{"id":220981,"date":"2021-04-15T07:52:15","date_gmt":"2021-04-15T06:52:15","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=220981"},"modified":"2021-04-15T08:03:36","modified_gmt":"2021-04-15T07:03:36","slug":"infoservis-ceska-sporitelna-podporuje-sebevedomi-cechu-kampan-zahajila-stovka-dronu-ktere-nad-prazskym-hradem","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=220981","title":{"rendered":"INFOSERVIS: Sv\u011bteln\u00e1 show stovky dron\u016f nad Pra\u017esk\u00fdm hradem na \u00favod nov\u00e9 kampan\u011b \u010cesk\u00e9 spo\u0159itelny"},"content":{"rendered":"

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\u201eJste #siln\u011bj\u0161\u00ed, ne\u017e si mysl\u00edte” je hlavn\u00ed sd\u011blen\u00ed kampan\u011b, jej\u00edm\u017e c\u00edlem je povzbudit \u010deskou spole\u010dnost a dodat \u010cech\u016fm sebev\u011bdom\u00ed a v\u00edru v sebe sam\u00e9. Kampa\u0148, kterou v \u00fater\u00fd 6. dubna odstartovala ojedin\u011bl\u00e1 show stovky dron\u016f, kter\u00e9 nad Pra\u017esk\u00fdm hradem rozsv\u00edtily n\u00e1pis #siln\u011bj\u0161\u00ed, je z\u00e1rove\u0148 za\u010d\u00e1tkem nov\u00e9ho dlouhodob\u00e9ho komunika\u010dn\u00edho konceptu Spo\u0159itelny, kter\u00fd bude spojen s mottem “A\u0165 se da\u0159\u00ed”.<\/h6>\n

\"\"\u201eZ\u00e1le\u017e\u00ed n\u00e1m na tom, aby se lidem v \u010cesk\u00e9 republice da\u0159ilo, a v\u011b\u0159\u00edme, \u017ee prosperita se odv\u00edj\u00ed tak\u00e9 od v\u00edry ve vlastn\u00ed schopnosti. Sebev\u011bdom\u00ed ka\u017ed\u00e9ho z n\u00e1s m\u016f\u017ee p\u0159isp\u011bt k tomu, aby se da\u0159ilo l\u00e9pe cel\u00e9 zemi,\u201d<\/em> vysv\u011btluje Monika Hovorkov\u00e1, kter\u00e1 v \u010cesk\u00e9 spo\u0159iteln\u011b zodpov\u00edd\u00e1 za zna\u010dku a komunikaci, pozad\u00ed kampan\u011b a pokra\u010duje: \u201eChceme lidi inspirovat a uk\u00e1zat jim, \u017ee v ka\u017ed\u00e9m je n\u011bco, na co m\u016f\u017ee b\u00fdt hrd\u00fd a \u017ee vz\u00e1jemn\u00e1 podpora zvy\u0161uje sebev\u011bdom\u00ed a prosperitu cel\u00e9 spole\u010dnosti. Kampan\u00ed \u201cJste #siln\u011bj\u0161\u00ed, ne\u017e si mysl\u00edte\u201d z\u00e1rove\u0148 zahajujeme nov\u00fd dlouhodob\u00fd komunika\u010dn\u00ed koncept. K na\u0161emu logu p\u0159id\u00e1v\u00e1me nov\u011b i podpis \u201cA\u0165 se da\u0159\u00ed\u201d, kter\u00fd ve t\u0159ech slovech shrnuje posl\u00e1n\u00ed Spo\u0159itelny.”<\/em><\/p>\n

\u201eZ ned\u00e1vn\u00e9ho pr\u016fzkumu analytick\u00e9ho projektu \u010cesko v datech zam\u011b\u0159en\u00e9ho na sebev\u011bdom\u00ed vyplynulo, \u017ee \u010ce\u0161i nehodnot\u00ed vlastn\u00ed sebev\u011bdom\u00ed p\u0159\u00edli\u0161 vysoko, a\u010dkoli jsou p\u0159esv\u011bd\u010deni, \u017ee dok\u00e1\u017e\u00ed zvl\u00e1dat \u017eivotn\u00ed krize a t\u011b\u017ekosti. Kampan\u00ed proto chceme sebev\u011bdom\u00ed \u010cech\u016f podpo\u0159it. Uk\u00e1zat lidem, \u017ee ka\u017ed\u00fd je pro n\u011bkoho hrdina, \u017ee ka\u017ed\u00fd je v n\u011b\u010dem jedine\u010dn\u00fd a v\u00fdjime\u010dn\u00fd. Jen je pot\u0159eba si to uv\u011bdomit. V\u011b\u0159\u00edme, \u017ee i d\u00edky na\u0161\u00ed kampani pom\u016f\u017eeme dodat lidem vnit\u0159n\u00ed s\u00edlu, aby se c\u00edtili #siln\u011bj\u0161\u00ed,\u201d<\/em> dod\u00e1v\u00e1 Monika Hovorkov\u00e1.<\/p>\n

