{"id":292536,"date":"2023-12-01T17:23:12","date_gmt":"2023-12-01T16:23:12","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=292536"},"modified":"2023-12-01T17:23:12","modified_gmt":"2023-12-01T16:23:12","slug":"dtest-spolecnost-meta-pouziva-nekale-obchodni-praktiky","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=292536","title":{"rendered":"dTest: Spole\u010dnost Meta pou\u017e\u00edv\u00e1 nekal\u00e9 obchodn\u00ed praktiky"},"content":{"rendered":"
Spole\u010dnost Meta v sou\u010dasn\u00e9 dob\u011b zav\u00e1d\u00ed zm\u011bny sv\u00fdch slu\u017eeb v EU. Zjistily to des\u00edtky milion\u016f u\u017eivatel\u016f Facebooku a Instagramu, proto\u017ee na n\u011b vysko\u010dila \u017e\u00e1dost aby bu\u010f souhlasili se zpracov\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f pro reklamn\u00ed \u00fa\u010dely, nebo aby zaplatili za nezobrazov\u00e1n\u00ed reklam.<\/h6>\n

\"\"Z hlediska spot\u0159ebitele se jedn\u00e1 o nespravedlivou volbu, kter\u00e1 je v n\u011bkolika ohledech v rozporu se spot\u0159ebitelsk\u00fdm pr\u00e1vem. V d\u016fsledku toho dnes Evropsk\u00e1 spot\u0159ebitelsk\u00e1 organizace BEUC a 19 jej\u00edch \u010dlen\u016f z 16 zem\u00ed, v\u010detn\u011b dTestu, pod\u00e1vaj\u00ed st\u00ed\u017enost k s\u00edti org\u00e1n\u016f na ochranu spot\u0159ebitel\u016f (CPC). Spot\u0159ebitelsk\u00e9 organizace rovn\u011b\u017e zva\u017euj\u00ed, zda spole\u010dnost Meta neporu\u0161uje p\u0159edpisy pro ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n

Nekal\u00e9 obchodn\u00ed praktiky<\/h6>\n

Meta poskytuje spot\u0159ebitel\u016fm zav\u00e1d\u011bj\u00edc\u00ed a ne\u00fapln\u00e9 informace, kter\u00e9 jim neumo\u017e\u0148uj\u00ed informovan\u00e9 rozhodnut\u00ed. Meta je uv\u00e1d\u00ed v omyl t\u00edm, \u017ee ve sv\u00fdch aplikac\u00edch prezentuje volbu jako volbu mezi placenou a \u201ebezplatnou” mo\u017enost\u00ed, p\u0159i\u010dem\u017e ov\u0161em ani druh\u00e1 mo\u017enost nen\u00ed \u201ebezplatn\u00e1”, proto\u017ee spot\u0159ebitel\u00e9 plat\u00ed spole\u010dnosti Meta sv\u00fdmi osobn\u00edmi \u00fadaji. Krom\u011b toho se mnoho spot\u0159ebitel\u016f z\u0159ejm\u011b domn\u00edv\u00e1, \u017ee volbou placen\u00e9ho p\u0159edplatn\u00e9ho z\u00edskaj\u00ed slu\u017ebu \u0161etrnou k jejich soukrom\u00ed, kter\u00e1 obsahuje m\u00e9n\u011b sledov\u00e1n\u00ed a m\u00e9n\u011b profilov\u00e1n\u00ed. Ve skute\u010dnosti je pravd\u011bpodobn\u00e9, \u017ee Meta a jin\u00e9 osoby, s kter\u00fdmi Meta \u00fadaje u\u017eivatel\u016f sd\u00edl\u00ed, budou i nad\u00e1le shroma\u017e\u010fovat a pou\u017e\u00edvat tyto osobn\u00ed \u00fadaje, pouze jen pro jin\u00e9 \u00fa\u010dely, ne\u017e je reklama.<\/p>\n

