{"id":296322,"date":"2024-01-29T11:27:41","date_gmt":"2024-01-29T10:27:41","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=296322"},"modified":"2024-01-29T11:28:57","modified_gmt":"2024-01-29T10:28:57","slug":"jizni-cechy-pozvanka-na-vystavu-2","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=296322","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Pozv\u00e1nka na v\u00fdstavu"},"content":{"rendered":"
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Jiho\u010desk\u00e9 muzeum v \u010cesk\u00fdch Bud\u011bjovic\u00edch \/ Foto: (red) – Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/figcaption><\/figure>\n
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TATRA – n\u00e1kladn\u00ed i osobn\u00ed automobily na plak\u00e1tech a v prospektech, 1945 \u2013 2024<\/h1>\n

9. 2. \u2013 12. 5. 2024<\/h4>\n

Vernis\u00e1\u017e v\u00fdstavy se kon\u00e1 ve \u010dtvrtek 8. \u00fanora 2024 od 16:00 hodin<\/h6>\n
Historick\u00e1 budova Jiho\u010desk\u00e9ho muzea v \u010cesk\u00fdch Bud\u011bjovic\u00edch (Dukelsk\u00e1 1, 370 01 \u010cesk\u00e9 Bud\u011bjovice)<\/h6>\n

\"\"V\u00fdstava prezentuje \u010d\u00e1st sb\u00edrek milevsk\u00e9ho publicisty a sb\u011bratele Martina Kupce zam\u011b\u0159enou na n\u00e1kladn\u00ed a osobn\u00ed vozy zna\u010dky Tatra. Na origin\u00e1ln\u00edch plak\u00e1tech a prospektech p\u0159edstavuje v\u00fdvoj propagace a reklamn\u00ed grafiky t\u00e9to slavn\u00e9 automobilov\u00e9 zna\u010dky.<\/p>\n

Tatra se \u0159ad\u00ed mezi nejstar\u0161\u00ed automobilky sv\u011bta. Reklama ji prov\u00e1zela po celou dobu jej\u00ed existence a sna\u017eila se vyzdvihnout p\u0159ednosti nab\u00edzen\u00fdch model\u016f. Vedle reklamy na samotn\u00e9 vozy jsou do v\u00fdstavy za\u0159azeny i plak\u00e1ty a prospekty na zn\u00e1mou rallye Pa\u0159\u00ed\u017e \u2013 Dakar nebo na expedici Tatra kolem sv\u011bta 1987 \u2013 1990, ale i reklama na r\u016fzn\u00e9 k Tat\u0159e dod\u00e1van\u00e9 n\u00e1stavby od jin\u00fdch v\u00fdrobc\u016f.<\/p>\n

V\u00fdstavu dopl\u0148uje nov\u00e1 kniha Martina Kupce \u201eTatra \u2013 osobn\u00ed automobily na plak\u00e1tech a v prospektech, 1945 \u2013 1999\u201c, kterou je mo\u017eno zakoupit na recepci muzea. Publikace je ur\u010dena pro p\u0159\u00edznivce osobn\u00edch voz\u016f t\u00e9to na\u0161\u00ed slavn\u00e9 automobilov\u00e9 zna\u010dky a vznikla ve spolupr\u00e1ci s Tatra Trucks, a.s. a skupinou CSG.<\/p>\n

Limuz\u00edny zna\u010dky Tatra, vyr\u00e1b\u011bn\u00e9 mezi l\u00e9ty 1945 a\u017e 1999, m\u011bly zvl\u00e1\u0161tn\u00ed osud. P\u0159esto\u017ee se v\u017edy jednalo o elegantn\u00ed automobily s unik\u00e1tn\u00ed technickou koncepc\u00ed, nesly si s sebou jist\u00e9 stigma. T\u00edm bylo jejich t\u00e9m\u011b\u0159 v\u00fdhradn\u00ed ur\u010den\u00ed pro \u00fazce vybran\u00fd okruh zejm\u00e9na politick\u00fdch prominent\u016f t\u00e9 doby.<\/p>\n

I kdy\u017e tyto vozy nebyly prim\u00e1rn\u011b prod\u00e1v\u00e1ny na b\u011b\u017en\u00e9m trhu, byla jejich ti\u0161t\u011bn\u00e1 propagace ve form\u011b prospekt\u016f i plak\u00e1t\u016f pom\u011brn\u011b rozs\u00e1hl\u00e1. Vzniklo tak mnoho unik\u00e1tn\u00edch materi\u00e1l\u016f pro tuzemsk\u00e9 odb\u011bratele i zahrani\u010dn\u00ed z\u00e1kazn\u00edky. A t\u00e9m\u011b\u0159 v\u0161echny se poprv\u00e9 poda\u0159ilo soust\u0159edit pr\u00e1v\u011b v t\u00e9to knize. Novinkou v publikaci je tentokr\u00e1t celkem 21 kreseb zejm\u00e9na voz\u016f, od v\u00fdtvarn\u00edka Jana Hlav\u00edna, kter\u00e9 uv\u00e1d\u011bj\u00ed jednotliv\u00e9 kapitoly a v\u00fdtvarn\u011b knihu obohacuj\u00ed.<\/p>\n

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JIHO\u010cESK\u00c9 MUZEUM V \u010cESK\u00ddCH BUD\u011aJOVIC\u00cdCH<\/strong><\/p>\n

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  TATRA <\/p>\n","protected":false},"author":2,"featured_media":296330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[124],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2024\/01\/29\/ram-tatra.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/296322"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=296322"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/296322\/revisions"}],"predecessor-version":[{"id":296331,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/296322\/revisions\/296331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/296330"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=296322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=296322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=296322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}