{"id":216540,"date":"2021-02-24T08:19:04","date_gmt":"2021-02-24T07:19:04","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=216540"},"modified":"2021-02-24T08:21:18","modified_gmt":"2021-02-24T07:21:18","slug":"infoservis-radio-penny-live-je-tady-uz-pet-let-vysila-pro-zakazniky-i-pro-pracovniky-prodejen","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=216540","title":{"rendered":"INFOSERVIS: R\u00e1dio Penny live je tady u\u017e p\u011bt let. Vys\u00edl\u00e1 nejen pro z\u00e1kazn\u00edky, ale i pro pracovn\u00edky prodejen"},"content":{"rendered":"
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\u0160\u00e9fredaktor R\u00e1dia Penny live Tom\u00e1\u0161 Vy\u0161ohl\u00edd<\/figcaption><\/figure>\n

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R\u00e1dio Penny live za\u010dalo vys\u00edlat p\u0159ed p\u011bti lety ve \u010dtvrtek 18. \u00fanora 2016 v\u00a05 hodin a 30 minut. V\u00a0ten den se stalo historicky v\u016fbec prvn\u00edm \u017eiv\u011b vys\u00edlan\u00fdm instore r\u00e1diem u n\u00e1s. Od t\u00e9 doby ka\u017ed\u00fd den sta tis\u00edce lid\u00ed ve v\u00edce ne\u017e 390 prodejn\u00e1ch sl\u00fdch\u00e1 hlasy jeho moder\u00e1tor\u016f, zaj\u00edmav\u00e9 informace i obl\u00edben\u00e9 p\u00edsni\u010dky. Za tu dobu se stalo tak\u00e9 ned\u00edlnou sou\u010d\u00e1st\u00ed \u017eivota v\u0161ech zam\u011bstnanc\u016f, pro kter\u00e9 vys\u00edl\u00e1 zvl\u00e1\u0161tn\u00ed program, a je tak ned\u00edlnou sou\u010d\u00e1st\u00ed firemn\u00ed kultury.<\/h6>\n

\"\"Redakce pod veden\u00edm \u0161\u00e9fredaktora Tom\u00e1\u0161e Vy\u0161ohl\u00edda p\u0159ipravuje ka\u017ed\u00fd den 14 hodin vys\u00edl\u00e1n\u00ed pro ve\u0159ejnost. K\u00a0tomu p\u0159ipravuje i speci\u00e1ln\u00ed vys\u00edl\u00e1n\u00ed pro zam\u011bstnance s\u00a0informacemi ze spole\u010dnosti, kter\u00e9 vys\u00edl\u00e1 r\u00e1dio ka\u017ed\u00fd den od 5:30 do 7:00 (Rann\u00ed show).\u00a0\u201e\u010ceho si v\u00e1\u017e\u00edm je fakt, \u017ee za t\u011bch p\u011bt let se vytvo\u0159ilo mezi n\u00e1mi a zam\u011bstnanci pouto. Stali jsme se doslova jejich r\u00e1diem. Na\u0161\u00edm prost\u0159ednictv\u00edm sd\u00edlej\u00ed sv\u00e9 p\u0159\u00edb\u011bhy, radosti i starosti lid\u00e9 z\u00a0opa\u010dn\u00fdch kout\u016f republiky, kte\u0159\u00ed se t\u0159eba nikdy ani nepotkaj\u00ed, p\u0159esto d\u00edky n\u00e1m jsou si bl\u00edzc\u00ed a v\u011bd\u00ed o sob\u011b,\u201c<\/i>\u00a0popisuje Tom\u00e1\u0161 Vy\u0161ohl\u00edd.<\/p>\n

