{"id":302313,"date":"2024-04-01T17:35:07","date_gmt":"2024-04-01T16:35:07","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=302313"},"modified":"2024-04-01T17:35:07","modified_gmt":"2024-04-01T16:35:07","slug":"dtest-lakave-legalni-praktiky-obchodniku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=302313","title":{"rendered":"dTest: L\u00e1kav\u00e9 leg\u00e1ln\u00ed praktiky obchodn\u00edk\u016f"},"content":{"rendered":"

V r\u00e1mci na\u0161\u00ed \u010dinnosti se setk\u00e1v\u00e1me s mnoh\u00fdmi nekal\u00fdmi praktikami obchodn\u00edk\u016f. Na ty mysl\u00ed i z\u00e1kon, kter\u00fd n\u011bkter\u00e9 vyjmenov\u00e1v\u00e1, k jin\u00fdm poskytuje obecn\u00e9 vod\u00edtko a v\u0161echny zakazuje. Obchodn\u00edci v\u0161ak pou\u017e\u00edvaj\u00ed mnoho praktik, kter\u00e9 jsou pro spot\u0159ebitele l\u00e1kav\u00e9 a zcela v souladu s pr\u00e1vn\u00edmi p\u0159edpisy. Dokonce nemus\u00ed j\u00edt ani o hrani\u010dn\u00ed situace, kde by nap\u0159\u00edklad prodejci vyu\u017e\u00edvali nep\u0159esnost\u00ed \u010di nejasnost\u00ed pr\u00e1vn\u00ed \u00fapravy a spot\u0159ebitel\u00e9 tyto praktiky nemus\u00ed v\u016fbec v\u011bdom\u011b vn\u00edmat. O jak\u00e9 l\u00e1kav\u00e9 praktiky se m\u016f\u017ee jednat?<\/h4>\n

Rozvr\u017een\u00ed prodejny<\/h6>\n

\"\"Prvn\u00edm \u201etrikem\u201c je ji\u017e samotn\u00e9 rozvr\u017een\u00ed prodejny, kdy b\u00fdv\u00e1 u vstupu \u010dasto v\u00fdhodn\u00e9 zbo\u017e\u00ed, aby spot\u0159ebitele \u201evt\u00e1hlo\u201c dovnit\u0159. N\u00e1sledn\u011b jsou \u010dasto spot\u0159ebitel\u00e9 \u201enuceni\u201c proj\u00edt celou prodejnu, aby nakoupili pot\u0159ebn\u00e9 v\u011bci \u2013 v zadn\u00edch prostorech prodejen mohou b\u00fdt nej\u010dast\u011bji nakupovan\u00e9 produkty a spot\u0159ebitel\u00e9 si tak po cest\u011b prohl\u00e9dnou mnohem v\u00edce zbo\u017e\u00ed, ne\u017e by jinak u\u010dinili.<\/p>\n

Chytr\u00fdm tahem je tak\u00e9 rozm\u00edst\u011bn\u00ed drobn\u00fdch sladkost\u00ed p\u0159ed prostor pokladen. Spousta spot\u0159ebitel\u016f p\u0159i \u010dek\u00e1n\u00ed dostane na sladkost chu\u0165 a v p\u0159\u00edpad\u011b, \u017ee jsou v prodejn\u011b nap\u0159\u00edklad s d\u011btmi, je odol\u00e1v\u00e1n\u00ed tomuto n\u00e1poru je\u0161t\u011b slo\u017eit\u011bj\u0161\u00ed.<\/p>\n

Do rozvr\u017een\u00ed prodejny lze zahrnout i rozvr\u017een\u00ed reg\u00e1l\u016f. Ve v\u00fd\u0161ce o\u010d\u00ed b\u00fdvaj\u00ed \u201ezn\u00e1m\u00e9\u201c produkty, kter\u00e9 b\u00fdvaj\u00ed i dra\u017e\u0161\u00ed a prodejci z nich tedy maj\u00ed vy\u0161\u0161\u00ed zisk. Samoz\u0159ejmost\u00ed pot\u00e9 je tak\u00e9 p\u0159esouv\u00e1n\u00ed zbo\u017e\u00ed s bl\u00ed\u017e\u00edc\u00edm se datem spot\u0159eby do pop\u0159ed\u00ed. \u201eTo m\u00e1 ale tak\u00e9 za \u00fakol zabr\u00e1nit pl\u00fdtv\u00e1n\u00ed zbo\u017e\u00ed, co\u017e je samoz\u0159ejm\u011b \u201apozitivn\u00ed praktikou\u2018,\u201c<\/em> upozor\u0148uje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

\u201eL\u00e1kav\u00e9mu rozvr\u017een\u00ed prodejny se lze v\u0161ak jednodu\u0161e ubr\u00e1nit, a to striktn\u00edm dodr\u017eov\u00e1n\u00edm n\u00e1kupn\u00edho seznamu,\u201c<\/em> rad\u00ed Hek\u0161ov\u00e1. V p\u0159\u00edpad\u011b pot\u0159eby si spot\u0159ebitel\u00e9 tak\u00e9 mohou spo\u010d\u00edtat cenu pl\u00e1novan\u00e9ho n\u00e1kupu a vz\u00edt s sebou pouze hotovost s drobnou rezervou.<\/p>\n

