{"id":284218,"date":"2023-08-04T13:01:02","date_gmt":"2023-08-04T12:01:02","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=284218"},"modified":"2023-08-04T13:01:02","modified_gmt":"2023-08-04T12:01:02","slug":"dtest-zakaznicke-programy-aneb-zadna-sleva-neni-zadarmo","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=284218","title":{"rendered":"dTest: Z\u00e1kaznick\u00e9 programy aneb \u017d\u00e1dn\u00e1 sleva nen\u00ed zadarmo"},"content":{"rendered":"
Z\u00e1kaznick\u00e9 karty a aplikace vyd\u00e1van\u00e9 r\u016fzn\u00fdmi obchodn\u00edmi \u0159et\u011bzci pou\u017e\u00edv\u00e1 v\u011bt\u0161ina spot\u0159ebitel\u016f. Vede je k tomu snaha u\u0161et\u0159it. Ne v\u017edy si spot\u0159ebitel\u00e9 uv\u011bdomuj\u00ed, \u017ee cenou, kterou za slevy plat\u00ed, je poskytnut\u00ed \u00fadaj\u016f o sv\u00e9m spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed. V p\u0159\u00edpad\u011b odsouhlasen\u00ed marketingov\u00e9ho souhlasu mohou b\u00fdt pak jejich osobn\u00ed \u00fadaje poskytnuty i n\u011bkter\u00fdm velk\u00fdm vyhled\u00e1va\u010d\u016fm a soci\u00e1ln\u00edm s\u00edt\u00edm. Spot\u0159ebitel\u00e9 by si m\u011bli b\u00fdt v\u011bdomi ceny sv\u00fdch \u00fadaj\u016f a ud\u011blovat souhlas s jejich dal\u0161\u00edm zpracov\u00e1n\u00edm jenom v\u00fdjime\u010dn\u011b. Z\u00e1rove\u0148 by obchodn\u00ed \u0159et\u011bzce nem\u011bly spot\u0159ebitele k \u010dlenstv\u00ed nutit nekal\u00fdmi obchodn\u00edmi praktikami.<\/h6>\n

\"\"Se z\u00e1kaznick\u00fdmi kartami se setkal u\u017e nejsp\u00ed\u0161e ka\u017ed\u00fd spot\u0159ebitel. Nejprve m\u011bly formu pap\u00edrov\u00fdch, pak plastov\u00fdch karet a v sou\u010dasnosti jsou n\u00e1m nab\u00edzeny jako aplikace do na\u0161ich chytr\u00fdch mobiln\u00edch telefon\u016f. Jsou-li z\u00e1kazn\u00edk\u016fm ze strany obchodu nab\u00edzeny zdarma, m\u011bli bychom v\u017edy v\u011bd\u011bt, co jejich vyd\u00e1n\u00edm obchodn\u00edk sleduje a \u010d\u00edm mu za to zaplat\u00edme. \u201e\u017d\u00e1dn\u00e1 slu\u017eba nen\u00ed zadarmo,\u201c<\/em> varuje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest, a pokra\u010duje: \u201eTakto sv\u011bt obchodu nefunguje. Spot\u0159ebitel\u00e9 by m\u011bli v\u011bd\u011bt, \u017ee za vyd\u00e1n\u00edm karty stoj\u00ed \u010dist\u011b ekonomick\u00e1 rozvaha vydavatele. Obchodn\u00ed \u0159et\u011bzce se sna\u017e\u00ed prost\u0159ednictv\u00edm z\u00e1kaznick\u00fdch program\u016f zajistit loajalitu sv\u00fdch z\u00e1kazn\u00edk\u016f a z\u00e1rove\u0148 maj\u00ed z\u00e1jem zn\u00e1t \u00fadaje, kter\u00e9 byly vygenerov\u00e1ny spot\u0159ebitelsk\u00fdm chov\u00e1n\u00edm dr\u017eitel\u016f z\u00e1kaznick\u00fdch karet.\u201c<\/em><\/p>\n

