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\u2022 Do roku 2025 pom\u016f\u017eeme v\u0161em na\u0161im klient\u016fm vytvo\u0159it finan\u010dn\u00ed rezervu na nenad\u00e1l\u00e9 v\u00fddaje<\/p>\n
\u2022 Do roku 2025 pom\u016f\u017eeme milionu na\u0161ich klient\u016f \u0161et\u0159it si na d\u016fchod<\/p>\n
\u2022 Do roku 2025 zp\u0159\u00edstupn\u00edme kvalitn\u00ed finan\u010dn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed v\u0161em d\u011btem v \u010cesk\u00e9 republice<\/p>\n
\u2022 Do roku 2025 poskytneme \u010desk\u00fdm firm\u00e1m 50 miliard na zv\u00fd\u0161en\u00ed konkurenceschopnosti a udr\u017een\u00ed pracovn\u00edch m\u00edst<\/p>\n
Sou\u010d\u00e1st\u00ed strategie je nov\u00fd koncept poradenstv\u00ed, na jeho\u017e z\u00e1klad\u011b jsou bank\u00e9\u0159i hodnoceni tak\u00e9 podle toho, zda zvy\u0161uj\u00ed finan\u010dn\u00ed zdrav\u00ed klient\u016f. Banka z\u00e1rove\u0148 pl\u00e1nuje nov\u00e9 produkty a slu\u017eby, kter\u00e9 budou klienty motivovat ke zm\u011bn\u011b finan\u010dn\u00edch n\u00e1vyk\u016f a zvy\u0161ov\u00e1n\u00ed finan\u010dn\u00edho zdrav\u00ed. Spolu s ve\u0159ejn\u00fdmi z\u00e1vazky bude Spo\u0159itelna m\u011b\u0159it napl\u0148ov\u00e1n\u00ed strategie na z\u00e1klad\u011b 6 indik\u00e1tor\u016f finan\u010dn\u00edho zdrav\u00ed a celkov\u00e9 spokojenosti klient\u016f.<\/p>\n
\u201eS viz\u00ed sn\u00ed\u017eit soci\u00e1ln\u00ed nap\u011bt\u00ed a zv\u00fd\u0161it prosperitu jednotlivc\u016f a cel\u00e9 spole\u010dnosti Spo\u0159itelna p\u0159ed 200 lety vznikla. Jsem p\u0159esv\u011bd\u010den, \u017ee tato vize je relevantn\u00ed i dnes, proto\u017ee i dnes hroz\u00ed poru\u0161en\u00ed soci\u00e1ln\u00edho sm\u00edru a spole\u010dnost d\u011bl\u00ed hlubok\u00e9 socioekonomick\u00e9 bari\u00e9ry. V t\u00e9to situaci, kdy nap\u0159\u00edklad polovina na\u0161ich klient\u016f hospoda\u0159\u00ed s tak\u0159ka nulovou rezervou a jen ka\u017ed\u00fd druh\u00fd si \u0161et\u0159\u00ed na st\u00e1\u0159\u00ed, vn\u00edm\u00e1me n\u00e1\u0161 strategick\u00fd d\u016fraz na spr\u00e1vn\u00e9 finan\u010dn\u00ed n\u00e1vyky a finan\u010dn\u00ed zdrav\u00ed klient\u016f jako z\u00e1sadn\u00ed podm\u00ednku prosperity nejen Spo\u0159itelny, ale i cel\u00e9ho \u010ceska,\u201c<\/em> \u0159\u00edk\u00e1 Tom\u00e1\u0161 Salomon, gener\u00e1ln\u00ed \u0159editel Spo\u0159itelny a dod\u00e1v\u00e1: \u201eProto ve\u0159ejn\u011b komunikujeme \u010dty\u0159i z\u00e1vazky, jimi\u017e chceme zv\u00fd\u0161it finan\u010dn\u00ed zdrav\u00ed na\u0161ich klient\u016f do roku 2025, kdy uplyne dv\u011b st\u011b let od na\u0161eho vzniku.