{"id":297617,"date":"2024-02-18T13:30:26","date_gmt":"2024-02-18T12:30:26","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=297617"},"modified":"2024-02-22T18:26:06","modified_gmt":"2024-02-22T17:26:06","slug":"jizni-cechy-statistika-zajem-turistu-si-stale-udrzuje-rostouci-tendenci","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=297617","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Statistika. Z\u00e1jem turist\u016f si st\u00e1le udr\u017euje rostouc\u00ed tendenci"},"content":{"rendered":"
\"\"
Blatn\u00e1 – z\u00e1mek \/ Foto: (red) – Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/figcaption><\/figure>\n
\n

 <\/p>\n

Z\u00e1jem turist\u016f o n\u00e1v\u0161t\u011bvu ji\u017en\u00edch \u010cech si st\u00e1le udr\u017euje rostouc\u00ed tendenci. Potvrzuj\u00ed to data z ve\u0159ejn\u00e9 datab\u00e1ze \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu (\u010cS\u00da) sleduj\u00edc\u00ed n\u00e1v\u0161t\u011bvnost hromadn\u00fdch ubytovac\u00edch za\u0159\u00edzen\u00ed. T\u00e9m\u011b\u0159 1,7 milion\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1vilo na jihu v\u00edce ne\u017e 4,5 milion\u016f noc\u00ed, pr\u016fm\u011brn\u011b necel\u00e9 3 noci za pobyt.<\/h6>\n

\"\"\u00dadaje o n\u00e1v\u0161t\u011bvnosti hromadn\u00fdch ubytovac\u00edch za\u0159\u00edzen\u00ed (HUZ) za 4. kvart\u00e1l minul\u00e9ho roku uzav\u0159ela celkov\u00e1 \u010d\u00edsla za cel\u00fd rok 2023 s meziro\u010dn\u00edm nav\u00fd\u0161en\u00edm. V p\u0159\u00edpad\u011b po\u010dtu host\u016f se jedn\u00e1 o v\u00edce ne\u017e 13% meziro\u010dn\u00ed n\u00e1r\u016fst a v mezikrajsk\u00e9m srovn\u00e1n\u00ed je Jiho\u010desk\u00fd kraj na 3. m\u00edst\u011b za Prahou a Jihomoravsk\u00fdm krajem. V po\u010dtu p\u0159enocov\u00e1n\u00ed je celkov\u00e9 meziro\u010dn\u00ed nav\u00fd\u0161en\u00ed na \u00farovni v\u00edce ne\u017e 6 % a mezi kraji je ten Jiho\u010desk\u00fd na 4. m\u00edst\u011b za Prahou, Karlovarsk\u00fdm a Kr\u00e1lov\u00e9hradeck\u00fdm krajem.<\/p>\n

\u201eTento trend sv\u011bd\u010d\u00ed o rostouc\u00edm z\u00e1jmu turist\u016f o jedine\u010dnou kulturu, historii a p\u0159\u00edrodn\u00ed kr\u00e1sy na\u0161eho regionu. Kl\u00ed\u010dov\u00fdm prvkem je tak\u00e9 turistick\u00e1 infrastruktura v regionu pro uspokojen\u00ed n\u00e1rok\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f. Kvalitn\u00ed nab\u00eddka ubytovac\u00edch za\u0159\u00edzen\u00ed, restaurac\u00ed a dal\u0161\u00edch slu\u017eeb m\u00edstn\u00edch podnikatel\u016f p\u0159isp\u011bla k pozitivn\u00edmu dojmu turist\u016f a jejich n\u00e1vratu,\u201c<\/em> hodnot\u00ed v\u00fdstupy Martin Kuba, hejtman Jiho\u010desk\u00e9ho kraje.<\/p>\n

Celkov\u00fd pozitivn\u00ed v\u00fdsledek za uplynul\u00fd rok byl d\u00e1n p\u0159edev\u0161\u00edm kontinu\u00e1ln\u00edm r\u016fstem po\u010dtu host\u016f i p\u0159enocov\u00e1n\u00ed dom\u00e1c\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed tvo\u0159\u00ed p\u0159ibli\u017en\u011b t\u0159i \u010dtvrtiny p\u0159\u00edjezd\u016f. V r\u00e1mci \u010cR je Jiho\u010desk\u00fd kraj druhou nejobl\u00edben\u011bj\u0161\u00ed destinac\u00ed mezi tuzemsk\u00fdmi turisty, a to za Prahou. \u010ce\u0161t\u00ed host\u00e9 zde str\u00e1vili p\u0159es 3,6 milionu noc\u00ed.<\/p>\n

