{"id":234519,"date":"2021-09-05T21:50:46","date_gmt":"2021-09-05T20:50:46","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=234519"},"modified":"2021-09-05T21:51:51","modified_gmt":"2021-09-05T20:51:51","slug":"infoservis-hybeme-se-hezky-cesky-rozhodujici-faze-odstartovala","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=234519","title":{"rendered":"INFOSERVIS: H\u00fdbeme se hezky \u010desky. Rozhoduj\u00edc\u00ed f\u00e1ze pr\u00e1v\u011b odstartovala"},"content":{"rendered":"

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Na ja\u0159e leto\u0161n\u00edho roku odstartovalo PENNY ve spolupr\u00e1ci s \u010ceskou obc\u00ed sokolskou a Asociac\u00ed \u0161koln\u00edch sportovn\u00edch klub\u016f projekt na podporu n\u00e1vratu d\u011bt\u00ed ke sportu H\u00ddBEME SE HEZKY \u010cESKY. C\u00edl je jednoduch\u00fd: vr\u00e1tit d\u011bti ke sportu, vr\u00e1tit jim radost z pohybu a zm\u00edrnit n\u00e1sledky uplynul\u00e9ho v\u00edce ne\u017e roku, kdy m\u011bly d\u011bti zna\u010dn\u011b omezenou mo\u017enost pohybu, a b\u011bhem kter\u00e9ho p\u0159ibylo d\u011bt\u00ed s nadv\u00e1hou. Nyn\u00ed projekt vstupuje do sv\u00e9 rozhoduj\u00edc\u00ed f\u00e1ze.<\/h6>\n

\"\"Distan\u010dn\u00ed v\u00fduka, zav\u0159en\u00e1 sportovi\u0161t\u011b, nedostatek pohybu, to v\u0161e se se zpo\u017ed\u011bn\u00edm za\u010d\u00edn\u00e1 projevovat na zdrav\u00ed na\u0161ich d\u011bt\u00ed. \u201ePotvrzuje se, to, co dlouh\u00e1 l\u00e9ta v\u00edme, ale v dne\u0161n\u00ed dob\u011b \u010dasto podce\u0148ujeme. A to, jak je pro d\u011bti a jejich zdrav\u00fd v\u00fdvoj sport a pohyb samotn\u00fd z\u00e1sadn\u00ed. Podle \u00fadaj\u016f ministerstva zdravotnictv\u00ed m\u00e1 v\u00edce ne\u017e p\u011btina d\u011bt\u00ed ve v\u011bku 11 a\u017e 15 let nadv\u00e1hu nebo je ob\u00e9zn\u00ed. B\u011bhem lockdownu t\u011bchto d\u011bt\u00ed p\u0159ibylo, a to podle n\u011bkter\u00fdch \u00fadaj\u016f p\u0159ibli\u017en\u011b o 4 %. M\u016f\u017ee to zn\u00edt jako mal\u00e9 procento, ale ono to znamen\u00e1, \u017ee prakticky ka\u017ed\u00e9 t\u0159et\u00ed d\u00edt\u011b m\u00e1 probl\u00e9my s nadv\u00e1hou (n\u00e1r\u016fst z 25 % na 29 %)\u201c,<\/em> varuje sportovn\u00ed psycholo\u017eka a l\u00e9ka\u0159ka Lenka \u010cadov\u00e1 a dod\u00e1v\u00e1: \u201eNadv\u00e1ha a obezita m\u00e1 p\u0159\u00edmou souvislost s psychikou d\u00edt\u011bte. Jestli\u017ee se nec\u00edt\u00ed fyzicky v pohod\u011b, pak nen\u00ed v pohod\u011b ani po psychick\u00e9 str\u00e1nce. Zvl\u00e1\u0161t\u011b do\u0161lo-li k tak z\u00e1sadn\u00ed zm\u011bn\u011b b\u011bhem kr\u00e1tk\u00e9 doby. Mohou se zhor\u0161it nejen jeho \u0161koln\u00ed v\u00fdsledky, ale v kombinaci s omezen\u00edm soci\u00e1ln\u00edch kontakt\u016f d\u00edt\u011b, zvl\u00e1\u0161t\u011b v pubert\u00e1ln\u00edm v\u011bku, snadno podlehne nespokojenosti se sebou sam\u00fdm, a m\u016f\u017ee za\u010d\u00edt propadat do depres\u00ed. N\u00e1sledky pak m\u016f\u017eeme napravovat l\u00e9ta, a k tomu je zapot\u0159eb\u00ed ho, co nejd\u0159\u00edve vr\u00e1tit do kolektivu a k pohybu, tedy ide\u00e1ln\u011b ke sportu.\u201c<\/em><\/p>\n