\u201c<\/em><\/p>\n \u201eZa jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch z\u00e1vazk\u016f pova\u017euji zp\u0159\u00edstupn\u011bn\u00ed kvalitn\u00edho finan\u010dn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed v\u0161em d\u011btem v \u010cesku bez rozd\u00edlu, proto\u017ee stejn\u011b jako v p\u0159\u00edpad\u011b fyzick\u00e9ho zdrav\u00ed je i podm\u00ednkou finan\u010dn\u00edho zdrav\u00ed celo\u017eivotn\u00ed posilov\u00e1n\u00ed spr\u00e1vn\u00fdch n\u00e1vyk\u016f,\u201c<\/em> \u0159\u00edk\u00e1 Salomon a dod\u00e1v\u00e1: \u201eFinan\u010dn\u00ed zdrav\u00ed spole\u010dnosti ale z\u00e1vis\u00ed tak\u00e9 na rozvoji podnikavosti a prosperuj\u00edc\u00edch firm\u00e1ch, proto jsou dal\u0161\u00edm z na\u0161ich z\u00e1vazk\u016f investice do transformace dom\u00e1c\u00edch firem, aby \u010desk\u00e9 zna\u010dky dok\u00e1zaly usp\u011bt v glob\u00e1ln\u00ed konkurenci.\u201c<\/em><\/p>\n Spo\u0159itelna v budoucnu pl\u00e1nuje komunikovat dal\u0161\u00ed strategick\u00e9 ve\u0159ejn\u00e9 z\u00e1vazky, t\u00fdkaj\u00edc\u00ed se finan\u010dn\u00edho zdrav\u00ed, nap\u0159\u00edklad v oblasti dostupn\u00e9ho bydlen\u00ed nebo \u00fav\u011brov\u00e1n\u00ed.<\/p>\n D\u016fle\u017eit\u00fdm pil\u00ed\u0159em strategick\u00e9ho zam\u011b\u0159en\u00ed na finan\u010dn\u00ed zdrav\u00ed je inovace poradensk\u00e9ho modelu a odm\u011b\u0148ov\u00e1n\u00ed bank\u00e9\u0159\u016f Spo\u0159itelny.<\/p>\n \u201eOdm\u011b\u0148ov\u00e1n\u00ed v\u017edy vych\u00e1zelo p\u0159ev\u00e1\u017en\u011b z objemu prodej\u016f, kter\u00e9ho bank\u00e9\u0159i dos\u00e1hli. Takov\u00fd syst\u00e9m odm\u011b\u0148ov\u00e1n\u00ed ale m\u016f\u017ee v\u00e9st k situac\u00edm, kdy je dosa\u017een\u00ed prodeje d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e finan\u010dn\u00ed zdrav\u00ed klienta. To m\u011bn\u00edme a na\u0161i lid\u00e9 jsou nyn\u00ed hodnoceni tak\u00e9 podle toho, zda sv\u00fdm poradenstv\u00edm p\u0159isp\u00edvaj\u00ed k finan\u010dn\u00edmu zdrav\u00ed klient\u016f a zda jsou klienti s poradenstv\u00edm spokojeni,\u201c<\/em> \u0159\u00edk\u00e1 Daniela Pe\u0161kov\u00e1, \u010dlenka p\u0159edstavenstva Spo\u0159itelny a dod\u00e1v\u00e1: \u201ePro zaji\u0161t\u011bn\u00ed bonusu dnes nesta\u010d\u00ed splnit prodejn\u00ed c\u00edle. Bank\u00e9\u0159i mus\u00ed nav\u00edc ohodnotit celkovou finan\u010dn\u00ed kondici klienta, a p\u0159edev\u0161\u00edm mu nab\u00eddnout \u0159e\u0161en\u00ed, kter\u00e1 zlep\u0161uj\u00ed jeho finan\u010dn\u00ed n\u00e1vyky a zdrav\u00ed a nemaj\u00ed nutn\u011b prodejn\u00ed charakter. To na\u0161im bank\u00e9\u0159\u016fm usnad\u0148uje nov\u00e1 aplikace, kter\u00e1 automaticky vyhodnot\u00ed finan\u010dn\u00ed kondici klienta na z\u00e1klad\u011b 6 indik\u00e1tor\u016f finan\u010dn\u00edho zdrav\u00ed. Toto hodnocen\u00ed je pak v\u00fdchodiskem pro poradensk\u00fd rozhovor bank\u00e9\u0159e s klientem a nab\u00eddku personalizovan\u00fdch \u0159e\u0161en\u00ed.\u201c<\/em><\/p>\n Vedle zm\u011bny poradensk\u00e9ho modelu a odm\u011b\u0148ov\u00e1n\u00ed podporuje Spo\u0159itelna budov\u00e1n\u00ed spr\u00e1vn\u00fdch finan\u010dn\u00edch n\u00e1vyk\u016f a zvy\u0161ov\u00e1n\u00ed finan\u010dn\u00edho zdrav\u00ed tak\u00e9 nab\u00eddkou nov\u00fdch produkt\u016f a slu\u017eeb.