{"id":218759,"date":"2021-03-18T09:40:08","date_gmt":"2021-03-18T08:40:08","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=218759"},"modified":"2021-03-18T09:40:08","modified_gmt":"2021-03-18T08:40:08","slug":"strakonice-v-boji-s-koronavirem-vitezi-dudak-na-lahve-planuje-otevrit-svoji-prodejnu-ve-vimperku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=218759","title":{"rendered":"STRAKONICE: V boji s koronavirem v\u00edt\u011bz\u00ed Dud\u00e1k na lahve. Pl\u00e1nuje otev\u0159\u00edt svoji prodejnu ve Vimperku"},"content":{"rendered":"

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Strakonick\u00fd pivovar se state\u010dn\u011b pere se sou\u010dasnou koronakriz\u00ed. P\u0159edstavil n\u00e1paditou pivovarskou kampan\u00ed Lok Lok Daun a proto\u017ee v meziro\u010dn\u00edm srovn\u00e1n\u00ed prodal asi o 12 procent v\u00edce piva v lahv\u00edch, soust\u0159ed\u00ed se te\u010f i v\u00edce na tento segment trhu. Do skla bude st\u00e1\u010det pivn\u00ed speci\u00e1ly, ten Velikono\u010dn\u00ed, kter\u00fd pivovar uvedl na trh ve st\u0159edu 17. b\u0159ezna, se prod\u00e1v\u00e1 i v maloobchodn\u00ed s\u00edti.<\/h6>\n

\"\"\u201eSegment lahvov\u00e9ho piva je ten, co n\u00e1s moment\u00e1ln\u011b dr\u017e\u00ed nad vodou. U n\u00e1s sice roste po\u010det prodan\u00fdch piv, ale pouze t\u011bch lahvov\u00fdch. V meziro\u010dn\u00edm srovn\u00e1n\u00ed se jedn\u00e1 o v\u00edce ne\u017e 15 procentn\u00ed n\u00e1r\u016fst. Prodej sudov\u00e9ho klesl na minimum. Ale d\u00edky i za to, spousta jin\u00fdch pivovar\u016f je na tom je\u0161t\u011b h\u016f\u0159e,\u201c<\/em>\u00a0uv\u00e1d\u00ed \u0159editel M\u011b\u0161\u0165ansk\u00e9ho pivovaru Dud\u00e1k Strakonice Du\u0161an Krankus.<\/p>\n

\u201eVe Vimperku chceme otev\u0159\u00edt novou pivovarskou prodejnu a p\u0159em\u00fd\u0161l\u00edme, \u017ee sv\u011btl\u00fd le\u017e\u00e1k Klostermann budeme st\u00e1\u010det do plechovek,\u201c<\/em>\u00a0dod\u00e1v\u00e1 Krankus.<\/p>\n

Na soci\u00e1ln\u00ed s\u00edti Facebook vzbudila velk\u00fd z\u00e1jem nov\u00e1 reklamn\u00ed kampa\u0148 s n\u00e1zvem Lok Lok Daun. C\u00edl byl jeden \u2013 je\u0161t\u011b v\u00edce v t\u00e9to dob\u011b podpo\u0159it prodej na\u0161eho lahvov\u00e9ho piva.<\/p>\n

\u201eDoba dnes nen\u00ed jednoduch\u00e1 a vypad\u00e1 to, \u017ee to je\u0161t\u011b n\u011bjakou dobu potrv\u00e1. V\u017edy platilo, \u017ee l\u00e9pe se t\u011b\u017ekosti p\u0159ekon\u00e1vaj\u00ed s dobrou n\u00e1ladou, a tak jsme se pokusili tyto nedobr\u00e9 \u010dasy trochu odleh\u010dit,\u201c<\/em>\u00a0uv\u00e1d\u00ed \u0159editel.<\/p>\n

V\u016fbec poprv\u00e9 sto\u010d\u00ed tento t\u00fdden pivovar\u0161t\u00ed sv\u016fj speci\u00e1l do t\u0159etinkov\u00fdch lahv\u00ed. P\u016fjde o zelen\u00e9 Velikono\u010dn\u00ed pivo, kter\u00e9 se bude poprv\u00e9 prod\u00e1vat jinde, ne\u017e v Pivovarsk\u00e9 prodejn\u011b.<\/p>\n

