{"id":208110,"date":"2020-11-13T14:07:27","date_gmt":"2020-11-13T13:07:27","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=208110"},"modified":"2020-11-13T14:24:01","modified_gmt":"2020-11-13T13:24:01","slug":"infoservis-tvari-vanocni-kampane-penny-se-stali-skutecni-zamestnanci-ceskych-dodavatelu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=208110","title":{"rendered":"INFOSERVIS: Tradi\u010dn\u00ed \u010desk\u00e9 zvyky a pokrmy i v\u00fdznam \u010desk\u00fdch dodavatel\u016f; n\u00e1pl\u0148 v\u00e1no\u010dn\u00ed kampan\u011b PENNY"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Leto\u0161n\u00ed V\u00e1noce s PENNY se ponesou v duchu tradi\u010dn\u00edch \u010desk\u00fdch V\u00e1noc. Tv\u00e1\u0159\u00ed v\u00e1no\u010dn\u00ed kampan\u011b se stali skute\u010dn\u00ed zam\u011bstnanci \u010desk\u00fdch dodavatel\u016f, kte\u0159\u00ed ka\u017ed\u00fd den p\u0159ipravuj\u00ed v\u00fdrobky a produkty pro z\u00e1kazn\u00edky PENNY. Na v\u00e1no\u010dn\u00ed tabuli ur\u010dit\u011b nemohou chyb\u011bt \u0159\u00edzky, kapr, v\u00e1no\u010dka, jablka nebo \u010desk\u00e9 pivo, a pr\u00e1v\u011b tyto produkty jsou sou\u010d\u00e1st\u00ed prost\u0159en\u00e9 \u0160t\u011bdrove\u010dern\u00ed tabule s PENNY.<\/h6>\n

\"\"V\u00e1no\u010dn\u00ed atmosf\u00e9ru \u010desk\u00e9 rodiny, kter\u00e9 prost\u00edraj\u00ed \u010de\u0161t\u00ed dodavatel\u00e9, vytv\u00e1\u0159\u00ed ve v\u00e1no\u010dn\u00edm spotu p\u0159\u00edmo ti, kte\u0159\u00ed ka\u017ed\u00fd den tyto produkty p\u0159ipravuj\u00ed, a to pod re\u017eis\u00e9rsk\u00fdm veden\u00edm Davida Ond\u0159\u00ed\u010dka. Slavnostn\u00ed atmosf\u00e9ru podtrhuje i charismatick\u00fd voiceover.<\/p>\n

\u201ePro n\u00e1s v PENNY nen\u00ed spojen\u00ed Hezky \u010desky jen reklamn\u00ed slogan, ale filozofie na\u0161\u00ed spole\u010dnosti. Vn\u00edm\u00e1me v sou\u010dasn\u00e9 dob\u011b je\u0161t\u011b v\u00edce ne\u017e kdy jindy pot\u0159ebu podpory \u010desk\u00fdch a region\u00e1ln\u00edch dodavatel\u016f, a sou\u010dasn\u011b tradi\u010dn\u00edch \u010desk\u00fdch hodnot a rodinn\u00e9ho z\u00e1zem\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 ke kampani V\u00edt Vojt\u011bch, vedouc\u00ed strategick\u00e9ho marketingu PENNY. Kampa\u0148 chce proto v\u0161em p\u0159ipomenout nejen tradi\u010dn\u00ed \u010desk\u00e9 zvyky a pokrmy, ale i v\u00fdznam \u010desk\u00fdch dodavatel\u016f. Vznikala v pr\u016fb\u011bhu \u0159\u00edjna p\u0159\u00edmo u samotn\u00fdch dodavatel\u016f, kter\u00fdmi jsou Bohemia Apple z Tuchoraze (jablka), Uzeniny P\u0159\u00edbram, a.s. (\u0159\u00edzky), Pivovar Nymburk s.r.o. (pivo), Fish Market a.s. z T\u0159ebon\u011b (kapr) a Penam, a.s. (v\u00e1no\u010dka).<\/p>\n

Televizn\u00ed spot shl\u00e9dnou div\u00e1ci v n\u00e1sleduj\u00edc\u00edch t\u00fddnech na v\u0161ech hlavn\u00edch televizn\u00edch kan\u00e1lech (skupina Nova, skupina Prima (Media Club), TV Barrandov. Intenzivn\u011b budou vyu\u017eity i profily PENNY na soci\u00e1ln\u00edch s\u00edt\u00edch, a to nejen pro spot samotn\u00fd, ale p\u0159ipraveny jsou i posty s v\u00e1no\u010dn\u00ed t\u00e9matikou.<\/p>\n

Kampa\u0148 startuje 15. listopadu a potrv\u00e1 do V\u00e1noc.<\/p>\n

Odkaz na video: https:\/\/www.youtube.com\/watch?v=T8_j0iRapOI<\/strong><\/a><\/p>\n

 <\/p>\n

Text a foto: (tzpenny)<\/strong><\/p>\n