Do projektu, jeho\u017e c\u00edlem je podpo\u0159it d\u011bti po cel\u00e9 zemi, a z\u00e1m\u011brn\u011b nem\u00e1 jednoho jedin\u00e9ho v\u00edt\u011bze, se p\u0159ihl\u00e1silo v\u00edce ne\u017e 1100 t\u00fdm\u016f ze v\u0161ech kout\u016f cel\u00e9 republiky. \u201eBylo by snadn\u00e9 vypsat jednu velkou cenu a ud\u011blat okolo toho kampa\u0148. Na\u0161\u00edm c\u00edlem je ov\u0161em skute\u010dn\u011b pomoci, a pomoci, co nejv\u00edce d\u011btem. Podpo\u0159it kluby a pomoci jim vytv\u00e1\u0159et podm\u00ednky k tomu, aby mohli po p\u0159eru\u0161en\u00ed sv\u00e9 \u010dinnosti znovu pracovat, a v\u011bnovat se d\u011btem i v t\u011bch nejmen\u0161\u00edch obc\u00edch a m\u011bstech\u201c,<\/em> vysv\u011btluje V\u00edt Vojt\u011bch, vedouc\u00ed strategick\u00e9ho marketingu PENNY. Ze v\u0161ech p\u0159ihl\u00e1\u0161en\u00fdch ve\u0159ejnost v \u010dervnu hlasov\u00e1n\u00edm na internetu rozhodla o 455 finalistech. Ti se nyn\u00ed ve fin\u00e1lov\u00e9m hlasov\u00e1n\u00ed na prodejn\u00e1ch utkaj\u00ed o konkr\u00e9tn\u00ed v\u00fd\u0161i podpory. Hlasovat se bude na tak\u0159ka 400 prodejn\u00e1ch PENNY, p\u0159i\u010dem\u017e cel\u00e1 zem\u011b je rozd\u011blena na 150 mikroregion\u016f. T\u00fdm, kter\u00fd dostane v dan\u00e9m m\u00edst\u011b nejv\u00edce hlas\u016f obdr\u017e\u00ed podporu 15 000 korun, zb\u00fdvaj\u00edc\u00ed dva finalist\u00e9 pak po 5000 korun\u00e1ch. V\u0161echny t\u00fdmy pak dostanou bal\u00ed\u010dky zdrav\u00e9 v\u00fd\u017eivy pro cel\u00fd t\u00fdm.<\/p>\n

