{"id":244647,"date":"2022-01-12T18:31:18","date_gmt":"2022-01-12T17:31:18","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=244647"},"modified":"2022-01-12T18:31:18","modified_gmt":"2022-01-12T17:31:18","slug":"dtest-mohou-nam-telesmejdi-stale-jeste-volat","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=244647","title":{"rendered":"dTest: Mohou n\u00e1m \u201etele\u0161mejdi\u201c st\u00e1le je\u0161t\u011b volat?"},"content":{"rendered":"

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Spot\u0159ebitel\u00e9 p\u0159iv\u00edtali s velk\u00fdm o\u010dek\u00e1v\u00e1n\u00edm novelu z\u00e1kona o elektronick\u00fdch komunikac\u00edch, kter\u00e1 je snad u\u017e v leto\u0161n\u00edm roce zbav\u00ed nevy\u017e\u00e1dan\u00fdch marketingov\u00fdch vol\u00e1n\u00ed. Jak\u00e1 je skute\u010dnost? Opravdu u\u017e n\u00e1m po Nov\u00e9m roce \u201etele\u0161mejdi\u201c nemohou zavolat? dTest vysv\u011btluje n\u011bkter\u00e9 nejasnosti, kter\u00e9 novelu z\u00e1kona o elektronick\u00fdch komunikac\u00edch prov\u00e1zej\u00ed.<\/h6>\n

\"\"Asi ka\u017ed\u00fd se v minulosti setkal se situac\u00ed, kdy mu volal n\u011bkdo ciz\u00ed s neodolatelnou nab\u00eddkou \u010dehokoliv \u2013 od pono\u017eek p\u0159es hrnce, elektroniku a\u017e po smlouvu na opravdu v\u00fdhodn\u00e9 energie. Obvykle takov\u00fd hovor za\u010d\u00edn\u00e1: \u201eDobr\u00fd den, sly\u0161\u00edme se dob\u0159e?\u201c a pak n\u00e1sleduje n\u011bkolik kontroln\u00edch ot\u00e1zek zavr\u0161en\u00fdch nab\u00eddkou. \u201eTo jsou ony nevy\u017e\u00e1dan\u00e9 marketingov\u00e9 hovory, organizovan\u00e9 podle p\u0159edem p\u0159ipraven\u00fdch sc\u00e9n\u00e1\u0159\u016f,\u201c<\/em> \u0159\u00edk\u00e1 Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest, a dod\u00e1v\u00e1: \u201eVzhledem k negativn\u00edm dopad\u016fm t\u011bchto hovor\u016f na zraniteln\u00e9 spot\u0159ebitele jsme volaj\u00edc\u00ed ozna\u010dili za \u201etele\u0161mejdy\u201c a vedli proti mim kampa\u0148 Stop tele\u0161mejd\u016fm<\/strong><\/a>. Kampa\u0148 byla ze strany spot\u0159ebitel\u016f nejpodporovan\u011bj\u0161\u00ed za celou t\u00e9m\u011b\u0159 t\u0159icetiletou historii dTestu.\u201c<\/em><\/p>\n

Z\u00e1konod\u00e1rci novelou z\u00e1kona o elektronick\u00fdch komunikac\u00edch \u00fa\u010dinnou od 1. 1. 2022 zm\u011bnili z\u00e1sadn\u00edm zp\u016fsobem pravidla hry. Nov\u011b jsou marketingov\u00e1 a jin\u00e1 obdobn\u00e1 vol\u00e1n\u00ed zak\u00e1z\u00e1na, pokud si je \u00fa\u010dastn\u00edk skute\u010dn\u011b nep\u0159eje a toto svoje p\u0159\u00e1n\u00ed neprojev\u00ed ve ve\u0159ejn\u00e9m seznamu (zm\u011bnil se tzv. princip opt-out na pricip opt-in). Jen\u017ee stroh\u00e1 litera z\u00e1kona nebyla bez dal\u0161\u00edho vysv\u011btlen\u00ed \u00fapln\u011b jasn\u00e1 ani pr\u00e1vn\u00edk\u016fm specializuj\u00edc\u00edm se na telekomunikace a ochranu osobn\u00edch \u00fadaj\u016f, a tak \u010cesk\u00fd telekomunika\u010dn\u00ed \u00fa\u0159ad ve spolupr\u00e1ci s \u00da\u0159adem pro ochranu osobn\u00edch \u00fadaj\u016f a Ministerstvem pr\u016fmyslu a obchodu p\u0159ipravil spole\u010dn\u00e9 V\u00fdkladov\u00e9 stanovisko s odpov\u011b\u010fmi na nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky, t\u00fdkaj\u00edc\u00ed se nov\u00fdch pravidel pro marketingov\u00e1 vol\u00e1n\u00ed.<\/strong><\/a><\/p>\n

Konec n\u00e1hodn\u011b vygenerovan\u00fdm telefonn\u00edm \u010d\u00edsl\u016fm<\/h6>\n

