{"id":219016,"date":"2021-03-22T13:06:56","date_gmt":"2021-03-22T12:06:56","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=219016"},"modified":"2021-03-22T16:34:37","modified_gmt":"2021-03-22T15:34:37","slug":"svetovy-den-vody-voda-patri-mezi-nejdulezitejsi-vyzvy-pro-udrzitelnost","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=219016","title":{"rendered":"SV\u011aTOV\u00dd DEN VODY: Voda pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdzvy pro udr\u017eitelnost"},"content":{"rendered":"
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Ilustra\u010dn\u00ed foto: pixabay<\/figcaption><\/figure>\n

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Zne\u010di\u0161t\u011bn\u00ed vody, jej\u00ed nedostatek nebo pl\u00fdtv\u00e1n\u00ed vodou pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdzvy trval\u00e9 udr\u017eitelnosti. Nedostatek vody identifikovala jako velmi z\u00e1sadn\u00ed v\u00fdzvu pro udr\u017eitelnost t\u00e9m\u011b\u0159 polovina dom\u00e1cnost\u00ed v \u010cesk\u00e9 republice. Zne\u010di\u0161t\u011bn\u00ed vody pova\u017euje za nejz\u00e1sadn\u011bj\u0161\u00ed ekologickou v\u00fdzvu 34 % dot\u00e1zan\u00fdch na Slovensku. Balenou vodu nakupuje t\u00e9m\u011b\u0159 ka\u017ed\u00e1 dom\u00e1cnost, v jednom n\u00e1kupu si p\u0159in\u00e1\u0161ej\u00ed v\u00edce jak 6 litr\u016f. Za balenou vodu nadpr\u016fm\u011brn\u011b utr\u00e1c\u00ed rodiny s dosp\u011bl\u00fdmi \u010dleny. Naopak, podpr\u016fm\u011brn\u011b za vodu utr\u00e1c\u00ed jedno \u2013 a dvou-\u010dlenn\u00e9 dom\u00e1cnosti. V n\u00e1kupech v\u00fdrazn\u011b p\u0159eva\u017euj\u00ed perliv\u00e9 a jemn\u011b perliv\u00e9 vody nad neperliv\u00fdmi. Tato zji\u0161t\u011bn\u00ed vych\u00e1zej\u00ed z multi \u2013 klientsk\u00e9 studie GfK s n\u00e1zvem \u201e#Who Cares? Who Does?\u201c realizovan\u00e9 v r\u00e1mci Spot\u0159ebitelsk\u00e9ho panelu GfK v roce 2020.<\/h6>\n

\"\"Voda je drahocenn\u00e1 tekutina, bez kter\u00e9 by \u017eivot nemohl fungovat. D\u016fle\u017eitost vody si p\u0159ipom\u00edn\u00e1me ka\u017ed\u00fd rok prost\u0159ednictv\u00edm Sv\u011btov\u00e9ho dne vody, kter\u00fd p\u0159ipad\u00e1 na 22. b\u0159ezna.<\/p>\n

D\u016fle\u017eitost vody si uv\u011bdomujeme<\/strong><\/p>\n

Zne\u010di\u0161t\u011bn\u00ed vody, jej\u00ed nedostatek nebo pl\u00fdtv\u00e1n\u00ed vodou pat\u0159\u00ed mezi nejz\u00e1sadn\u011bj\u0161\u00ed glob\u00e1ln\u00ed v\u00fdzvy v oblasti trval\u00e9 udr\u017eitelnosti.<\/p>\n

Nedostatek vody identifikovala jako velmi z\u00e1sadn\u00ed v\u00fdzvu udr\u017eitelnosti t\u00e9m\u011b\u0159 polovina dom\u00e1cnost\u00ed v \u010cesk\u00e9 republice. Nedostatek vody pova\u017euj\u00ed \u010desk\u00e9 dom\u00e1cnosti za d\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdzvu, ne\u017e jak byla zm\u00edn\u011bna glob\u00e1ln\u011b. Um\u00edstila se na druh\u00e9m m\u00edst\u011b, hned za obavami z plastov\u00e9ho odpadu, kter\u00fd vyvol\u00e1v\u00e1 nejv\u011bt\u0161\u00ed znepokojen\u00ed celosv\u011btov\u011b.<\/p>\n

Zne\u010di\u0161t\u011bn\u00ed vody pova\u017euje za nejz\u00e1sadn\u011bj\u0161\u00ed ekologickou v\u00fdzvu 34 % dot\u00e1zan\u00fdch na Slovensku, t\u00edm pat\u0159\u00ed, po obav\u00e1ch z plastov\u00e9ho odpadu a zm\u011bn\u011b klimatu, do top trojky ekologick\u00fdch v\u00fdzev pro Slov\u00e1ky.<\/p>\n