<\/p>\n \u201eV pr\u016fb\u011bhu lo\u0148sk\u00e9ho roku jsme se zam\u011b\u0159ili na \u0159e\u0161en\u00ed bezprost\u0159edn\u00edch probl\u00e9m\u016f klient\u016f souvisej\u00edc\u00edch s r\u016fstem inflace a nutnost\u00ed pokr\u00fdt zv\u00fd\u0161en\u00e9 n\u00e1klady na energie. Pomohli jsme jim z\u00edskat dodate\u010dn\u00e9 p\u0159\u00edjmy do rozpo\u010dtu nab\u00eddkou 20% slevy na n\u00e1kup potravin a uleh\u010dili jsme jim proces z\u00edsk\u00e1n\u00ed st\u00e1tn\u00edch p\u0159\u00edsp\u011bvk\u016f na bydlen\u00ed a d\u011bti. Do na\u0161ich produkt\u016f a slu\u017eeb nov\u011b zapojujeme speci\u00e1ln\u00ed zv\u00fdhodn\u011bn\u00ed, kter\u00e1 podporuj\u00ed klienty k finan\u010dn\u011b zdrav\u00e9mu chov\u00e1n\u00ed. Nab\u00eddkou vysok\u00e9ho \u00faro\u010den\u00ed spo\u0159ic\u00edch \u00fa\u010dt\u016f, podm\u00edn\u011bnou pravideln\u00fdmi investicemi, se n\u00e1m poda\u0159ilo zv\u00fd\u0161it procento klient\u016f, kte\u0159\u00ed si takto \u0161et\u0159\u00ed na st\u00e1\u0159\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Monika Hrub\u00e1, kter\u00e1 strategii finan\u010dn\u00edho zdrav\u00ed ve Spo\u0159iteln\u011b vede a dod\u00e1v\u00e1 \u201eLetos chceme paletu t\u011bchto motiva\u010dn\u00edch \u0159e\u0161en\u00ed v\u00fdrazn\u011b roz\u0161\u00ed\u0159it a nab\u00eddnout je klient\u016fm jak na pobo\u010dk\u00e1ch, tak i v na\u0161em digit\u00e1ln\u00edm bankovnictv\u00ed George.\u201c<\/em><\/p>\n Do roku 2025 pom\u016f\u017eeme v\u0161em na\u0161im klient\u016fm vytvo\u0159it finan\u010dn\u00ed rezervu na nenad\u00e1l\u00e9 v\u00fddaje<\/strong><\/p>\n \u2022 Dnes m\u00e1 rezervu alespo\u0148 na 1 m\u011bs\u00edc jen 60 % (1,2 milionu) prim\u00e1rn\u00edch klient\u016f Spo\u0159itelny. Poradenstv\u00edm a nab\u00eddkou specifick\u00fdch produkt\u016f a slu\u017eeb, chce banka pomoci vytvo\u0159it a udr\u017eet kr\u00e1tkodobou finan\u010dn\u00ed rezervu minim\u00e1ln\u011b ve v\u00fd\u0161i jednoho m\u011bs\u00ed\u010dn\u00edho platu u v\u0161ech v\u00edce ne\u017e 2 milion\u016f prim\u00e1rn\u00edch bankovn\u00edch klient\u016f.<\/p>\n Do roku 2025 pom\u016f\u017eeme milionu na\u0161ich klient\u016f \u0161et\u0159it si na d\u016fchod<\/strong><\/p>\n \u2022 Dnes na st\u00e1\u0159\u00ed skrze penzijn\u00ed p\u0159ipoji\u0161t\u011bn\u00ed nebo investov\u00e1n\u00ed efektivn\u011b \u0161et\u0159\u00ed jen polovina (1 milion) prim\u00e1rn\u00edch klient\u016f Spo\u0159itelny. Spo\u0159itelna chce poradenstv\u00edm v kombinaci s motiva\u010dn\u00edmi nab\u00eddkami investi\u010dn\u00edch a penzijn\u00edch produkt\u016f zv\u00fd\u0161it po\u010det efektivn\u011b si \u0161et\u0159\u00edc\u00edch klient\u016f o dal\u0161\u00ed milion.<\/p>\n Do roku 2025 zp\u0159\u00edstupn\u00edme kvalitn\u00ed finan\u010dn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed v\u0161em d\u011btem v \u010cesk\u00e9 republice<\/strong><\/p>\n \u2022 Spo\u0159iteln\u00ed program finan\u010dn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed www.abecedapenez.cz dnes p\u016fsob\u00ed zhruba na 20 % z\u00e1kladn\u00edch \u0161kol v \u010cR. Nadace \u010cesk\u00e9 spo\u0159itelny ve spolupr\u00e1ci s bankou a dal\u0161\u00edmi partnery vytvo\u0159\u00ed do roku 2025 inovativn\u00ed a digitalizovan\u00fd program tak, aby jej mohly vyu\u017e\u00edvat v\u0161echny \u0161koly v \u010cesk\u00e9 republice.