{"id":220487,"date":"2021-04-07T11:55:49","date_gmt":"2021-04-07T10:55:49","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=220487"},"modified":"2021-04-07T11:58:42","modified_gmt":"2021-04-07T10:58:42","slug":"ceske-budejovice-konference-travelcon-se-blizi-organizatori-zverejnili-program","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=220487","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Konference o cestovn\u00edm ruchu Travelcon 2021 se bl\u00ed\u017e\u00ed. Zn\u00e1me u\u017e jej\u00ed program"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Jak \u010del\u00ed tradi\u010dn\u00ed turistick\u00e9 destinace nov\u00e9 realit\u011b? Jakou roli hraje v obnov\u011b cestovn\u00edho ruchu destina\u010dn\u00ed management? A vyplat\u00ed se v\u016fbec v t\u00e9hle dob\u011b investovat do cestovn\u00edho ruchu a pl\u00e1novat eventy? Na tyto i \u0159adu dal\u0161\u00edch ot\u00e1zek odpov\u00ed konference Travelcon. Akce, na jej\u00ed\u017e organizaci se pod\u00edl\u00ed Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu a destina\u010dn\u00ed spole\u010dnost \u010ceskobud\u011bjovicko-Hlubocko, prob\u011bhne v term\u00ednu 15. a 16. dubna 2021. Na webu konference www.travelcon.cz<\/a> jsou ji\u017e zve\u0159ejn\u011bna jm\u00e9na v\u011bt\u0161iny speaker\u016f a nov\u011b tak\u00e9 kompletn\u00ed program.<\/h6>\n

\"\"\"\"Pandemie Covid-19 v lo\u0148sk\u00e9m roce fat\u00e1ln\u011b zas\u00e1hla cestovn\u00ed ruch v \u010cesk\u00e9 republice. Jak vypl\u00fdv\u00e1 z dat \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu, p\u0159\u00edjezdov\u00fd cestovn\u00ed ruch klesl t\u00e9m\u011b\u0159 o 75 % a dom\u00e1c\u00ed cestovn\u00ed ruch se nehled\u011b na silnou letn\u00ed sez\u00f3nu propadl o 28 %. D\u00e1 se o\u010dek\u00e1vat, \u017ee vzhledem k aktu\u00e1ln\u00edmu v\u00fdvoji epidemiologick\u00e9 situace bude i leto\u0161n\u00ed sez\u00f3na p\u0159edev\u0161\u00edm o tuzemsk\u00fdch hostech. Ze zahrani\u010dn\u00edch zdrojov\u00fdch trh\u016f budou k t\u011bm nejd\u016fle\u017eit\u011bj\u0161\u00edm pat\u0159it sousedn\u00ed zem\u011b a zem\u011b v dojezdov\u00e9 vzd\u00e1lenosti autem.<\/p>\n

Na tuto situaci reaguje i Travelcon, kter\u00fd div\u00e1k\u016fm p\u0159inese pohled na vn\u00edm\u00e1n\u00ed cestovn\u00edho ruchu u na\u0161ich z\u00e1padn\u00ed soused\u016f. Na ot\u00e1zku, jak se zm\u011bnily preference v cestov\u00e1n\u00ed n\u011bmeck\u00fdch turist\u016f, odpov\u00ed expert na n\u011bmeck\u00fd trh Miroslav Ron\u010d\u00e1k. \u201eZaj\u00edm\u00e1 n\u00e1s ale i glob\u00e1ln\u00ed pohled na v\u011bc, a proto jsme na leto\u0161n\u00ed Travelcon pozvali Alessandru Priante, \u0159editelku Komise pro Evropu Sv\u011btov\u00e9 organizace cestovn\u00edho ruchu (UNWTO), kter\u00e1 n\u00e1m p\u0159isl\u00edbila p\u0159edn\u00e1\u0161ku na t\u00e9ma zm\u011bny vn\u00edm\u00e1n\u00ed cestovn\u00edho ruchu ve sv\u011bt\u011b,\u201c<\/em> uvedl \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

