{"id":280959,"date":"2023-06-13T09:43:34","date_gmt":"2023-06-13T08:43:34","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=280959"},"modified":"2023-06-13T09:43:34","modified_gmt":"2023-06-13T08:43:34","slug":"dtest-jak-nenaletet-lakavym-reklamnim-akcim","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=280959","title":{"rendered":"dTest: Jak nenalet\u011bt l\u00e1kav\u00fdm reklamn\u00edm akc\u00edm?"},"content":{"rendered":"

Podnikatel\u00e9 p\u0159i snaze prodat zbo\u017e\u00ed nebo slu\u017ebu b\u011b\u017en\u011b s\u00e1zej\u00ed na l\u00e1kav\u00e9 marketingov\u00e9 nab\u00eddky, jimi\u017e se sna\u017e\u00ed ovlivnit n\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f. Spot\u0159ebitel\u00e9 se proto musej\u00ed m\u00edt na pozoru, aby nepodlehli ne v\u017edy zcela korektn\u00edm reklamn\u00edm nab\u00eddk\u00e1m, slev\u00e1m, akc\u00edm nebo jin\u00fdm l\u00e1kadl\u016fm. Pokud se tak p\u0159ece jen stane, je dobr\u00e9 zn\u00e1t mo\u017enosti, jak se lze ze smlouvy vyv\u00e1zat.<\/h4>\n

Na co by si m\u011bli d\u00e1t spot\u0159ebitel\u00e9 pozor?<\/h6>\n

\"\"Podnikatel\u00e9 se pokou\u0161ej\u00ed v\u0161emo\u017en\u00fdmi zp\u016fsoby p\u0159im\u011bt spot\u0159ebitele ke koupi sv\u00fdch produkt\u016f \u010di slu\u017eeb. Velmi obl\u00edben\u00fdm l\u00e1kadlem jsou slevov\u00e9 akce. P\u0159i jejich prezentaci by v\u0161ak podnikatel\u00e9 m\u011bli myslet na nov\u00e1 pravidla, kter\u00e1 jim p\u0159i poskytov\u00e1n\u00ed slev od leto\u0161n\u00edho ledna stanovuje z\u00e1kon. \u201eProd\u00e1vaj\u00edc\u00ed mus\u00ed splnit informa\u010dn\u00ed povinnost v\u016f\u010di spot\u0159ebiteli, kter\u00e1 zahrnuje nejen informaci o aktu\u00e1ln\u00ed cen\u011b v\u00fdrobku (tedy po slev\u011b), ale tak\u00e9 informaci o nejni\u017e\u0161\u00ed cen\u011b v\u00fdrobku, za kterou jej prod\u00e1vaj\u00edc\u00ed nab\u00edzel v dob\u011b posledn\u00edch 30 dn\u016f p\u0159ed poskytnut\u00edm slevy,\u201c<\/em> informuje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

U obchodn\u00edk\u016f jsou rovn\u011b\u017e obl\u00edben\u00e9 graficky v\u00fdrazn\u00e9 reklamn\u00ed let\u00e1ky \u010di jin\u00e9 ak\u010dn\u00ed pob\u00eddky. V takov\u00e9m p\u0159\u00edpad\u011b mus\u00ed ov\u0161em podnikatel myslet na to, \u017ee podobn\u00e1 reklama nem\u016f\u017ee slou\u017eit pouze k nal\u00e1k\u00e1n\u00ed spot\u0159ebitel\u016f do jejich obchodu, ale \u017ee mus\u00ed m\u00edt k dispozici tak\u00e9 dostate\u010dn\u00e9 p\u0159im\u011b\u0159en\u00e9 mno\u017estv\u00ed dan\u00e9ho produktu s ohledem na rozsah reklamy a nab\u00edzen\u00e9 ceny. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b se jedn\u00e1 o tzv. v\u00e1bivou reklamu.<\/p>\n

Reklamn\u00ed nab\u00eddky je spot\u0159ebiteli d\u00e1le mo\u017en\u00e9 \u010dinit pouze v z\u00e1konem vymezen\u00fdch p\u0159\u00edpadech. Opakovan\u00e9 nevy\u017e\u00e1dan\u00e9 nab\u00eddky, a\u0165 u\u017e u\u010din\u011bn\u00e9 prost\u0159ednictv\u00edm telefonu nebo t\u0159eba elektronickou po\u0161tou, jsou agresivn\u00ed obchodn\u00ed praktikou, a tedy z\u00e1konem zak\u00e1zan\u00e9.<\/p>\n