<\/p>\n Do roku 2025 poskytneme \u010desk\u00fdm firm\u00e1m 50 miliard na zv\u00fd\u0161en\u00ed konkurenceschopnosti a udr\u017een\u00ed pracovn\u00edch m\u00edst<\/strong><\/p>\n \u2022 Transformace \u010desk\u00e9 ekonomiky v ekonomiku 2.0. s vy\u0161\u0161\u00ed p\u0159idanou hodnotou stoj\u00ed na firm\u00e1ch, kter\u00e9 maj\u00ed potenci\u00e1l a odvahu usp\u011bt s \u010desk\u00fdmi zna\u010dkami na glob\u00e1ln\u00edch trz\u00edch. Spo\u0159itelna chce do t\u011bchto firem investovat 50 miliard v s\u00e9rii nov\u00fdch \u00fav\u011brov\u00fdch program\u016f, zam\u011b\u0159en\u00fdch na investice do automatizace, udr\u017eitelnosti a inovac\u00ed, kter\u00e9 budou zv\u00fdhodn\u011bny z hlediska ceny i posuzov\u00e1n\u00ed \u00fav\u011brov\u00e9ho rizika.<\/p>\n V nov\u00e9 kampani \u201eJsme prvn\u00ed, kdo se star\u00e1 o va\u0161e finan\u010dn\u00ed zdrav\u00ed\u201c Spo\u0159itelna poprv\u00e9 p\u0159edstavuje inovovan\u00e9 logo a svou novou vizu\u00e1ln\u00ed podobu.<\/p>\n \u201eJde o nejz\u00e1sadn\u011bj\u0161\u00ed zm\u011bnu vizu\u00e1ln\u00ed podoby Spo\u0159itelny od roku 1989, kter\u00e1 z\u00e1rove\u0148 reprezentuje na\u0161e strategick\u00e9 sm\u011b\u0159ov\u00e1n\u00ed od banky zam\u011b\u0159en\u00e9 na prodeje produkt\u016f a slu\u017eeb ke spole\u010dnosti, kter\u00e1 se star\u00e1 o finan\u010dn\u00ed zdrav\u00ed klient\u016f,\u201c<\/em> \u0159\u00edk\u00e1 Monika Hovorkov\u00e1, kter\u00e1 je ve Spo\u0159iteln\u011b zodpov\u011bdn\u00e1 za zna\u010dku a marketing. \u201eInovovan\u00e9 \u010dist\u011b b\u00edl\u00e9 logo a nov\u00e1 vizu\u00e1ln\u00ed podoba tak\u00e9 reprezentuj\u00ed fakt, \u017ee pro naprostou v\u011bt\u0161inu na\u0161ich klient\u016f je prim\u00e1rn\u00edm m\u00edstem, kde vyu\u017e\u00edvaj\u00ed na\u0161e poradenstv\u00ed a slu\u017eby, mobiln\u00ed aplikace George. Svou barevnost\u00ed, uvoln\u011bn\u00fdm a neform\u00e1ln\u00edm vzhledem vych\u00e1z\u00ed nov\u00e1 vizu\u00e1ln\u00ed podoba pr\u00e1v\u011b z digit\u00e1ln\u00edho bankovnictv\u00ed George.\u201c<\/em><\/p>\n \u201eNa\u0161e strategie zam\u011b\u0159en\u00e1 na finan\u010dn\u00ed zdrav\u00ed p\u0159irozen\u011b rozv\u00edj\u00ed n\u00e1\u0161 dlouhodob\u00fd komunika\u010dn\u00ed koncept #siln\u011bj\u0161\u00ed, jeho\u017e smyslem je v \u010ce\u0161\u00edch podporovat v\u00edru ve vlastn\u00ed schopnosti, proto\u017ee sebev\u011bdom\u00ed a finan\u010dn\u00ed zdrav\u00ed ka\u017ed\u00e9ho z n\u00e1s je podm\u00ednkou toho, aby prosperovala cel\u00e1 spole\u010dnost,\u201c<\/em> \u0159\u00edk\u00e1 Hovorkov\u00e1.