{"id":229357,"date":"2021-07-12T07:25:56","date_gmt":"2021-07-12T06:25:56","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=229357"},"modified":"2021-07-12T07:26:53","modified_gmt":"2021-07-12T06:26:53","slug":"pruzkum-spolecnosti-gfk-cokolada-kupuje-ji-prakticky-kazdy-z-nas-a-vetsina-tak-cini-pravidelne","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=229357","title":{"rendered":"PR\u016eZKUM SPOLE\u010cNOSTI GfK: \u010cokol\u00e1da. Kupuje ji prakticky ka\u017ed\u00fd z n\u00e1s a v\u011bt\u0161ina tak \u010din\u00ed pravideln\u011b"},"content":{"rendered":"
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ilustra\u010dn\u00ed foto: Pixabay<\/figcaption><\/figure>\n

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Od 16. stolet\u00ed, kdy byla \u010dokol\u00e1da poprv\u00e9 uvedena na evropsk\u00fd trh ji\u017e ub\u011bhla spousta \u010dasu. S jistotou ov\u0161em m\u016f\u017eeme \u0159\u00edct, \u017ee \u010dokol\u00e1da sv\u016fj \u010das nepromarnila a neupadla v zapomn\u011bn\u00ed.<\/h6>\n

\"\"Naopak i dnes pat\u0159\u00ed k nejpopul\u00e1rn\u011bj\u0161\u00edm sladkostem, oslovuje \u0161irok\u00e9 spektrum konzument\u016f a krom\u011b nejtypi\u010dt\u011bj\u0161\u00ed tabulky rozd\u011blen\u00e9 na \u010dtvere\u010dky \u010di obd\u00e9ln\u00ed\u010dky nab\u00fdv\u00e1 v\u0161elijak\u00fdch roztodivn\u00fdch podob p\u0159es rafinovan\u00e9 pralinky, \u010dokol\u00e1dov\u00e9 ty\u010dinky, drobn\u00e9 \u201ejednohubky\u201c a\u017e po v\u0161elijak\u00e9 figurky p\u0159ev\u00e1\u017en\u011b sez\u00f3nn\u00edho charakteru.<\/p>\n

Potvrzuj\u00ed to i \u010d\u00edsla. V\u017edy\u0165 procento dom\u00e1cnost\u00ed, kter\u00e9 nakoup\u00ed \u010dokol\u00e1dov\u00e9 sladkosti alespo\u0148 jednou za rok se od maxim\u00e1ln\u00ed stovky li\u0161\u00ed jen velmi m\u00e1lo, ale i v jednotliv\u00fdch m\u011bs\u00edc\u00edch roku bychom ji jen z\u0159\u00eddka na\u0161li v ko\u0161\u00edc\u00edch m\u00e9n\u011b ne\u017e t\u0159\u00ed \u010dtvrtin dom\u00e1cnost\u00ed v \u010cesk\u00e9 republice i na Slovensku.<\/p>\n

Jsou v\u011bt\u0161\u00ed mlsouni \u010ce\u0161i nebo Slov\u00e1ci?<\/h6>\n

Ze srovn\u00e1n\u00ed necel\u00fdch 9 kg na dom\u00e1cnost v \u010cesk\u00e9 republice a v\u00edce 12 kg \u010dokol\u00e1dov\u00fdch sladkost\u00ed na Slovensku se zd\u00e1 b\u00fdt odpov\u011b\u010f jednozna\u010dn\u00e1. Do \u00favahy je ov\u0161em pot\u0159eba vz\u00edt i fakt, \u017ee slovensk\u00e9 dom\u00e1cnosti jsou o n\u011bco v\u011bt\u0161\u00ed, pokud jde o po\u010det jej\u00edch \u010dlen\u016f.<\/p>\n

O tom, \u017ee se u soused\u016f nejsp\u00ed\u0161 p\u0159eci jen mls\u00e1 o n\u011bco v\u00edce nicm\u00e9n\u011b sv\u011bd\u010d\u00ed tak\u00e9 to, \u017ee takov\u00fdch n\u00e1kup\u016f, p\u0159i kter\u00fdch kupuj\u00edc\u00ed vlo\u017e\u00ed do ko\u0161\u00edku \u010dokol\u00e1dov\u00e9 cukrovinky, uskute\u010dn\u00ed ka\u017ed\u00e1 slovensk\u00e1 dom\u00e1cnost v pr\u016fm\u011bru o zhruba deset v\u00edce. Celkov\u011b maj\u00ed vy\u0161\u0161\u00ed pod\u00edl v\u00fddaje na cukrovinky v rozpo\u010dtu na rychloobr\u00e1tkov\u00e9 zbo\u017e\u00ed v pen\u011b\u017eenk\u00e1ch slovensk\u00fdch dom\u00e1cnost\u00ed.<\/p>\n

Asi nep\u0159ekvap\u00ed, \u017ee pokud jde o spot\u0159ebu, hraj\u00ed na tomto trhu prim dom\u00e1cnosti s d\u011btmi.<\/p>\n

