{"id":298547,"date":"2024-02-22T12:40:03","date_gmt":"2024-02-22T11:40:03","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=298547"},"modified":"2024-02-22T12:41:07","modified_gmt":"2024-02-22T11:41:07","slug":"dtest-komu-se-neleni-tomu-se-zeleni","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=298547","title":{"rendered":"dTest: Komu se nelen\u00ed, tomu se zelen\u00ed"},"content":{"rendered":"

\u201eUhl\u00edkov\u011b neutr\u00e1ln\u00ed\u201c, \u201eclimate friendly\u201c nebo \u201ebio\u201c jsou jen n\u011bkter\u00e9 z takzvan\u00fdch zelen\u00fdch tvrzen\u00ed, s nimi\u017e se spot\u0159ebitel\u00e9 st\u00e1le \u010dast\u011bji setk\u00e1vaj\u00ed. Z dotazn\u00edkov\u00e9ho pr\u016fzkum\u016f, kter\u00fd zpracoval dTest ve spolupr\u00e1ci se zahrani\u010dn\u00edmi kolegy vyplynulo, \u017ee skute\u010dn\u00fd obsah t\u011bchto pojm\u016f \u0159ad\u011b spot\u0159ebitel\u016f unik\u00e1 anebo v nich vyvol\u00e1v\u00e1 mylnou p\u0159edstavu o zakoupen\u00e9m zbo\u017e\u00ed. Proti lakov\u00e1n\u00ed na zeleno \u2013 greenwashingu \u2013 by mohla pomoci i nov\u00e1 evropsk\u00e1 sm\u011brnice.<\/h4>\n

\u010ce\u0161i se zaj\u00edmaj\u00ed, ale ned\u016fv\u011b\u0159uj\u00ed<\/h6>\n

\"\"Osm z deseti \u010desk\u00fdch respondent\u016f v pr\u016fzkumu sd\u011blilo, \u017ee se sna\u017e\u00ed o \u017eivotn\u00ed styl \u0161etrn\u00fd k \u017eivotn\u00edmu prost\u0159ed\u00ed. Nej\u010dast\u011bj\u0161\u00ed cestou je t\u0159\u00edd\u011bn\u00ed odpadu a \u0161etrn\u00e9 vyu\u017eit\u00ed energie v dom\u00e1cnostech. Ve v\u00edce ne\u017e polovin\u011b dotazn\u00edk\u016f se respondenti hl\u00e1sili k opat\u0159en\u00edm v cestov\u00e1n\u00ed a mobilit\u011b. N\u00e1kupy textilu z druh\u00e9 ruky nebo zohled\u0148ov\u00e1n\u00ed ekologick\u00fdch dopad\u016f nakupovan\u00fdch potravin a v\u00fdrobk\u016f se pak t\u011b\u0161ily zhruba 40% podpo\u0159e. P\u0159i v\u00fdb\u011bru zbo\u017e\u00ed a slu\u017eeb 62\u2009% \u010desk\u00fdch spot\u0159ebitel\u016f bere \u010d\u00e1ste\u010dn\u011b v potaz dostupn\u00e9 informace o jejich vlivu na \u017eivotn\u00ed prost\u0159ed\u00ed, p\u0159i\u010dem\u017e 8\u2009% spot\u0159ebitel\u016f tak \u010din\u00ed ve velk\u00e9 m\u00ed\u0159e.<\/p>\n

