{"id":238845,"date":"2021-10-30T20:17:55","date_gmt":"2021-10-30T19:17:55","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=238845"},"modified":"2021-10-30T20:19:40","modified_gmt":"2021-10-30T19:19:40","slug":"protext-spolecnost-lidl-predstavuje-novou-privatni-znacku-nas-kraj","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=238845","title":{"rendered":"PROTEXT: Spole\u010dnost Lidl p\u0159edstavuje novou priv\u00e1tn\u00ed zna\u010dku produkt\u016f &#8211; N\u00e1\u0161 kraj"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-238846 size-full\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/10\/26\/lidl-n\u00e1\u0161-kraj.jpg\" alt=\"\" width=\"800\" height=\"378\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/10\/26\/lidl-n\u00e1\u0161-kraj.jpg 800w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/10\/26\/lidl-n\u00e1\u0161-kraj-300x142.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/10\/26\/lidl-n\u00e1\u0161-kraj-768x363.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/10\/26\/lidl-n\u00e1\u0161-kraj-756x357.jpg 756w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6>V\u00fdrobky dom\u00e1c\u00edch dodavatel\u016f maj\u00ed v nab\u00eddce Lidlu sv\u00e9 st\u00e1l\u00e9 m\u00edsto. Nyn\u00ed je z\u00e1kazn\u00edci ve sv\u00fdch prodejn\u00e1ch najdou je\u0161t\u011b sn\u00e1z. Produkty od \u010desk\u00fdch v\u00fdrobc\u016f ponesou nov\u011b priv\u00e1tn\u00ed zna\u010dku N\u00e1\u0161 kraj.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-177056 alignright\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/11\/16\/protext-logo.png\" alt=\"\" width=\"240\" height=\"240\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/11\/16\/protext-logo.png 240w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/11\/16\/protext-logo-150x150.png 150w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/11\/16\/protext-logo-210x210.png 210w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>V nab\u00eddce bude u\u017e od 1. listopadu p\u0159es 80 produkt\u016f od v\u00edce ne\u017e 30 dodavatel\u016f, s nimi\u017e Lidl dlouhodob\u011b spolupracuje. Pod novou priv\u00e1tn\u00ed zna\u010dkou N\u00e1\u0161 kraj z\u00e1kazn\u00edci najdou nap\u0159\u00edklad l\u00e1ze\u0148sk\u00e9 oplatky, moravskou klob\u00e1su i jogurty Pochoutka. Dopln\u00ed je tak\u00e9 dal\u0161\u00ed produkty, kter\u00e9 jsou pro \u010ceskou republiku typick\u00e9. Chyb\u011bt nebudou \u0161pek\u00e1\u010dky, sal\u00e1my Vyso\u010dina \u010di Poli\u010dan, ale ani termix nebo obl\u00edben\u00e1 hotov\u00e1 j\u00eddla jako je koprov\u00e1 a rajsk\u00e1 om\u00e1\u010dka \u010di vep\u0159ov\u00e9 maso s knedl\u00edkem a zel\u00edm.<\/p>\n<p><em>\u201eProst\u0159ednictv\u00edm nov\u00e9 priv\u00e1tn\u00ed zna\u010dky vych\u00e1z\u00edme vst\u0159\u00edc na\u0161im z\u00e1kazn\u00edk\u016fm, u kter\u00fdch pozorujeme rostouc\u00ed z\u00e1jem o dom\u00e1c\u00ed potraviny. Tradi\u010dn\u00ed p\u0159itom nejsou jen jednotliv\u00e9 produkty, z tradice \u010derp\u00e1 i samotn\u00e9 logo N\u00e1\u0161 kraj. Z\u00e1rove\u0148 t\u00edm pokra\u010dujeme v dlouholet\u00e9 podpo\u0159e tuzemsk\u00fdch dodavatel\u016f,\u201c<\/em> vysv\u011btluje jednatel odpov\u011bdn\u00fd za n\u00e1kup Michal Farn\u00edk.<\/p>\n<p>V\u0161echny produkty pod priv\u00e1tn\u00ed zna\u010dkou poch\u00e1zej\u00ed od \u010desk\u00fdch dodavatel\u016f, kter\u00e9 s Lidlem spojuje dlouholet\u00e1 a prov\u011b\u0159en\u00e1 spolupr\u00e1ce. Krom\u011b toho maj\u00ed spole\u010dnou i vysokou kvalitu. \u201e<em>Ta je pro n\u00e1s ve v\u00fdb\u011bru dodavatel\u016f naprosto z\u00e1sadn\u00ed. V\u00edce ne\u017e 80 % sortimentu toti\u017e tvo\u0159\u00ed v\u00fdrobky vlastn\u00edch zna\u010dek, pro kter\u00e9 m\u00e1me spole\u010dn\u011b s na\u0161imi dodavateli stanovena p\u0159\u00edsn\u00e1 kvalitativn\u00ed krit\u00e9ria,\u201c<\/em> dopl\u0148uje Michal Farn\u00edk. U priv\u00e1tn\u00edch zna\u010dek je toti\u017e mo\u017en\u00e9 ur\u010dit, jak bude dan\u00fd produkt vypadat a chutnat a definovat i z\u00e1sady jeho slo\u017een\u00ed. Kvalita je pak v porovn\u00e1n\u00ed se zna\u010dkov\u00fdmi v\u00fdrobky rovnocenn\u00e1 a \u010dasto vy\u0161\u0161\u00ed, co\u017e oce\u0148uj\u00ed i z\u00e1kazn\u00edci.