\u201eJsme za v\u00fdkladov\u00e9 stanovisko vd\u011b\u010dni,\u201c<\/em> uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1. \u201ePotvrzuje to, co dTest o dopadech novely od po\u010d\u00e1tku tvrd\u00ed. Tedy, \u017ee z\u00e1kaz marketingov\u00fdch vol\u00e1n\u00ed neznamen\u00e1 konec pro vol\u00e1n\u00ed slu\u0161n\u00fdch podnikatel\u016f sv\u00fdm klient\u016fm, z\u00e1kazn\u00edk\u016fm, nebo dokonce i pacient\u016fm, jak se z trhu ob\u010das oz\u00fdv\u00e1.\u201c<\/em> Pokud m\u00e1 volaj\u00edc\u00ed jin\u00fd pr\u00e1vn\u00ed d\u016fvod pro sv\u00e9 vol\u00e1n\u00ed ne\u017e jen samotnou marketingovou nab\u00eddku, nen\u00ed ve sv\u00e9m vol\u00e1n\u00ed nijak omezen. Ov\u0161em je d\u016fle\u017eit\u00e9 p\u0159ipomenout, \u017ee \u201etele\u0161mejdy\u201c novela zas\u00e1hla na jejich citliv\u00e9m m\u00edst\u011b. Pokud se toti\u017e \u00fa\u010dastn\u00edk volaj\u00edc\u00edho zeptal, odkud \u017ee maj\u00ed jeho telefonn\u00ed \u010d\u00edslo, pravideln\u011b se mu dost\u00e1valo odpov\u011bdi, \u017ee jeho \u010d\u00edslo bylo n\u00e1hodn\u011b vygenerov\u00e1no po\u010d\u00edta\u010dem. \u201eTato v\u00fdmluva u\u017e nad\u00e1le nebude mo\u017en\u00e1,\u201c<\/em> potvrzuje Eduarda Hek\u0161ov\u00e1 a dod\u00e1v\u00e1: \u201eZ\u00e1kon jasn\u011b stanov\u00ed, \u017ee za vytvo\u0159en\u00ed \u00fa\u010dastnick\u00e9ho seznamu se pova\u017euje i n\u00e1hodn\u00e9 vygenerov\u00e1n\u00ed telefonn\u00edch \u010d\u00edsel, p\u0159i\u010dem\u017e pro marketingov\u00e1 vol\u00e1n\u00ed na \u010d\u00edsla z takov\u00e9ho \u00fa\u010dastnick\u00e9ho seznamu bude zapot\u0159eb\u00ed p\u0159edchoz\u00edho souhlasu \u00fa\u010dastn\u00edka.\u201c<\/em><\/p>\n

Nevy\u017e\u00e1dan\u00e9 nab\u00eddky jen do konce \u010dervna<\/h6>\n

A mohou n\u00e1m tedy \u201etele\u0161mejdi\u201c je\u0161t\u011b zavolat? Zat\u00edm ano, ale jen do konce \u010dervna 2022, kdy kon\u010d\u00ed p\u0159echodn\u00e9 obdob\u00ed pro nastaven\u00ed nov\u00fdch podm\u00ednek pro marketingov\u00e1 vol\u00e1n\u00ed. Je tak\u00e9 pot\u0159eba odli\u0161ovat \u201etele\u0161mejdy\u201c s jejich nevy\u017e\u00e1dan\u00fdmi nab\u00eddkami, od vol\u00e1n\u00ed za \u00fa\u010delem v\u00fdzkum\u016f trhu, kter\u00e9 z\u016fstane i nad\u00e1le dovolen\u00e9. V\u00fdzkumn\u00e9 vol\u00e1n\u00ed v\u0161ak mus\u00ed b\u00fdt \u010dist\u00e9 a transparentn\u00ed. Pokud by byla marketingov\u00e1 nab\u00eddka maskov\u00e1na v\u00fdzkumem trhu, jednalo by se o z\u00e1konem zak\u00e1zan\u00e9 jedn\u00e1n\u00ed. \u201eP\u0159edpokl\u00e1d\u00e1me, \u017ee nevy\u017e\u00e1dan\u00e1 marketingov\u00e1 vol\u00e1n\u00ed budou postupn\u011b ust\u00e1vat,\u201c<\/em> odhaduje Eduarda Hek\u0161ov\u00e1 a uzav\u00edr\u00e1: \u201eI tak mus\u00ed z\u016fstat spot\u0159ebitel\u00e9 st\u00e1le obez\u0159etn\u00ed. \u0160mejdi jsou kreativn\u00ed a ur\u010dit\u011b se budou sna\u017eit se ke spot\u0159ebitel\u016fm n\u011bjak\u00fdm zp\u016fsobem dostat. St\u00e1le tedy plat\u00ed z\u00e1kladn\u00ed pou\u010dka, \u017ee nejlep\u0161\u00ed nab\u00eddka za n\u00e1mi nep\u0159ijde sama, ale \u017ee si ji mus\u00edme sami aktivn\u011b vyhledat.\u201c<\/em><\/p>\n

Text a foto: dTest<\/strong><\/p>\n

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  Spot\u0159ebitel\u00e9 <\/p>\n","protected":false},"author":2,"featured_media":244649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2022\/01\/12\/r\u00e1me\u010dek-dtest.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/244647"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=244647"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/244647\/revisions"}],"predecessor-version":[{"id":244650,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/244647\/revisions\/244650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/244649"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=244647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=244647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=244647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}