<\/p>\n Kampa\u0148 \u201eJsme prvn\u00ed, kdo se star\u00e1 o va\u0161e finan\u010dn\u00ed zdrav\u00ed\u201c stoj\u00ed na komunikaci 4 ve\u0159ejn\u00fdch z\u00e1vazk\u016f, kter\u00e9 reprezentuj\u00ed ambici Spo\u0159itelny zv\u00fd\u0161it finan\u010dn\u00ed zdrav\u00ed sv\u00fdch v\u00edce ne\u017e 2 milion\u016f prim\u00e1rn\u00edch bankovn\u00edch klient\u016f. Kampa\u0148 pracuje ve v\u0161ech medi\u00e1ln\u00edch kan\u00e1lech s jednoduch\u00fdmi barevn\u00fdmi vizu\u00e1ly, kter\u00e9 komunikuj\u00ed 4 z\u00e1vazky a z\u00e1rove\u0148 jasn\u011b prezentuj\u00ed novou vizu\u00e1ln\u00ed podobu a barevnost Spo\u0159itelny.<\/p>\n Kreativn\u00ed a produk\u010dn\u00ed \u010d\u00e1st kampan\u011b zaji\u0161\u0165uje reklamn\u00ed agentura VMLY&R. \u201cZ\u00e1vazky ch\u00e1peme jako siln\u00e1 a sebev\u011bdom\u00e1 sd\u011blen\u00ed, kter\u00e1 funguj\u00ed sama o sob\u011b. Proto jsme vsadili na \u010distou typografickou komunikaci, kter\u00e1 n\u00e1m nav\u00edc dala dost prostoru pro prezentaci nov\u00fdch barev \u010cesk\u00e9 spo\u0159itelny,\u201c<\/em> \u0159\u00edk\u00e1 Tom\u00e1\u0161 Novotn\u00fd, Executive Creative Director agentury VMLY&R.<\/p>\n Kampa\u0148 pob\u011b\u017e\u00ed v pr\u016fb\u011bhu ledna v r\u00e1mci \u0161irok\u00e9ho spektra mediatyp\u016f: outdoor (double bigboardy, bigboardy, mosty, citylighty, r\u00e1me\u010dky v metru apod.), tisk, TV (image spoty, sponzorsk\u00e9 vzkazy), digit\u00e1ln\u00ed kan\u00e1ly (statick\u00e9 i dynamick\u00e9 form\u00e1ty – nap\u0159. brandingy, interscrollery, posty na soci\u00e1ln\u00edch m\u00e9di\u00ed, Spotify audio spoty).<\/p>\n Prom\u011bny loga \u010cesk\u00e9 spo\u0159itelny<\/strong><\/p>\n <\/p>\n (tz-spo\u0159)<\/strong><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Lednovou <\/p>\n","protected":false},"author":2,"featured_media":270740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/01\/06\/spo\u0159itelna-logo.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/270735"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=270735"}],"version-history":[{"count":6,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/270735\/revisions"}],"predecessor-version":[{"id":270747,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/270735\/revisions\/270747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/270740"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=270735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=270735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=270735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Inovace poradensk\u00e9ho modelu<\/h6>\n
![\"\"](\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/01\/06\/tabulky-spo\u0159itelna-1.jpg\")
<\/p>\nNov\u00e9 produkty a slu\u017eby<\/h6>\n
Ve\u0159ejn\u00e9 z\u00e1vazky Spo\u0159itelny<\/h6>\n
Nov\u00e1 kampa\u0148, inovace loga a vizu\u00e1ln\u00ed podoby Spo\u0159itelny<\/h6>\n
![\"\"](\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/01\/06\/tabulky-spo\u0159itelna-2.jpg\")
<\/p>\n![\"\"](\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/01\/06\/tabulky-spo\u0159itelna-3.jpg\")
<\/p>\n![\"\"](\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2023\/01\/06\/tabulky-spo\u0159itelna-4.jpg\")
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