{"id":224371,"date":"2021-05-19T07:30:39","date_gmt":"2021-05-19T06:30:39","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=224371"},"modified":"2021-05-19T07:31:37","modified_gmt":"2021-05-19T06:31:37","slug":"infoservis-mleko-ve-spotrebe-domacnosti-zaznamenalo-vyrazny-rust-potvrzuje-pruzkum-spolecnosti-gfk","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=224371","title":{"rendered":"INFOSERVIS: Pr\u016fzkum spole\u010dnosti GfK: Ml\u00e9ko ve spot\u0159eb\u011b dom\u00e1cnost\u00ed zaznamenalo v\u00fdrazn\u00fd r\u016fst"},"content":{"rendered":"
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Ilustra\u010dn\u00ed foto: pixabay<\/figcaption><\/figure>\n

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Ml\u00e9ko pat\u0159\u00ed mezi potraviny, kter\u00e9 ve sledovan\u00e9m obdob\u00ed od b\u0159ezna 2020 do \u00fanora 2021 nechyb\u011bly v n\u00e1kupn\u00edm ko\u0161\u00edku t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9 dom\u00e1cnosti. Ve spot\u0159eb\u011b ml\u00e9ka na kupuj\u00edc\u00edho dominuj\u00ed slovensk\u00e9 dom\u00e1cnosti nad \u010desk\u00fdmi, ale v obou zem\u00edch byl zaznamen\u00e1n pozitivn\u00ed n\u00e1r\u016fst objemu. Vlivem pandemie pos\u00edlila hlavn\u011b trvanliv\u00e1 ml\u00e9ka, ov\u0161em i ml\u00e9ka s p\u0159idanou hodnotou (nap\u0159. bezlakt\u00f3zov\u00e1) se loni t\u011b\u0161ila vy\u0161\u0161\u00ed oblib\u011b.<\/h6>\n

\"\"Mo\u017en\u00e1 pr\u00e1v\u011b d\u00edky v\u0161ude p\u0159\u00edtomn\u00e9mu t\u00e9matu udr\u017eitelnosti a hum\u00e1nnosti chovu zv\u00ed\u0159at se sloven\u0161t\u00ed a \u010de\u0161t\u00ed kupuj\u00edc\u00ed zaj\u00edmaj\u00ed o podm\u00ednky, z nich\u017e poch\u00e1zej\u00ed zakoupen\u00e9 potraviny. V ml\u00e9ce tomuto trendu nasv\u011bd\u010duj\u00ed zv\u00fd\u0161en\u00e9 v\u00fddaje dom\u00e1cnosti na bio ml\u00e9ko.<\/p>\n

Ml\u00e9ko pat\u0159\u00ed mezi d\u016fle\u017eit\u00e9 kategorie v r\u00e1mci spot\u0159eby \u010desk\u00fdch a slovensk\u00fdch dom\u00e1cnost\u00ed, tvo\u0159\u00ed 2 % z celkov\u00fdch v\u00fddaj\u016f na rychloobr\u00e1tkov\u00e9 zbo\u017e\u00ed na Slovensku a zhruba 1,5 % v \u010cesku.<\/p>\n

Kupuj\u00ed si ho t\u00e9m\u011b\u0159 v\u0161echny dom\u00e1cnosti<\/h6>\n

Ml\u00e9ko \u017eivo\u010di\u0161n\u00e9ho p\u016fvodu nakupuj\u00ed t\u00e9m\u011b\u0159 v\u0161echny dom\u00e1cnosti v obou zem\u00edch. V posledn\u00edch letech m\u016f\u017eeme pozorovat stabiln\u00ed \u010d\u00edsla v po\u010dtu kupuj\u00edc\u00edch. Z hlediska v\u00fddaj\u016f na ml\u00e9ko v\u0161ak jednozna\u010dn\u011b dominuj\u00ed slovensk\u00e9 dom\u00e1cnosti s pr\u016fm\u011brn\u00fdmi v\u00fddaji na \u00farovni t\u00e9m\u011b\u0159 80 EUR ro\u010dn\u011b. \u010cesk\u00e9 dom\u00e1cnosti maj\u00ed znateln\u011b ni\u017e\u0161\u00ed v\u00fddaje, kter\u00e9 se pohybuj\u00ed na \u00farovni 1330 CZK (v p\u0159epo\u010dtu p\u0159ibli\u017en\u011b 50 EUR) ro\u010dn\u011b. Na Slovensku je takt\u00e9\u017e i vy\u0161\u0161\u00ed pr\u016fm\u011brn\u00e1 frekvence n\u00e1kup\u016f; slovensk\u00e1 dom\u00e1cnost si ml\u00e9ko v uplynul\u00e9m roce zakoupila v pr\u016fm\u011bru 37x, \u010desk\u00e1 dom\u00e1cnost jen 27x.<\/p>\n