Vzhledem k dominantn\u00edmu postaven\u00ed Facebooku a Instagramu v EU a vzhledem k \u201es\u00ed\u0165ov\u00e9” povaze soci\u00e1ln\u00edch m\u00e9di\u00ed nemaj\u00ed spot\u0159ebitel\u00e9 skute\u010dnou mo\u017enost volby, proto\u017ee re\u00e1ln\u011b nemohou opustit aplikaci spole\u010dnosti Meta. \u201ePokud jsou v\u0161ichni va\u0161i p\u0159\u00e1tel\u00e9 na Facebooku a Instagramu, nem\u016f\u017eete p\u0159ej\u00edt k jin\u00e9mu poskytovateli obdobn\u00e9 slu\u017eby, ani\u017e byste o vazbu na sv\u00e9 p\u0159\u00e1tele p\u0159i\u0161li,\u201c<\/em> uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Spole\u010dnost Meta rovn\u011b\u017e zt\u011b\u017euje pou\u017e\u00edv\u00e1n\u00ed Facebooku a Instagramu, dokud si u\u017eivatel\u00e9 nezvol\u00ed jednu, nebo druhou mo\u017enost, co\u017e p\u0159edstavuje agresivn\u00ed obchodn\u00ed praktiku podle spot\u0159ebitelsk\u00e9ho pr\u00e1va. \u201eAgresivn\u00ed obchodn\u00ed praktiky v\u016f\u010di spot\u0159ebitel\u016fm jsou nekal\u00fdmi obchodn\u00edmi praktikami, a jako takov\u00e9 jsou zak\u00e1z\u00e1ny,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1 a pokra\u010duje: \u201eVytrval\u00fdm n\u00e1tlakem a vyvol\u00e1v\u00e1n\u00edm pocitu nal\u00e9havosti spole\u010dnost Meta tla\u010d\u00ed spot\u0159ebitele k rozhodnut\u00ed, kter\u00e9 pravd\u011bpodobn\u011b necht\u011bj\u00ed u\u010dinit.\u201c<\/em><\/p>\n

Ursula Pachlov\u00e1, z\u00e1stupkyn\u011b gener\u00e1ln\u00edho \u0159editele Evropsk\u00e9 spot\u0159ebitelsk\u00e9 organizace (BEUC), k tomu doplnila: \u201eMiliony evropsk\u00fdch u\u017eivatel\u016f Facebooku a Instagramu si zaslou\u017e\u00ed mnohem lep\u0161\u00ed volbu. Meta poru\u0161uje spot\u0159ebitelsk\u00e9 pr\u00e1vo EU t\u00edm, \u017ee pou\u017e\u00edv\u00e1 nekal\u00e9, klamav\u00e9 a agresivn\u00ed praktiky, v\u010detn\u011b \u010d\u00e1ste\u010dn\u00e9ho blokov\u00e1n\u00ed slu\u017eeb spot\u0159ebitel\u016fm, aby je tak donutila k rychl\u00e9mu rozhodnut\u00ed, p\u0159i\u010dem\u017e poskytuje zav\u00e1d\u011bj\u00edc\u00ed a ne\u00fapln\u00e9 informace. Org\u00e1ny na ochranu spot\u0159ebitel\u016f v \u010dlensk\u00fdch zem\u00edch EU mus\u00ed nyn\u00ed za\u010d\u00edt jednat a donutit tohoto technologick\u00e9ho giganta, aby s t\u011bmito praktikami p\u0159estal.\u201c<\/em><\/p>\n

P\u0159\u00edstup spole\u010dnosti Meta rovn\u011b\u017e vyvol\u00e1v\u00e1 obavy ohledn\u011b souladu s GDPR<\/h6>\n

Podle obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f a ned\u00e1vn\u00fdch rozsudk\u016f m\u016f\u017ee spole\u010dnost Meta shroma\u017e\u010fovat osobn\u00ed \u00fadaje pro \u00fa\u010dely reklamy pouze tehdy, pokud k tomu spot\u0159ebitel\u00e9 poskytnou sv\u016fj svobodn\u00fd a informovan\u00fd souhlas. Nef\u00e9rovost a nepr\u016fhlednost nov\u00fdch z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Meta (nap\u0159. zav\u00e1d\u011bj\u00edc\u00ed informace ohledn\u011b nab\u00eddky \u201ezdarma\u201c), jako\u017e i skute\u010dnosti, \u017ee spot\u0159ebitel\u016fm nen\u00ed poskytnuta \u017e\u00e1dn\u00e1 skute\u010dn\u00e1 volba, \u017ee budou sledov\u00e1ni a profilov\u00e1ni za jak\u00fdchkoliv okolnost\u00ed, pravd\u011bpodobn\u011b p\u0159edstavuj\u00ed poru\u0161en\u00ed pravidel GDPR o souhlasu se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f.<\/p>\n

M\u00e1te-li dotazy k nedovolen\u00fdm obchodn\u00edm praktik\u00e1m nebo k ochran\u011b sv\u00fdch osobn\u00edch \u00fadaj\u016f, m\u016f\u017eete se obr\u00e1tit na bezplatnou spot\u0159ebitelskou poradnu dTestu, a to elektronicky na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo telefonicky na \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Meta <\/p>\n","protected":false},"author":2,"featured_media":292538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/12\/01\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/292536"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=292536"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/292536\/revisions"}],"predecessor-version":[{"id":292537,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/292536\/revisions\/292537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/292538"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=292536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=292536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=292536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}