Voda je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed na\u0161eho pitn\u00e9ho re\u017eimu<\/strong><\/p>\n

Navzdory tomu, \u017ee se v uplynul\u00e9m roce na\u0161e celkov\u00e1 spot\u0159eba v r\u00e1mci rychlo-obr\u00e1tkov\u00e9ho zbo\u017e\u00ed do velk\u00e9 m\u00edry p\u0159esunula do dom\u00e1cnost\u00ed, n\u00e1kup\u016f balen\u00e9 vody se to net\u00fdkalo.<\/p>\n

N\u011bkterou ze \u0161irok\u00e9 nab\u00eddky balen\u00fdch vod si v roce 2020 v r\u00e1mci n\u00e1kupu dom\u016f p\u0159inesla t\u00e9m\u011b\u0159 ka\u017ed\u00e1 dom\u00e1cnost. Z\u00e1soby si dom\u00e1cnosti dopl\u0148uj\u00ed pom\u011brn\u011b \u010dasto, v \u010cech\u00e1ch pr\u016fm\u011brn\u011b jednou za deset dn\u00ed, na Slovensku jednou za dvan\u00e1ct dn\u00ed. V jednom n\u00e1kupu si dom\u00e1cnosti p\u0159in\u00e1\u0161ej\u00ed v\u00edce jak 6 litr\u016f vody.<\/p>\n

Pr\u016fm\u011brn\u00e1 \u010desk\u00e1 dom\u00e1cnost utratila za posledn\u00ed rok za n\u00e1kup balen\u00e9 vody 1500 K\u010d, slovensk\u00e1 dom\u00e1cnost 57 eur. Za balenou vodu utr\u00e1c\u00ed nadpr\u016fm\u011brn\u011b rodiny s dosp\u011bl\u00fdmi \u010dleny.<\/p>\n

Zat\u00edmco na Slovensku takov\u00e1 dom\u00e1cnost vynalo\u017eila ro\u010dn\u011b na n\u00e1kup balen\u00e9 vody o 50 % v\u00edce ne\u017e je pr\u016fm\u011br, v \u010cech\u00e1ch to je v\u00edce a\u017e o 75 %. Naopak podpr\u016fm\u011brn\u011b za vodu utr\u00e1c\u00ed jedno \u2013 nebo dvoj-\u010dlenn\u00e9 dom\u00e1cnosti.<\/p>\n

Rad\u011bji perliv\u00e9 ne\u017e neperliv\u00e9<\/strong><\/p>\n

V n\u00e1kupech v\u00fdrazn\u011b p\u0159eva\u017euj\u00ed perliv\u00e9 a jemn\u011b perliv\u00e9 vody nad neperliv\u00fdmi. Neperliv\u00e9 vody si v minul\u00e9m roce koupilo v\u00edce jak 70 procent dom\u00e1cnost\u00ed, perliv\u00e9 vody oslovily k n\u00e1kupu t\u00e9m\u011b\u0159 90 procent dom\u00e1cnost\u00ed.<\/p>\n

Za perliv\u00e9 a jemn\u011b perliv\u00e9 varianty dom\u00e1cnosti utr\u00e1c\u00ed t\u00e9m\u011b\u0159 t\u0159i \u010dtvrtiny sv\u00fdch v\u00fddaj\u016f na balenou vodu. Perliv\u00e9 vody nakupuj\u00ed dom\u00e1cnosti dvakr\u00e1t \u010dast\u011bji ne\u017e vody neperliv\u00e9.<\/p>\n

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GfK Spot\u0159ebitelsk\u00fd panel<\/strong><\/em>
\n \u00dadaje jsou v\u00fdsledkem v\u00fdzkumu metodou Spot\u0159ebitelsk\u00e9ho panelu v obdob\u00ed od ledna do prosince 2020 a metodou Why2Buy v \u010dervnu 2020. Spot\u0159ebitelsk\u00fd panel GfK je kontinu\u00e1ln\u00ed panelov\u00fd v\u00fdzkum zalo\u017een\u00fd na detailn\u00edch informac\u00edch o n\u00e1kupech reprezentativn\u00edho vzorku \u010desk\u00fdch a slovensk\u00fdch dom\u00e1cnost\u00ed.<\/em><\/p>\n

(tzgfk)<\/strong><\/p>\n

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