{"id":257132,"date":"2022-06-26T15:21:37","date_gmt":"2022-06-26T14:21:37","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=257132"},"modified":"2022-06-26T15:23:50","modified_gmt":"2022-06-26T14:23:50","slug":"infoservis-cesi-meni-sve-kavove-navyky-presli-k-zrnkove-kave-a-kupuji-mensi-pulkilova-baleni","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=257132","title":{"rendered":"INFOSERVIS: \u010ce\u0161i m\u011bn\u00ed sv\u00e9 n\u00e1vyky. P\u0159e\u0161li k zrnkov\u00e9 k\u00e1v\u011b a kupuj\u00ed men\u0161\u00ed balen\u00ed"},"content":{"rendered":"<figure id=\"attachment_257134\" aria-describedby=\"caption-attachment-257134\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-257134 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va.jpg 960w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va-300x200.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va-768x512.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va-536x357.jpg 536w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va-725x483.jpg 725w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-257134\" class=\"wp-caption-text\">Ilustra\u010dn\u00ed foto: pixabay<\/figcaption><\/figure>\n<hr \/>\n<p>&nbsp;<\/p>\n<h6>Pit\u00ed k\u00e1vy se pro mnoh\u00e9 \u010cechy stalo ned\u00edlnou sou\u010d\u00e1st\u00ed jejich ka\u017edodenn\u00edch ritu\u00e1l\u016f. \u010c\u00e1st jejich za\u017eit\u00fdch zvyk\u016f ale p\u0159epsala pandemie covid a nyn\u00ed i sou\u010dasn\u00e9 vlna inflace. Z aktu\u00e1ln\u00edch prodejn\u00edch dat spole\u010dnosti Coca-Cola HBC a Nielsen je patrn\u00e9, \u017ee z\u00e1kazn\u00edci za\u010dali v\u00edce nakupovat zrnkovou k\u00e1vu, nekupuj\u00ed ji\u017e velk\u00e1 kilov\u00e1 balen\u00ed, ale spokoj\u00ed se s polovi\u010dn\u00ed velikost\u00ed, jednozna\u010dn\u011b rostouc\u00edm trendem je i prodej k\u00e1vy bez kofeinu tentokr\u00e1t ale ve variant\u011b kapsl\u00ed. St\u00e1le obl\u00edben\u011bj\u0161\u00ed se st\u00e1v\u00e1 espresso tonic.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-257133 alignright\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/logo-coca.png\" alt=\"\" width=\"248\" height=\"66\" \/>\u0160\u00e1lek lahodn\u00e9 vo\u0148av\u00e9 k\u00e1vy je pro v\u011bt\u0161inu \u010cech\u016f sign\u00e1lem nov\u00e9ho dne. Na nejnov\u011bj\u0161\u00edch prodejn\u00edch \u010d\u00edslech k\u00e1vy lze proto velmi n\u00e1zorn\u011b ilustrovat, jak se m\u011bn\u00ed n\u00e1kupn\u00ed zvyky a jak se do nich propsala st\u00e1vaj\u00edc\u00ed vlna inflace. Je mo\u017en\u00e9 vypozorovat, \u017ee se zpomalilo tempo r\u016fstu prodej\u016f jak zrnkov\u00e9, tak kapslov\u00e9 k\u00e1vy v maloobchodu, co\u017e bylo v minul\u00e9m roce ovlivn\u011bno p\u0159edev\u0161\u00edm uzav\u0159en\u00fdmi restauracemi, kancel\u00e1\u0159emi, lockdowny a prac\u00ed z domova. <em>\u201eV minul\u00e9m roce m\u011bly tyto faktory z\u00e1sadn\u00ed vliv na n\u00e1r\u016fst spot\u0159eby k\u00e1vy v dom\u00e1cnostech na \u00fakor konzumace v restaurac\u00edch, kav\u00e1rn\u00e1ch, a p\u0159edev\u0161\u00edm v kancel\u00e1\u0159\u00edch, kam se ale ji\u017e letos za\u010dali z\u00e1kazn\u00edci a zam\u011bstnanci vracet,\u201c<\/em> vysv\u011btluje Milan Baka, \u0159editel k\u00e1vov\u00e9 divize Coca-Cola HBC pro \u010cR a SR.<\/p>\n<p>Z\u00e1rove\u0148 s t\u00edm nemal\u00e1 \u010d\u00e1st \u010cech\u016f vym\u011bnila sv\u00e9 p\u016fvodn\u00ed kapslov\u00e9 k\u00e1vovary, co\u017e potvrzuje i dal\u0161\u00ed trend. <em>\u201eJe patrn\u00fd p\u0159esun spot\u0159ebitel\u016f od form\u00e1tu kapsl\u00ed k zrnkov\u00e9 k\u00e1v\u011b, co\u017e je d\u016fsledek toho, \u017ee \u0159ada dom\u00e1cnost\u00ed p\u0159e\u0161la na dom\u00e1c\u00ed automatick\u00e9 k\u00e1vovary s ml\u00fdnkem. Jedn\u00e1 se o v\u00edce ne\u017e 10% n\u00e1r\u016fst,\u201c<\/em> dopl\u0148uje Milan Baka. Do n\u00e1kupn\u00edch zvyklost\u00ed se nyn\u00ed propisuje i vysok\u00e1 m\u00edra inflace, kter\u00e1 cht\u011b necht\u011b nut\u00ed z\u00e1kazn\u00edky \u0161et\u0159it nebo omezovat vy\u0161\u0161\u00ed jednor\u00e1zov\u00e9 n\u00e1kupy. \u201e<em>Je mo\u017en\u00e9 vypozorovat pokles prodej\u016f k\u00e1vy v kilov\u00fdch balen\u00edch v maloobchod\u011b a p\u0159esun k men\u0161\u00edm 500 gramov\u00fdm, \u010d\u00edm\u017e je patrn\u00e9, \u017ee dom\u00e1cnosti se sna\u017e\u00ed eliminovat jednor\u00e1zov\u00e9 vy\u0161\u0161\u00ed v\u00fddaje,\u201c<\/em> popisuje Milan Baka. M\u011bn\u00ed se i chu\u0165ov\u00e9 preference. <em>\u201eMezi na\u0161imi z\u00e1kazn\u00edky sledujeme zv\u00fd\u0161enou popt\u00e1vku po Single origin \u2013 Colombia a ovocn\u011bj\u0161\u00edch chu\u0165ov\u00fdch profilech jako je nap\u0159\u00edklad Bright Blend 100 % Arabica,\u201c<\/em> dod\u00e1v\u00e1 Milan Baka. I nad\u00e1le roste obliba k\u00e1vy bez kofeinu, a to p\u0159edev\u0161\u00edm ve variant\u011b kapsl\u00ed. Pokra\u010duje i trend z lo\u0148sk\u00e9ho roku, kdy se hlavn\u011b v letn\u00edch m\u011bs\u00edc\u00edch osv\u011bd\u010dila mixabilita espresso a toniku.<\/p>\n<p><strong>(tz-vk)<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Pit\u00ed <\/p>\n","protected":false},"author":2,"featured_media":257134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/06\/20\/k\u00e1va.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/257132"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=257132"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/257132\/revisions"}],"predecessor-version":[{"id":257553,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/257132\/revisions\/257553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/257134"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=257132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=257132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=257132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}