{"id":212017,"date":"2021-01-01T00:02:18","date_gmt":"2020-12-31T23:02:18","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=212017"},"modified":"2021-01-01T00:14:09","modified_gmt":"2020-12-31T23:14:09","slug":"ceske-budejovice-letni-ubytovaci-slevy-vyuzilo-na-jihu-cech-bezmala-pet-tisic-rodin","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=212017","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Letn\u00ed ubytovac\u00ed slevy vyu\u017eilo v ji\u017en\u00edch \u010cech\u00e1ch v lo\u0148sk\u00e9m roce bezm\u00e1la p\u011bt tis\u00edc rodin"},"content":{"rendered":"
\"\"
T\u0159ebo\u0148 – z\u00e1mek<\/figcaption><\/figure>\n

 <\/p>\n

Bezm\u00e1la p\u011bt tis\u00edc \u010desk\u00fdch rodin vyu\u017eilo lo\u0148skou nab\u00eddku Jiho\u010dech\u016f na dotovan\u00e9 ubytov\u00e1n\u00ed a svou dovolenou str\u00e1vilo na jihu \u010cech. Mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd projekt Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu (JCCR) s ambic\u00ed prodlou\u017een\u00ed o podzimn\u00ed variantu, zastavila a\u017e druh\u00e1 vlna pandemie, kv\u016fli n\u00ed\u017e byla ubytovac\u00ed za\u0159\u00edzen\u00ed v regionu vl\u00e1dou znovu uzav\u0159ena. Sv\u016fj c\u00edl v\u0161ak splnil. V\u00fdznamn\u011b pomohl poskytovatel\u016fm slu\u017eeb v cestovn\u00edm ruchu eliminovat ztr\u00e1ty z jara.<\/h6>\n

\"\"\"\"\u201eProjekt slevov\u00fdch ubytovac\u00edch a n\u00e1v\u0161t\u011bvnick\u00fdch voucher\u016f L\u00e9to v ji\u017en\u00edch \u010cech\u00e1ch doprov\u00e1zela informa\u010dn\u00ed kampa\u0148, kter\u00e1 v\u00fdznamn\u011b p\u0159isp\u011bla k p\u0159\u00edlivu n\u00e1v\u0161t\u011bvn\u00edk\u016f do regionu obecn\u011b. Projekt byl \u00fasp\u011b\u0161n\u00fd. A proto\u017ee kv\u016fli dal\u0161\u00ed pandemick\u00e9 uz\u00e1v\u011b\u0159e nemohla b\u00fdt suma, ur\u010den\u00e1 na podzimn\u00ed kompenzaci slev pro jejich poskytovatele, vy\u010derp\u00e1na, cht\u011bli bychom ji p\u0159esunout na jaro, kde by mohla pomoci p\u0159i dal\u0161\u00edm restartu cestovn\u00edho ruchu,<\/em>\u201c uvedl \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek. V pr\u016fb\u011bhu jarn\u00edch m\u011bs\u00edc\u016f se chce JCCR zam\u011b\u0159it na jinou c\u00edlovou skupinu. \u201eV t\u00e9to f\u00e1zi by ne\u0161lo o klasick\u00e9 turisty, ale podnikatele. Podpora by m\u011bla b\u00fdt c\u00edlena na po\u0159\u00e1d\u00e1n\u00ed firemn\u00edch akc\u00edch, \u0161kolen\u00ed, konferenc\u00ed, teambuilding\u016f a podobn\u011b,\u201c<\/em> poznamenal Pol\u00e1\u0161ek.<\/p>\n

JCCR se poda\u0159ilo v dob\u011b koronavirov\u00e9 krize t\u00e9m\u011b\u0159 nemo\u017en\u00e9. Jiho\u010desk\u00fd kraj byl toti\u017e ve 3. \u010dtvrtlet\u00ed leto\u0161n\u00edho roku turisticky nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm tuzemsk\u00fdm regionem. V po\u010dtu host\u016f i p\u0159enocov\u00e1n\u00ed za sebou ji\u017en\u00ed \u010cechy historicky poprv\u00e9 nechaly nejen v\u0161echny ostatn\u00ed \u010desk\u00e9 kraje, ale i Prahu. Navzdory koronavirov\u00e9 krizi v l\u00e9t\u011b n\u00e1v\u0161t\u011bvn\u00edci str\u00e1vili na jihu \u010cech celkem v\u00edce ne\u017e 2,38 mili\u00f3nu noc\u00ed, co\u017e bylo 4,8 procenta v\u00edc, ne\u017e v rekordn\u00edm roce 2019. Vyt\u00ed\u017eenost ubytovac\u00edch za\u0159\u00edzen\u00ed v ni\u017e\u0161\u00edm cenov\u00e9 hladin\u011b tak dos\u00e1hla na jihu \u010cech meziro\u010dn\u00edho srovn\u00e1n\u00ed s p\u0159edlo\u0148skem, ztr\u00e1ty rostly \u00fam\u011brn\u011b tomu, jak rostla cena ubytov\u00e1n\u00ed. Obecn\u011b lze konstatovat, \u017ee jiho\u010desk\u00e9 kempy dos\u00e1hly na sv\u00e9 p\u0159edlo\u0148sk\u00e9 tr\u017eby, p\u011btihv\u011bzdi\u010dkov\u00e9 hotely na \u010dtvrtinu tr\u017eeb roku 2019.<\/p>\n

