{"id":299308,"date":"2024-02-29T15:00:33","date_gmt":"2024-02-29T14:00:33","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=299308"},"modified":"2024-02-29T15:00:33","modified_gmt":"2024-02-29T14:00:33","slug":"dtest-meta-podruhe-stiznost-na-nezakonne-zpracovani-osobnich-udaju-na-facebooku-a-instagramu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=299308","title":{"rendered":"dTest: Meta podruh\u00e9 \u2013 st\u00ed\u017enost na nez\u00e1konn\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f na Facebooku a Instagramu"},"content":{"rendered":"
Osm spot\u0159ebitelsk\u00fdch organizac\u00ed ze s\u00edt\u011b BEUC v\u010detn\u011b dTestu dnes pod\u00e1v\u00e1 st\u00ed\u017enosti na spole\u010dnost Meta u sv\u00fdch vnitrost\u00e1tn\u00edch \u00fa\u0159ad\u016f pro ochranu osobn\u00edch \u00fadaj\u016f, p\u0159i\u010dem\u017e tvrd\u00ed, \u017ee technologick\u00fd gigant nedodr\u017euje z\u00e1sady GDPR t\u00fdkaj\u00edc\u00ed se spravedliv\u00e9ho zpracov\u00e1n\u00ed, minimalizace \u00fadaj\u016f a omezen\u00ed \u00fa\u010delu. Jedn\u00e1 se o druhou st\u00ed\u017enost podanou b\u011bhem n\u011bkolika t\u00fddn\u016f, kter\u00e1 broj\u00ed proti vynucovan\u00e9mu souhlasu p\u0159i p\u0159ihla\u0161ov\u00e1n\u00ed do slu\u017eeb Facebook a Instagram. Prvn\u00ed st\u00ed\u017enost se zab\u00fdvala zak\u00e1zan\u00fdmi nekal\u00fdmi praktikami z hlediska spot\u0159ebitelsk\u00e9ho pr\u00e1va.<\/h6>\n

\"\"Od listopadu 2023 jsou u\u017eivatel\u00e9 Facebooku a Instagramu nuceni volit mezi placen\u00fdmi verzemi t\u011bchto aplikac\u00ed bez reklam a bezplatn\u00fdmi verzemi se sledov\u00e1n\u00edm jejich chov\u00e1n\u00ed a profilac\u00ed. Z anal\u00fdzy BEUC a jej\u00edch \u010dlen\u016f vypl\u00fdv\u00e1, \u017ee tento postup nen\u00ed jenom nekalou obchodn\u00ed praktikou, ale tak\u00e9 nen\u00ed v souladu s GDPR. \u201eVolba \u201aZapla\u0165, nebo souhlas\u2018, kterou Meta vnutila spot\u0159ebitel\u016fm, je kou\u0159ovou clonou, kter\u00e1 m\u00e1 zakr\u00fdt skute\u010dn\u00fd probl\u00e9m nez\u00e1konn\u00e9ho zpracov\u00e1n\u00ed \u00fadaj\u016f,\u201c<\/em> \u0159\u00edk\u00e1 Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest, a objas\u0148uje p\u0159\u00ed\u010diny takov\u00e9ho jedn\u00e1n\u00ed: \u201eR\u016fzn\u00e1 soudn\u00ed rozhodnut\u00ed a rozhodnut\u00ed \u00fa\u0159ad\u016f pro ochranu osobn\u00edch \u00fadaj\u016f p\u0159im\u011bla spole\u010dnost Meta ke zm\u011bn\u011b pr\u00e1vn\u00edho z\u00e1kladu pro shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed \u00fadaj\u016f spot\u0159ebitel\u016f. Spole\u010dnost Meta usoudila, \u017ee t\u00edmto pr\u00e1vn\u00edm z\u00e1kladem m\u00e1 b\u00fdt souhlas u\u017eivatel\u016f. Jen\u017ee vynucen\u00fd souhlas, kter\u00fd Meta od v\u011bt\u0161iny u\u017eivatel\u016f z\u00edskala, nem\u016f\u017ee b\u00fdt v souladu s GDPR, proto\u017ee volba, kterou u\u017eivatel\u016fm ukl\u00e1d\u00e1, nem\u016f\u017ee v\u00e9st k jejich svobodn\u00e9mu a informovan\u00e9mu souhlasu.\u201c<\/em><\/p>\n

