{"id":240641,"date":"2021-11-20T17:51:05","date_gmt":"2021-11-20T16:51:05","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=240641"},"modified":"2021-11-20T17:52:38","modified_gmt":"2021-11-20T16:52:38","slug":"infoservis-casy-se-meni-vanoce-zustavaji-v-lidlu-zacaly-pripravy-naplno","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=240641","title":{"rendered":"INFOSERVIS: \u010casy se m\u011bn\u00ed, V\u00e1noce z\u016fst\u00e1vaj\u00ed. V Lidlu za\u010daly u\u017e p\u0159\u00edpravy naplno"},"content":{"rendered":"

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V Lidlu naplno za\u010d\u00ednaj\u00ed p\u0159\u00edpravy na V\u00e1noce. Po lo\u0148sk\u00e9m \u00fasp\u011bchu s p\u00edsn\u00ed V\u00e1clava Neck\u00e1\u0159e P\u016flno\u010dn\u00ed se letos Lidl spojil s Kate\u0159inou Mari\u00ed Tichou, nositelkou hudebn\u00ed ceny And\u011bl. Nato\u010dili spolu velmi aktu\u00e1ln\u00ed v\u00e1no\u010dn\u00ed spot v doprovodu legend\u00e1rn\u00ed p\u00edsn\u011b \u010casy se m\u011bn\u00ed. Reklama reflektuje celospole\u010denskou situaci a vyjad\u0159uje p\u0159\u00e1n\u00ed, aby na ka\u017ed\u00e9 zm\u011bn\u011b bylo v\u017edy i n\u011bco p\u0159\u00ednosn\u00e9ho.<\/h6>\n

\"\"Ani rok 2021 nebyl jednoduch\u00fd, proto si Lidl pro svou leto\u0161n\u00ed v\u00e1no\u010dn\u00ed kampa\u0148 vybral velmi aktu\u00e1ln\u00ed t\u00e9ma. V\u00e1no\u010dn\u00ed p\u0159\u00edb\u011bh ukazuje, \u017ee ka\u017ed\u00e1 zm\u011bna, kter\u00e1 \u010dlov\u011bka zastihne, m\u016f\u017ee p\u0159in\u00e9st i n\u011bco dobr\u00e9ho \u2013 z\u00e1le\u017e\u00ed toti\u017e na ka\u017ed\u00e9m, jak ke zm\u011bn\u011b p\u0159istoup\u00ed.<\/p>\n

Zp\u011bva\u010dka Kate\u0159ina Marie Tich\u00e1, zn\u00e1m\u00e1 ze spolupr\u00e1ce se skupinou Jelen, p\u0159edstavila minul\u00fd t\u00fdden sv\u016fj nov\u00fd klip ke skladb\u011b \u010casy se m\u011bn\u00ed, coververzi p\u00edsn\u011b Boba Dylana The Times They Are A-Changing \u2019, kterou nahr\u00e1la se skupinou Bandjeez a dal\u0161\u00edmi hosty. A pr\u00e1v\u011b tato verze skladby vznikla exkluzivn\u011b pro Lidl a doprovodila leto\u0161n\u00ed v\u00e1no\u010dn\u00ed spot.<\/p>\n

\u201cKdy\u017e m\u011b Lidl oslovil, jestli bych se nezhostila \u00fakolu p\u0159ezp\u00edvat p\u00edse\u0148 B.Dylana \u201cThe Times They A Changing\u2019\u201d pro leto\u0161n\u00ed v\u00e1no\u010dn\u00ed kampa\u0148, a p\u0159edstavil mi sc\u00e9n\u00e1\u0159 kampan\u011b, dlouho jsem nev\u00e1hala. Zvl\u00e1\u0161\u0165, kdy\u017e se jedn\u00e1 o takov\u00fd hit a za\u0159azen\u00fd do aktu\u00e1ln\u00edho kontextu. Douf\u00e1m, \u017ee se na\u0161e verze bude l\u00edbit,\u201c<\/em> komentuje spolupr\u00e1ci zp\u011bva\u010dka. \u201ePokud budou div\u00e1ci pozorn\u00ed, uvid\u00ed m\u011b na konci spotu s kytarou v ruce. Schv\u00e1ln\u011b, kolik z nich m\u011b pozn\u00e1,\u201c<\/em> dod\u00e1v\u00e1 s \u00fasm\u011bvem.<\/p>\n

V\u00e1no\u010dn\u00ed reklamn\u00ed spot se nat\u00e1\u010del v Praze, mj. v re\u00e1ln\u00e9 prodejn\u011b Lidl v ulici Vyso\u010dansk\u00e1. V TV bude k vid\u011bn\u00ed od 20. listopadu v minutov\u00e9 verzi, pro z\u00e1jemce pak bude na www.youtube.com\/user\/LIDLCeskaRepublika<\/strong><\/a> k dispozici cel\u00fd 2:50minutov\u00fd p\u0159\u00edb\u011bh. Hlavn\u00ed claim kampan\u011b zn\u00ed: \u010casy se m\u011bn\u00ed, V\u00e1noce z\u016fst\u00e1vaj\u00ed.<\/p>\n

Sjednocuj\u00edc\u00ed v\u00e1no\u010dn\u00ed linka se bude prol\u00ednat tak\u00e9 TV spoty zam\u011b\u0159en\u00fd na tradi\u010dn\u00ed Deluxe nab\u00eddku Lidlu. V\u00e1no\u010dn\u00ed kampa\u0148 pob\u011b\u017e\u00ed samoz\u0159ejm\u011b tak\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch, kde z\u00e1kazn\u00edci najdou i fotky z nat\u00e1\u010den\u00ed.<\/p>\n

Text a foto: (tzlidl)<\/strong><\/p>\n

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