{"id":252862,"date":"2022-05-04T13:41:14","date_gmt":"2022-05-04T12:41:14","guid":{"rendered":"https:\/\/zakrasnejsivimperk.cz\/?p=252862"},"modified":"2022-05-06T14:33:00","modified_gmt":"2022-05-06T13:33:00","slug":"nase-mesto-vimperk-co-se-skryva-za-usnesenim-mestske-rady-usneseni-c-329-vysvetluje-martina-krizova-vedouci-odboru-skolstvi-kultury-a-cestovniho-ruchu-mestskeho-uradu-vimperk","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=252862","title":{"rendered":"NA\u0160E M\u011aSTO VIMPERK: Co se skr\u00fdv\u00e1 za usnesen\u00edm m\u011bstsk\u00e9 rady? Usnesen\u00ed \u010d. 329 vysv\u011btluje Martina K\u0159\u00ed\u017eov\u00e1, vedouc\u00ed Odboru \u0161kolstv\u00ed, kultury a cestovn\u00edho ruchu M\u011bstsk\u00e9ho \u00fa\u0159adu Vimperk"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-249847 size-full\" src=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/03\/19\/Logo-fb.jpg\" alt=\"\" width=\"800\" height=\"324\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/03\/19\/Logo-fb.jpg 800w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/03\/19\/Logo-fb-300x122.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/03\/19\/Logo-fb-768x311.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Usnesen\u00ed m\u011bstsk\u00e9 rady b\u00fdvaj\u00ed pov\u011bt\u0161inou stroh\u00e1 s odkazem na dal\u0161\u00ed podrobnosti v p\u0159\u00edloh\u00e1ch. Jen\u017ee ty u\u017e nejsou sou\u010d\u00e1st\u00ed z\u00e1pisu, kter\u00fd je ve\u0159ejn\u011b p\u0159\u00edstupn\u00fd na ofici\u00e1ln\u00edch internetov\u00fdch str\u00e1nk\u00e1ch m\u011bsta. Nezb\u00fdv\u00e1 proto ne\u017e se, v p\u0159\u00edpad\u011b z\u00e1jmu, na podrobnosti zeptat p\u0159\u00edmo u zdroje, u vedouc\u00edch funkcion\u00e1\u0159\u016f vimpersk\u00e9 radnice.<\/h4>\n<p><strong>Tentokr\u00e1t jsme se p\u00eddili po podrobnostech k n\u00e1sleduj\u00edc\u00edmu usnesen\u00ed m\u011bstsk\u00e9 rady:<\/strong><\/p>\n<h6><strong>Usnesen\u00ed \u010d. 329<\/strong><\/h6>\n<h6><strong>Rada m\u011bsta rozhodla v souladu s ustanoven\u00edm odst. 5.1. vnit\u0159n\u00ed sm\u011brnice \u010d. 2\/2020 zadat zak\u00e1zku na zpracov\u00e1n\u00ed marketingov\u00e9 a komunika\u010dn\u00ed strategie m\u011bsta Vimperk p\u0159\u00edm\u00fdm zad\u00e1n\u00edm spole\u010dnosti Kvas z. s.<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<h6>Vyj\u00e1d\u0159en\u00ed n\u00e1m poslala Martina K\u0159\u00ed\u017eov\u00e1, vedouc\u00ed Odboru \u0161kolstv\u00ed, kultury a cestovn\u00edho ruchu M\u011bstsk\u00e9ho \u00fa\u0159adu Vimperk:<\/h6>\n<p>Vypracov\u00e1n\u00ed Marketingov\u00e9 a komunika\u010dn\u00ed strategie m\u011bsta Vimperk je v\u00a0souladu se Strategick\u00fdm pl\u00e1nem m\u011bsta Vimperk 2021-2030. Strategie je napl\u0148ov\u00e1na prost\u0159ednictv\u00edm ak\u010dn\u00edch pl\u00e1n\u016f, kter\u00e9 strategick\u00fd pl\u00e1n rozpracov\u00e1vaj\u00ed a konkretizuj\u00ed.