{"id":233180,"date":"2021-08-23T08:59:20","date_gmt":"2021-08-23T07:59:20","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=233180"},"modified":"2021-08-23T09:39:38","modified_gmt":"2021-08-23T08:39:38","slug":"ceske-budejovice-nova-brozura-podpori-prodlouzeni-turisticke-sezony-na-jihu-cech","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=233180","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Nov\u011b vydan\u00e1 bro\u017eura m\u00e1 podpo\u0159it prodlou\u017een\u00ed turistick\u00e9 sez\u00f3ny v Jiho\u010desk\u00e9m kraji"},"content":{"rendered":"
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Ilustra\u010dn\u00ed foto: (jccr)<\/figcaption><\/figure>\n

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P\u0159esto\u017ee je Jiho\u010desk\u00fd kraj za 2. \u010dtvrtlet\u00ed t\u0159et\u00edm nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm regionem republiky, zahrani\u010dn\u00ed turist\u00e9 zde st\u00e1le chyb\u00ed. Ani celkov\u00e1 n\u00e1v\u0161t\u011bvnost \u010ceska nedosahuje t\u0159etiny objemu n\u00e1v\u0161t\u011bv p\u0159ed pandemi\u00ed v roce 2019. Sdru\u017een\u00ed cestovn\u00edho ruchu p\u0159i Jhk proto ve spolupr\u00e1ci s Jiho\u010deskou centr\u00e1lou cestovn\u00edho ruchu p\u0159ipravilo aktualizovanou bro\u017euru Pestr\u00e9 ji\u017en\u00ed \u010cechy,<\/a> kter\u00e1 m\u00e1 podpo\u0159it prodlou\u017een\u00ed turistick\u00e9 sez\u00f3ny na jihu \u010cech.<\/strong><\/h6>\n

\"\"\u201eProcestujte za pomoci na\u0161\u00ed nab\u00eddky ji\u017en\u00ed \u010cechy a poznejte nejen kr\u00e1sy rybn\u00edk\u016f, hlubok\u00fdch les\u016f, skvostn\u00fdch pam\u00e1tek a malebn\u00e9ho selsk\u00e9ho baroka,\u201c tak l\u00e1k\u00e1 turisty do Jiho\u010desk\u00e9ho kraje nov\u00e1 bro\u017eura Pestr\u00e9 ji\u017en\u00ed \u010cechy, kter\u00e1 m\u00e1 podpo\u0159it podnikatele z turismu a gastronomie.<\/p>\n

Ladislav Havel, p\u0159edseda Sdru\u017een\u00ed cestovn\u00edho ruchu p\u0159i Jhk, p\u0159ibli\u017euje, kde tato prezentace bude k vid\u011bn\u00ed: \u201eBro\u017eurky, kter\u00e9 Jhk p\u0159ipravila spole\u010dn\u011b s Jiho\u010deskou centr\u00e1lou cestovn\u00edho ruchu, budou dispozici ve v\u0161ech provozovn\u00e1ch \u010dlen\u016f, kte\u0159\u00ed se v n\u00ed prezentuj\u00ed spolu s informa\u010dn\u00edmi centry v ji\u017en\u00edch \u010cech\u00e1ch a v Praze. Chceme tak upozornit n\u00e1v\u0161t\u011bvn\u00edky regionu na zaj\u00edmav\u00e9 atrakce, tipy na restaurace a hotely a podpo\u0159it tak marketing k prodlou\u017een\u00ed turistick\u00e9 sez\u00f3ny na podzim leto\u0161n\u00edho roku.\u201c<\/em><\/p>\n

A\u010dkoliv se n\u00e1v\u0161t\u011bvnost turist\u016f v \u010cesk\u00e9 republice po p\u011bti \u010dtvrtlet\u00edch poklesu dostala do kladn\u00fdch \u010d\u00edsel, st\u00e1le nedosahuje ani t\u0159etiny objemu n\u00e1v\u0161t\u011bv p\u0159ed pandemi\u00ed v roce 2019, ukazuj\u00ed data \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu. Podle nich je za 2. \u010dtvrtlet\u00ed roku 2021 nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm regionem hlavn\u00ed m\u011bsto Praha (16,1 % republikov\u00e9ho \u00fahrnu), Jiho\u010desk\u00fd kraj si v polovin\u011b roku dr\u017e\u00ed pomyslnou t\u0159et\u00ed p\u0159\u00ed\u010dku (149 884 host\u016f, tj. 9,6 % republikov\u00e9ho \u00fahrnu).<\/p>\n

