{"id":226948,"date":"2021-06-11T13:00:11","date_gmt":"2021-06-11T12:00:11","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=226948"},"modified":"2021-06-11T13:01:50","modified_gmt":"2021-06-11T12:01:50","slug":"dtest-jasna-pravidla-pro-obtezujici-marketingova-volani-rozhodnou-poslanci","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=226948","title":{"rendered":"dTest: Jasn\u00e1 pravidla pro obt\u011b\u017euj\u00edc\u00ed marketingov\u00e1 vol\u00e1n\u00ed? Rozhodnou poslanci"},"content":{"rendered":"<figure id=\"attachment_226949\" aria-describedby=\"caption-attachment-226949\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-226949\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon.jpg\" alt=\"\" width=\"800\" height=\"783\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon.jpg 1280w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon-300x293.jpg 300w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon-768x751.jpg 768w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon-1024x1002.jpg 1024w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon-365x357.jpg 365w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/telefon-494x483.jpg 494w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-226949\" class=\"wp-caption-text\">Obr\u00e1zek: pixabay<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h6>V \u0159ad\u011b \u017eivotn\u00edch situac\u00ed je \u201ene\u201c kouzeln\u00fdm sl\u016fvkem, kter\u00e9 n\u00e1s chr\u00e1n\u00ed p\u0159ed obrovsk\u00fdmi probl\u00e9my. Mnoha lidem se ale ne\u0159\u00edk\u00e1 snadno. A tak p\u0159etrv\u00e1vaj\u00edc\u00ed pandemie covidu-19 hraje do karet takzvan\u00fdm \u0161mejd\u016fm. Ti zneu\u017e\u00edvaj\u00ed d\u016fv\u011b\u0159ivosti nejen senior\u016f a \u0161k\u00e1la n\u00e1stroj\u016f, kter\u00e9 k tomu pou\u017e\u00edvaj\u00ed, je \u0161irok\u00e1. Jedn\u00edm z nej\u010dast\u011bj\u0161\u00edch jsou telefonick\u00e9 nab\u00eddky r\u016fzn\u00e9ho p\u0159edra\u017een\u00e9ho \u010di nefunk\u010dn\u00edho zbo\u017e\u00ed nebo smluv o dod\u00e1vk\u00e1ch energi\u00ed. Zvrat by m\u011bla p\u0159in\u00e9st nov\u00e1 pravidla pro obt\u011b\u017euj\u00edc\u00ed marketingov\u00e1 vol\u00e1n\u00ed.<\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-131630 alignright\" src=\"http:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg\" alt=\"\" width=\"114\" height=\"300\" srcset=\"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest-114x300.jpg 114w, https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/05\/29\/logo-dtest.jpg 126w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>Sta\u010d\u00ed jeden telefonick\u00fd hovor, souhlas se zasl\u00e1n\u00edm d\u00e1rku v podob\u011b mince, medaile, hol\u00edtek \u010di n\u00e1hradn\u00edch b\u0159it\u016f, a doty\u010dn\u00e9ho \u010dlov\u011bka \u010dek\u00e1 jejich pravideln\u00fd p\u0159\u00edsun. C\u00edlem obchodn\u00edk\u016f nen\u00ed z\u00e1kazn\u00edky obdarovat, ale