{"id":280448,"date":"2023-06-06T10:47:56","date_gmt":"2023-06-06T09:47:56","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=280448"},"modified":"2023-06-06T10:47:56","modified_gmt":"2023-06-06T09:47:56","slug":"dtest-jak-na-nevyzadane-hovory","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=280448","title":{"rendered":"dTest: Jak na nevy\u017e\u00e1dan\u00e9 hovory?"},"content":{"rendered":"
Marketingov\u00fdm vol\u00e1n\u00edm se mohou spot\u0159ebitel\u00e9 vyhnout jen obt\u00ed\u017en\u011b. Pro\u0161kolen\u00ed telemarket\u00e9\u0159i se nav\u00edc nenechaj\u00ed snadno odradit a vyu\u017e\u00edvaj\u00ed ov\u011b\u0159en\u00fdch postup\u016f i manipulac\u00ed. Tento zp\u016fsob nab\u00eddky zbo\u017e\u00ed \u010di slu\u017eeb m\u00e1 v\u0161ak stanoven\u00e1 pravidla, na jejich\u017e dodr\u017een\u00ed by m\u011bl spot\u0159ebitel trvat.<\/h6>\n

\"\"V sou\u010dasn\u00e9 dob\u011b plat\u00ed, \u017ee marketingov\u00e1 vol\u00e1n\u00ed adresovan\u00e1 spot\u0159ebitel\u016fm jsou prodejc\u016fm prakticky zapov\u011bzena. Prodejci mus\u00ed pro uskute\u010dn\u011bn\u00ed hovoru disponovat n\u011bkter\u00fdm z relevantn\u00edch d\u016fvod\u016f. Mezi nej\u010dast\u011bj\u0161\u00ed d\u016fvody pat\u0159\u00ed souhlas spot\u0159ebitele s kontaktov\u00e1n\u00edm za \u00fa\u010delem marketingov\u00fdch nab\u00eddek. \u201eSouhlas m\u016f\u017ee b\u00fdt ud\u011blen nap\u0159\u00edklad za\u0161krtnut\u00edm p\u0159\u00edslu\u0161n\u00e9ho pole p\u0159i n\u00e1kupu v e-shopu. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b by v\u0161ak toto pole nem\u011blo b\u00fdt vypln\u011bno automaticky,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n

Prodejci rovn\u011b\u017e argumentuj\u00ed t\u00edm, \u017ee kontaktov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f prodejce \u010di pro spln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je spot\u0159ebitel. T\u0159i zm\u00edn\u011bn\u00e9 d\u016fvody pat\u0159\u00ed z pohledu p\u0159edpis\u016f na ochranu osobn\u00edch \u00fadaj\u016f mezi relevantn\u00ed tituly k osloven\u00ed z\u00e1kazn\u00edk\u016f, respektive zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f. Prodejci by v\u0161ak m\u011bli tyto tituly prok\u00e1zat a n\u00e1le\u017eit\u011b zd\u016fvodnit.<\/p>\n

\u201e\u010casto se st\u00e1v\u00e1, \u017ee prodejci pouze zm\u00edn\u00ed, \u017ee spot\u0159ebitele kontaktuj\u00ed, jeliko\u017e je to nezbytn\u00e9 pro \u00fa\u010dely jejich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Takov\u00e9 sd\u011blen\u00ed v\u0161ak samo o sob\u011b nesta\u010d\u00ed. Prodejce mus\u00ed pom\u011brn\u011b podrobn\u011b od\u016fvodnit, v \u010dem spat\u0159uje onen od\u016fvodn\u011bn\u00fd z\u00e1jem, jinak spot\u0159ebitele oslovuje protipr\u00e1vn\u011b,\u201c<\/em> upozor\u0148uje Eduarda Hek\u0161ov\u00e1 z dTestu. Opr\u00e1vn\u011bn\u00fd z\u00e1jem m\u016f\u017ee naopak spo\u010d\u00edvat v nab\u00eddce dopl\u0148kov\u00fdch slu\u017eeb souvisej\u00edc\u00edch s p\u0159edchoz\u00edm n\u00e1kupem.<\/p>\n

Mezi nedovolen\u00e9 zp\u016fsoby nevy\u017e\u00e1dan\u00e9ho vol\u00e1n\u00ed pat\u0159\u00ed tak\u00e9 vyt\u00e1\u010den\u00ed n\u00e1hodn\u011b generovan\u00fdch \u010d\u00edsel. Tato praktika je nez\u00e1konn\u00e1 vyjma p\u0159\u00edpad\u016f, kdy je na stran\u011b volaj\u00edc\u00edho osoba prov\u00e1d\u011bj\u00edc\u00ed v\u00fdzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed. Vol\u00e1n\u00ed za \u00fa\u010delem pr\u016fzkumu v\u0161ak mus\u00ed b\u00fdt p\u0159edev\u0161\u00edm transparentn\u00ed, a nem\u016f\u017ee j\u00edm b\u00fdt maskov\u00e1na marketingov\u00e1 nab\u00eddka.<\/p>\n