Ka\u017ed\u00fd den od 7 do 21 hodin nab\u00edz\u00ed moder\u00e1to\u0159i ve vys\u00edl\u00e1n\u00ed tipy a rady, kulin\u00e1\u0159sk\u00e9 informace a recepty, spot\u0159ebitelsk\u00e9 informace a sout\u011b\u017ee. Hudba, kter\u00e1 je ned\u00edlnou sou\u010d\u00e1st\u00ed vys\u00edl\u00e1n\u00ed, je tvo\u0159ena z pades\u00e1ti procent \u010desk\u00fdmi p\u00edsni\u010dkami.\u00a0\u201eKdy\u017e se ohl\u00e9dnu za t\u011bch p\u011bt let, vn\u00edm\u00e1m, \u017ee na\u0161e r\u00e1dio hraje mnohem v\u00edc \u010desky, ne\u017e tomu bylo na za\u010d\u00e1tku. V\u00a0na\u0161em \u00e9teru toti\u017e r\u00e1di d\u00e1v\u00e1me \u0161anci i za\u010d\u00ednaj\u00edc\u00edm interpret\u016fm\u201c,<\/i>\u00a0\u0159\u00edk\u00e1 Tom\u00e1\u0161 Vy\u0161ohl\u00edd, \u0161\u00e9fredaktor R\u00e1dia Penny live a dod\u00e1v\u00e1:\u00a0\u201eJsme lifestylov\u00fdm r\u00e1diem, nejde n\u00e1m jen o z\u00e1bavu. Chceme lidem nejen zp\u0159\u00edjemnit pobyt v na\u0161ich obchodech, nab\u00edz\u00edme jim ov\u0161em tak\u00e9 mimo jin\u00e9 rozhovory se zn\u00e1m\u00fdmi\u00a0osobnostmi, a sna\u017e\u00edme se poslucha\u010de tak\u00e9 vzd\u011bl\u00e1vat, nap\u0159\u00edklad v\u00a0na\u0161em boji proti pl\u00fdtv\u00e1n\u00ed, a tak d\u00e1le.\u201c<\/i><\/p>\n

Penny bylo v\u016fbec prvn\u00edm obchodn\u00edm \u0159et\u011bzcem, kter\u00fd vlastn\u00ed \u017eiv\u00e9 r\u00e1dio nab\u00eddl. Redakce R\u00e1dia Penny live je sou\u010d\u00e1st\u00ed medi\u00e1ln\u00edho domu Radio MAX s\u00eddl\u00edc\u00edho ve V\u00eddni. Z\u00a0n\u011bj moder\u00e1to\u0159i v\u00a0sou\u010dasn\u00e9 dob\u011b osmi r\u00e1di\u00ed vys\u00edlaj\u00ed do v\u00edce ne\u017e dev\u00edti tis\u00edc obchod\u016f v deseti evropsk\u00fdch zem\u00edch (nap\u0159. Rakousko, N\u011bmecko, It\u00e1lie, Rumunsko, Slovensko) a ka\u017ed\u00fd den sly\u0161\u00ed jejich vys\u00edl\u00e1n\u00ed p\u0159es 10\u00a0000\u00a0000 poslucha\u010d\u016f.<\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span>ZEPTALI JSME SE\u00a0<\/b>\u0160\u00c9FREDAKTORA TOM\u00c1\u0160E VY\u0160OHL\u00cdDA:<\/b><\/h6>\n

Lze n\u011bjak shrnout do p\u00e1r v\u011bt p\u011bt let pr\u00e1ce? Tu spoustu setk\u00e1n\u00ed a z\u00e1\u017eitk\u016f?<\/b><\/p>\n

P\u0159ed 5ti lety bych si asi neum\u011bl p\u0159edstavit, jak\u00e9 v\u0161echny zku\u0161enosti a z\u00e1\u017eitky mi pr\u00e1ce v\u00a0r\u00e1diu Penny live p\u0159inese. D\u00edky tomu, \u017ee r\u00e1dio MAX je spole\u010dnost p\u016fsob\u00edc\u00ed v\u00a0mnoha evropsk\u00fdch zem\u00edch, poznal jsem za tu dobu velmi mnoho r\u00e1diov\u00fdch profesion\u00e1l\u016f, kte\u0159\u00ed z\u016fstali v\u011brni \u00e9teru i v\u00edce jak 30 let. Je zaj\u00edmav\u00e9, \u017ee r\u00e1dio hraje jinde za hranicemi r\u016fzn\u00e9 role, ale ta hlavn\u00ed je n\u00e1m v\u0161em spole\u010dn\u00e1: poslouch\u00e1me ho hlavn\u011b kv\u016fli hudb\u011b, kterou m\u00e1me r\u00e1di. Ze z\u00e1\u017eitk\u016f se mi vybav\u00ed celodenn\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed s\u00a0na\u0161\u00edm mobiln\u00edm studiem z\u00a0festivalu Mezi Ploty, nebo mnoho zn\u00e1m\u00fdch osobnost\u00ed, kter\u00e9 jsme m\u011bli v\u00a0na\u0161em vys\u00edl\u00e1n\u00ed.<\/em><\/p>\n

Ned\u00edlnou sou\u010d\u00e1st\u00ed vys\u00edl\u00e1n\u00ed je rann\u00ed vys\u00edl\u00e1n\u00ed pro zam\u011bstnance. Kdo je nejv\u011brn\u011bj\u0161\u00ed poslucha\u010d? Jak je r\u00e1dio propojuje?<\/b><\/p>\n