<\/p>\n<p>Aktivity spojen\u00e9 s vytvo\u0159en\u00edm komunika\u010dn\u00ed strategie a koncepce marketingu cestovn\u00edho ruchu byly ji\u017e sou\u010d\u00e1st\u00ed\u00a0ak\u010dn\u00edho pl\u00e1nu na obdob\u00ed 2021-2022 a byly schv\u00e1leny i v r\u00e1mci ak\u010dn\u00edho pl\u00e1nu pro obdob\u00ed let 2022-2023 (opat\u0159en\u00ed 1.1.1 budov\u00e1n\u00ed zna\u010dky \u201eVimperk na \u0160umav\u011b\u201c jako m\u011bsta perspektivn\u00edho pro odv\u011btv\u00ed nov\u00e9 ekonomiky nebo subjekty kulturn\u00edch a kreativn\u00edch odv\u011btv\u00ed na n\u00e1rodn\u00ed \u00farovni i u soused\u016f v\u00a0Bavorsku a Horn\u00edm Rakousku, aktivita 1.1.1.1 \u2013 stanovit komunika\u010dn\u00ed strategii; opat\u0159en\u00ed 4.1.1 vystav\u011bn\u00ed efektivn\u00edho marketingu cestovn\u00edho ruchu m\u011bsta Vimperku, aktivita 4.1.1.2 \u2013 vybrat experta pro p\u0159\u00edpravu koncepce marketingu cestovn\u00edho ruchu). P\u0159esah uveden\u00fdch aktivit je t\u00e9\u017e do strategick\u00e9ho c\u00edle 5.3., kter\u00fd se zab\u00fdv\u00e1 efektivn\u00ed komunikac\u00ed m\u011bsta navenek. V\u00a0minul\u00e9m roce byly zah\u00e1jeny pr\u00e1ce spojen\u00e9 s\u00a0koncepcemi marketingov\u00e9 a komunika\u010dn\u00ed strategie, letos je napl\u00e1nov\u00e1no jejich dokon\u010den\u00ed.<\/p>\n<p>Odbor \u0161kolstv\u00ed, kultury a cestovn\u00edho ruchu v\u00a0t\u00e9to souvislosti oslovil t\u0159i firmy, kter\u00e9 se zpracov\u00e1n\u00edm t\u011bchto strategi\u00ed zab\u00fdvaj\u00ed. Na z\u00e1klad\u011b vyhodnocen\u00ed nab\u00eddek doporu\u010dil rad\u011b m\u011bsta zadat tuto zak\u00e1zku p\u0159\u00edm\u00fdm zad\u00e1n\u00edm spole\u010dnosti Kvas z.s. Jedn\u00e1 se o spole\u010dnost, kter\u00e1 m\u00e1 s\u00a0t\u011bmito strategiemi zku\u0161enosti (nap\u0159. Koncepce rozvoje kultury m\u011bsta T\u00e1bor, Strategie kultury Jihlava, Strategie pro kulturu a kreativitu ve m\u011bst\u011b Pardubice) a v\u00a0sou\u010dasn\u00e9 dob\u011b p\u0159ipravuje \u201eStrategii rozvoje kultury a kulturn\u00edho turismu ve Vimperku.\u201c\u00a0Z\u00a0pohledu m\u011bsta by m\u011bly strategie kultury, marketingu i komunikace korespondovat a z\u00e1v\u011bry z\u00a0jedn\u00e9 strategie by m\u011bly b\u00fdt implementov\u00e1ny do druh\u00e9. Dojde tak k\u00a0\u00faspo\u0159e \u010dasu i finan\u010dn\u00edch prost\u0159edk\u016f. Marketingov\u00e1 a komunika\u010dn\u00ed strategie by m\u011bla b\u00fdt odevzd\u00e1na do konce roku 2022 a jej\u00ed v\u00fdstupy budou postupn\u011b zav\u00e1d\u011bny do praxe v\u00a0n\u00e1sleduj\u00edc\u00edch letech.<\/p>\n<p>&nbsp;<\/p>\n<h6>Na dopl\u0148uj\u00edc\u00ed ot\u00e1zku, kolik m\u011bsto za tuto zak\u00e1zku zaplat\u00ed, pak Martina K\u0159\u00ed\u017eov\u00e1 odpov\u011bd\u011bla:<\/h6>\n<p>Podle smlouvy \u010d\u00e1stka nep\u0159ekro\u010d\u00ed 150\u00a0000 K\u010d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>(red) &#8211; Za kr\u00e1sn\u011bj\u0161\u00ed Vimperk<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Usnesen\u00ed <\/p>\n","protected":false},"author":2,"featured_media":253076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[121,108],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/04\/29\/r\u00e1me\u010dek-co-se-skr\u00fdv\u00e1-329.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/252862"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=252862"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/252862\/revisions"}],"predecessor-version":[{"id":253078,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/252862\/revisions\/253078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/253076"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=252862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=252862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=252862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}