Zp\u016fsob, jak\u00fdmi obchodn\u00ed \u0159et\u011bzce motivuj\u00ed z\u00e1kazn\u00edky k \u00fa\u010dasti ve sv\u00fdch z\u00e1kaznick\u00fdch programech, je podobn\u00fd. Jsou to zejm\u00e9na c\u00edlen\u00e9 slevy pro \u010dleny z\u00e1kaznick\u00fdch program\u016f, sb\u00edr\u00e1n\u00ed bod\u016f a hran\u00ed r\u016fzn\u00fdch her, kter\u00e9 souvis\u00ed s n\u00e1kupy v jejich obchodech. Poka\u017ed\u00e9, kdy\u017e spot\u0159ebitel vejde do obchodu n\u011bkter\u00e9ho z obchodn\u00edch \u0159et\u011bzc\u016f, v\u011bt\u0161inou na prvn\u00ed pohled zjist\u00ed, \u017ee dr\u017eitel\u016fm z\u00e1kaznick\u00fdch karet a u\u017eivatel\u016fm z\u00e1kaznick\u00fdch aplikac\u00ed jsou nab\u00edzeny lep\u0161\u00ed ceny, p\u0159\u00edpadn\u011b dal\u0161\u00ed v\u00fdhody. N\u011bkdy jsou ceny pro \u010dleny z\u00e1kaznick\u00e9ho programu tak v\u00fdrazn\u011b ni\u017e\u0161\u00ed, \u017ee v podstat\u011b z\u00e1kazn\u00edky donut\u00ed se st\u00e1t \u010dleny z\u00e1kaznick\u00e9ho programu. \u201eTakov\u00e1 praxe se bl\u00ed\u017e\u00ed nekal\u00e9 obchodn\u00ed praktice,\u201c<\/em> \u0159\u00edk\u00e1 k tomu Eduarda Hek\u0161ov\u00e1 z dTestu a dopl\u0148uje: \u201ePokud je \u010dlenstv\u00ed v z\u00e1kaznick\u00fdch programech dobrovoln\u00e9, je v\u0161echno v po\u0159\u00e1dku. Ale pokud je v podstat\u011b vynuceno pravideln\u00fdm v\u00fdrazn\u00fdm rozd\u00edlem cen zbo\u017e\u00ed b\u011b\u017en\u00e9 spot\u0159eby, zejm\u00e9na pokud by spot\u0159ebitel za jin\u00fdch okolnost\u00ed o \u010dlenstv\u00ed v z\u00e1kaznick\u00e9m programu neuva\u017eoval, je pak mo\u017en\u00e9, \u017ee se obchodn\u00ed \u0159et\u011bzec pohybuje na hran\u011b nebo i za hranou z\u00e1kona.\u201c<\/em><\/p>\n

Pokud u\u017e se spot\u0159ebitel stane \u010dlenem z\u00e1kaznick\u00e9ho programu, nem\u011bl by bezmy\u0161lenkovit\u011b souhlasit se v\u0161emi jeho podm\u00ednkami. \u201e\u0158ada podm\u00ednek z\u00e1kaznick\u00e9ho programu je voliteln\u00e1 a z\u00e1vis\u00ed na v\u00fdslovn\u00e9m souhlasu z\u00e1kazn\u00edka ud\u011blen\u00e9m nap\u0159\u00edklad za\u0161krtnut\u00edm p\u0159\u00edslu\u0161n\u00e9ho pol\u00ed\u010dka,\u201c<\/em> upozor\u0148uje Eduarda Hek\u0161ov\u00e1 a vysv\u011btluje: \u201eSe souhlasem spot\u0159ebitele se tak mohou jeho \u00fadaje dostat i k n\u011bkter\u00fdm velk\u00fdm internetov\u00fdm vyhled\u00e1va\u010d\u016fm a soci\u00e1ln\u00edm s\u00edt\u00edm, kter\u00e9 na n\u011bj pak podle jeho chov\u00e1n\u00ed mohou c\u00edlit svou reklamu. Na zac\u00edlen\u00e9 reklam\u011b l\u00e9pe vyd\u011bl\u00e1vaj\u00ed, p\u0159i\u010dem\u017e spot\u0159ebitel z toho ov\u0161em nem\u00e1 nic.\u201c<\/em><\/p>\n

Osobn\u00ed \u00fadaje jsou hodnotou, kterou je mo\u017en\u00e9 podle platn\u00e9ho ob\u010dansk\u00e9ho z\u00e1kon\u00edku zaplatit za poskytnut\u00ed digit\u00e1ln\u00edho obsahu. \u201eSpot\u0159ebitel\u00e9 by si hodnoty sv\u00fdch obchodn\u00edch \u00fadaj\u016f m\u011bli b\u00fdt v\u011bdomi a nem\u011bli by je poskytovat jin\u00fdm k obchodn\u00edmu vyt\u011b\u017een\u00ed, pokud jim za to \u017e\u00e1dn\u00e1 protihodnota nen\u00ed poskytov\u00e1na,<\/em>\u201c rad\u00ed Eduarda Hek\u0161ov\u00e1 a uzav\u00edr\u00e1: \u201eP\u0159i registraci do z\u00e1kaznick\u00e9ho programu by si m\u011bl spot\u0159ebitel podm\u00ednky tohoto programu p\u0159e\u010d\u00edst. Pokud jim nebude rozum\u011bt nebo pokud bude m\u00edt pochybnosti o podm\u00ednk\u00e1ch zpracov\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f, m\u011bl by si \u00fa\u010dast v takov\u00e9m programu rad\u011bji dob\u0159e rozmyslet.\u201c<\/em><\/p>\n

Pokud spot\u0159ebitel\u00e9 maj\u00ed ot\u00e1zky k tomuto t\u00e9matu, mohou se obr\u00e1tit na bezplatnou spot\u0159ebitelskou poradnu dTestu, a to elektronicky na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo telefonicky na \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00e1kaznick\u00e9 karty <\/p>\n","protected":false},"author":2,"featured_media":284220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/08\/04\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/284218"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=284218"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/284218\/revisions"}],"predecessor-version":[{"id":284219,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/284218\/revisions\/284219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/284220"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=284218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=284218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=284218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}