{"id":216727,"date":"2021-02-26T12:06:08","date_gmt":"2021-02-26T11:06:08","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=216727"},"modified":"2021-02-26T12:08:09","modified_gmt":"2021-02-26T11:08:09","slug":"ceske-budejovice-jihoceske-slevove-vouchery-v-loni-bodovaly-u-navstevniku-kraje-i-ubytovatelu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=216727","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Jiho\u010desk\u00e9 slevov\u00e9 vouchery bodovaly u n\u00e1v\u0161t\u011bvn\u00edk\u016f kraje i m\u00edstn\u00edch ubytovatel\u016f"},"content":{"rendered":"
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Na n\u00e1m\u011bst\u00ed ve Vimperku<\/figcaption><\/figure>\n

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Slevov\u00e9 ubytovac\u00ed vouchery, kter\u00e9 loni nab\u00edzel Jiho\u010desk\u00fd kraj n\u00e1v\u0161t\u011bvn\u00edk\u016fm s c\u00edlem co nejrychleji a nejefektivn\u011bji o\u017eivit cestovn\u00ed ruch v regionu v obdob\u00ed letn\u00ed koronavirov\u00e9 pauzy, vyvolaly obrovsk\u00fd ohlas nejen n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale i poskytovatel\u016f ubytov\u00e1n\u00ed a dal\u0161\u00edch slu\u017eeb pro turisty na jihu \u010cech. Vypl\u00fdv\u00e1 to z anal\u00fdzy zp\u011btn\u00fdch vazeb projektu voucher\u016f zpracovan\u00e9ho Jiho\u010deskou centr\u00e1lou cestovn\u00edho ruchu (JCCR).<\/h6>\n

\"\"\"\"\u201eJiho\u010desk\u00fd kraj spustil slevov\u00fd syst\u00e9m na podporu cestovn\u00edho ruchu jako prvn\u00ed region v \u010cR a z\u00edskal tak velmi cenn\u00fd medi\u00e1ln\u00ed z\u00e1jem. Informace o spu\u0161t\u011bn\u00e9 podpo\u0159e se rychle \u0161\u00ed\u0159ily republikou a zas\u00e1hly v\u0161echny potenci\u00e1ln\u00ed skupiny n\u00e1v\u0161t\u011bvn\u00edk\u016f. D\u00edky tomu se ji\u017en\u00ed \u010cechy staly ve 3. \u010dtvrtlet\u00ed lo\u0148sk\u00e9ho roku turisticky nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm tuzemsk\u00fdm regionem. V po\u010dtu host\u016f i p\u0159enocov\u00e1n\u00ed za sebou dokonce historicky poprv\u00e9 nechaly nejen v\u0161echny ostatn\u00ed \u010desk\u00e9 kraje, ale i Prahu. Navzdory koronavirov\u00e9 krizi v l\u00e9t\u011b n\u00e1v\u0161t\u011bvn\u00edci str\u00e1vili na jihu \u010cech celkem v\u00edce ne\u017e 2,38 mili\u00f3nu noc\u00ed, co\u017e bylo 4,8 procenta v\u00edc, ne\u017e v rekordn\u00edm roce 2019,\u201c<\/em> uvedl \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

Podle \u00fadaj\u016f \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu (\u010cS\u00da) nav\u0161t\u00edvilo od za\u010d\u00e1tku \u010dervence do konce z\u00e1\u0159\u00ed lo\u0148sk\u00e9ho roku jiho\u010desk\u00fd region celkem 780 744 host\u016f, z toho 703 059 dom\u00e1c\u00edch a 77 685 zahrani\u010dn\u00edch, co\u017e zajistilo i v krizi meziro\u010dn\u00ed propad o pouh\u00e1 t\u0159i procenta. Ve srovn\u00e1n\u00ed s rokem 2019 p\u0159ijelo o 22 procent v\u00edc dom\u00e1c\u00edch turist\u016f, cizinc\u016f v\u0161ak dorazila pouze t\u0159etina. To ov\u0161em mana\u017ee\u0159i JCCR logicky p\u0159edpokl\u00e1dali.<\/p>\n

