{"id":218188,"date":"2021-03-14T22:00:08","date_gmt":"2021-03-14T21:00:08","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=218188"},"modified":"2021-03-14T22:06:11","modified_gmt":"2021-03-14T21:06:11","slug":"ceska-sporitelna-trendy-v-e-commerce-temer-dve-tretiny-cechu-nakupuji-v-e-shopech-mobilem","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=218188","title":{"rendered":"\u010cESK\u00c1 SPO\u0158ITELNA: Co prozradila data: T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny \u010cech\u016f nyn\u00ed nakupuj\u00ed v e-shopech mobilem"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Mobiln\u00ed za\u0159\u00edzen\u00ed hraj\u00ed p\u0159i n\u00e1kupech na internetu st\u00e1le v\u00fdznamn\u011bj\u0161\u00ed roli. Zat\u00edmco p\u0159ed dv\u011bma lety nakupovala v e-shopech mobiln\u00edm telefonem polovina \u010cech\u016f, nyn\u00ed na obrazovce mobiln\u00edho telefonu \u010di tabletu dokon\u010d\u00ed on-line n\u00e1kup t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny lid\u00ed. Potvrzuj\u00ed to data o platebn\u00edm chov\u00e1n\u00ed klient\u016f \u010cesk\u00e9 spo\u0159itelny.<\/h6>\n

Lo\u0148sk\u00fd rok byl z pohledu tr\u017eeb \u010desk\u00fdch internetov\u00fdch obchodn\u00edk\u016f rekordn\u00ed a zejm\u00e9na vlivem pandemie koronaviru vzrostl podle \u00fadaj\u016f APEK<\/strong><\/a> o v\u00edce ne\u017e \u010dtvrtinu na 196 miliard korun. Z aktu\u00e1ln\u00ed studie \u010cesk\u00e9 spo\u0159itelny zam\u011b\u0159en\u00e9 na Trendy v e-commerce<\/strong><\/a> vypl\u00fdv\u00e1, \u017ee je\u0161t\u011b rychlej\u0161\u00edm tempem rostly platby kartou v e-shopech, kter\u00e9 se v roce 2020 v pr\u016fm\u011bru zv\u00fd\u0161ily o 46 %.<\/p>\n

\"\"<\/p>\n

\u201eN\u00e1kupy v internetov\u00fdch obchodech, kter\u00e9 klienti dokon\u010dili platebn\u00ed kartou, vzrostly v uplynul\u00e9m roce ve srovn\u00e1n\u00ed s rokem 2019 o \u010dtvrtinu v letn\u00edch m\u011bs\u00edc\u00edch, a o 60 % v dubnu a 76 % v listopadu, kdy byla tuzemsk\u00e1 ekonomika nejv\u00edce uzav\u0159ena. Z dat \u010cesk\u00e9 spo\u0159itelny za prvn\u00ed m\u011bs\u00edce leto\u0161n\u00edho roku vypl\u00fdv\u00e1, \u017ee meziro\u010dn\u011b platby kartou porostou obdobn\u011b jako b\u011bhem lockdownu loni na ja\u0159e. Za prvn\u00ed dva m\u011bs\u00edce roku 2021 platby kartou v e-shopech meziro\u010dn\u011b stouply v pr\u016fm\u011bru o 63 %,\u201d<\/em> \u0159\u00edk\u00e1 Tereza Hrt\u00fasov\u00e1, analyti\u010dka \u010cesk\u00e9 spo\u0159itelny.<\/p>\n

Lo\u0148sk\u00fd rok byl celosv\u011btov\u011b pro odv\u011btv\u00ed e-commerce rokem zvratu a pandemie m\u011bla zcela z\u00e1sadn\u00ed dopad na maloobchodn\u00ed a online prodej a s nimi souvisej\u00edc\u00ed slu\u017eby jako je skladov\u00e1n\u00ed, logistika \u010di IT. V\u00fdvoj se d\u00edky celosv\u011btov\u00e9 pandemii extr\u00e9mn\u011b urychlil a prodej zbo\u017e\u00ed a slu\u017eeb se logicky p\u0159esunul do on-line prost\u0159ed\u00ed. \u201eEvropa pat\u0159\u00ed k vysp\u011bl\u00fdm e-commerce trh\u016fm, nicm\u00e9n\u011b mezi jednotliv\u00fdmi zem\u011bmi jsou velk\u00e9 rozd\u00edly. Nejv\u011bt\u0161\u00ed pod\u00edl lid\u00ed v Evropsk\u00e9 unii nakupuje online ve Velk\u00e9 Brit\u00e1nii, ve Skandin\u00e1vii \u010di Nizozemsku, nejm\u00e9n\u011b v Bulharsku, Rumunsku a It\u00e1lii. Podle Eurostatu nakupuje v \u010cesk\u00e9 republice na internetu 72 % obyvatel a \u0159ad\u00edme se tak spole\u010dn\u011b s Belgi\u00ed, Irskem \u010di Finskem do skupiny vysp\u011blej\u0161\u00edch zem\u00ed,\u201d<\/em> dopl\u0148uje Radek Nov\u00e1k, analytik \u010cesk\u00e9 spo\u0159itelny.<\/p>\n

