{"id":224977,"date":"2021-05-24T07:51:41","date_gmt":"2021-05-24T06:51:41","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=224977"},"modified":"2021-05-24T07:53:55","modified_gmt":"2021-05-24T06:53:55","slug":"infoservis-pruzkum-gfk-svatek-sv-urbana-vino-budiz-pochvaleno-dokazeme-si-ho-vychutnat-i-doma","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=224977","title":{"rendered":"INFOSERVIS: Pr\u016fzkum GfK: Sv\u00e1tek Sv. Urbana: V\u00edno budi\u017e pochv\u00e1leno \u2013 i doma si ho dok\u00e1\u017eeme vychutnat"},"content":{"rendered":"
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Ilustra\u010dn\u00ed foto: pixabay<\/figcaption><\/figure>\n

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Rok 2020 p\u0159inesl renesanci pit\u00ed v\u00edna p\u0159i dom\u00e1c\u00edch p\u0159\u00edle\u017eitostech. V\u00edno \u010desk\u00e9 dom\u00e1cnosti nakupovaly jednou za 20 dn\u00ed, slovensk\u00e9 jednou za 26 dn\u00ed. V obou zem\u00edch dom\u00e1cnosti dlouhodob\u011b preferuj\u00ed v\u00edna b\u00edl\u00e1, kter\u00e1 tvo\u0159\u00ed v jejich n\u00e1kupn\u00edm ko\u0161i v\u00edce jak polovinu, a d\u00e1le v\u00edna \u010derven\u00e1, kter\u00e1 tvo\u0159\u00ed cca jednu t\u0159etinu jejich n\u00e1kup\u016f.<\/h6>\n

\"\"M\u00edrn\u00e9 rozd\u00edly jsou v preferenc\u00edch jednotliv\u00fdch odr\u016fd. V \u010cech\u00e1ch i na Slovensku dominuje Cuv\u00e9e se zhruba \u010dtvrtinov\u00fdm pod\u00edlem v n\u00e1kupech, v \u010cech\u00e1ch pak n\u00e1sleduj\u00ed odr\u016fdy Chardonnay, Merlot a Veltl\u00ednsk\u00e9 zelen\u00e9. Na Slovensku se za Cuv\u00e9e \u0159ad\u00ed Frankovka modr\u00e1, Cabernet Sauvignon a Chardonnay. Slov\u00e1ci jsou v\u011bt\u0161\u00edmi patrioty, a tak v jejich v\u00fdb\u011bru dominuj\u00ed v\u00edna ze slovensk\u00fdch hrozn\u016f, \u010ce\u0161i nakupuj\u00ed v\u00edce v\u00edna ze zahrani\u010dn\u00edch hrozn\u016f.<\/p>\n

25.5. se slav\u00ed sv\u00e1tek sv. Urbana, patrona vina\u0159\u016f. Tento den p\u0159ipad\u00e1 na dobu, kdy vinn\u00e1 r\u00e9va nasazuje na kv\u011bt. \u010ce\u0161i a Slov\u00e1ci ji\u017e od dob Karla IV. a kr\u00e1l\u016f z rodu Anjou p\u011bstuj\u00ed a zpracov\u00e1vaj\u00ed vinnou r\u00e9vu do vzne\u0161en\u00e9ho moku. Starobyl\u00e1 vina\u0159sk\u00e1 tradice jist\u011b p\u0159isp\u00edv\u00e1 i k tomu, \u017ee v\u00edno si na dom\u00e1c\u00ed spot\u0159ebu kupuj\u00ed v\u00edce jak 2\/3 \u010desk\u00fdch i slovensk\u00fdch dom\u00e1cnost\u00ed. V roce 2020 si v\u00edno kupovaly \u010desk\u00e9 dom\u00e1cnosti jednou za 20 dn\u00ed, ty slovensk\u00e9 jednou za 26 dn\u00ed. Slovensk\u00e9 dom\u00e1cnosti si pr\u016fm\u011brn\u011b kupovaly 1,5l v\u00edna na jeden n\u00e1kup, ty \u010desk\u00e9 o n\u011bco v\u00edce.<\/p>\n

Jak\u00e9 v\u00edno si dom\u00e1cnosti kupuj\u00ed?<\/h6>\n

V obou zem\u00edch dominuj\u00ed v\u00edna balen\u00e1 v\u00fdrobcem oproti st\u00e1\u010den\u00fdm, nap\u0159. ve vinot\u00e9ce. Ta tvo\u0159\u00ed na Slovensku 13 % objemu n\u00e1kup\u016f, kde\u017eto v \u010cech\u00e1ch je jejich pod\u00edl 15 %. V roce 2020 v\u0161ak slovensk\u00e9 dom\u00e1cnosti v\u00edna st\u00e1\u010den\u00e1 nakupovaly ve v\u011bt\u0161\u00ed m\u00ed\u0159e, ty \u010desk\u00e9 pak nakupovaly v\u00edce ne\u017e v p\u0159ede\u0161l\u00fdch letech v\u00edna balen\u00e1. V\u00edna st\u00e1\u010den\u00e1 maj\u00ed omezen\u00fd po\u010det kupuj\u00edc\u00edch dom\u00e1cnost\u00ed, cca pouze 10 %, na druhou stranu tyto dom\u00e1cnosti nakupuj\u00ed v\u011bt\u0161\u00ed mno\u017estv\u00ed na jeden n\u00e1kup. Na Slovensku zhruba 3,5 l a v \u010cech\u00e1ch 2,8 l. St\u00e1\u010den\u00e1 v\u00edna nakupuj\u00ed, v porovn\u00e1n\u00ed s balen\u00fdmi, m\u00e9n\u011b \u010dasto.<\/p>\n