\u201eZ\u00e1sadn\u00ed je bilance po\u010dtu p\u0159enocov\u00e1n\u00ed ve t\u0159et\u00edm \u010dtvrtlet\u00ed. V\u00edce ne\u017e 2,38 mili\u00f3nu noc\u00ed. To je nepochybn\u011b v\u00fdznamn\u00fd \u00fasp\u011bch, proto\u017ee jsme nejen v\u0161echny v \u010cesk\u00e9 republice p\u0159edb\u011bhli, ale poda\u0159ilo se n\u00e1m p\u0159edev\u0161\u00edm v\u00fdznamn\u011b eliminovat jarn\u00ed ztr\u00e1ty,\u201c<\/em> zd\u016fraznil Pol\u00e1\u0161ek.<\/p>\n

Nejv\u00edce host\u016f p\u0159ijelo z Prahy, ji\u017en\u00ed Moravy a st\u0159edn\u00edch \u010cech<\/h6>\n

Nejv\u00edce host\u016f p\u0159ijelo loni v l\u00e9t\u011b do ji\u017en\u00edch \u010cech z Prahy, ji\u017en\u00ed Moravy a st\u0159edn\u00edch \u010cech. Vypl\u00fdv\u00e1 to mimo jin\u00e9 z dotazn\u00edk\u016f, kter\u00e9 u\u017eivatel\u00e9 30% slevov\u00fdch voucher\u016f zas\u00edlali Jiho\u010desk\u00e9 centr\u00e1le cestovn\u00edho ruchu jako zp\u011btnou vazbu na projekt L\u00e9to v ji\u017en\u00edch \u010cech\u00e1ch. \u201eZa z\u00e1sadn\u00ed pova\u017eujeme konstatov\u00e1n\u00ed, \u017ee na ot\u00e1zku, zda ubytovac\u00ed sleva ovlivnila jejich v\u00fdb\u011br m\u00edsta dovolen\u00e9, t\u0159i \u010dtvrtiny respondent\u016f odpov\u011bd\u011bly ano, \u010di sp\u00ed\u0161e ano,\u201c<\/em> poznamenala vedouc\u00ed odd\u011blen\u00ed dom\u00e1c\u00edho cestovn\u00edho ruchu JCCR Kl\u00e1ra Ka\u0161tylov\u00e1.<\/p>\n

Spokojenost s pro\u017eit\u00edm dovolen\u00e9 v regionu deklarovalo v\u00edce ne\u017e 97 procent respondent\u016f. Syst\u00e9m z\u00edsk\u00e1n\u00ed slevov\u00e9ho voucheru na ubytov\u00e1n\u00ed prost\u0159ednictv\u00edm webu leto.jiznicechy.cz pak 78 procent respondent\u016f ohodnotilo p\u011bti hv\u011bzdami a 17 procent \u010dty\u0159mi hv\u011bzdami. \u201eV p\u0159\u00edpad\u011b obnovy syst\u00e9mu pro podporu cestovn\u00edho ruchu po dal\u0161\u00ed pandemick\u00e9 vln\u011b tak nen\u00ed nutn\u00e9 syst\u00e9m nijak v\u00fdrazn\u011b upravovat a p\u0159etv\u00e1\u0159et. \u010cili cel\u00fd syst\u00e9m je fakticky kdykoli p\u0159ipraven k dal\u0161\u00edmu spu\u0161t\u011bn\u00ed,\u201c<\/em> dodala Ka\u0161tylov\u00e1.<\/p>\n