Osv\u011btlen\u00ed<\/h6>\n

Dal\u0161\u00edm, av\u0161ak velmi d\u016fle\u017eit\u00fdm faktorem je osv\u011btlen\u00ed prodejny. T\u00e9m\u011b\u0159 ka\u017ed\u00fd up\u0159ednostn\u00ed rozz\u00e1\u0159enou \u010distou prodejnu nad ponurou \u0161patn\u011b osv\u00edcenou konkurenc\u00ed. Mimo pocitu vy\u0161\u0161\u00ed \u010distoty, kter\u00fd m\u016f\u017ee (ale tak\u00e9 nemus\u00ed) b\u00fdt opr\u00e1vn\u011bn\u00fd, vypadaj\u00ed l\u00e9pe i samotn\u00e9 produkty. Zde ji\u017e pot\u00e9 nez\u00e1le\u017e\u00ed na tom, zda se jedn\u00e1 o potraviny \u010di nap\u0159\u00edklad oble\u010den\u00ed. \u201eSpr\u00e1vn\u011b nasv\u00edcen\u00e1 kabinka s oble\u010den\u00edm dod\u00e1 spoust\u011b spot\u0159ebitel\u016f dobr\u00fd pocit z nov\u00e9ho kusu do \u0161atn\u00edku,\u201c<\/em> up\u0159es\u0148uje Hek\u0161ov\u00e1.<\/p>\n

Spot\u0159ebitel\u00e9 by tedy m\u011bli b\u00fdt rozv\u00e1\u017en\u00ed i p\u0159i samotn\u00e9m prohl\u00ed\u017een\u00ed produkt\u016f, nebo\u0165 p\u0159i n\u00e1kupu na prodejn\u011b nem\u00e1 spot\u0159ebitel z\u00e1konn\u00e9 pr\u00e1vo na odstoupen\u00ed do 14 dn\u016f. \u201eMnoho prodejc\u016f v\u0161ak vr\u00e1cen\u00ed pen\u011bz \u010di v\u00fdm\u011bnu zbo\u017e\u00ed nab\u00edz\u00ed i nad r\u00e1mec z\u00e1kona,\u201c<\/em> upozor\u0148uje Hek\u0161ov\u00e1.<\/p>\n

Vzru\u0161uj\u00edc\u00ed reklama<\/h6>\n

Posledn\u00ed praktikou, kter\u00e1 je ji\u017e ale v\u00edce regulov\u00e1na, je reklama. U reklamy obecn\u011b plat\u00ed, \u017ee nesm\u00ed b\u00fdt pornografick\u00e1 \u2013 prodejci se v\u0161ak \u010dasto sna\u017e\u00ed zap\u016fsobit a zaujmout pr\u00e1v\u011b pudovou rovinou. Dle v\u00fdzkum\u016f tyto reklamy skute\u010dn\u011b mohou upoutat pozornost, av\u0161ak ani to nevede ke zv\u00fd\u0161en\u00ed prodeje. V jednom v\u00fdzkumu bylo dokonce zji\u0161t\u011bno, \u017ee billboard se spo\u0159e od\u011bnou \u017eenou u silnice mu\u017ee zaujal, av\u0161ak m\u00e1lokter\u00fd z nich si vybavil, jak\u00e9ho produktu se reklama t\u00fdkala. U \u017een je pot\u00e9 spo\u0159e od\u011bn\u00e9 mu\u017esk\u00e9 t\u011blo vn\u00edm\u00e1no \u010dasto sp\u00ed\u0161e negativn\u011b.<\/p>\n

\u201eProdejci by se m\u011bli sna\u017eit zaujmout produktem, nikoliv lacin\u00fdm motivem,\u201c<\/em> apeluje Eduarda Hek\u0161ov\u00e1. Reklamy v \u010cesk\u00e9 republice jsou v\u0161ak regulov\u00e1ny z\u00e1kony a na jejich dodr\u017eov\u00e1n\u00ed dohl\u00ed\u017e\u00ed zejm\u00e9na Rada pro rozhlasov\u00e9 a televizn\u00ed vys\u00edl\u00e1n\u00ed. \u201eV p\u0159\u00edpad\u011b, \u017ee by spot\u0159ebitel\u00e9 spat\u0159ili v reklamn\u00ed pauze n\u011bco nevhodn\u00e9ho, mohou se na ni obr\u00e1tit s podn\u011btem<\/strong><\/a>,\u201c<\/em> uzav\u00edr\u00e1 Hek\u0161ov\u00e1 z dTestu.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V r\u00e1mci <\/p>\n","protected":false},"author":2,"featured_media":302316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/03\/29\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/302313"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=302313"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/302313\/revisions"}],"predecessor-version":[{"id":302315,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/302313\/revisions\/302315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/302316"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=302313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=302313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=302313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}