![\"\"](\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/09\/03\/tesco-logo.png\"){kind=logo}
<\/p>\n<\/p>\n
<\/p>\n
\u201eV Tescu jsme odhodl\u00e1ni pom\u00e1hat z\u00e1kazn\u00edk\u016fm ke zdrav\u011bj\u0161\u00edmu \u017eivotn\u00edmu stylu. Z dlouhodob\u00e9ho hlediska je to jedna z kl\u00ed\u010dov\u00fdch hodnot na\u0161eho podnik\u00e1n\u00ed. Jsme r\u00e1di, \u017ee vid\u00edme novou skupinu z\u00e1kazn\u00edk\u016f, kter\u00e1 v\u00edce db\u00e1 o sv\u00e9 zdrav\u00ed a \u017eivotn\u00ed prost\u0159ed\u00ed. Nepolevujeme v na\u0161em \u00fasil\u00ed a nab\u00edz\u00edme st\u00e1le v\u00edce v\u00fdrobk\u016f vlastn\u00ed zna\u010dky s nov\u00fdm slo\u017een\u00edm a lep\u0161\u00ed v\u00fd\u017eivovou hodnotou. N\u011bkter\u00e9 suroviny nahrazujeme vhodn\u011bj\u0161\u00edmi alternativami, ani\u017e bychom ovlivnili chu\u0165 nebo kvalitu. Ka\u017ed\u00e1 takov\u00e1 zm\u011bna slo\u017een\u00ed usnadn\u00ed na\u0161im z\u00e1kazn\u00edk\u016fm dosa\u017een\u00ed zdrav\u011bj\u0161\u00edho \u017eivotn\u00edho stylu. Z hlediska nakupov\u00e1n\u00ed chceme na\u0161im z\u00e1kazn\u00edk\u016fm uk\u00e1zat pozitivn\u00ed zm\u011bnu, kterou d\u011bl\u00e1me, abychom jim umo\u017enili vybrat si zdrav\u011bj\u0161\u00ed a udr\u017eiteln\u011bj\u0161\u00ed potraviny, kter\u00e9 budou z\u00e1rove\u0148 cenov\u011b dostupn\u00e9 a nad\u00e1le z\u016fstanou jejich obl\u00edben\u00fdmi v\u00fdrobky,\u201c<\/em> uvedl Pavol Hal\u00e1sz, vedouc\u00ed n\u00e1kupu spole\u010dnosti Tesco v \u010cR.<\/p>\n Tesco pln\u011b ch\u00e1pe, \u017ee potraviny, kter\u00e9 lid\u00e9 jed\u00ed, ovliv\u0148uj\u00ed jejich zdrav\u00ed. Sna\u017e\u00ed se proto p\u0159in\u00e1\u0161et sv\u00fdm z\u00e1kazn\u00edk\u016fm ka\u017ed\u00fd den n\u011bco nav\u00edc a z\u00e1rove\u0148 jim umo\u017enit dlouhodob\u011b si dop\u0159\u00e1t zdrav\u00e9 a udr\u017eiteln\u00e9 potraviny. \u0158et\u011bzec ji\u017e v\u00edce ne\u017e 25 let v \u00fazk\u00e9 spolupr\u00e1ci se sv\u00fdmi dodavateli a z\u00e1kazn\u00edky reaguje na v\u00fdzvy zdrav\u00e9ho \u017eivotn\u00edho stylu.<\/p>\n V uplynul\u00fdch m\u011bs\u00edc\u00edch v Tescu pro\u0161lo reviz\u00ed v\u00edce ne\u017e 300 v\u00fdrobk\u016f vlastn\u00ed zna\u010dky v kl\u00ed\u010dov\u00fdch kategori\u00edch, aby byla zaji\u0161t\u011bna jejich zdrav\u011bj\u0161\u00ed v\u00fd\u017eivov\u00e1 hodnota. Z\u00e1kazn\u00edci d\u00edky tomu mohou je\u0161t\u011b l\u00e9pe kontrolovat sv\u016fj p\u0159\u00edjem p\u0159\u00edslu\u0161n\u00fdch \u017eivin. Podobn\u00fdm zp\u016fsobem se ve v\u00fdrobc\u00edch vlastn\u00ed zna\u010dky Tesca zv\u00fd\u0161il obsah \u017eivin, nap\u0159\u00edklad ovoce, zeleniny a vl\u00e1kniny, kter\u00e9 dok\u00e1\u017e\u00ed sn\u00ed\u017eit riziko \u017eivot ohro\u017euj\u00edc\u00edch chorob. Produktov\u00e9 \u0159ady vlastn\u00ed zna\u010dky Tesca nav\u00edc nyn\u00ed ji\u017e v\u016fbec neobsahuj\u00ed ztu\u017een\u00e9 tuky, a to ani ve v\u00fdrobc\u00edch, jako jsou su\u0161enky, pe\u010divo, cukrov\u00ed, om\u00e1\u010dky nebo margar\u00edny.<\/p>\n Je\u0161t\u011b lep\u0161\u00ed v\u00fdb\u011br je dostupn\u00fd i pro z\u00e1kazn\u00edky, kte\u0159\u00ed konzumuj\u00ed vyv\u00e1\u017eenou stravu v\u010detn\u011b masa, jeliko\u017e cel\u00fd sortiment vlastn\u00ed zna\u010dky neobsahuje mechanicky separovan\u00e9 maso. Z\u00e1kazn\u00edci tak maj\u00ed k dispozici kvalitn\u00ed a chutn\u00e9 produkty, nap\u0159\u00edklad obl\u00edben\u00e9 klob\u00e1sky, pa\u0161tiky \u010di r\u016fzn\u00e1 hotov\u00e1 j\u00eddla.