V neposledn\u00ed \u0159ad\u011b by m\u011bli b\u00fdt spot\u0159ebitel\u00e9 obzvl\u00e1\u0161\u0165 pozorn\u00ed p\u0159i \u00fa\u010dasti na akc\u00edch organizovan\u00fdch za \u00fa\u010delem propagace a prodeje zbo\u017e\u00ed nebo poskytov\u00e1n\u00ed slu\u017eeb. Tyto akce maj\u00ed \u010dasto podobu organizovan\u00e9ho v\u00fdletu, kdy je spot\u0159ebitel\u016fm zaji\u0161t\u011bna doprava na m\u00edsto kon\u00e1n\u00ed akce, kde jim podnikatel n\u00e1sledn\u011b nab\u00edz\u00ed sv\u00e9 v\u00fdrobky a slu\u017eby. V minulosti v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce tito \u0161mejdi podmi\u0148ovali zp\u00e1te\u010dn\u00ed odvoz z akce uskute\u010dn\u011bn\u00fdm n\u00e1kupem zbo\u017e\u00ed. Zvl\u00e1\u0161tn\u00ed obez\u0159etnosti je t\u0159eba db\u00e1t tak\u00e9 v p\u0159\u00edpad\u011b, \u017ee podnikatel nav\u0161t\u00edv\u00ed spot\u0159ebitele doma.<\/p>\n

Nakonec je t\u0159eba d\u00e1t si pozor i na mo\u017en\u00e9 fale\u0161n\u00e9 recenze. \u201eNov\u011b by m\u011bly recenze obsahovat informaci o tom, zda je ov\u011b\u0159ov\u00e1no, \u017ee byly seps\u00e1ny spot\u0159ebitelem, kter\u00fd dan\u00e9 zbo\u017e\u00ed skute\u010dn\u011b zakoupil a jak\u00fdm zp\u016fsobem tuto skute\u010dnost podnikatel ov\u011b\u0159uje,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1 z dTestu.<\/p>\n

A jak\u00e9 n\u00e1roky mohou spot\u0159ebitel\u00e9 uplatnit?<\/h6>\n

Pokud, a\u0165 u\u017e z jak\u00e9hokoli d\u016fvodu, dojde k uzav\u0159en\u00ed smlouvy, je t\u0159eba prim\u00e1rn\u011b identifikovat, jak\u00fdm zp\u016fsobem byla smlouva uzav\u0159ena. Pokud spot\u0159ebitele nal\u00e1kala nab\u00eddka na internetu \u010di u\u010din\u011bn\u00e1 mimo obchodn\u00ed prostory podnikatele, je v\u017edy mo\u017en\u00e9 vyu\u017e\u00edt z\u00e1konn\u00e9ho pr\u00e1va na odstoupen\u00ed od smlouvy do 14 dn\u016f od uzav\u0159en\u00ed smlouvy, resp. p\u0159evzet\u00ed zbo\u017e\u00ed. V p\u0159\u00edpad\u011b, \u017ee k uzav\u0159en\u00ed smlouvy do\u0161lo na reklamn\u00ed akci\u00a0 organizovan\u00e9 formou v\u00fdletu nebo p\u0159i nevy\u017e\u00e1dan\u00e9 n\u00e1v\u0161t\u011bv\u011b podnikatele u spot\u0159ebitele v dom\u00e1cnosti, \u010din\u00ed lh\u016fta pro odstoupen\u00ed od smlouvy 30 dn\u016f.<\/p>\n

V p\u0159\u00edpad\u011b takzvan\u00e9 v\u00e1biv\u00e9 reklamy, nevy\u017e\u00e1dan\u00e9 nab\u00eddky, fale\u0161n\u00e9 recenze nebo jin\u00e9 praktiky, kterou lze pova\u017eovat za nekalou, pak m\u016f\u017ee spot\u0159ebitel odstoupit od smlouvy dokonce ve lh\u016ft\u011b 90 dn\u016f ode dne jej\u00edho uzav\u0159en\u00ed nebo po\u017eadovat p\u0159im\u011b\u0159en\u00e9 sn\u00ed\u017een\u00ed ceny v rozsahu odpov\u00eddaj\u00edc\u00edm povaze a z\u00e1va\u017enosti nekal\u00e9 obchodn\u00ed praktiky.<\/p>\n

Pokud maj\u00ed spot\u0159ebitel\u00e9 ot\u00e1zky k tomuto t\u00e9matu, mohou se obr\u00e1tit na bezplatnou spot\u0159ebitelskou poradnu dTestu, a to elektronicky na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo telefonicky na \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Podnikatel\u00e9 p\u0159i <\/p>\n","protected":false},"author":2,"featured_media":280960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/06\/13\/ram-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/280959"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=280959"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/280959\/revisions"}],"predecessor-version":[{"id":280961,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/280959\/revisions\/280961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/280960"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=280959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=280959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=280959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}