<\/p>\n<p>Spolupr\u00e1ci s Lidlem pak bl\u00ed\u017ee popisuje \u0159editel pro v\u00fdrobu a obchodn\u00ed vztahy Petr Grabec ze spole\u010dnosti Delimax. Ta do Lidlu dod\u00e1v\u00e1 nap\u0159\u00edklad pomaz\u00e1nky, sal\u00e1ty i zpracovan\u00e9 mo\u0159sk\u00e9 ryby. Pod priv\u00e1tn\u00ed zna\u010dkou N\u00e1\u0161 kraj jsou to nap\u0159\u00edklad osv\u011bd\u010den\u00e9 pomaz\u00e1nky a lah\u016fdky v aspiku. \u201e<em>Heslem zakladatele na\u0161\u00ed firmy bylo, \u017ee jenom to nejlep\u0161\u00ed je pro na\u0161e z\u00e1kazn\u00edky dost dobr\u00e9 a podobnou filozofii m\u00e1 i Lidl, kter\u00fd pat\u0159\u00ed k na\u0161im nejn\u00e1ro\u010dn\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm,\u201c<\/em> p\u0159ibli\u017euje. Pokud se nejedn\u00e1 o zaveden\u00fd historick\u00fd v\u00fdrobek, na v\u00fdvoji produktu Delimax s Lidlem spolupracuj\u00ed.<em> \u201eLidl v\u017edy vy\u017eaduje, aby m\u011bl nov\u00fd produkt ur\u010dit\u00e9 benefity, nap\u0159\u00edklad sn\u00ed\u017een\u00fd obsah soli,<\/em>\u201c dod\u00e1v\u00e1 Petr Grabec. Spolupr\u00e1ce slav\u00ed \u00fasp\u011bch tak\u00e9 v zahrani\u010d\u00ed, kam Delimax za pomoci Lidlu dod\u00e1v\u00e1 nap\u0159\u00edklad obl\u00edbenou pochoutku, hummus. \u201e<em>Ten dod\u00e1v\u00e1me i do \u0160pan\u011blska. Kdyby n\u00e1\u0161 hummus nebyl prvot\u0159\u00eddn\u00ed kvality, nem\u011bli by \u0160pan\u011bl\u00e9 d\u016fvod kupovat typicky st\u0159edomo\u0159skou lah\u016fdku z Hodon\u00edna,\u201c<\/em> vysv\u011btluje Petr Grabec.<\/p>\n<p>\u00dasp\u011bch \u010desk\u00fdch v\u00fdrobk\u016f v zahrani\u010d\u00ed v\u0161ak nen\u00ed ni\u010d\u00edm ojedin\u011bl\u00fdm. Produkty od tuzemsk\u00fdch dodavatel\u016f jsou toti\u017e d\u00edky Lidlu ka\u017ed\u00fdm rokem popul\u00e1rn\u011bj\u0161\u00ed. Zcela jist\u011b to potvrzuje rekordn\u00ed v\u00fdsledek z roku 2020. S Lidlem vyvezlo sv\u00e9 potraviny a drogistick\u00e9 zbo\u017e\u00ed celkem 185 v\u00fdrobc\u016f do 28 zem\u00ed Evropy a USA, a to za t\u00e9m\u011b\u0159 9,7 miliardy korun. V roce 2019 se pro p\u0159edstavu jednalo o 168 v\u00fdrobc\u016f, 25 zem\u00ed Evropy a USA a celkovou hodnotu 8,5 miliardy korun. Meziro\u010dn\u00ed n\u00e1r\u016fst tak \u010dinil v\u00edce ne\u017e 14 %.<\/p>\n<p>Dlouhodob\u00e1 podpora lok\u00e1ln\u00edch v\u00fdrobc\u016f potravin se pak prom\u00edt\u00e1 i do tematick\u00fdch nab\u00eddek. V minul\u00e9m roce se v akci s podtitulem Ochutnejte to nejlep\u0161\u00ed z region\u016f se poprv\u00e9 p\u0159edstavili region\u00e1ln\u00ed dodavatel\u00e9 s nab\u00eddkou lok\u00e1ln\u00edch v\u00fdrobk\u016f. \u00dasp\u011bch tato tematick\u00e1 nab\u00eddka slavila tak\u00e9 letos, kdy mohli z\u00e1kazn\u00edci ochutnat produkty od celkem 45 dodavatel\u016f z cel\u00e9 \u010cesk\u00e9 republiky. V\u00fdrobky m\u00edstn\u00edch firem nechyb\u00ed ani ve st\u00e1l\u00e9 nab\u00eddce. V jednotliv\u00fdch regionech naleznou z\u00e1kazn\u00edci nap\u0159\u00edklad st\u00e1l\u00fd sortiment piv. Lidl aktivn\u011b podporuje tak\u00e9 \u010desk\u00e9 vina\u0159e, a to nejen nab\u00eddkou v\u00edn ve st\u00e1l\u00e9m sortimentu, ale i prost\u0159ednictv\u00edm pravideln\u00fdch akc\u00ed.<\/p>\n<p><strong>Text a foto: PROTEXT<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; V\u00fdrobky <\/p>\n","protected":false},"author":2,"featured_media":238846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[24],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/10\/26\/lidl-n\u00e1\u0161-kraj.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/238845"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238845"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/238845\/revisions"}],"predecessor-version":[{"id":239120,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/238845\/revisions\/239120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/238846"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}