\"\"<\/p>\n

\u201ePo celosv\u011btov\u00fdch rekordn\u00edch \u00fatrat\u00e1ch v e-shopech v pr\u016fb\u011bhu lo\u0148sk\u00e9ho roku m\u016f\u017ee b\u011bhem leto\u0161n\u00edho roku doj\u00edt ke zpomalen\u00ed r\u016fstu. V \u010cR p\u0159edpokl\u00e1d\u00e1me podobn\u00fd v\u00fdvoj jako ve sv\u011bt\u011b, a to, \u017ee v leto\u0161n\u00edm roce tr\u017eby on-line obchod\u016f porostou meziro\u010dn\u011b p\u0159ibli\u017en\u011b o 15 %,\u201d <\/em>dopl\u0148uje Tereza Hrt\u00fasov\u00e1.<\/p>\n

Jednodu\u0161\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed potvrzov\u00e1n\u00ed plateb<\/strong><\/p>\n

S rostouc\u00edm z\u00e1jmem o nakupov\u00e1n\u00ed na internetu se tak\u00e9 zvy\u0161uje po\u010det klient\u016f \u010cesk\u00e9 spo\u0159itelny, kte\u0159\u00ed p\u0159i placen\u00ed kartou v e-shopech potvrzuj\u00ed platby dvoufaktorov\u011b, tedy pomoc\u00ed jednoduch\u00e9 a bezpe\u010dn\u00e9 aplikace George kl\u00ed\u010d. Ta nahrazuje zastaral\u00e9 p\u0159episov\u00e1n\u00ed potvrzovac\u00edch k\u00f3d\u016f v SMS.<\/p>\n

\u201ePo\u017eadavky klient\u016f jsou st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00ed a vy\u017eaduj\u00ed nejen jistotu, \u017ee platba bude bezpe\u010dn\u011b realizov\u00e1na, ale z\u00e1rove\u0148 v\u0161e prob\u011bhne rychle. Tento trend potvrzuje fakt, \u017ee t\u00e9m\u011b\u0159 70 % n\u00e1kup\u016f na internetu ov\u011b\u0159uj\u00ed na\u0161i\u00a0klienti pomoc\u00ed aplikace George kl\u00ed\u010d. V sou\u010dasnosti m\u00e1 ji\u017e tuto aplikaci pro dvoufaktorov\u00e9 ov\u011b\u0159en\u00ed plateb na sv\u00e9m telefonu p\u0159es jeden milion klient\u016f,\u201d<\/em> \u0159\u00edk\u00e1 Jan Dachovsk\u00fd, expert na platebn\u00ed \u0159e\u0161en\u00ed v \u010cesk\u00e9 spo\u0159iteln\u011b a pokra\u010duje: \u201eSledujeme tak\u00e9 rostouc\u00ed z\u00e1jem klient\u016f o vyu\u017e\u00edv\u00e1n\u00ed virtu\u00e1ln\u00edch platebn\u00edch karet, kter\u00e9 maj\u00ed klienti ulo\u017eeny v mobiln\u00edm bankovnictv\u00ed George a nepot\u0159ebuj\u00ed m\u00edt tak platebn\u00ed kartu u sebe fyzicky. Tento trend jde ruku v ruce s vyu\u017e\u00edv\u00e1n\u00edm NFC plateb jako je Apple Pay \u010di Google Pay v mobiln\u00edm telefonu. Klienti, kte\u0159\u00ed maj\u00ed jednu z t\u011bchto slu\u017eeb ve sv\u00e9m mobiln\u00edm za\u0159\u00edzen\u00ed aktivn\u00ed, realizuje takto 70 % sv\u00fdch transakc\u00ed.\u201d<\/em><\/p>\n

Platebn\u00ed metody v \u010desk\u00fdch e-shopech v roce 2020<\/strong><\/p>\n

I p\u0159es pandemii koronaviru nedo\u0161lo loni z pohledu preferovan\u00e9ho zp\u016fsobu placen\u00ed k z\u00e1sadn\u00edmu obratu. Nad\u00e1le je dle dat Heureka popul\u00e1rn\u00edm zp\u016fsobem placen\u00ed dob\u00edrka. T\u00edmto zp\u016fsobem platilo p\u0159i p\u0159evzet\u00ed zbo\u017e\u00ed 29 % \u010cech\u016f, shodn\u011b (29 %) \u010cech\u016f platilo za zbo\u017e\u00ed p\u0159\u00edmo p\u0159i jeho vyzvednut\u00ed v kamenn\u00e9 prodejn\u011b obchodn\u00edka. Platbu kartou na internetu vyu\u017e\u00edvalo 26 % \u010cech\u016f. V men\u0161\u00ed m\u00ed\u0159e \u010ce\u0161i p\u0159i placen\u00ed vyu\u017e\u00edvaj\u00ed platbu bankovn\u00edm p\u0159evodem \u010di skrze slu\u017ebu PayPal, apod. V\u00fdznamn\u011b ale vzrostl po\u010det platebn\u00edch transakc\u00ed p\u0159i osobn\u00edm p\u0159evzet\u00ed od kur\u00fdr\u016f nebo ve v\u00fddejn\u00e1ch z\u00e1silkov\u00fdch spole\u010dnost\u00ed, a to meziro\u010dn\u011b podle dat \u010cesk\u00e9 spo\u0159itelny o 67 %, b\u011bhem podzimu (od \u0159\u00edjna do konce roku 2020) dokonce o 186 % ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm v roce 2019.<\/p>\n

Podrobn\u00e9 z\u00e1v\u011bry studie Trendy v e-commerce naleznete zde.<\/strong><\/a><\/p>\n

(tzspo\u0159)<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Mobiln\u00ed <\/p>\n","protected":false},"author":2,"featured_media":218190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[128],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/03\/13\/grafy-spo\u0159itelna-1.png","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/218188"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218188"}],"version-history":[{"count":6,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/218188\/revisions"}],"predecessor-version":[{"id":218358,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/218188\/revisions\/218358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/218190"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}