\u201eZ\u00e1jemci si ho budou moci koupit i ve vybran\u00fdch prodejn\u00e1ch Jednoty. V podobn\u00e9m trendu bychom r\u00e1di pokra\u010dovali i s ostatn\u00edmi speci\u00e1ly,\u201c<\/em>\u00a0\u0159\u00edk\u00e1 Krankus.<\/p>\n

Pivovar\u0161t\u00ed jsou tak\u00e9 velice spokojen\u00ed se svoj\u00ed Pivovarskou prodejnou, kter\u00e1 v nov\u00e9 podob\u011b stoj\u00ed ji\u017e t\u0159i roky p\u0159ed pivovarem. Ka\u017ed\u00fd den se zde prod\u00e1 zhruba 5000 lahv\u00ed piva, aktu\u00e1ln\u011b je to je\u0161t\u011b asi o 15 procent v\u00edce, ne\u017e loni.<\/p>\n

\u201eCelkov\u011b tu prod\u00e1me asi t\u0159etinu v\u0161ech lahvov\u00fdch piv, kter\u00e9 ve Strakonic\u00edch sto\u010d\u00edme. Cht\u011bli bychom takovou prodejnu otev\u0159\u00edt ve Vimperku, co\u017e je m\u011bsto, kde m\u00e1 pit\u00ed strakonick\u00e9ho piva bohatou tradici a je tak\u00e9 branou \u0160umavy, na kterou se v na\u0161em pivovaru specializujeme. Aktu\u00e1ln\u011b ve Vimperku hled\u00e1me vhodn\u00e9 m\u00edsto a budeme r\u00e1di za tipy,\u201c<\/em>\u00a0uv\u00e1d\u00ed \u0159editel.<\/p>\n

Proto\u017ee prodej sudov\u00e9ho piva klesl t\u00e9m\u011b\u0159 na nulu, v Dud\u00e1ku p\u0159em\u00fd\u0161l\u00ed, \u017ee by st\u00e1\u010deli pivo do plechu.\u00a0\u201eZat\u00edm jsou to pl\u00e1ny. Vybrali jsme jeden druh piva a d\u011bl\u00e1me grafick\u00e9 n\u00e1vrhy. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je tak\u00e9 jedn\u00e1n\u00ed s firmou, kter\u00e1 m\u00e1 st\u00e1\u010dec\u00ed linku, kde je p\u0159etlak z\u00e1jemc\u016f,\u201c<\/em>\u00a0vysv\u011btluje Krankus.<\/p>\n

\u010cesk\u00e9mu gastrooboru \u0159editel p\u0159eje aby se po p\u0159ekon\u00e1n\u00ed krize rychle znovu nadechl.\u00a0\u201eOp\u011bt p\u0159in\u00e1\u0161el pot\u011b\u0161en\u00ed v\u0161em, kdo cht\u011bj\u00ed zaj\u00edt na dobr\u00e9 to\u010den\u00e9 pivo. My jsme pivovar, kter\u00fd si v\u017edy zakl\u00e1dal na tom, \u017ee prod\u00e1v\u00e1 v\u00edce piva v sudech, ne\u017e v lahv\u00edch. \u010cesk\u00e1 hospoda je pojem a posezen\u00ed s p\u0159\u00e1teli se \u00fapln\u011b ned\u00e1 nahradit konzumac\u00ed lahvov\u00e9ho piva doma,\u201c<\/em>\u00a0uzav\u00edr\u00e1.<\/p>\n

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Text a foto: Pavel PECHOU\u0160EK<\/strong><\/p>\n

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  Strakonick\u00fd <\/p>\n","protected":false},"author":2,"featured_media":218760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[123],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/03\/18\/r\u00e1me\u010dek-zelen\u00e9.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/218759"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218759"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/218759\/revisions"}],"predecessor-version":[{"id":218761,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/218759\/revisions\/218761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/218760"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}