T\u00e9ma koronakrize bude ale pochopiteln\u011b rezonovat i v dal\u0161\u00edch tematick\u00fdch bloc\u00edch konference. Zaj\u00edmav\u00e1 bude t\u0159eba debata o Praze jako\u017eto v\u016fbec nejposti\u017een\u011bj\u0161\u00edm regionu v r\u00e1mci \u010cR. \u201eA jeliko\u017e jsme v ji\u017en\u00edch \u010cech\u00e1ch, \u0159e\u010d bude tak\u00e9 o tom, jak se s lo\u0148skou turistickou sez\u00f3nu, kdy se naprosto zm\u011bnilo slo\u017een\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, a celkov\u011b s novou situac\u00ed v cestovn\u00edm ruchu vypo\u0159\u00e1daly takov\u00e9 turistick\u00e9 c\u00edle, jako je t\u0159eba \u010cesk\u00fd Krumlov nebo \u010cesk\u00e9 Bud\u011bjovice,\u201c<\/em> doplnil \u0159editel destina\u010dn\u00ed spole\u010dnosti \u010ceskobud\u011bjovicko-Hlubocko Tom\u00e1\u0161 Polansk\u00fd.<\/p>\n

Nez\u016fstane v\u0161ak jen u ji\u017en\u00edch \u010cech. Nap\u0159\u00edklad k t\u00e9matu investic do cestovn\u00edho ruchu a zaj\u00edmav\u00fdch po\u010din\u016f, kter\u00e9 v posledn\u00ed dob\u011b vzniky, se vyslov\u00ed Ji\u0159\u00ed Mach\u00e1lek, majitel z\u00e1bavn\u00edch park\u016f Dinopark, nebo kastel\u00e1n hradu Helf\u0161t\u00fdn Jan Lauro, kter\u00fd p\u0159edstav\u00ed unik\u00e1tn\u00ed projekt z\u00e1chrany hradn\u00edho pal\u00e1ce.<\/p>\n

Na Travelconu se p\u0159edstav\u00ed nejlep\u0161\u00ed lo\u0148sk\u00e9 projekty v cestovn\u00edm ruchu<\/h6>\n

Odpoledn\u00ed \u010d\u00e1st prvn\u00edho dne konference bude v\u011bnov\u00e1na vyhl\u00e1\u0161en\u00ed Velk\u00e9 ceny cestovn\u00edho ruchu, presti\u017en\u00edho ocen\u011bn\u00ed se \u010dtrn\u00e1ctiletou tradic\u00ed, kter\u00e9 ka\u017edoro\u010dn\u011b organizuje COT group. Nep\u016fjde v\u0161ak pouze o vyhl\u00e1\u0161en\u00ed v\u00edt\u011bz\u016f a p\u0159ed\u00e1n\u00ed cen, ale i podrobn\u011bj\u0161\u00ed p\u0159edstaven\u00ed nejzaj\u00edmav\u011bj\u0161\u00edch projekt\u016f. N\u00e1sledovat bude diskuze s v\u00edt\u011bzi jednotliv\u00fdch kategori\u00ed. Cel\u00fdm programem bude prov\u00e1zet \u0161\u00e9fredaktor zpravodajsk\u00e9ho port\u00e1lu pro cestovn\u00ed ruch www.celyoturismu.cz<\/strong><\/a> Petr Manuel Ulrych, kter\u00fd se u\u017e bezm\u00e1la \u010dtvrt stolet\u00ed pohybuje v oblasti m\u00e9di\u00ed a cestovn\u00edho ruchu.<\/p>\n

Travelcon prob\u011bhne stejn\u011b jako v lo\u0148sk\u00e9m roce on-line. Vys\u00edlat se bude soub\u011b\u017en\u011b na dvou kan\u00e1lech ze s\u00e1l\u016f v \u010cesk\u00fdch Bud\u011bjovic\u00edch a z pra\u017esk\u00e9 budovy hlavn\u00edho partnera konference, kter\u00fdm je ji\u017e tradi\u010dn\u011b agentura CzechTourism. Div\u00e1ci budou moci v\u0161echny p\u0159edn\u00e1\u0161kov\u00e9 i diskuzn\u00ed bloky zhl\u00e9dnout i zp\u011btn\u011b ze z\u00e1znamu, tak\u017ee si m\u016f\u017eou vychutnat kompletn\u00ed program, ani\u017e by \u0159e\u0161ili dilema p\u0159ep\u00edn\u00e1n\u00ed mezi kan\u00e1ly. Registrace st\u00e1le b\u011b\u017e\u00ed na webu www.travelcon.cz<\/strong><\/a>.<\/p>\n

Text a foto: (tzjccr)<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Jak <\/p>\n","protected":false},"author":2,"featured_media":218645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[24],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/03\/17\/travelcom-titul.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/220487"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220487"}],"version-history":[{"count":3,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/220487\/revisions"}],"predecessor-version":[{"id":220500,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/220487\/revisions\/220500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/218645"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}