Popsat ho n\u011bjak obecn\u011b opravdu nejde. S\u00a0mnoh\u00fdmi jsem m\u011bl mo\u017enost setkat se osobn\u011b a v\u00edm, \u017ee jsou to lid\u00e9, kte\u0159\u00ed maj\u00ed svou pr\u00e1ci r\u00e1di, a berou na\u0161e r\u00e1dio jako partnera, kter\u00fd jim po r\u00e1nu zlep\u0161\u00ed n\u00e1ladu a ud\u011bl\u00e1 nav\u00edc radost, kdy\u017e jim zahraje p\u00edsni\u010dku, kterou si p\u0159ej\u00ed. U\u017e jsme tak\u00e9 m\u011bli v\u00a0\u00e9teru n\u011bkolik vyznan\u00ed l\u00e1sky a \u017e\u00e1dost o ruku. A dokonce v\u00edme, \u017ee si n\u011bkdy kv\u016fli sv\u00fdm obl\u00edben\u00fdm moder\u00e1tor\u016fm m\u011bn\u00ed mezi sebou sm\u011bny, aby je mohli sly\u0161et.<\/em><\/p>\n

Reaguj\u00ed n\u011bjak i z\u00e1kazn\u00edci?<\/b><\/p>\n

Ano, v\u011bt\u0161inou se zeptaj\u00ed na n\u011bjak\u00fd recept a ingredience, kter\u00e9 u n\u00e1s mohli sly\u0161et, a p\u0159ed V\u00e1noci jsme m\u011bli tak\u00e9 p\u00edsni\u010dky na p\u0159\u00e1n\u00ed. Bylo skv\u011bl\u00e9 poslouchat, jak p\u0159ej\u00ed a pos\u00edlaj\u00ed podporu sv\u00fdm obl\u00edben\u00fdm prodava\u010d\u016fm, nebo pokladn\u00edm.<\/em><\/p>\n

Posledn\u00ed rok je v\u00a0na\u0161ich \u017eivotech v\u00fdjime\u010dn\u00fd. Jak se zm\u011bnila role r\u00e1dia v\u00a0dob\u011b pandemie?<\/b><\/p>\n

Mysl\u00edm si, \u017ee v\u0161eobecn\u011b n\u00e1s to donutilo k\u00a0v\u011bt\u0161\u00edmu technick\u00e9mu v\u00fdvoji r\u00e1dia. Um\u00edme t\u0159eba m\u00edt hosta ve vys\u00edl\u00e1n\u00ed z\u00a0jak\u00e9hokoliv m\u00edsta na\u0161\u00ed planety, a p\u0159itom to zn\u00ed, jako by st\u00e1l u n\u00e1s ve studiu p\u0159ed mikrofonem. Mysl\u00edm tak\u00e9, \u017ee se pos\u00edlila role na\u0161eho r\u00e1dia ve vztahu v\u016f\u010di zam\u011bstnanc\u016fm, p\u0159ece jen jsou st\u00e1le v\u00a0prvn\u00ed linii, a my jsme ti, kte\u0159\u00ed se je sna\u017e\u00ed ka\u017ed\u00fd den podpo\u0159it a ocenit za jejich n\u00e1ro\u010dnou pr\u00e1ci.<\/em><\/p>\n

Jak vzpom\u00edn\u00e1\u0161 na prvn\u00ed vys\u00edl\u00e1n\u00ed?<\/b><\/p>\n

Na prvn\u00ed vys\u00edl\u00e1n\u00ed si pamatuji velmi dob\u0159e, m\u016fj hlas byl p\u0159ed p\u011bti lety v\u016fbec prvn\u00ed, kter\u00fd zam\u011bstnanci ale i z\u00e1kazn\u00edci PENNY sly\u0161eli. A\u010d u\u017e jsem v m\u00e9di\u00edch p\u0159es 20 let tak mus\u00edm p\u0159iznat, \u017ee se mi hezky t\u0159\u00e1sly ruce. Byl to opravdu tak siln\u00fd okam\u017eik, kdy\u017e v\u00edte, \u017ee startujete s n\u011b\u010d\u00edm nov\u00fdm a unik\u00e1tn\u00edm, co tehdy v \u010cesku je\u0161t\u011b nebylo, a vy jste toho cel\u00e9ho sou\u010d\u00e1st\u00ed.<\/em><\/p>\n

Text a foto: (tzpenny)<\/strong><\/p>\n

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  R\u00e1dio <\/p>\n","protected":false},"author":2,"featured_media":216541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2021\/02\/24\/r\u00e1dio-penny-tom\u00e1\u0161-vy\u0161ohl\u00edd-1.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/216540"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216540"}],"version-history":[{"count":5,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/216540\/revisions"}],"predecessor-version":[{"id":216547,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/216540\/revisions\/216547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/216541"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}