{"id":207883,"date":"2020-11-11T14:19:26","date_gmt":"2020-11-11T13:19:26","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=207883"},"modified":"2022-05-23T13:12:52","modified_gmt":"2022-05-23T12:12:52","slug":"ceske-budejovice-manazeri-jihoceskych-turistickych-oblasti-poradi-jak-cerpat-podporu-z-programu-covid-cestovni-ruch-covid-kultura-ii-a-covid-najemn","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=207883","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Mana\u017ee\u0159i jiho\u010desk\u00fdch turistick\u00fdch oblast\u00ed porad\u00ed, jak \u010derpat podporu z program\u016f COVID – cestovn\u00ed ruch, COVID – kultura II. a COVID – n\u00e1jemn"},"content":{"rendered":"

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Od 11. listopadu do 11. prosince bude Ministerstvo pro m\u00edstn\u00ed rozvoj (MMR) p\u0159ij\u00edmat \u017e\u00e1dosti o podporu z dota\u010dn\u00edho programu COVID \u2013 cestovn\u00ed ruch, kter\u00fd m\u00e1 pomoci subjekt\u016fm p\u016fsob\u00edc\u00edm v turismu p\u0159eklenout sou\u010dasnou f\u00e1zi koronavirov\u00e9 krize. Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu (JCCR) se ve spolupr\u00e1ci s mana\u017eery jeden\u00e1cti jiho\u010desk\u00fdch turistick\u00fdch oblast\u00ed rozhodla v t\u00e9to souvislosti poskytnout fyzick\u00fdm osob\u00e1m a firm\u00e1m v regionu bezplatn\u00e9 poradenstv\u00ed usnad\u0148uj\u00edc\u00ed orientaci v legislativn\u00edm procesu \u017e\u00e1dost\u00ed. Pomoci se zde do\u010dkaj\u00ed i \u017eadatel\u00e9 o podporu z program\u016f COVID \u2013 kultura II. a COVID \u2013 n\u00e1jemn\u00e9.<\/h6>\n

\"\"\u201eTuzemsk\u00fd cestovn\u00ed ruch se kv\u016fli koronavirov\u00e9 pandemie letos u\u017e podruh\u00e9 zcela zastavil. Toto ekonomicky d\u016fle\u017eit\u00e9 odv\u011btv\u00ed krv\u00e1c\u00ed a my mus\u00edme ud\u011blat maximum mo\u017en\u00e9ho, aby zcela nevykrv\u00e1celo. Pomoc p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed podpory z program\u016f COVID – cestovn\u00ed ruch, COVID – kultura II. a COVID – n\u00e1jemn\u00e9, je bohu\u017eel jednou z m\u00e1la mo\u017enost\u00ed, jak nyn\u00ed m\u016f\u017eeme re\u00e1ln\u011b pomoci,\u201c<\/em> konstatoval \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

Za norm\u00e1ln\u00edch okolnost\u00ed je \u00falohou organizac\u00ed destina\u010dn\u00edho managementu p\u0159iv\u00e9st do regionu n\u00e1v\u0161t\u011bvn\u00edky a zajistit tak p\u0159\u00edjmy poskytovatel\u016fm turistick\u00fdch slu\u017eeb, v sou\u010dasn\u00e9 dob\u011b je z\u00edsk\u00e1n\u00ed dostupn\u00e9 st\u00e1tn\u00ed podpory jedinou jejich mo\u017enost\u00ed, jak pomoci podnikatel\u016fm a organizac\u00edm v cestovn\u00edm ruchu. A tak to d\u011blaj\u00ed. \u201eR\u00e1di pom\u016f\u017eeme s vypln\u011bn\u00edm \u017e\u00e1dosti o dotaci, porad\u00edme s vypl\u0148ov\u00e1n\u00edm \u017e\u00e1dosti \u010di zjist\u00edme pot\u0159ebn\u00e9 informace u p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f dotace,\u201c<\/em> doplnila vedouc\u00ed odd\u011blen\u00ed dom\u00e1c\u00edho cestovn\u00edho ruchu JCCR Kl\u00e1ra Ka\u0161tylov\u00e1 a poznamenala, \u017ee iniciativa k nab\u00eddce t\u011bchto slu\u017eeb vze\u0161la p\u0159\u00edmo od produktov\u00fdch mana\u017eer\u016f turistick\u00fdch oblast\u00ed. \u201eMnohalet\u00e9 zku\u0161enosti v oblasti dotac\u00ed m\u00e1 p\u0159edev\u0161\u00edm produktov\u00fd mana\u017eer turistick\u00e9 oblasti Novohradsko-Doudlebsko Michal Jarol\u00edmek, kter\u00fd u\u017e prvn\u00ed vln\u011b \u00fasp\u011b\u0161n\u011b pomohl \u0159ad\u011b podnikatel\u016f zp\u0159\u00edstupnit \u010derp\u00e1n\u00ed zdroj\u016f z programu COVID – ubytov\u00e1n\u00ed,\u201c<\/em> \u0159ekla Ka\u0161tylov\u00e1.<\/p>\n