ud\u011blat z nich st\u00e1l\u00e9 odb\u011bratele sv\u00e9ho zbo\u017e\u00ed. Vyl\u00e1kaj\u00ed z nich toti\u017e souhlas, kter\u00fd si nahr\u00e1vaj\u00ed. \u010cast\u00e9 jsou tak\u00e9 nab\u00eddky na \u201ez\u00e1zra\u010dn\u00e9\u201c potravinov\u00e9 dopl\u0148ky, u nich\u017e deklaruj\u00ed l\u00e9\u010debn\u00e9 \u00fa\u010dinky. Rozmohl se i telefonick\u00fd prodej zbo\u017e\u00ed proti koronaviru jako speci\u00e1ln\u00edch amulet\u016f nebo nejr\u016fzn\u011bj\u0161\u00edch p\u0159\u00edpravk\u016f, jejich\u017e pozitivn\u00ed \u00fa\u010dinky nejsou prok\u00e1z\u00e1ny.<\/p>\n<p><em>\u201eSpot\u0159ebitel\u00e9 se setk\u00e1vaj\u00ed i s telefonick\u00fdm vnucov\u00e1n\u00edm smluv o dod\u00e1vk\u00e1ch energi\u00ed \u010di \u00fa\u010dasti v energetick\u00fdch aukc\u00edch. Jejich podstatou je souhlas s p\u0159ihl\u00e1\u0161kou do aukce, v n\u00ed\u017e m\u00e1 b\u00fdt vybr\u00e1n nejv\u00fdhodn\u011bj\u0161\u00ed dodavatel energi\u00ed. Aukce se v\u0161ak \u010dasto nekon\u00e1. Prodejce za v\u00e1s jako\u017eto zprost\u0159edkovatel uzav\u0159e na z\u00e1klad\u011b pln\u00e9 moci smlouvu o dod\u00e1vk\u00e1ch energi\u00ed,\u201c<\/em> dopl\u0148uje dal\u0161\u00ed p\u0159\u00edklad obt\u011b\u017euj\u00edc\u00edho marketingov\u00e9ho vol\u00e1n\u00ed Eduarda Hek\u0161ov\u00e1, \u0159editelka spot\u0159ebitelsk\u00e9 organizace dTest.<\/p>\n<p>Mnoz\u00ed spot\u0159ebitel\u00e9 ji\u017e odm\u00edtaj\u00ed p\u0159ij\u00edmat hovory, kdy\u017e jim vol\u00e1 nezn\u00e1m\u00e9 \u010d\u00edslo. D\u016fvod je jasn\u00fd \u02d7 necht\u011bj\u00ed b\u00fdt zavaleni \u010dasto pochybn\u00fdmi nab\u00eddkami zbo\u017e\u00ed a slu\u017eeb. Marketingov\u00e1 vol\u00e1n\u00ed jsou spot\u0159ebiteli vn\u00edm\u00e1na jako vysoce obt\u011b\u017euj\u00edc\u00ed. Jen\u017ee kdy\u017e si spot\u0159ebitel na takovou praktiku konkr\u00e9tn\u00edho obchodn\u00edka st\u011b\u017euje, je dnes t\u00e9m\u011b\u0159 nemo\u017en\u00e9 prok\u00e1zat p\u0159\u00edpadn\u00e9 poru\u0161en\u00ed z\u00e1kona a rovn\u011b\u017e jej potrestat. Proto byla p\u0159ipravena novela z\u00e1kona o elektronick\u00fdch komunikac\u00edch, kter\u00e1 posiluje postaven\u00ed \u010desk\u00fdch spot\u0159ebitel\u016f. Novelu je\u0161t\u011b mus\u00ed projednat sn\u011bmovn\u00ed hospod\u00e1\u0159sk\u00fd v\u00fdbor a n\u00e1sledn\u011b ve t\u0159et\u00edm \u010dten\u00ed schv\u00e1lit poslaneck\u00e1 sn\u011bmovna. Pak ji \u010dek\u00e1 cesta do sen\u00e1tu.<\/p>\n<p>St\u00e1vaj\u00edc\u00ed podoba z\u00e1kona toti\u017e vyu\u017e\u00edv\u00e1 takzvan\u00fd princip opt-out, to znamen\u00e1, \u017ee telefonicky kontaktovat lze ka\u017edou osobu, kter\u00e1 v \u00fa\u010dastnick\u00e9m seznamu nem\u00e1 uvedeno, \u017ee si nep\u0159eje b\u00fdt obt\u011b\u017eov\u00e1na. \u201e<em>K \u0159\u00e1dn\u00e9mu zaji\u0161t\u011bn\u00ed ochrany soukrom\u00ed p\u0159ed p\u0159\u00edm\u00fdm marketingem je ale t\u0159eba p\u0159ej\u00edt na princip opt-in. Telefonicky p\u016fjde kontaktovat pouze osobu, kter\u00e1 v \u00fa\u010dastnick\u00e9m seznamu m\u00e1 uvedeno, \u017ee si p\u0159eje b\u00fdt takto kontaktov\u00e1na. Tuto pr\u00e1vn\u00ed \u00fapravu budou muset dodr\u017eovat i zahrani\u010dn\u00ed spole\u010dnosti, kter\u00e9 c\u00edl\u00ed na \u010desk\u00e9 spot\u0159ebitele,\u201c<\/em> vysv\u011btluje Eduarda Hek\u0161ov\u00e1.