{"id":284752,"date":"2023-08-19T20:23:22","date_gmt":"2023-08-19T19:23:22","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=284752"},"modified":"2023-08-22T13:13:14","modified_gmt":"2023-08-22T12:13:14","slug":"jizni-cechy-regionalni-potravinou-nominovanou-na-oceneni-je-misa-mini-dortik-od-markety-korinkove-a-tresnovice-z-rodinneho-lihovaru-sitner","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=284752","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Region\u00e1ln\u00ed potravinou nominovanou na ocen\u011bn\u00ed je M\u00ed\u0161a mini dort\u00edk od Mark\u00e9ty Ko\u0159\u00ednkov\u00e9 a T\u0159e\u0161\u0148ovice z rodinn\u00e9ho lihovaru \u0160itner"},"content":{"rendered":"

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V Jiho\u010desk\u00e9m kraji prob\u011bhla z\u00e1v\u011bre\u010dn\u00e1 Hodnotitelsk\u00e1 komise presti\u017en\u00ed sout\u011b\u017ee zna\u010dky Region\u00e1ln\u00ed potravina za \u00fa\u010dasti ministra zem\u011bd\u011blstv\u00ed Marka V\u00fdborn\u00e9ho. Komise vyb\u00edrala z celkem 86 p\u0159ihl\u00e1\u0161en\u00fdch produkt\u016f od 32 m\u00edstn\u00edch v\u00fdrobc\u016f.<\/h6>\n

\"\"Nejsiln\u011bji zastoupenou kategori\u00ed byly Masn\u00e9 v\u00fdrobky tepeln\u011b opracovan\u00e9 s nominovan\u00fdm v\u00fdrobkem \u2013 Pa\u0161tika s jelenem a li\u0161kou z Farmy Li\u0161ka. Ocen\u011bn\u00ed kvalitn\u00edch lok\u00e1ln\u00edch produkt\u016f m\u00e1 dlouholetou tradici a t\u011b\u0161\u00ed se velk\u00e9mu z\u00e1jmu u spot\u0159ebitel\u016f. Byla vyhl\u00e1\u0161ena ji\u017e po \u010dtrn\u00e1ct\u00e9 ve v\u0161ech kraj\u00edch \u010cesk\u00e9 republiky s v\u00fdjimkou Prahy.<\/p>\n

Hodnotitelsk\u00e1 komise na sv\u00e9m posledn\u00edm hodnocen\u00ed navrhla po pe\u010dliv\u00e9m posouzen\u00ed nominovat zna\u010dku Region\u00e1ln\u00ed potravina Jiho\u010desk\u00e9ho kraje pro rok 2023 t\u011bmto v\u00fdrobk\u016fm:<\/h6>\n

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\u201eOzna\u010den\u00ed Region\u00e1ln\u00ed potravina osobn\u011b vn\u00edm\u00e1m jako zna\u010dku, kter\u00e1 odli\u0161uje kvalitn\u011bj\u0161\u00ed potraviny \u010dasto spojen\u00e9 s tradic\u00ed nebo charakteristick\u00fdm m\u00edstem od b\u011b\u017en\u011b prod\u00e1van\u00fdch a konzumovan\u00fdch potravin. Pro na\u0161i spole\u010dnost znamen\u00e1 zisk tohoto ocen\u011bn\u00ed pozitivn\u00ed reklamu a mo\u017enost prezentovat na\u0161e pivo na zaj\u00edmav\u00fdch akc\u00edch po\u0159\u00e1dan\u00fdch Region\u00e1ln\u00ed potravinou,\u201c<\/em> uvedl Josef Janou\u0161ek ze spole\u010dnosti Ra\u0161elina a.s. za ocen\u011bn\u00fd v\u00fdrobek Naku\u0159ovan\u00fd speci\u00e1l.<\/p>\n

V Hodnotitelsk\u00e9 komisi zasedli tradi\u010dn\u011b z\u00e1stupci Ministerstva zem\u011bd\u011blstv\u00ed, St\u00e1tn\u00edho zem\u011bd\u011blsk\u00e9ho interven\u010dn\u00edho fondu, St\u00e1tn\u00ed zem\u011bd\u011blsk\u00e9 a potravin\u00e1\u0159sk\u00e9 inspekce, St\u00e1tn\u00ed veterin\u00e1rn\u00ed spr\u00e1vy, Agr\u00e1rn\u00ed komory, Potravin\u00e1\u0159sk\u00e9 komory a Krajsk\u00e9ho \u00fa\u0159adu. Ocen\u011bn\u00ed si producenti p\u0159evezmou na slavnostn\u00edm vyhl\u00e1\u0161en\u00ed 30. z\u00e1\u0159\u00ed 2023 na Svatov\u00e1clavsk\u00fdch slavnostech v T\u0159eboni.<\/p>\n