V \u010cesku za ml\u00e9ko nejv\u00edce utratily dom\u00e1cnosti s teenagery, na Slovensku s men\u0161\u00edmi d\u011btmi \u0161koln\u00edho v\u011bku. Ve v\u00fddaj\u00edch jsou nadpr\u016fm\u011brn\u011b zastoupen\u00e1 men\u0161\u00ed s\u00eddla (do 5.000 obyvatel). Za ochucen\u00e1 ml\u00e9ka nejv\u00edce utratily dom\u00e1cnosti s d\u011btmi ve \u0161koln\u00edm v\u011bku, na Slovensku i ty s teenagery.<\/p>\n

N\u00e1kupy ml\u00e9ka b\u011bhem pandemie<\/h6>\n

Ml\u00e9ko pat\u0159\u00ed k z\u00e1kladn\u00edm potravin\u00e1m, kter\u00e9 nakupujeme pravideln\u011b a nen\u00ed citliv\u00e9 na sez\u00f3nnost. P\u0159esto\u017ee si kategorie ml\u00e9ka udr\u017euje stabiln\u00ed po\u010det kupuj\u00edc\u00edch, v minul\u00e9m roce do\u0161lo k zvr\u00e1cen\u00ed klesaj\u00edc\u00edho trendu n\u00e1kup\u016f na Slovensku a o\u017eiven\u00ed t\u00e9to kategorie v \u010cesku. Celkov\u011b se v porovn\u00e1n\u00ed s minul\u00fdm rokem zv\u00fd\u0161ila spot\u0159eba dom\u00e1cnost\u00ed v obou zem\u00edch, konkr\u00e9tn\u011b o 11 % na Slovensku a o 9 % v \u010cesk\u00e9 republice.<\/p>\n

Z hlediska typu balen\u00ed pos\u00edlilo v objemu i ve v\u00fddaj\u00edch krabicov\u00e9 balen\u00ed, a to v obou zem\u00edch. Analogicky jsme z hlediska typu ml\u00e9ka zaznamenali nejv\u00edce rostouc\u00ed trend pro trvanliv\u00e9 ml\u00e9ko o\u0161et\u0159en\u00e9 UHT metodou. Tento typ ml\u00e9ka nakupovaly dom\u00e1cnosti obou zem\u00ed \u010dast\u011bji a z\u00e1rove\u0148 ve vy\u0161\u0161\u00edm objemu ne\u017e ve stejn\u00e9m obdob\u00ed minul\u00e9ho roku.<\/p>\n

Bez lakt\u00f3zy<\/h6>\n

V posledn\u00edch letech se v populaci st\u00e1le \u010dast\u011bji vyskytuje intolerance na lakt\u00f3zu a nab\u00eddka delakt\u00f3zovan\u00e9ho ml\u00e9ka umo\u017e\u0148uje i spot\u0159ebitel\u016fm s lakt\u00f3zovou intoleranc\u00ed pokra\u010dovat v n\u00e1kupech t\u00e9to kategorie. V obou zem\u00edch vid\u00edme v\u00fdrazn\u00fd meziro\u010dn\u00ed r\u016fst n\u00e1kup\u016f t\u00e9to varianty v objemu. N\u00e1kupy takov\u00e9ho druhu ml\u00e9ka rostou strm\u011bji v \u010cesku, av\u0161ak na Slovensku je spot\u0159eba v absolutn\u00edch objemech vy\u0161\u0161\u00ed i d\u00edky v\u011bt\u0161\u00edmu po\u010dtu kupuj\u00edc\u00edch.<\/p>\n

Podm\u00ednky chovu jako faktor p\u0159i rozhodov\u00e1n\u00ed<\/h6>\n

Do n\u00e1kupn\u00edho rozhodov\u00e1n\u00ed vstupuje mnoho faktor\u016f. Jedn\u00edm z nich jsou podm\u00ednky, z jak\u00fdch dan\u00e9 produkty poch\u00e1zej\u00ed. A\u017e 55 % slovensk\u00fdch dom\u00e1cnost\u00ed a 49 % \u010desk\u00fdch dom\u00e1cnost\u00ed p\u0159izn\u00e1v\u00e1, \u017ee pr\u00e1v\u011b nehum\u00e1nn\u00ed podm\u00ednky chovu zv\u00ed\u0159at vstupuj\u00ed do rozhodov\u00e1n\u00ed o tom, zda si zakoup\u00ed vybran\u00fd produkt. V ml\u00e9ce tomuto trendu nasv\u011bd\u010duj\u00ed zv\u00fd\u0161en\u00e9 v\u00fddaje dom\u00e1cnost\u00ed na bio ml\u00e9ko. Vzhledem k tomuto postoji kupuj\u00edc\u00edch m\u016f\u017eeme teoreticky o\u010dek\u00e1vat dal\u0161\u00ed pozitivn\u00ed v\u00fdvoj tohoto segmentu i v t\u00e9to kategorii.<\/p>\n

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(tzgfk)<\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Ml\u00e9ko <\/p>\n","protected":false},"author":2,"featured_media":194891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[128],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/06\/18\/ml\u00e9ko.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/224371"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224371"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/224371\/revisions"}],"predecessor-version":[{"id":224593,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/224371\/revisions\/224593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/194891"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}