0159editelka region\u00e1ln\u00edho odboru St\u00e1tn\u00edho zem\u011bd\u011blsk\u00e9ho interven\u010dn\u00edho fondu \u010cesk\u00e9 Bud\u011bjovice a Helena Kavanov\u00e1, \u0159editelka pro marketing a komunikaci, tiskov\u00e1 mluv\u010d\u00ed Potravin\u00e1\u0159sk\u00e1 komora \u010cesk\u00e9 republiky.<\/p>\n

Text a foto: (tz-jhk)<\/strong><\/p>\n

P\u0159ehled ocen\u011bn\u00fdch v\u00fdrobk\u016f ZDE<\/a><\/h6>\n
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