\u201eSob\u011bslavsk\u00fd pivovar se sout\u011b\u017ee Region\u00e1ln\u00ed potravina \u00fa\u010dastn\u00ed od roku 2022, kdy z\u00edskal i ocen\u011bn\u00ed za Naku\u0159ovan\u00fd speci\u00e1l. Velmi si v\u00e1\u017e\u00edme toho, \u017ee se v \u010cesk\u00e9 republice tato sout\u011b\u017e po\u0159\u00e1d\u00e1 a ukazuje tak lidem kvalitn\u00ed \u010desk\u00e9 potraviny. Nav\u00edc n\u00e1m Region\u00e1ln\u00ed potravina umo\u017enila \u00fa\u010dastnit se r\u016fzn\u00fdch akc\u00ed, z\u00edskat nov\u00e9 z\u00e1kazn\u00edky a prohloubit pov\u011bdom\u00ed u lid\u00ed o na\u0161em pivovaru,\u201c<\/em> uvedla Petra M\u00e1slov\u00e1 Dvo\u0159\u00e1kov\u00e1 vedouc\u00ed marketingu Ra\u0161elina a.s.<\/p>\n

Hodnotitelsk\u00e1 komise v Jiho\u010desk\u00e9m kraji \u00fasp\u011b\u0161n\u011b uzav\u0159ela sout\u011b\u017e Region\u00e1ln\u00ed potravina pro rok 2023. Leto\u0161n\u00ed ro\u010dn\u00edk op\u011bt potvrdil rostouc\u00ed z\u00e1jem o ocen\u011bn\u00ed zna\u010dkou Region\u00e1ln\u00ed potravina. Do 14. ro\u010dn\u00edku se p\u0159ihl\u00e1silo celkem 456 v\u00fdrobc\u016f, co\u017e p\u0159edstavuje rekordn\u00ed po\u010det od po\u010d\u00e1tku sout\u011b\u017ee v roce 2010. Zna\u010dka Region\u00e1ln\u00ed potravina ka\u017ed\u00fdm rokem z\u00edsk\u00e1v\u00e1 st\u00e1le v\u011bt\u0161\u00ed oblibu mezi v\u00fdrobci i spot\u0159ebiteli. Z\u00e1jem v\u00fdrobc\u016f o toto ozna\u010den\u00ed je mimo\u0159\u00e1dn\u011b d\u016fle\u017eit\u00fdm sign\u00e1lem. Sv\u011bd\u010d\u00ed nejen o rostouc\u00edm pov\u011bdom\u00ed a hodnot\u011b region\u00e1ln\u00edch potravin, ale tak\u00e9 o v\u00fdznamu zna\u010dky.<\/p>\n

Region\u00e1ln\u00ed potravina je ocen\u011bn\u00edm nejlep\u0161\u00edch region\u00e1ln\u00edch produkt\u016f, ale tak\u00e9 platformou pro sd\u00edlen\u00ed informac\u00ed, propojov\u00e1n\u00ed v\u00fdrobc\u016f a rozvoj trhu s kvalitn\u00edmi region\u00e1ln\u00edmi potravinami. N\u00e1r\u016fst z\u00fa\u010dastn\u011bn\u00fdch v\u00fdrobc\u016f podtrhuje kl\u00ed\u010dov\u00fd p\u0159\u00ednos region\u00e1ln\u00ed produkce pro ekonomiku i pro spole\u010dnost jako celek. Toto uzn\u00e1n\u00ed p\u0159edstavuje ocen\u011bn\u00ed nejvy\u0161\u0161\u00ed kvality, regionality a tradice. Pro St\u00e1tn\u00ed zem\u011bd\u011blsk\u00fd interven\u010dn\u00ed fond (SZIF), kter\u00fd tuto sout\u011b\u017e spravuje, je tak rostouc\u00ed z\u00e1jem odrazem skv\u011bl\u00e9 zp\u011btn\u00e9 vazby.<\/p>\n