Nejv\u00edce v diskontech a tak\u00e9 v akci<\/h6>\n

Pokud jde o m\u00edsto n\u00e1kupu, pak z pohledu nakoupen\u00e9ho objemu dr\u017e\u00ed za posledn\u00edch 12 m\u011bs\u00edc\u016f prvenstv\u00ed v obou zem\u00edch diskonty. Z pohledu v\u00fddaj\u016f je nicm\u00e9n\u011b p\u0159iprav\u00ed o nejvy\u0161\u0161\u00ed p\u0159\u00ed\u010dku v \u010cesk\u00e9 republice hypermarkety, kter\u00e9 zachyt\u00ed bezm\u00e1la t\u0159etinu v\u00fddaj\u016f dom\u00e1cnost\u00ed za \u010dokol\u00e1dov\u00e9 cukrovinky.<\/p>\n

P\u0159i n\u00e1kupu \u010dokol\u00e1dy je tak\u00e9 mo\u017en\u00e9 hojn\u011b vyu\u017e\u00edt n\u00e1kup\u016f v akci a jak sloven\u0161t\u00ed, tak zejm\u00e9na \u010de\u0161t\u00ed kupuj\u00edc\u00ed tuto p\u0159\u00edle\u017eitost rozhodn\u011b nenech\u00e1vaj\u00ed bez pov\u0161imnut\u00ed. V\u00edce ne\u017e polovina nakoupen\u00e9ho objemu na Slovensku a v\u00edce ne\u017e t\u0159i p\u011btiny v \u010cesk\u00e9 republice tak p\u0159ipadaj\u00ed na ak\u010dn\u00ed zbo\u017e\u00ed.<\/p>\n

Tabulkov\u00e1 \u010dokol\u00e1da vede zejm\u00e9na u mlad\u0161\u00edch<\/h6>\n

Jak jsme ji\u017e zm\u00ednili v \u00favodu, \u010dokol\u00e1da nejsou jen typick\u00e9 tabulky, ale ty se n\u00e1m nejsp\u00ed\u0161e p\u0159i vysloven\u00ed n\u00e1zvu t\u00e9to sladk\u00e9 pochoutky vybav\u00ed jako prvn\u00ed. Nen\u00ed divu. V\u017edy\u0165 jde opravdu o podobu \u010dokol\u00e1dy, kter\u00e1 oslovuje nejv\u00edce kupuj\u00edc\u00edch a dr\u017e\u00ed jasn\u00e9 prvenstv\u00ed i co do nakoupen\u00e9ho objemu a v\u00fddaj\u016f, kdy v\u00edce ne\u017e t\u0159etina \u00fatraty v r\u00e1mci \u010dokol\u00e1dov\u00fdch cukrovinek p\u0159ipad\u00e1 pr\u00e1v\u011b na tabulky. Za pralinky utrat\u00edme zhruba \u010dtvrtinu sv\u00e9ho \u010dokol\u00e1dov\u00e9ho rozpo\u010dtu a o zbytek se d\u011bl\u00ed \u010dokol\u00e1dov\u00e9 ty\u010dinky a ostatn\u00ed v\u00fdrobky.<\/p>\n

Nen\u00ed bez zaj\u00edmavosti, \u017ee zat\u00edmco v ko\u0161\u00edku star\u0161\u00edch jedno a\u017e dvou\u010dlenn\u00fdch dom\u00e1cnost\u00ed najdeme v\u00edce pralinek, mlad\u0161\u00ed p\u00e1ry a jednotlivci d\u00e1vaj\u00ed v\u00edce prostoru tabulk\u00e1m.<\/p>\n

Ml\u00e9\u010dn\u00e1 nebo ho\u0159k\u00e1?<\/h6>\n

\u017de je tabulkov\u00e1 \u010dokol\u00e1da st\u00e1le v kurzu je tedy jasn\u00e9, ale i zde bychom na\u0161li zaj\u00edmav\u00e9 rozd\u00edly v chu\u0165ov\u00fdch preferenc\u00edch. Jist\u011b, m\u016f\u017eete nam\u00edtnout, \u017ee p\u0159ece ml\u00e9\u010dn\u00e1 \u010dokol\u00e1da vede u v\u0161ech generac\u00ed a budete m\u00edt pravdu, ale ko\u0161\u00edk star\u0161\u00edch dom\u00e1cnost\u00ed obsahuje v\u00fdrazn\u011b nadpr\u016fm\u011brn\u00fd pod\u00edl ho\u0159k\u00e9 \u010dokol\u00e1dy a to nepo\u010d\u00edt\u00e1me tu na va\u0159en\u00ed. Naopak dom\u00e1cnosti s d\u011btmi jasn\u011b d\u00e1vaj\u00ed p\u0159ednost ml\u00e9\u010dn\u00e9 variant\u011b, kter\u00e1 u nich v ko\u0161\u00edku tvo\u0159\u00ed bezm\u00e1la t\u0159i \u010dtvrtiny objemu na Slovensku, v \u010cesk\u00e9 republice pak o trochu m\u00e9n\u011b.<\/p>\n

(gfk)<\/strong><\/p>\n

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