Do posledn\u00ed f\u00e1ze projektu H\u00ddBEME SE HEZKY \u010cESKY vstupuje 455 sportovn\u00edch t\u00fdm\u016f a klub\u016f z cel\u00e9 \u010cesk\u00e9 republiky na stejn\u00e9 startovn\u00ed \u010d\u00e1\u0159e. \u201eU\u017e na samotn\u00e9m za\u010d\u00e1tku jsme byli p\u0159\u00edjemn\u011b p\u0159ekvapeni z\u00e1jmem ze strany t\u00fdm\u016f, za kter\u00fd vd\u011b\u010d\u00edme i na\u0161im partner\u016fm, tedy Asociaci \u0161koln\u00edch sportovn\u00edch klub\u016f a \u010cesk\u00e9 obci sokolsk\u00e9 a jejich aktivn\u00ed podpo\u0159e a propagaci\u201c,<\/em> okomentoval za\u010d\u00e1tek projektu V\u00edt Vojt\u011bch, vedouc\u00ed strategick\u00e9ho marketingu PENNY a dod\u00e1v\u00e1: \u201eNyn\u00ed bude moci ka\u017ed\u00fd, kdo chce podpo\u0159it pr\u00e1v\u011b ten sv\u016fj t\u00fdm v dan\u00e9m mikroregionu p\u0159ij\u00edt na prodejnu a d\u00e1t mu sv\u016fj hlas. Ne jeden, ale poka\u017ed\u00e9, kdy\u017e nakoup\u00ed, bude m\u00edt mo\u017enost vhodit sv\u016fj hlas do p\u0159ipraven\u00fdch hlasovac\u00edch box\u016f. O\u010dek\u00e1v\u00e1me, \u017ee to bude nap\u00ednav\u00e9 a\u017e do samotn\u00e9ho konce, proto\u017ee jen jeden ze t\u0159\u00ed finalist\u016f dostane podporu v hodnot\u011b 15 000 korun a nikdo nebude po celou dobu hlasov\u00e1n\u00ed oproti internetov\u00e9 podob\u011b zn\u00e1t stav hlasov\u00e1n\u00ed.\u201c<\/em> Fanou\u0161ci, p\u0159\u00edznivci i ve\u0159ejnost tedy v n\u00e1sleduj\u00edc\u00edch t\u00fddnech rozhodnou o tom, jak vysok\u00e9 podpory se jednotliv\u00fdm t\u00fdm\u016fm dostane. Ve kter\u00e9 prodejn\u011b mohou d\u00e1t lid\u00e9 hlas pr\u00e1v\u011b sv\u00e9mu t\u00fdmu zjist\u00ed snadno na webu: www.hybemesehezkycesky.cz<\/strong><\/a> .<\/p>\n

\u010cty\u0159i t\u00fdmy ze v\u0161ech p\u0159ihl\u00e1\u0161en\u00fdch nav\u00edc dost\u00e1vaj\u00ed v r\u00e1mci projektu ojedin\u011bl\u00fd z\u00e1\u017eitek. Na n\u00e1v\u0161t\u011bvu exkluzivn\u00edho VIP boxu na vybran\u00e9m z\u00e1pase na pra\u017esk\u00e9 Slavii se m\u016f\u017ee t\u011b\u0161it TJ Sokol Plze\u0148 V a Z\u0160 \u010cSA Vesel\u00ed nad Lu\u017enic\u00ed. A z\u00e1\u017eitek p\u0159i nat\u00e1\u010den\u00ed reklamy na tuto f\u00e1zi projektu si u\u017eili TJ Sokol L\u00e1ny a Z\u00e1kladn\u00ed \u0161kola Rous\u00ednov.<\/p>\n

I v dal\u0161\u00ed f\u00e1zi projektu bude pokra\u010dovat 360stup\u0148ov\u00e1 komunika\u010dn\u00ed kampa\u0148, v\u010detn\u011b TV spotu, propagace projektu v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch, na billboardech, v on-line prost\u0159ed\u00ed i na soci\u00e1ln\u00edch s\u00edt\u00edch. Pro t\u0159et\u00ed f\u00e1zi projektu byl nato\u010den nov\u00fd televizn\u00ed spot, v n\u011bm\u017e hraj\u00ed d\u011bti z vylosovan\u00fdch t\u00fdm\u016f, kte\u0159\u00ed se rovn\u011b\u017e stali tv\u00e1\u0159emi t\u00e9to \u010d\u00e1sti projektu.<\/p>\n

Projekt podporuj\u00ed tak\u00e9 zn\u00e1m\u00ed sportovci a osobnosti \u010desk\u00e9ho sportu. Od samotn\u00e9ho po\u010d\u00e1tku jsou to fotbalov\u00ed internacion\u00e1lov\u00e9 Vladim\u00edr \u0160micer a Jan Koller, olympijsk\u00fd v\u00edt\u011bz v modern\u00edm p\u011btiboji z Lond\u00fdna David Svoboda a mlad\u00ed sportovci Sokola atletka Barbora Mal\u00edkov\u00e1, florbalista Filip Langer a \u0161erm\u00ed\u0159 Alexander Choupenitch. Nyn\u00ed se k nim p\u0159id\u00e1vaj\u00ed popul\u00e1rn\u00ed bojovn\u00edk MMA Makhmud Muradov, sportovn\u00ed koment\u00e1tor Petr Sv\u011bcen\u00fd a fotbalista SK Slavia Praha Ond\u0159ej K\u00fadela.<\/p>\n

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T<\/strong>ext a foto: (tzpenny)<\/strong><\/p>\n

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