\u201eZ pr\u016fzkum\u016f je patrn\u00e9, \u017ee se v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f p\u0159i nakupov\u00e1n\u00ed zaj\u00edm\u00e1, zda bylo zbo\u017e\u00ed vyrobeno s ohledem na \u017eivotn\u00ed prost\u0159ed\u00ed. Nen\u00ed proto divu, \u017ee v\u00fdrobci zbo\u017e\u00ed a obchodn\u00edci nelen\u00ed a sna\u017e\u00ed se popt\u00e1vce po zelen\u011bj\u0161\u00ed produkci vyhov\u011bt. Na obalech v\u00fdrobk\u016f \u010di propaga\u010dn\u00edch materi\u00e1lech se tak m\u016f\u017eeme setkat s tvrzen\u00edmi, je\u017e svou snahu o udr\u017eiteln\u00fd zp\u016fsob v\u00fdroby hrd\u011b deklaruj\u00ed. \u0160etrnost k \u017eivotn\u00edmu prost\u0159ed\u00ed v\u0161ak mohou deklarovat jen n\u011bkter\u00e9 z nich. Ostatn\u00ed spadaj\u00ed do kategorie takzvan\u00e9ho \u201agreenwashingu\u2018, tedy v\u00fdplodu zelen\u00e9ho marketingu, j\u00edm\u017e obchodn\u00edci \u010di v\u00fdrobci zbo\u017e\u00ed konej\u0161\u00ed na\u0161e sv\u011bdom\u00ed, ov\u0161em bez ov\u011b\u0159iteln\u00fdch d\u016fkaz\u016f,\u201c<\/em> uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest. D\u016fsledkem je ned\u016fv\u011bra spot\u0159ebitel\u016f i v zaveden\u00e9 ekologick\u00e9 \u0161t\u00edtky, loga a slovn\u00ed spojen\u00ed jako jsou t\u0159eba Evropsk\u00fd energetick\u00fd \u0161t\u00edtek, \u010desk\u00e9 logo Ekologicky \u0161etrn\u00fd v\u00fdrobek a evropsk\u00e9 logo pro bio potraviny, jejich\u017e pou\u017eit\u00ed sleduje p\u0159\u00edsn\u00e1 legislativa a rozs\u00e1hl\u00fd kontroln\u00ed mechanismus.<\/p>\n

Problematick\u00e1 mohou b\u00fdt zejm\u00e9na tvrzen\u00ed deklaruj\u00edc\u00ed uhl\u00edkovou \u010di klimatickou neutralitu. \u201eZ hlediska uhl\u00edkov\u00e9 neutrality obchodn\u00edci slibuj\u00ed zachycen\u00ed stejn\u00e9ho mno\u017estv\u00ed oxidu uhli\u010dit\u00e9ho z atmosf\u00e9ry, jako do n\u00ed vypustili. Za t\u00edmto \u00fa\u010delem p\u0159ij\u00edmaj\u00ed opat\u0159en\u00ed ke sn\u00ed\u017een\u00ed emis\u00ed CO2, pr\u016fmyslov\u011b jej zachycuj\u00ed nebo produkci uhl\u00edkov\u00fdch plyn\u016f kompenzuj\u00ed. Kompenzace m\u016f\u017ee spo\u010d\u00edvat t\u0159eba ve v\u00fdsadb\u011b les\u016f. P\u0159i zaji\u0161t\u011bn\u00ed klimatick\u00e9 neutrality by pak m\u011bla opat\u0159en\u00ed vyv\u00e1\u017eit produkci ve\u0161ker\u00fdch sklen\u00edkov\u00fdch plyn\u016f, nejen CO2. Tato tvrzen\u00ed v\u0161ak mohou b\u00fdt nejasn\u00e1, \u010di dokonce zav\u00e1d\u011bj\u00edc\u00ed. D\u016fvodem jsou nap\u0159\u00edklad chyb\u011bj\u00edc\u00ed metodiky v\u00fdpo\u010dtu uhl\u00edkov\u00fdch kompenzac\u00ed,\u201c<\/em> vysv\u011btluje \u0159editelka dTestu Hek\u0161ov\u00e1.<\/p>\n

Pom\u016f\u017ee nov\u00e1 sm\u011brnice?<\/h6>\n

Usnadnit orientaci v environment\u00e1ln\u00edch tvrzen\u00edch a ozna\u010den\u00edch by mohla p\u0159ipravovan\u00e1 evropsk\u00e1 sm\u011brnice o zelen\u00fdch tvrzen\u00edch. Ta by v t\u00e9to souvislosti m\u011bla nastavit p\u0159esn\u00e1 pravidla a definice p\u0159i ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f a stanovit nov\u00e9 povinnosti podnikatel\u016fm. Nov\u011b by tak m\u011bla b\u00fdt zelen\u00e1 tvrzen\u00ed dolo\u017eena spolehliv\u00fdmi d\u016fkazy p\u0159\u00edmo na zbo\u017e\u00ed \u010di na jeho obalu. Pravidla budou tak\u00e9 dopln\u011bna sankcemi za jejich nedodr\u017eov\u00e1n\u00ed.<\/p>\n