\u017dadatel\u00e9 se podle n\u00ed maj\u00ed i nyn\u00ed obracet v\u017edy p\u0159\u00edmo na mana\u017eera p\u0159\u00edslu\u0161n\u00e9 turistick\u00e9 oblasti. P\u0159ehled kontakt\u016f je k dispozici ZDE<\/strong><\/a> (https:\/\/www.jccr.cz\/kontakty\/turisticke-oblasti). Kompletn\u00ed p\u0159ehled turistick\u00fdch oblast\u00ed ZDE<\/strong><\/a> (https:\/\/www.jccr.cz\/jizni-cechy\/turisticke-oblasti). Kdo by si nev\u011bd\u011bl rady, m\u016f\u017ee se obr\u00e1tit p\u0159\u00edmo na ni. P\u0159ehled podpor a podm\u00ednky jejich z\u00edsk\u00e1n\u00ed lze nal\u00e9zt na webov\u00fdch str\u00e1nk\u00e1ch JCCR pod odkazem COVID-19: https:\/\/www.jccr.cz\/covid-19, tedy ZDE<\/strong><\/a>.<\/p>\n

Pro cestovn\u00ed kancel\u00e1\u0159e, agentury a pr\u016fvodce uvolnilo ministerstvo 500 mili\u00f3n\u016f<\/h6>\n

Pro cestovn\u00ed kancel\u00e1\u0159e, agentury a pr\u016fvodce, nejv\u00edce dopl\u00e1cej\u00edc\u00ed na nedostatek turist\u016f a velmi omezen\u00e9 mo\u017enosti cestov\u00e1n\u00ed, uvolnilo MMR v r\u00e1mci programu COVID – cestovn\u00ed ruch p\u016fl miliardy korun. Na p\u0159\u00edprav\u011b podm\u00ednek se vedle ministerstva pod\u00edlely tak\u00e9 \u010cesk\u00e1 unie cestovn\u00edho ruchu a Asociace organizac\u00ed cestovn\u00edho ruchu. V kategorii Cestovn\u00ed kancel\u00e1\u0159e mohou \u017eadatel\u00e9 dos\u00e1hnout na \u010d\u00e1stku a\u017e 200 tis\u00edc eur, tedy v\u00edce ne\u017e p\u011bt mili\u00f3n\u016f korun. V kategorii Cestovn\u00ed agentury a\u017e p\u016fl mili\u00f3nu korun, pr\u016fvodci jednotlivci a\u017e 50 tis\u00edc korun.<\/p>\n

Program COVID \u2013 kultura II. se d\u011bl\u00ed do dvou kategori\u00ed: Marn\u011b vynalo\u017een\u00e9 v\u00fddaje a akce a Podpora pro um\u011blce. V prvn\u00edm p\u0159\u00edpad\u011b m\u016f\u017ee podpora dos\u00e1hnout a\u017e 80 procent uznateln\u00fdch v\u00fddaj\u016f na akci, v druh\u00e9m p\u0159\u00edpad\u011b a\u017e 60 tis\u00edc korun. Z programu COVID \u2013 n\u00e1jemn\u00e9 je mo\u017en\u00e9 z\u00edskat dotaci ve v\u00fd\u0161i a\u017e 50 procent rozhodn\u00e9ho n\u00e1jemn\u00e9ho.<\/p>\n

Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu, dom\u00e1c\u00edmi i zahrani\u010dn\u00edmi odborn\u00edky v posledn\u00edch letech jedna z nejl\u00e9pe hodnocen\u00fdch tuzemsk\u00fdch region\u00e1ln\u00edch organizac\u00ed destina\u010dn\u00edho managementu, se p\u0159i jarn\u00ed \u201estopce\u201c ujala tak\u00e9 role logistick\u00e9ho centra pro distribuci ochrann\u00fdch prost\u0159edk\u016f v Jiho\u010desk\u00e9m kraji. Nyn\u00ed se tak v r\u00e1mci podzimn\u00edho lockdownu pustila mimo jin\u00e9 do odborn\u00e9ho poradenstv\u00ed p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed st\u00e1tn\u00ed podpory v oblasti turismu a kultury pro subjekty p\u016fsob\u00edc\u00ed v t\u011bchto oblastech. Ztr\u00e1ty v odv\u011btv\u00ed cestovn\u00edho ruchu jsou toti\u017e obrovsk\u00e9.<\/p>\n

V\u00fdznam turismu pro tuzemskou ekonomiku p\u0159itom nen\u00ed t\u0159eba ob\u0161\u00edrn\u011b p\u0159ipom\u00ednat. Z \u00fadaj\u016f agentury CzechTourism a expertn\u00ed spole\u010dnosti Krokem nap\u0159\u00edklad vypl\u00fdv\u00e1, \u017ee v roce 2018 utratili turist\u00e9 v \u010cR celkem zhruba 300 miliard korun, loni 315 miliard. V multiplikaci v\u00edce ne\u017e 600 miliard, loni cca 625 miliard. Celkov\u00e9 p\u0159\u00ednosy pro ve\u0159ejn\u00e9 rozpo\u010dty, tedy st\u00e1tn\u00ed rozpo\u010det, zdravotn\u00ed poji\u0161\u0165ovny, rozpo\u010dty kraj\u016f, m\u011bst a obc\u00ed, dos\u00e1hly v roce 2018 zhruba 120 miliard, loni 125 miliard korun. Z cestovn\u00edho ruchu v Jiho\u010desk\u00e9m kraji sm\u011b\u0159ovalo za uplynul\u00e9 dva roky do ve\u0159ejn\u00fdch rozpo\u010dt\u016f dvakr\u00e1t t\u00e9m\u011b\u0159 10 miliard korun, celkem tedy bezm\u00e1la 20 miliard korun. V Jiho\u010desk\u00e9m kraji je v p\u0159\u00edm\u00e9 vazb\u011b na turismus zam\u011bstn\u00e1no p\u0159ibli\u017en\u011b 25 tis\u00edc lid\u00ed.<\/p>\n

Text a foto: (jccr)<\/strong><\/p>\n

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