Co se t\u00fdk\u00e1 barvy, tak v obou zem\u00edch dom\u00e1cnosti preferuj\u00ed v\u00edna b\u00edl\u00e1, kter\u00e1 tvo\u0159\u00ed v jejich n\u00e1kupn\u00edm ko\u0161i v\u00edce jak polovinu a d\u00e1le v\u00edna \u010derven\u00e1, kter\u00e1 tvo\u0159\u00ed cca jednu t\u0159etinu jejich n\u00e1kup\u016f. B\u00edl\u00e1 v\u00edna nakupuje v\u00edce jak polovina dom\u00e1cnost\u00ed, ta \u010derven\u00e1 zhruba 45 %, alespo\u0148 jednou za rok.<\/p>\n

Z hlediska preference odr\u016fd, v \u010cech\u00e1ch i na Slovensku dominuje Cuv\u00e9e se zhruba \u010dtvrtinov\u00fdm pod\u00edlem v n\u00e1kupech, v \u010cech\u00e1ch pak n\u00e1sleduj\u00ed odr\u016fdy Chardonnay, Merlot a Veltl\u00ednsk\u00e9 zelen\u00e9. Na Slovensku se v preferenc\u00edch dom\u00e1cnost\u00ed za Cuv\u00e9e \u0159ad\u00ed Frankovka modr\u00e1, Cabernet Sauvignon a Chardonnay.<\/p>\n

Pokud se pod\u00edv\u00e1me na p\u016fvod hrozn\u016f, tak jsou Slov\u00e1ci v\u011bt\u0161\u00edmi patrioty a preferuj\u00ed v\u00edna ze slovensk\u00fdch hrozn\u016f, \u010ce\u0161i nakupuj\u00ed v\u00edce v\u00edna ze zahrani\u010dn\u00edch hrozn\u016f.<\/p>\n

Kde dom\u00e1cnosti v\u00edna nakupuj\u00ed?<\/h6>\n

Nejv\u011bt\u0161\u00ed pod\u00edl z v\u00fddaj\u016f dom\u00e1cnost\u00ed na koupi v\u00edna pro dom\u00e1c\u00ed spot\u0159ebu zachycuj\u00ed modern\u00ed n\u00e1kupn\u00ed kan\u00e1ly. Jde zejm\u00e9na o hypermarkety, diskonty a supermarkety.<\/p>\n

V \u010cech\u00e1ch se dominantn\u00edm n\u00e1kupn\u00edm form\u00e1tem staly diskontn\u00ed prodejny s 30 %-n\u00edm pod\u00edlem ve v\u00fddaj\u00edch. V\u00edno v nich nakoupilo alespo\u0148 jednou za rok v\u00edce jak 40 % \u010desk\u00fdch dom\u00e1cnost\u00ed. V diskontech se dom\u00e1cnosti zam\u011b\u0159uj\u00ed na n\u00e1kup v\u00edn ze zahrani\u010dn\u00edch hrozn\u016f, kter\u00e9 tvo\u0159\u00ed zhruba \u00be jejich v\u00fddaj\u016f. Nicm\u00e9n\u011b v roce 2020 v\u00fdrazn\u011bji rostl n\u00e1kup v\u00edn z \u010desk\u00fdch hrozn\u016f. Z hlediska v\u00fdb\u011bru odr\u016fd se v diskontech dostalo Veltl\u00ednsk\u00e9 zelen\u00e9 p\u0159ed Merlot.<\/p>\n

Na Slovensku nejvy\u0161\u0161\u00ed pod\u00edl sv\u00fdch n\u00e1kup\u016f v\u00edna dom\u00e1cnosti realizuj\u00ed v hypermarketech, zhruba 30 %. I zde nakupuje cca 40 % slovensk\u00fdch dom\u00e1cnost\u00ed, kter\u00e9 se zam\u011b\u0159uj\u00ed v\u011bt\u0161\u00ed m\u011brou na v\u00edna ze slovensk\u00fdch hrozn\u016f. Na rozd\u00edl od situace v \u010cech\u00e1ch, slovensk\u00e9 dom\u00e1cnosti v roce 2020 zv\u00fd\u0161ily v tomto form\u00e1tu n\u00e1kup v\u00edn ze zahrani\u010dn\u00edch hrozn\u016f. V r\u00e1mci odr\u016fd up\u0159ednostnily Cabernet Sauvignon p\u0159ed Frankovkou, ale st\u00e1le v jejich n\u00e1kupn\u00edch ko\u0161\u00edc\u00edch dominuje Cuv\u00e9e.<\/p>\n

Rok 2020 se podepsal pod pozitivn\u00ed v\u00fdvoj kategorie v\u00edna v \u010desk\u00fdch a slovensk\u00fdch dom\u00e1cnostech. Spot\u0159eba v\u00edna rostla jak v objemu, tak ve v\u00fddaj\u00edch dom\u00e1cnost\u00ed.<\/p>\n

P\u0159ejme si, a\u0165 i rok 2021 je k vina\u0159\u016fm p\u0159\u00edzniv\u00fd a my se v roce 2022 m\u016f\u017eeme t\u011b\u0161it ze sv\u00e1tku Sv. Urbana.<\/p>\n

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\"\"<\/p>\n

(tzgfk)<\/strong><\/p>\n

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  Rok <\/p>\n","protected":false},"author":2,"featured_media":136930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[128],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2018\/08\/03\/v\u00edno-alkohol.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/224977"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224977"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/224977\/revisions"}],"predecessor-version":[{"id":224983,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/224977\/revisions\/224983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/136930"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}