{"id":240449,"date":"2021-11-23T12:26:04","date_gmt":"2021-11-23T11:26:04","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=240449"},"modified":"2021-11-23T17:50:36","modified_gmt":"2021-11-23T16:50:36","slug":"infoservis-vanoce-v-prodejnach-penny-pripomenou-ceske-tradice-i-dulezite-hodnoty-dnesni-doby","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=240449","title":{"rendered":"INFOSERVIS: V\u00e1noce v Penny letos p\u0159ipomenou \u010desk\u00e9 tradice i d\u016fle\u017eit\u00e9 hodnoty sou\u010dasn\u00e9 doby"},"content":{"rendered":"

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P\u00edle, vytrvalost, n\u00e1rodn\u00ed hrdost, soun\u00e1le\u017eitost a bl\u00edzkost. To je hlavn\u00ed poselstv\u00ed v\u00e1no\u010dn\u00edho spotu PENNY. Spojuje tak do jednoho celku my\u0161lenky filmu Z\u00e1topek, jeho\u017e je PENNY partnerem, a podporu sportov\u00e1n\u00ed d\u011bt\u00ed v projektu H\u00fdbeme se hezky \u010desky. PENNY se t\u00edm ohl\u00ed\u017e\u00ed za nejv\u00fdznamn\u011bj\u0161\u00edmi aktivitami, kter\u00e9 v uplynul\u00e9m roce podporovalo, a zd\u016fraz\u0148uje hodnoty, na kter\u00fdch v dne\u0161n\u00ed dob\u011b z\u00e1le\u017e\u00ed.<\/h6>\n

\"\"\u201ePropojen\u00edm motivu sportuj\u00edc\u00edch a raduj\u00edc\u00edch se d\u011bt\u00ed s tvrd\u011b tr\u00e9nuj\u00edc\u00edm a v\u00edt\u011bzstv\u00ed pro\u017e\u00edvaj\u00edc\u00edm Z\u00e1topkem, vznikl televizn\u00ed spot pln\u00fd emoc\u00ed. Ten odr\u00e1\u017e\u00ed n\u00e1rodn\u00ed hrdost, p\u00edli, odhodl\u00e1n\u00ed, ale tak\u00e9 mezilidskou bl\u00edzkost a p\u0159\u00e1telstv\u00ed, kter\u00e9 v\u0161echno na\u0161e \u00fasil\u00ed neodmysliteln\u011b prov\u00e1z\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 ke kampani V\u00edt Vojt\u011bch, vedouc\u00ed strategick\u00e9ho marketingu PENNY a dod\u00e1v\u00e1: \u201cChceme touto formou v\u0161em p\u0159ipomenout nejen tradi\u010dn\u00ed \u010desk\u00e9 V\u00e1noce, ale i hodnoty, kter\u00e9 jsou v dne\u0161n\u00ed dob\u011b tak d\u016fle\u017eit\u00e9.\u201c<\/em> Ve v\u00e1no\u010dn\u00edm spotu se tak prol\u00ednaj\u00ed radost z pohybu a ze spole\u010dn\u00fdch chvil s nejbli\u017e\u0161\u00edmi spolu s rodinnou sv\u00e1te\u010dn\u00ed atmosf\u00e9rou V\u00e1noc.<\/p>\n

Ve spotu \u00fa\u010dinkuj\u00ed d\u011bti z odd\u00edl\u016f modern\u00ed gymnastiky, atletiky a florbalu Sokola Praha Kr\u00e1lovsk\u00e9 Vinohrady. Pr\u00e1v\u011b s \u010ceskou obc\u00ed sokolskou spojilo PENNY sv\u00e9 jm\u00e9no p\u0159i projektu podpory d\u011btsk\u00e9ho sportu, kter\u00fd d\u00edky nelehk\u00e9 situaci v posledn\u00edch dob\u011b za\u017eil t\u011b\u017ek\u00e9 chv\u00edle.<\/p>\n

Televizn\u00ed spot, kter\u00fd se nat\u00e1\u010del ve stejn\u00fdch m\u00edstech, kde vznikal film Z\u00e1topek, poch\u00e1z\u00ed z produkce agentury Lucky Man Films. Div\u00e1ci jej uvid\u00ed v n\u00e1sleduj\u00edc\u00edch t\u00fddnech na v\u0161ech hlavn\u00edch televizn\u00edch kan\u00e1lech (skupina Nova, skupina Prima (Media Club), TV Barrandov). Intenzivn\u011b budou vyu\u017eity i profily PENNY na soci\u00e1ln\u00edch s\u00edt\u00edch, a to nejen pro spot samotn\u00fd, ale p\u0159ipraveny jsou tradi\u010dn\u011b i posty s v\u00e1no\u010dn\u00ed t\u00e9matikou.<\/p>\n

Kampa\u0148 startuje 17. listopadu a potrv\u00e1 do V\u00e1noc.<\/p>\n

Odkaz na video: 40 s: https:\/\/www.youtube.com\/watch?v=OLRQAsmXrI4<\/a> <\/strong><\/p>\n

30 s:<\/strong> https:\/\/www.youtube.com\/watch?v=MnKmMkpfMQg<\/strong><\/a><\/p>\n

Text a foto: (tzpenny)<\/strong><\/p>\n

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  P\u00edle, <\/p>\n","protected":false},"author":2,"featured_media":240451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/11\/18\/penny-v\u00e1noce.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/240449"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=240449"}],"version-history":[{"count":7,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/240449\/revisions"}],"predecessor-version":[{"id":240458,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/240449\/revisions\/240458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/240451"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=240449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=240449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=240449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}