\u201eLo\u0148sk\u00fd rok uk\u00e1zal, \u017ee je Jiho\u010desk\u00fd kraj opravdu v\u00fdjime\u010dn\u011b kr\u00e1sn\u00fd a turisticky zaj\u00edmav\u00fd. V\u00fdhodou jsou velk\u00e1 turistick\u00e1 l\u00e1kadla, kter\u00fdm v\u00e9vod\u00ed \u010cesk\u00fd Krumlov, \u0160umava \u010di z\u00e1mky Hlubok\u00e1 nad Vltavou nebo \u010cerven\u00e1 Lhota. Na\u0161\u00edm dlouhodob\u00fdm c\u00edlem je ale pomoci z\u00edskat i ostatn\u00edm region\u016fm v ji\u017en\u00edch \u010cech\u00e1ch oblibu turist\u016f. Proto\u017ee \u0159ada m\u00edst je zde dosud ne zcela docen\u011bna tuzemsk\u00fdmi n\u00e1v\u0161t\u011bvn\u00edky na\u0161eho kraje. M\u00e1m na mysli nap\u0159\u00edklad Novohradsk\u00e9 hory a \u010ceskou Kanadu na jihu kraje nebo naopak Toulavu v jeho severn\u00ed \u010d\u00e1sti,\u201c<\/em> sd\u011blil 1. n\u00e1m\u011bstek hejtmana zodpov\u011bdn\u00fd za cestovn\u00ed ruch Franti\u0161ek Tal\u00ed\u0159.<\/p>\n

V\u00edce ne\u017e 2,8 mili\u00f3nu p\u0159enocov\u00e1n\u00ed d\u00e1v\u00e1 nad\u011bji<\/h6>\n

S principem slevov\u00fdch voucher\u016f p\u0159i\u0161el Jiho\u010desk\u00fd kraj v \u010dervnu jako v\u016fbec prvn\u00ed. Z\u00e1kladn\u00ed podm\u00ednkou bylo ubytov\u00e1n\u00ed rodiny o dvou a\u017e \u0161esti osob\u00e1ch nejm\u00e9n\u011b na t\u0159i a maxim\u00e1ln\u011b sedm noc\u00ed. Pak byla poskytnuta t\u0159icetiprocentn\u00ed sleva na ubytov\u00e1n\u00ed, maxim\u00e1ln\u011b 300 korun na osobu a noc, kterou n\u00e1sledn\u011b JCCR kompenzovala ubytovatel\u016fm. Pobyt mohl b\u00fdt samoz\u0159ejm\u011b i del\u0161\u00ed, ale dotov\u00e1no bylo ka\u017ed\u00e9mu n\u00e1v\u0161t\u011bvn\u00edkovi v\u017edy pouze sedm noc\u00ed.<\/p>\n

\u201eDo projektu se zapojilo 314 ubytovac\u00edch za\u0159\u00edzen\u00ed, z nich\u017e 233 \u010derpalo kompenzace za poskytnut\u00e9 slevy. Celkov\u011b bylo za p\u0159edlo\u017een\u00e9 doklady proplaceno 11 372 777 korun. Bylo vyd\u00e1no a vyu\u017eito t\u00e9m\u011b\u0159 p\u011bt tis\u00edc voucher\u016f, na jejich\u017e z\u00e1klad\u011b z\u00edskalo slevu t\u00e9m\u011b\u0159 15 tis\u00edc ubytovan\u00fdch host\u016f,\u201c<\/em> zd\u016fraznila vedouc\u00ed odd\u011blen\u00ed dom\u00e1c\u00edho cestovn\u00edho ruchu JCCR Kl\u00e1ra Ka\u0161tylov\u00e1.<\/p>\n