<\/p>\n<p>Z\u00e1rove\u0148 nen\u00ed t\u0159eba m\u00edt obavy, \u017ee by v\u00e1m nemohl nad\u00e1le zavolat t\u0159eba l\u00e9ka\u0159 \u010di podnikatel, u n\u011bho\u017e pravideln\u011b nakupujete. L\u00e9ka\u0159, poskytovatel slu\u017eeb, prodejce zbo\u017e\u00ed a dal\u0161\u00ed maj\u00ed toti\u017e mo\u017enost \u201evol\u00e1n\u00ed\u201c sv\u00fdm klient\u016fm o\u0161et\u0159enou v r\u00e1mci pravidel ochrany osobn\u00edch \u00fadaj\u016f, zpravidla souhlasem klienta.<\/p>\n<p><em>\u201eObjevuj\u00ed se tu v\u0161ak snahy, aby tento vl\u00e1dn\u00ed n\u00e1vrh zav\u00e1d\u011bj\u00edc\u00ed jasn\u00e1 p\u0159\u00edsn\u011bj\u0161\u00ed pravidla pro obt\u011b\u017euj\u00edc\u00ed marketingov\u00e1 vol\u00e1n\u00ed nebyl p\u0159ijat. Vyz\u00fdv\u00e1me proto \u010dleny hospod\u00e1\u0159sk\u00e9ho v\u00fdboru, kter\u00fd bude novelu z\u00e1kona o elektronick\u00fdch komunikac\u00edch projedn\u00e1vat ji\u017e ve \u010dtvrtek 10. \u010dervna 2021, a n\u00e1sledn\u011b i ostatn\u00ed poslankyn\u011b a poslance, aby podpo\u0159ili \u010desk\u00e9 spot\u0159ebitele a pos\u00edlili jejich ochranu t\u00edm, \u017ee schv\u00e1l\u00ed navrhovan\u00e1 pravidla,\u201c<\/em> uv\u00e1d\u00ed Eduarda Hek\u0161ov\u00e1.<\/p>\n<p>Z\u00e1rove\u0148 spot\u0159ebitelsk\u00e1 organizace dTest spou\u0161t\u00ed <a href=\"https:\/\/www.dtest.cz\/kampane\/stop-telesmejdum\" target=\"_blank\" rel=\"noopener\"><strong>novou kampa\u0148 Stop tele\u0161mejd\u016fm<\/strong><\/a>, kterou mohou spot\u0159ebitel\u00e9 podpo\u0159it, a d\u00e1t tak najevo, \u017ee cht\u011bj\u00ed, aby byla schv\u00e1lena p\u0159\u00edsn\u011bj\u0161\u00ed pravidla pro telemarketing. C\u00edlem kampan\u011b je i zv\u00fd\u0161it osv\u011btu spot\u0159ebitel\u016f, aby v\u011bd\u011bli, jak se mohou takov\u00e9mu z\u00e1sahu do soukrom\u00ed br\u00e1nit.<\/p>\n<p><strong>dTest<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; V <\/p>\n","protected":false},"author":2,"featured_media":226951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[87],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/06\/11\/r\u00e1me\u010dek-stop-tele\u0161mejd\u00fam.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/226948"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226948"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/226948\/revisions"}],"predecessor-version":[{"id":226954,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/226948\/revisions\/226954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/226951"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}