Sou\u010dasn\u00e1 pravidla<\/h6>\n

Aktu\u00e1ln\u011b je v n\u011bkter\u00fdch p\u0159\u00edpadech mo\u017en\u00e9 postihnout nepravdiv\u00e1 \u010di zav\u00e1d\u011bj\u00edc\u00ed zelen\u00e1 tvrzen\u00ed zejm\u00e9na jako nekalou obchodn\u00ed praktiku. \u201ePot\u00ed\u017e je v tom, \u017ee spot\u0159ebitel\u00e9 \u010dasto sami nejsou schopni rozkl\u00ed\u010dovat pravdivost t\u011bchto tvrzen\u00ed, a jejich argumentace tak bude pom\u011brn\u011b obt\u00ed\u017en\u00e1. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b maj\u00ed ti, co byli po\u0161kozeni nekalou obchodn\u00ed praktikou, pr\u00e1vo odstoupit od smlouvy ve lh\u016ft\u011b 90 dn\u016f ode dne uzav\u0159en\u00ed smlouvy, nebo po\u017eadovat sn\u00ed\u017een\u00ed ceny p\u0159im\u011b\u0159en\u00e9 z\u00e1va\u017enosti nekal\u00e9 obchodn\u00ed praktiky,\u201c<\/em> dopl\u0148uje \u0159editelka dTestu a uzav\u00edr\u00e1: \u201eTato pr\u00e1va v\u0161ak spot\u0159ebitel nem\u00e1, pokud by to bylo nep\u0159im\u011b\u0159en\u00e9, nap\u0159\u00edklad z d\u016fvodu zcela zanedbateln\u00e9 hodnoty pln\u011bn\u00ed, pop\u0159\u00edpad\u011b n\u00edzk\u00e9 z\u00e1va\u017enosti praktiky.\u201c<\/em> Uveden\u00e9 n\u00e1roky jsou nadstavbou oproti pr\u00e1v\u016fm, kter\u00e9 v\u00e1m v\u016f\u010di prodejci mohou z d\u016fvod\u016f jeho jedn\u00e1n\u00ed vzniknout (na n\u00e1hradu \u00fajmy, z odpov\u011bdnosti za vady zbo\u017e\u00ed, na vyd\u00e1n\u00ed bezd\u016fvodn\u00e9ho obohacen\u00ed apod.) a vz\u00e1jemn\u011b se tedy nevylu\u010duj\u00ed.<\/p>\n

Vzhledem k tomu, \u017ee jsou nekal\u00e9 obchodn\u00ed praktiky zak\u00e1zan\u00e9, m\u016f\u017ee je rovn\u011b\u017e sankcionovat dozorov\u00fd org\u00e1n p\u0159\u00edslu\u0161n\u00fd podle druhu zbo\u017e\u00ed \u010di slu\u017eby. V oblasti zem\u011bd\u011blsk\u00fdch, potravin\u00e1\u0159sk\u00fdch a tab\u00e1kov\u00fdch v\u00fdrobk\u016f je nap\u0159\u00edklad takov\u00fdm org\u00e1nem St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e1 a potravin\u00e1\u0159sk\u00e1 inspekce, u b\u011b\u017en\u00e9ho spot\u0159ebn\u00edho zbo\u017e\u00ed zase \u010cesk\u00e1 obchodn\u00ed inspekce. Pokud m\u00e1te podez\u0159en\u00ed, \u017ee jste byli v souvislosti se zelen\u00fdm environment\u00e1ln\u00edm tvrzen\u00edm vystaveni nekal\u00e9 obchodn\u00ed praktice, nev\u00e1hejte se na p\u0159\u00edslu\u0161n\u00fd dozorov\u00fd org\u00e1n obr\u00e1tit.<\/p>\n

Pokud spot\u0159ebitel\u00e9 maj\u00ed ot\u00e1zky k tomuto t\u00e9matu, mohou se obr\u00e1tit na bezplatnou spot\u0159ebitelskou poradnu dTestu, a to elektronicky na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo telefonicky na \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eUhl\u00edkov\u011b neutr\u00e1ln\u00ed\u201c, <\/p>\n","protected":false},"author":2,"featured_media":298550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/02\/22\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/298547"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=298547"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/298547\/revisions"}],"predecessor-version":[{"id":298551,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/298547\/revisions\/298551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/298550"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=298547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=298547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=298547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}