<\/p>\n Zlep\u0161ov\u00e1n\u00ed v\u00fdrobk\u016f a jejich p\u0159izp\u016fsobov\u00e1n\u00ed pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f je komplexn\u00ed proces, kter\u00fd nen\u00ed snadn\u00fd. D\u00edky inovac\u00edm odborn\u00edk\u016f Tesca v oblasti potravin\u00e1\u0159sk\u00e9 technologie se zdrav\u011bj\u0161\u00ed sortimenty vyv\u00edjej\u00ed bez negativn\u00edho vlivu na chu\u0165 \u010di kvalitu, p\u0159i\u010dem\u017e se v\u017edy zohled\u0148uje zdrav\u00ed z\u00e1kazn\u00edk\u016f. \u0158et\u011bzec se sna\u017e\u00ed optimalizovat slo\u017een\u00ed potravin, kter\u00e9 konzumujeme, a to pe\u010dliv\u00fdm v\u00fdb\u011brem vhodn\u00fdch potravinov\u00fdch slo\u017eek. V t\u00e9to souvislosti Tesco v\u017edy up\u0159ednost\u0148uje p\u0159\u00edrodn\u00ed p\u0159\u00edsady.<\/p>\n Maloobchodn\u00ed sektor nen\u00ed jen prost\u0159ed\u00edm, ve kter\u00e9m se objevuj\u00ed nov\u00e9 n\u00e1pady a trendy v oblasti potravin\u00e1\u0159sk\u00fdch technologi\u00ed, ale pro z\u00e1kazn\u00edky nakupuj\u00edc\u00ed v Tescu je st\u00e1le relevantn\u011bj\u0161\u00ed i komplexn\u00ed t\u00e9ma udr\u017eitelnosti. Tesco ned\u00e1vno p\u0159edstavilo je\u0161t\u011b ambici\u00f3zn\u011bj\u0161\u00ed z\u00e1vazky t\u00fdkaj\u00edc\u00ed se zdrav\u00e9ho a udr\u017eiteln\u00e9ho stravov\u00e1n\u00ed, kter\u00e9 jsou v souladu se strategi\u00ed EU \u201ez farmy na vidli\u010dku\u201c a s c\u00edli Kodexu chov\u00e1n\u00ed EU v oblasti odpov\u011bdn\u00e9ho podnik\u00e1n\u00ed a marketingov\u00fdch postup\u016f v potravin\u00e1\u0159stv\u00ed. Z\u00e1kazn\u00edci se proto mohou t\u011b\u0161it na lep\u0161\u00ed dostupnost zlep\u0161en\u00fdch potravinov\u00fdch produkt\u016f a na v\u00fdb\u011br budou m\u00edt zdrav\u011bj\u0161\u00ed sortiment. Nap\u0159\u00edklad pod\u00edl alternativ \u017eivo\u010di\u0161n\u00fdch produkt\u016f na rostlinn\u00e9 b\u00e1zi na celkov\u00e9m prodeji m\u00e1 do roku 2025 nar\u016fst o 300 %.<\/p>\n Pro Tesco je v\u017edy prioritou zajistit spokojen\u00fd \u017eivot koleg\u016f a pomoci jim udr\u017eet si zdrav\u00fd \u017eivotn\u00ed styl. B\u011bhem \u0159\u00edjna m\u011bli kolegov\u00e9 Tesca p\u0159\u00edle\u017eitost \u00fa\u010dastnit se aktivit, kter\u00e9 m\u011bly zd\u016fraznit v\u00fdznam zdrav\u00e9ho pracovn\u00edho \u017eivota. Z\u00fa\u010dastnili se s\u00e9rie workshop\u016f o zdrav\u00ed zam\u011b\u0159en\u00fdch na zvy\u0161ov\u00e1n\u00ed informovanosti, jejich\u017e c\u00edlem bylo zajistit, aby bylo Tesco skv\u011bl\u00fdm m\u00edstem pro pr\u00e1ci, zv\u00fd\u0161it spokojenost a celkovou pohodu v pr\u00e1ci.<\/p>\n (tztesco)<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u0158et\u011bzec <\/p>\n","protected":false},"author":2,"featured_media":161303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[128],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/05\/29\/tesco-titul.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/239959"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239959"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/239959\/revisions"}],"predecessor-version":[{"id":239962,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/239959\/revisions\/239962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/161303"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
![\"\"](\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/11\/10\/tesco-zm\u011bna-v\u00fdrobk\u016f.jpg\")
<\/p>\n