Na kompenzace slev pro ubytovatele Jiho\u010desk\u00fd kraj vy\u010dlenil 30 mili\u00f3n\u016f korun. V z\u00e1\u0159\u00ed JCCR vr\u00e1tila 12 mili\u00f3n\u016f korun kraji kv\u016fli nemo\u017enosti vy\u010derp\u00e1n\u00ed cel\u00e9 alokovan\u00e9 \u010d\u00e1stky vzhledem k aktu\u00e1ln\u00edmu v\u00fdvoji epidemiologick\u00e9 situace. Pro dal\u0161\u00ed potenci\u00e1ln\u00ed jarn\u00ed kolo projektu voucher\u016f by tak mohlo b\u00fdt po ode\u010dten\u00ed ji\u017e vy\u010derpan\u00fdch 11,4 mili\u00f3n\u016f korun pou\u017eito zb\u00fdvaj\u00edc\u00edch cirka 6,6 mili\u00f3nu korun. Z reakc\u00ed ubytovatel\u016f je z\u0159ejm\u00e9, \u017ee by dal\u0161\u00ed podporu uv\u00edtali.<\/p>\n

JCCR v sou\u010dasn\u00e9 dob\u011b vyhodnocuje prvn\u00ed v\u00fdsledky pr\u016fzkumu mezi v\u0161emi 314 do projektu zapojen\u00fdmi ubytovateli. Z 92 dosud do\u0161l\u00fdch odpov\u011bd\u00ed nap\u0159\u00edklad vypl\u00fdv\u00e1, \u017ee v budoucnu by se do podobn\u00e9ho podp\u016frn\u00e9ho projektu znovu zapojilo rozhodn\u011b ano 75 a sp\u00ed\u0161e ano 15 ubytovatel\u016f. Dva nev\u00ed. Ne, neodpov\u011bd\u011bl nikdo.<\/p>\n

Zmi\u0148ovan\u00fdch p\u0159ibli\u017en\u011b 6,6 mili\u00f3nu korun z nevy\u010derpan\u00e9 podpory JCCR vr\u00e1tila zp\u011bt do krajsk\u00e9 pokladny. \u201eSamoz\u0159ejm\u011b chceme vol\u00e1n\u00ed podnikatel\u016f v cestovn\u00edm ruchu vysly\u0161et, ale je nyn\u00ed na krajsk\u00e9 reprezentaci, zda tyto prost\u0159edky znovu uvoln\u00ed na jarn\u00ed projekt, kter\u00fd by ov\u0161em skon\u010dil nejpozd\u011bji v \u010dervnu. Jde o pomoc p\u0159i restartu provozu a \u010d\u00e1ste\u010dn\u00e9 pokryt\u00ed obdob\u00ed p\u0159ed hlavn\u00ed letn\u00ed sez\u00f3nou, kter\u00e1, jak douf\u00e1me, u\u017e prob\u011bhne v norm\u00e1ln\u00edm re\u017eimu, \u010di s minim\u00e1ln\u00edmi omezen\u00edmi,\u201c<\/em> dodal Pol\u00e1\u0161ek.<\/p>\n

\u201eNa tomto rozhodnut\u00ed mus\u00ed b\u00fdt samoz\u0159ejm\u011b koali\u010dn\u00ed shoda. M\u011b osobn\u011b tato forma aktivn\u00ed podpory covidem t\u011b\u017ece zasa\u017een\u00e9ho sektoru turistick\u00e9ho ruchu p\u0159ijde velmi dobr\u00e1. P\u0159\u00edliv turist\u016f pom\u016f\u017ee i dal\u0161\u00edm podnikatel\u016fm, kter\u00e9 covid tvrd\u011b zas\u00e1hl \u2013 restaurac\u00edm, kav\u00e1rn\u00e1m nebo turistick\u00fdm atrakc\u00edm. D\u016fle\u017eit\u00e9 je ale na\u010dasov\u00e1n\u00ed. M\u011blo b\u00fdt se t\u00fdkat m\u011bs\u00edc\u016f mimo hlavn\u00ed sez\u00f3nu \u2013 tedy hlavn\u011b b\u0159ezna, dubna a kv\u011btna,\u201c<\/em> up\u0159esnil 1. n\u00e1m\u011bstek hejtmana Franti\u0161ek Tal\u00ed\u0159.<\/p>\n

Text a foto: (tzjccr)<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Bezm\u00e1la <\/p>\n","protected":false},"author":2,"featured_media":60890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2016\/05\/19\/hluboka-1.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/212017"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=212017"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/212017\/revisions"}],"predecessor-version":[{"id":212109,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/212017\/revisions\/212109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/60890"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=212017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=212017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=212017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}