\u00dasp\u011bch jiho\u010desk\u00e9ho projektu inspiroval nejen dal\u0161\u00ed regiony, ale motivoval do jeho zapojen\u00ed, \u010di vyu\u017eit\u00ed jeho principu u\u017e i n\u011bkter\u00e1 m\u011bsta. Na dal\u0161\u00ed vlnu t\u00e9to formy podpory cestovn\u00edho ruchu u\u017e alokovaly prvn\u00ed finan\u010dn\u00ed prost\u0159edky nap\u0159\u00edklad \u010cesk\u00e9 Bud\u011bjovice a Hlubok\u00e1 nad Vltavou.<\/p>\n

Do projektu se loni na jihu \u010cech zapojilo 314 ubytovac\u00edch za\u0159\u00edzen\u00ed, ve kter\u00fdch bylo mo\u017en\u00e9 uplatnit 30% slevov\u00fd voucher na ubytov\u00e1n\u00ed, z nich\u017e 233 \u010derpalo od Jiho\u010desk\u00e9ho kraje n\u011bjakou \u010d\u00e1stku. Vouchery celkem vyu\u017eilo 14 088 n\u00e1v\u0161t\u011bvn\u00edk\u016f. Uplatn\u011bno bylo 4 948 voucher\u016f v celkov\u00e9 hodnot\u011b bezm\u00e1la 12,4 mili\u00f3nu korun. Pr\u016fm\u011brn\u00e1 sleva \u010dinila 2 505 korun na jeden voucher. N\u00e1v\u0161t\u011bvn\u00edci s vouchery byli nej\u010dast\u011bji ubytov\u00e1n\u00ed v turistick\u00e9 oblasti \u010cesk\u00fd Krumlov region, \u0160umavsko a T\u0159ebo\u0148sko. Nejv\u011bt\u0161\u00ed po\u010det poukaz\u016f na zlevn\u011bn\u00e9 vstupn\u00e9 byl vyd\u00e1n do Jiho\u010desk\u00e9 zoologick\u00e9 zahrady v Hlubok\u00e9 nad Vltavou. Na pokladn\u011b zde p\u0159ijali celkem 2 431 poukaz\u016f v hodnot\u011b 226 700 korun.<\/p>\n

Ze stovky ubytovac\u00edch za\u0159\u00edzen\u00ed, kter\u00e9 projekt hodnotily, odpov\u011bd\u011blo na dotaz, zda by se do budoucna do podobn\u00e9ho projektu podpory znovu zapojily, 81 rozhodn\u011b ano a 16 sp\u00ed\u0161e ano. Kladn\u00e9 hodnocen\u00ed zazn\u00edv\u00e1 i z dal\u0161\u00edch \u010d\u00e1st\u00ed turistick\u00e9ho segmentu, kter\u00e9 oce\u0148uj\u00ed zna\u010dn\u00fd multiplika\u010dn\u00ed p\u0159\u00ednos pro cel\u00e9 odv\u011btv\u00ed v regionu. Za zm\u00ednku pak ur\u010dit\u011b stoj\u00ed, \u017ee v zapojen\u00fdch ubytovac\u00edch za\u0159\u00edzen\u00edch nebyl d\u00edky hygienick\u00fdm opat\u0159en\u00edm zaznamen\u00e1n v lo\u0148sk\u00e9m roce \u017e\u00e1dn\u00fd p\u0159enos n\u00e1kazy covidem mezi hosty.<\/p>\n

Ob\u011b anal\u00fdzy naleznete ZDE<\/a><\/strong> nebo p\u0159\u00edpadn\u011b na str\u00e1nk\u00e1ch www.jccr.cz<\/strong><\/a> v sekci Statistiky a anal\u00fdzy.<\/p>\n

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Text a foto: (tzjccr)<\/strong><\/p>\n

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Kl\u00e1\u0161ter v \u010cesk\u00e9m Krumlov\u011b<\/figcaption><\/figure>\n

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  Slevov\u00e9 <\/p>\n","protected":false},"author":2,"featured_media":216728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[115],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/02\/25\/vimperk-foto-jccr.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/216727"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216727"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/216727\/revisions"}],"predecessor-version":[{"id":216843,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/216727\/revisions\/216843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/216728"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}