\u201eCo se t\u00fd\u010de zahrani\u010d\u00ed, n\u00e1v\u0161t\u011bvn\u00edci ze sousedn\u00edch zem\u00ed p\u0159ijeli ji\u017e ve v\u011bt\u0161\u00edm po\u010dtu ne\u017e p\u0159ed covidem. Vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost ne\u017e v roce 2019 maj\u00ed N\u011bmecko, Rakousko, Slovensko i Polsko. Potenci\u00e1l je vid\u011bt pr\u00e1v\u011b v nar\u016fstaj\u00edc\u00edch po\u010dtech turist\u016f z Polska, na kter\u00e9 posledn\u00ed roky JCCR sv\u00fdmi kampan\u011bmi intenzivn\u011b c\u00edl\u00ed\u201c,<\/em> up\u0159es\u0148uje n\u00e1m\u011bstek hejtmana Franti\u0161ek Tal\u00ed\u0159. \u201ePodobn\u00e9 je to i s Nizozemskem, jeho\u017e obyvatel\u00e9 maj\u00ed ji\u017en\u00ed \u010cechy na prvn\u00edch p\u0159\u00ed\u010dk\u00e1ch sv\u00e9ho cestovatelsk\u00e9ho seznamu.\u201c<\/em><\/p>\n

Naopak st\u00e1le je velmi patrn\u00fd \u00fabytek vzd\u00e1len\u00fdch trh\u016f, p\u0159edev\u0161\u00edm asijsk\u00e9 klientely (hlavn\u011b \u010c\u00edna, Japonsko), ale i host\u016f z USA a Ruska. Ve statistik\u00e1ch v podstat\u011b zmizelo 155 tis\u00edc asijsk\u00fdch turist\u016f z p\u0159edcovidov\u00e9ho obdob\u00ed, nicm\u00e9n\u011b pomalu se za\u010d\u00ednaj\u00ed navracet n\u00e1v\u0161t\u011bvn\u00edci z Taiwanu a Ji\u017en\u00ed Koreji.<\/p>\n

P\u0159esto\u017ee se struktura zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f od covidu v\u00fdrazn\u011b zm\u011bnila, zaznamenala zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvnost 50% n\u00e1r\u016fst oproti roku 2022, co\u017e je z\u00e1sluhou p\u0159edev\u0161\u00edm pr\u00e1v\u011b bl\u00edzk\u00fdch trh\u016f.<\/p>\n

Ze zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f u n\u00e1s p\u0159esp\u00e1valo nejv\u00edce host\u016f z t\u011bchto zem\u00ed:<\/strong><\/p>\n

    \n
  • 1. N\u011bmecko \u2013 272 000 noc\u00ed<\/li>\n
  • 2. Rakousko \u2013 92 000 noc\u00ed<\/li>\n
  • 3. Slovensko \u2013 81 000 noc\u00ed<\/li>\n
  • 4. Nizozemsko \u2013 68 000 noc\u00ed<\/li>\n
  • 5. Tchaj-wan \u2013 48 500 noc\u00ed<\/li>\n<\/ul>\n

    \u201eJi\u017en\u00ed \u010cechy se nad\u00e1le st\u00e1vaj\u00ed obl\u00edben\u00fdm c\u00edlem nejen pro dom\u00e1c\u00ed n\u00e1v\u0161t\u011bvn\u00edky, ale i pro vracej\u00edc\u00ed se zahrani\u010dn\u00ed turisty, co\u017e m\u00e1 pozitivn\u00ed dopad na m\u00edstn\u00ed ekonomiku a rozvoj turistick\u00e9 infrastruktury. Pro p\u0159edstavu, pokud v r\u00e1mci ofici\u00e1ln\u00edch statistik jeden \u010dlov\u011bk utrat\u00ed pr\u016fm\u011brn\u011b dva tis\u00edce korun na sv\u00e9 dovolen\u00e9, tak cestovn\u00ed ruch p\u0159in\u00e1\u0161\u00ed zisk cca dev\u011bt miliard ro\u010dn\u011b,\u201c<\/em> dod\u00e1v\u00e1 Petr Soukup, \u0159editel JCCR.<\/p>\n

    (tz-jccr)<\/strong><\/p>\n

    \n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

      Z\u00e1jem <\/p>\n","protected":false},"author":2,"featured_media":297619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[128,69],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/02\/13\/blatna-zamek-red.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/297617"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=297617"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/297617\/revisions"}],"predecessor-version":[{"id":298573,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/297617\/revisions\/298573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/297619"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=297617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=297617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=297617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}