\u201eHotel\u016fm, ubytovac\u00edm za\u0159\u00edzen\u00edm a restaurac\u00edm chyb\u00ed zahrani\u010dn\u00ed host\u00e9. Sledujeme, a potvrzuj\u00ed to i \u010d\u00edsla \u010cS\u00da, \u017ee po\u010dty turist\u016f ze zahrani\u010d\u00ed v \u010cesku nedosahuj\u00ed ani desetiny p\u0159\u00edjezd\u016f p\u0159ed covidovou kriz\u00ed v roce 2019. Pozitivn\u00ed ale je, \u017ee slu\u017eeb nam\u00edsto cizinc\u016f vyu\u017e\u00edvaj\u00ed \u010de\u0161t\u00ed turist\u00e9. Proto jsme se rozhodli vydat bro\u017euru Pestr\u00e9 ji\u017en\u00ed \u010cechy a podpo\u0159it tak jiho\u010desk\u00e9 podnikatele s prezentac\u00ed jejich nab\u00eddky host\u016fm, kte\u0159\u00ed doraz\u00ed do na\u0161eho regionu,\u201c<\/em> dopl\u0148uje \u0159editel Jiho\u010desk\u00e9 hospod\u00e1\u0159sk\u00e9 komory Lud\u011bk Keist.<\/p>\n

Bro\u017eura s podtitulem Pestr\u00e9 ji\u017en\u00ed \u010cechy nab\u00edz\u00ed seznam ov\u011b\u0159en\u00fdch atrakc\u00ed a slu\u017eeb \u010dlen\u016f Jiho\u010desk\u00e9 hospod\u00e1\u0159sk\u00e9 komory, a to od hotel\u016f, l\u00e1zn\u00ed a wellness, penzion\u016f, kemp\u016f, t\u00e1bo\u0159i\u0161\u0165 a\u017e po bary restaurace, volno\u010dasov\u00e9 aktivity, lod\u011bnice \u010di p\u016fj\u010dovny.<\/p>\n

Bro\u017euru m\u016f\u017ee b\u00fdt n\u00e1pomocn\u00e1 jak \u010desk\u00fdm, tak i zahrani\u010dn\u00edm turist\u016fm. Stejn\u011b tak bude vyu\u017eit\u00e1 i na \u0159ad\u011b v\u00fdstav a akc\u00ed, kter\u00e9 jsou s turismem a prezentac\u00ed regionu spojen\u00e9. Bro\u017eura je vyhotovena ve t\u0159ech cizojazy\u010dn\u00fdch mutac\u00edch, tedy v \u010desk\u00e9m, anglick\u00e9m a n\u011bmeck\u00e9m jazyce a poskytuje informace o nab\u00edzen\u00fdch slu\u017eb\u00e1ch a kontakty na prezentuj\u00edc\u00ed se subjekty. \u201eV\u011b\u0159\u00edme, \u017ee bro\u017eura bude dal\u0161\u00edm z mnoha n\u00e1stroj\u016f, jak rozpohybovat cestovn\u00ed ruch na jihu \u010cech, p\u0159il\u00e1kat turisty a podpo\u0159it m\u00edstn\u00ed podnikatele, kter\u00e9 v men\u0161\u00ed \u010di v\u011bt\u0161\u00ed m\u00ed\u0159e zas\u00e1hly vl\u00e1dn\u00ed omezen\u00ed b\u011bhem koronavirov\u00e9 pandemie,\u201c<\/em> uzav\u00edr\u00e1 Lud\u011bk Keist.<\/p>\n

(tzjhk)<\/strong><\/p>\n

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Bro\u017euru ve form\u00e1tu PDF m\u016f\u017eete \u010d\u00edst po kliknut\u00ed na obr\u00e1zek:<\/h6>\n

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  P\u0159esto\u017ee <\/p>\n","protected":false},"author":2,"featured_media":171782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[24],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2019\/09\/19\/ji\u017en\u00ed-\u010dechy-1.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/233180"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=233180"}],"version-history":[{"count":8,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/233180\/revisions"}],"predecessor-version":[{"id":233377,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/233180\/revisions\/233377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/171782"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=233180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=233180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=233180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}