{"id":223390,"date":"2021-05-07T21:11:51","date_gmt":"2021-05-07T20:11:51","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=223390"},"modified":"2021-05-07T21:15:57","modified_gmt":"2021-05-07T20:15:57","slug":"infoservis-v-nove-kampani-abecedy-vzdelavani-pro-seniory-studenti-uci-starsi-generaci-pouzivat-moderni-technologie","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=223390","title":{"rendered":"INFOSERVIS: Abeceda vzd\u011bl\u00e1v\u00e1n\u00ed pro seniory. Studenti u\u010d\u00ed star\u0161\u00ed generaci u\u017e\u00edvat modern\u00ed technologie"},"content":{"rendered":"

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Program Abeceda vzd\u011bl\u00e1v\u00e1n\u00ed pro seniory spustil iniciativu s n\u00e1zvem \u201c#digiprarodi\u010de\u201d, zam\u011b\u0159enou na vzd\u011bl\u00e1v\u00e1n\u00ed star\u0161\u00ed generace. Studenti st\u0159edn\u00edch a vysok\u00fdch \u0161kol v online prost\u0159ed\u00ed u\u010d\u00ed seniory, jak zach\u00e1zet s modern\u00edmi technologiemi. Po\u0159\u00e1daj\u00ed pro n\u011b on-line kurzy a p\u0159ipravuj\u00ed s\u00e9rii videon\u00e1vod\u016f, kter\u00e9 jsou dostupn\u00e9 na www.digiprarodice.cz. <\/a><\/h6>\n

\"\"Senior\u016fm vysv\u011btluj\u00ed, jak nap\u0159\u00edklad nastavit sv\u016fj mobiln\u00ed telefon, jak\u00e9 mohou vyu\u017e\u00edvat aplikace nebo jak pracovat s internetem. D\u00edl\u010d\u00ed iniciativu, kter\u00e1 prob\u00edh\u00e1 pod hlavi\u010dkou projektu finan\u010dn\u00edho gramotnosti Abeceda pen\u011bz, podpo\u0159\u00ed i kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch. Do kampan\u011b se mohou zapojit jak star\u0161\u00ed klienti \u010cesk\u00e1 spo\u0159itelny, kter\u00fdch je ve v\u011bku 65 let a v\u00edce p\u0159es 400 tis\u00edc, tak i senio\u0159i, kte\u0159\u00ed nejsou klienty banky, ale cht\u011bj\u00ed se zlep\u0161it ve vyu\u017e\u00edv\u00e1n\u00ed modern\u00edch technologi\u00ed.<\/p>\n

\u201eZa norm\u00e1ln\u00edch podm\u00ednek by se lektor se sv\u00fdmi \u201c\u017e\u00e1ky\u201d se\u0161el v n\u011bkter\u00e9 z na\u0161ich pobo\u010dek \u010cesk\u00e9 spo\u0159itelny, pandemie tomuto kroku ale ud\u011blala \u010d\u00e1ru p\u0159es rozpo\u010det. Jsme proto moc r\u00e1di, \u017ee se n\u00e1m poda\u0159ilo celou iniciativu p\u0159en\u00e9st do on-line prost\u0159ed\u00ed a znovu tak propojit ob\u011b generace,\u201d<\/em> vysv\u011btluje mana\u017eerka projektu Abeceda vzd\u011bl\u00e1v\u00e1n\u00ed pro seniory Andrea Hutkov\u00e1 a dod\u00e1v\u00e1: \u201c#digiprarodi\u010de je iniciativa pro mlad\u00e9 ve v\u011bku 16-25 let, kte\u0159\u00ed se v digit\u00e1ln\u00edm sv\u011bt\u011b c\u00edt\u00ed jako ryba ve vod\u011b a mohou pomoci babi\u010dce a d\u011bdovi s nastaven\u00edm chytr\u00e9ho telefonu, aplikacemi nebo internetem.\u201d<\/em><\/p>\n

Celou iniciativu podpo\u0159\u00ed komunika\u010dn\u00ed kampa\u0148 zejm\u00e9na na soci\u00e1ln\u00edch s\u00edt\u00edch (Instagram, Facebook) a audio spoty na YouTube a Spotify, do kter\u00e9 se zapoj\u00ed i zn\u00e1m\u00ed influence\u0159i jako Naty Hrychov\u00e1<\/strong><\/a>, Makyna<\/strong><\/a>, ANY<\/strong><\/a>, Falenkaa<\/strong><\/a> nebo Holka z Letn\u00e9<\/strong><\/a>.<\/p>\n

\u201eC\u00edlem kampan\u011b je mlad\u00e9 zaujmout a p\u0159esv\u011bd\u010dit, aby star\u0161\u00ed generaci pomohli c\u00edtit se #siln\u011bj\u0161\u00ed ve sv\u011bt\u011b modern\u00edch technologi\u00ed. Chceme mladou c\u00edlovou skupinu inspirovat, aby si byli bl\u00ed\u017e se sv\u00fdmi prarodi\u010di, v\u011bnovali jim sv\u016fj voln\u00fd \u010das a nau\u010dili je n\u011bco nov\u00e9ho, nebo jim jen uk\u00e1zali videon\u00e1vody, kter\u00e9 jim mohou pomoci s ovl\u00e1d\u00e1n\u00edm vybran\u00fdch funkc\u00ed a aplikac\u00ed v chytr\u00fdch telefonech. Videon\u00e1vody jsou na webu, na kter\u00fd vedou v\u0161echna Instagramov\u00e1 Stories nebo p\u0159\u00edsp\u011bvky na Facebooku. Influence\u0159i n\u00e1m pomohou s p\u0159edstaven\u00edm projektu i praktickou uk\u00e1zkou, jakou radost spole\u010dn\u011b str\u00e1ven\u00fd \u010das s prarodi\u010di m\u016f\u017ee p\u0159in\u00e9st,\u201d<\/em> dopl\u0148uje Veronika Gr\u00e9kov\u00e1, kter\u00e1 m\u00e1 digit\u00e1ln\u00ed kampa\u0148 na starost.<\/p>\n

Uk\u00e1zka audiospot\u016f:<\/h6>\n

\u2022 https:\/\/youtu.be\/QcIqPi8w6Dc<\/strong><\/a><\/p>\n

\u2022 https:\/\/youtu.be\/7dfz1BjgVWw<\/strong><\/a><\/p>\n

(tzspo\u0159)<\/strong><\/p>\n

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  Program <\/p>\n","protected":false},"author":2,"featured_media":223392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[24],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/05\/07\/digi-prarodi\u010de-titul.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/223390"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223390"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/223390\/revisions"}],"predecessor-version":[{"id":223460,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/223390\/revisions\/223460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/223392"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}