\u201eLeto\u0161n\u00ed ro\u010dn\u00edk sout\u011b\u017ee Region\u00e1ln\u00ed potravina Jiho\u010desk\u00e9ho kraje, kter\u00fd byl organizov\u00e1n pod z\u00e1\u0161titou spole\u010dnosti Festing \u00fapln\u011b poprv\u00e9, jsme si velmi u\u017eili. Nejen, \u017ee jsme m\u011bli mo\u017enost se sezn\u00e1mit s \u0159adou nov\u00fdch v\u00fdrobc\u016f, ale tak\u00e9 jsme na Hodnotitelsk\u00e9 komisi p\u0159iv\u00edtali ministra zem\u011bd\u011blstv\u00ed Marka V\u00fdborn\u00e9ho a prvn\u00edho n\u00e1m\u011bstka hejtmana Jiho\u010desk\u00e9ho kraje Franti\u0161ka Tal\u00ed\u0159e, kte\u0159\u00ed n\u00e1m pomohli ohodnotit celkem 86 specialit usiluj\u00edc\u00edch o ozna\u010den\u00ed Region\u00e1ln\u00ed potravina. P\u0159ihl\u00e1\u0161en\u00ed v\u00fdrobci n\u00e1m poskytuj\u00ed cennou zp\u011btnou vazbu, proto\u017ee do p\u0159\u00edpravy sout\u011b\u017ee vkl\u00e1d\u00e1me maxim\u00e1ln\u00ed \u00fasil\u00ed. R\u00e1d bych vyj\u00e1d\u0159il up\u0159\u00edmnou vd\u011b\u010dnost a srde\u010dn\u00e9 blahop\u0159\u00e1n\u00ed v\u0161em, kte\u0159\u00ed se sout\u011b\u017ee z\u00fa\u010dastnili a byli nominov\u00e1ni na ocen\u011bn\u00ed zna\u010dkou Region\u00e1ln\u00ed potravina Jiho\u010desk\u00e9ho kraje,\u201c<\/em> ohodnotil v\u00fdsledky sout\u011b\u017ee Luk\u00e1\u0161 Vacek, koordin\u00e1tor Jiho\u010desk\u00e9ho kraje.<\/p>\n

Sout\u011b\u017e prob\u00edh\u00e1 ve v\u0161ech kraj\u00edch \u010cesk\u00e9 republiky s v\u00fdjimkou Prahy. O zna\u010dku Region\u00e1ln\u00ed potravina mohou sout\u011b\u017eit producenti zem\u011bd\u011blsk\u00fdch a potravin\u00e1\u0159sk\u00fdch v\u00fdrobk\u016f, kte\u0159\u00ed maj\u00ed nejv\u00fd\u0161e 250 zam\u011bstnanc\u016f. Ocen\u011bn\u00fd v\u00fdrobek pak z\u00edsk\u00e1v\u00e1 pr\u00e1vo zdarma u\u017e\u00edvat zna\u010dku Region\u00e1ln\u00ed potravina po dobu \u010dty\u0159 let.<\/p>\n

Cestou podpory kvalitn\u00edch m\u00edstn\u00edch potravin jde cel\u00e1 EU a \u010cesko nen\u00ed v\u00fdjimkou. Sou\u010dasn\u00e1 situace je pro spot\u0159ebitele i producenty potravin zasa\u017een\u00e1 v\u00fd\u0161\u00ed inflace a stagnuj\u00edc\u00ed popt\u00e1vkou. I proto je marketingov\u00e1 podpora kvalitn\u00edch potravin d\u016fle\u017eit\u00e1 v pos\u00edlen\u00ed tr\u017en\u00ed komunikace, vede tak\u00e9 k v\u00fdrazn\u00e9mu pos\u00edlen\u00ed popt\u00e1vky ze strany spot\u0159ebitel\u016f a m\u00e1 tedy dopad na r\u016fst prodeje.<\/p>\n

Region\u00e1ln\u00ed potravina je projektem Ministerstva zem\u011bd\u011blstv\u00ed. St\u00e1tn\u00ed zem\u011bd\u011blsk\u00fd interven\u010dn\u00ed fond zna\u010dku administruje. Jedn\u00edm z nejviditeln\u011bj\u0161\u00edch marketingov\u00fdch n\u00e1stroj\u016f je podpora zna\u010dky v m\u00e9di\u00edch. Nap\u0159\u00edklad v po\u0159adech: Kluci v akci, Pe\u010den\u00ed na ned\u011bli \u010di Herb\u00e1\u0159. Pravideln\u011b se zna\u010dkou Region\u00e1ln\u00ed potravina m\u016f\u017eete setkat v \u010dasopisech Apetit, Gurmet, Forbes a na v\u00fdznamn\u00fdch akc\u00edch jako jsou do\u017e\u00ednky na Letn\u00e9, vinobran\u00ed na Pra\u017esk\u00e9m hrad\u011b a Zem\u011b \u017eivitelka. Podrobnosti o sout\u011b\u017ei jsou dostupn\u00e9 na webov\u00fdch str\u00e1nk\u00e1ch regionalnipotravina.cz.<\/p>\n

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