Jak se nenechat zasko\u010dit marketingov\u00fdm vol\u00e1n\u00edm?<\/h6>\n

Volaj\u00edc\u00ed prodejce m\u00e1 proti spot\u0159ebiteli na druh\u00e9m konci telefonick\u00e9ho spojen\u00ed zna\u010dnou v\u00fdhodu. Je dob\u0159e pro\u0161kolen, v\u00ed, jak\u00e9 slovn\u00ed obraty pou\u017e\u00edt, m\u00e1 podrobnou p\u0159edstavu o tom, jak bude hovor prob\u00edhat a je p\u0159ipraven na r\u016fzn\u00e9 sc\u00e9n\u00e1\u0159e i typy z\u00e1kazn\u00edk\u016f. Oproti tomu spot\u0159ebitel je hovorem \u010dasto zasti\u017een p\u0159i \u010dinnosti, kter\u00e1 m\u00e1 v\u011bt\u0161\u00ed \u010di men\u0161\u00ed dopad na jeho pozornost. O to v\u011bt\u0161\u00ed \u00fasil\u00ed mus\u00ed spot\u0159ebitel\u00e9 vynalo\u017eit, aby iniciativu neponechali pouze na stran\u011b volaj\u00edc\u00edho. \u201eTelemarket\u00e9\u0159i maj\u00ed tendenci uv\u00e9st hovor dlouh\u00fdm \u00favodem, z n\u011bho\u017e na prvn\u00ed poslech nen\u00ed patrn\u00fd prav\u00fd d\u016fvod hovoru ani toto\u017enost volaj\u00edc\u00edho. Spot\u0159ebitel\u00e9 by se proto nem\u011bli ob\u00e1vat prodejce v jeho nau\u010den\u00e9m projevu zarazit a na tyto z\u00e1kladn\u00ed informace se doptat. N\u00e1sledn\u011b se mohou rozhodnout, zda maj\u00ed z\u00e1jem v hovoru pokra\u010dovat,\u201c<\/em> \u0159\u00edk\u00e1 Eduarda Hek\u0161ov\u00e1.<\/p>\n

B\u011bhem hovoru spot\u0159ebitel smlouvu neuzav\u0159e<\/h6>\n

Ochran\u011b spot\u0159ebitele proti nevy\u017e\u00e1dan\u00fdm marketingov\u00fdm vol\u00e1n\u00edm v\u00fdrazn\u011b p\u0159isp\u011bla lednov\u00e1 zm\u011bna zp\u016fsobu uzav\u00edr\u00e1n\u00ed smluv po telefonu. Podle nov\u00e9 \u00fapravy se spot\u0159ebitel\u00e9 ji\u017e nemus\u00ed ob\u00e1vat, \u017ee se p\u0159i chvilce nepozornosti b\u011bhem hovoru zav\u00e1\u017eou k objedn\u00e1vce slu\u017eeb nebo zm\u011bn\u011b dodavatele energi\u00ed. Uzav\u0159en\u00ed smlouvy po telefonu se spot\u0159ebitelem ji\u017e nad\u00e1le nebude mo\u017en\u00e9, pokud telefon\u00e1t s\u00e1m neiniciuje. Prodejce sice p\u0159i spln\u011bn\u00ed v\u00fd\u0161e uveden\u00fdch podm\u00ednek st\u00e1le m\u016f\u017ee nab\u00edzet sv\u00e9 zbo\u017e\u00ed nebo slu\u017eby, po skon\u010den\u00ed hovoru v\u0161ak spot\u0159ebiteli mus\u00ed zaslat potvrzen\u00ed nab\u00eddky v textov\u00e9 podob\u011b, tedy nap\u0159\u00edklad do e-mailov\u00e9 schr\u00e1nky. Pokud spot\u0159ebitel toto potvrzen\u00ed neodsouhlas\u00ed, k uzav\u0159en\u00ed smlouvy nedojde.<\/p>\n

Ochranu nelze ponech\u00e1vat n\u00e1hod\u011b<\/h6>\n

Pokud prodejce nenab\u00eddne uspokojiv\u00e9 vysv\u011btlen\u00ed, kde z\u00edskal osobn\u00ed \u00fadaje spot\u0159ebitele, pop\u0159. bude zasko\u010den praktikami prodejce, m\u011bl by se s podn\u011btem obr\u00e1tit na \u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f \u010di \u010cesk\u00fd telekomunika\u010dn\u00ed \u00fa\u0159ad. Dozorov\u00fdm org\u00e1n\u016fm p\u0159i \u0159e\u0161en\u00ed st\u00ed\u017enosti usnadn\u00ed pr\u00e1ci sn\u00edmek obrazovky s vyobrazen\u00fdm telefonn\u00edm \u010d\u00edslem \u010di z historie vol\u00e1n\u00ed.<\/p>\n

K pod\u00e1n\u00ed podn\u011btu mohou spot\u0159ebitel\u00e9 vyu\u017e\u00edt vzorov\u00fd dopis dostupn\u00fd na https:\/\/www.dtest.cz\/clanek-3456\/podnet-uradu-pro-ochranu-osobnich-udaju-z-duvodu-neopravneneho-zpracovavani-osobnich-udaju.<\/strong><\/a><\/p>\n

Pokud spot\u0159ebitel\u00e9 maj\u00ed ot\u00e1zky k tomuto t\u00e9matu, mohou se obr\u00e1tit na bezplatnou spot\u0159ebitelskou poradnu dTestu, a to elektronicky na www.dtest.cz\/spotrebitelska-poradna<\/strong><\/a> nebo telefonicky na \u010d\u00edslo 299 149 009.<\/p>\n

dTest<\/strong><\/p>\n

\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Marketingov\u00fdm vol\u00e1n\u00edm <\/p>\n","protected":false},"author":2,"featured_media":280450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/06\/06\/ram-hovory.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/280448"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=280448"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/280448\/revisions"}],"predecessor-version":[{"id":280451,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/280448\/revisions\/280451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/280450"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=280448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=280448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=280448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}