Sv\u00fdmi nez\u00e1konn\u00fdmi praktikami spole\u010dnost Meta podporuje syst\u00e9m reklam zalo\u017een\u00fd na sledov\u00e1n\u00ed, kter\u00fd online sleduje chov\u00e1n\u00ed spot\u0159ebitele a shroma\u017e\u010fuje obrovsk\u00e9 mno\u017estv\u00ed osobn\u00edch \u00fadaj\u016f. To je tak\u00e9 hlavn\u00ed zp\u016fsob, jak\u00fdm spole\u010dnost Meta dosahuje sv\u00fdch zisk\u016f. \u201eObchodn\u00ed modely zalo\u017een\u00e9 na sledov\u00e1n\u00ed spot\u0159ebitel\u016f p\u0159in\u00e1\u0161ej\u00ed v r\u00e1mci GDPR nejr\u016fzn\u011bj\u0161\u00ed probl\u00e9my a je na\u010dase, aby dozorov\u00e9 org\u00e1ny pro ochranu \u00fadaj\u016f zastavily protipr\u00e1vn\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Meta a jej\u00ed poru\u0161ov\u00e1n\u00ed z\u00e1kladn\u00edch pr\u00e1v fyzick\u00fdch osob,”<\/em> konstatuje Eduarda Hek\u0161ov\u00e1.<\/p>\n

Nesvobodn\u00fd souhlas nen\u00ed jedin\u00fdm probl\u00e9mem spole\u010dnosti Meta p\u0159i zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, na kter\u00e9 si dTest za spot\u0159ebitele st\u011b\u017euje u \u00daOO\u00da. Pr\u00e1vn\u00ed anal\u00fdza BEUC a jeho \u010dlen\u016f dosp\u011bla k z\u00e1v\u011bru, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f spot\u0159ebitel\u016f, kter\u00e9 prov\u00e1d\u00ed spole\u010dnost Meta, poru\u0161uje GDPR i v n\u011bkolika dal\u0161\u00edch ohledech:<\/p>\n

\u2022 Spole\u010dnost Meta nem\u016f\u017ee vysv\u011btlit z\u00e1konnost sv\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pro personalizaci zobrazovan\u00e9ho obsahu, proto\u017ee nen\u00ed jasn\u00e9 (neexistuje zp\u016fsob, jak to ov\u011b\u0159it), \u017ee ve\u0161ker\u00e9 profilov\u00e1n\u00ed spot\u0159ebitel\u016f prov\u00e1d\u011bn\u00e9 spole\u010dnost\u00ed Meta pro tento \u00fa\u010del je a) nezbytn\u00e9 pro pln\u011bn\u00ed p\u0159\u00edslu\u0161n\u00e9 smlouvy a b) v souladu se z\u00e1sadou minimalizace \u00fadaj\u016f.<\/p>\n

\u2022 N\u011bkter\u00e1 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f spot\u0159ebitel\u016f prov\u00e1d\u011bn\u00e1 spole\u010dnost\u00ed Meta pro reklamn\u00ed \u00fa\u010dely se z\u0159ejm\u011b neplatn\u011b op\u00edraj\u00ed o smlouvu.<\/p>\n

\u2022 Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f prov\u00e1d\u011bn\u00e9 spole\u010dnost\u00ed Meta obecn\u011b nen\u00ed v souladu se z\u00e1sadami transparentnosti a \u00fa\u010delov\u00e9ho omezen\u00ed.<\/p>\n

\u2022 Nedostate\u010dn\u00e1 transparentnost, neo\u010dek\u00e1van\u00e9 zpracov\u00e1n\u00ed, vyu\u017e\u00edv\u00e1n\u00ed dominantn\u00edho postaven\u00ed spole\u010dnosti Meta k vynucen\u00ed souhlasu a zm\u011bna pr\u00e1vn\u00edch d\u016fvod\u016f zpracov\u00e1n\u00ed zp\u016fsobem, kter\u00fd znemo\u017e\u0148uje v\u00fdkon pr\u00e1v subjektu \u00fadaj\u016f, nejsou v souladu se z\u00e1sadou korektnosti.<\/p>\n

V p\u0159\u00edpad\u011b, \u017ee m\u00e1te dotazy k va\u0161im pr\u00e1v\u016fm oblasti ochrany osobn\u00edch \u00fadaj\u016f, m\u016f\u017ee v\u00e1m pomoci bezplatn\u00e1 spot\u0159ebitelsk\u00e1 poradna dTestu na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo na telefonu \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Osm spot\u0159ebitelsk\u00fdch <\/p>\n","protected":false},"author":2,"featured_media":299309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/02\/29\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/299308"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=299308"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/299308\/revisions"}],"predecessor-version":[{"id":299310,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/299308\/revisions\/299310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/299309"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=299308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=299308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=299308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}