Novou kampa\u0148 zah\u00e1jila stovka dron\u016f, kter\u00e1 rozsv\u00edtila nebe na Prahou<\/h6>\n

V historick\u00e9m centru Prahy prob\u011bhla 6. dubna 2021 ve ve\u010dern\u00edch hodin\u00e1ch prvn\u00ed dronov\u00e1 sv\u011bteln\u00e1 show v \u010cesk\u00e9 republice. Stovka speci\u00e1ln\u00edch dron\u016f p\u0159ivezen\u00fdch ze zahrani\u010d\u00ed nejprve vzl\u00e9tla z D\u011btsk\u00e9ho ostrova na Vltav\u011b, aby se n\u00e1sledn\u011b nad m\u011bstem zformovala do z\u00e1\u0159\u00edc\u00edch n\u00e1rodn\u00edch symbol\u016f – st\u00e1tn\u00ed vlajku, lipov\u00fd list, dvouocas\u00e9ho lva a obrysy hranice \u010cR v barv\u00e1ch trikol\u00f3ry. Nakonec drony na nebi vykreslily hashtag kampan\u011b #siln\u011bj\u0161\u00ed.<\/p>\n

Kampa\u0148 \u201cJste #siln\u011bj\u0161\u00ed, ne\u017e si mysl\u00edte\u201d bude mo\u017en\u00e9 vid\u011bt ve v\u0161ech mediatypech v pr\u016fb\u011bhu cel\u00e9ho roku. Krom\u011b televizn\u00edch spot\u016f pob\u011b\u017e\u00ed kampa\u0148 v tradi\u010dn\u00edch i on-line m\u00e9di\u00edch, na outdoorov\u00fdch ploch\u00e1ch \u010di soci\u00e1ln\u00edch s\u00edt\u00edch Facebook a Instagram, na kter\u00fdch si mohou lid\u00e9 vytvo\u0159it kreativn\u00ed AR filtry. Sou\u010d\u00e1st\u00ed kampan\u011b bude i nov\u00fd profil \u010cesk\u00e9 spo\u0159itelny v r\u00e1mci hudebn\u00ed streamovac\u00ed slu\u017eby Spotify.<\/p>\n

Spo\u0159itelna v r\u00e1mci kampan\u011b spolupracuje s \u0159adou p\u0159edn\u00edch influencer\u016f, jako jsou Smusa, Jitka Nov\u00e1\u010dkov\u00e1, Beha, Lenka Vacvalov\u00e1, Pedro, Pavel Berky \u010di Lucie Min\u00e1\u0159ov\u00e1.<\/p>\n

Kampa\u0148 pro \u010ceskou spo\u0159itelnu navrhla kreativn\u00ed agentura VMLY&R. Produkce TV spot\u016f se ujala produk\u010dn\u00ed spole\u010dnost Boogie Films, na tvorbu spotu dohl\u00ed\u017eel respektovan\u00fd skandin\u00e1vsk\u00fd re\u017eis\u00e9r Martin Werner.<\/p>\n

Odkaz na prvn\u00ed TV spot, kter\u00fd pob\u011b\u017e\u00ed v pr\u016fb\u011bhu dubna (hudba Ben E. King – Stand By Me) https:\/\/www.youtube.com\/watch?v=0Kt0jCdVo-E.<\/strong><\/a><\/p>\n

V\u00edce o nov\u00e9 kampani na www.jstesilnejsi.cz<\/strong><\/a><\/p>\n

Text a foto: (tzspo\u0159)<\/strong><\/p>\n

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  \u201eJste <\/p>\n","protected":false},"author":2,"featured_media":220985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/04\/13\/spo\u0159itelna-kampa\u0148-siln\u011bj\u0161\u00ed-titul.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/220981"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220981"}],"version-history":[{"count":11,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/220981\/revisions"}],"predecessor-version":[{"id":221241,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/220981\/revisions\/221241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/220985"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}