{"id":205800,"date":"2020-10-18T14:45:42","date_gmt":"2020-10-18T13:45:42","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=205800"},"modified":"2020-10-18T14:46:24","modified_gmt":"2020-10-18T13:46:24","slug":"ceske-budejovice-na-priprave-jihoceske-koncepce-cestovniho-ruchu-se-podili-i-podnikatele","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=205800","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Na p\u0159\u00edprav\u011b jiho\u010desk\u00e9 koncepce cestovn\u00edho ruchu se pod\u00edl\u00ed tak\u00e9 podnikatel\u00e9"},"content":{"rendered":"

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P\u0159es eskaluj\u00edc\u00ed koronavirovou krizi je t\u0159eba myslet na budoucnost. A p\u0159esn\u011b v tomto duchu v sou\u010dasn\u00e9 dob\u011b vrchol\u00ed na p\u016fd\u011b Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu (JCCR) p\u0159\u00edprava Koncepce rozvoje cestovn\u00edho ruchu v Jiho\u010desk\u00e9m kraji pro obdob\u00ed let 2021 \u2013 2030. Nab\u00eddka turismu na jihu \u010cech by podle n\u00ed m\u011bla b\u00fdt do deseti let SMART. Modern\u00ed, efektivn\u00ed, hrav\u00e1, a hlavn\u011b chytr\u00e1 a inovativn\u00ed.<\/h6>\n

\"\"\"\"Sou\u010d\u00e1st\u00ed nov\u011b p\u0159ipravovan\u00e9 koncepce bude mimo jin\u00e9 investi\u010dn\u00ed strategie, kter\u00e1 pro n\u00e1sleduj\u00edc\u00ed desetilet\u00ed ur\u010d\u00ed hlavn\u00ed investi\u010dn\u00ed priority v oblasti turismu. \u201eChceme-li obst\u00e1t v konkurenci, i v budoucnosti, mus\u00edme investovat. Investovat smyslupln\u011b, c\u00edlen\u011b a pl\u00e1novan\u011b. A rozhodn\u011b ne m\u00e1lo. V desetilet\u00e9m v\u00fdhledu se pohybujeme v \u0159\u00e1du miliard korun. V t\u00e9to souvislosti je ov\u0161em t\u0159eba si uv\u011bdomit, cestovn\u00ed ruch je v\u00fdznamn\u00fdm hospod\u00e1\u0159sk\u00fdm odv\u011btv\u00edm, kter\u00e9 se v\u010detn\u011b multiplika\u010dn\u00edch efekt\u016f pod\u00edl\u00ed \u0161esti procenty na tvorb\u011b hrub\u00e9ho dom\u00e1c\u00edho produktu a jeho pod\u00edl na p\u0159\u00edjmech st\u00e1tn\u00edho rozpo\u010dtu \u010din\u00ed sedm procent,\u201c<\/em> uvedl \u0159editel JCCR Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

Z \u00fadaj\u016f agentury CzechTourism a expertn\u00ed spole\u010dnosti Krokem vypl\u00fdv\u00e1, \u017ee v roce 2018 utratili turist\u00e9 v \u010cR celkem zhruba 300 miliard korun, loni 315 miliard. V multiplikaci v\u00edce ne\u017e 600 miliard, loni cca 625 miliard. Celkov\u00e9 p\u0159\u00ednosy pro ve\u0159ejn\u00e9 rozpo\u010dty, tedy st\u00e1tn\u00ed rozpo\u010det, zdravotn\u00ed poji\u0161\u0165ovny, rozpo\u010dty kraj\u016f, m\u011bst a obc\u00ed, dos\u00e1hly v roce 2018 zhruba 120 miliard, loni 125 miliard korun. Z cestovn\u00edho ruchu v Jiho\u010desk\u00e9m kraji sm\u011b\u0159ovalo za uplynul\u00e9 dva roky do ve\u0159ejn\u00fdch rozpo\u010dt\u016f dvakr\u00e1t t\u00e9m\u011b\u0159 10 miliard korun, celkem tedy bezm\u00e1la 20 miliard korun. V Jiho\u010desk\u00e9m kraji je v p\u0159\u00edm\u00e9 vazb\u011b na turismus zam\u011bstn\u00e1no p\u0159ibli\u017en\u011b 25 tis\u00edc lid\u00ed.<\/p>\n

\"\"V pln\u00e9m proudu je nyn\u00ed druh\u00e1, fin\u00e1ln\u00ed f\u00e1ze p\u0159\u00edprav koncepce. V polovin\u011b z\u00e1\u0159\u00ed se v Hlubok\u00e9 nad Vltavou uskute\u010dnilo prvn\u00ed pracovn\u00ed setk\u00e1n\u00ed s p\u011bti des\u00edtkami pracovn\u00edk\u016f v cestovn\u00edm ruchu, p\u0159edev\u0161\u00edm podnikateli. Ubytovatel\u00e9, hoteli\u00e9\u0159i, cestovn\u00ed kancel\u00e1\u0159e, z\u00e1stupci p\u016fj\u010doven sportovn\u00edho \u010di turistick\u00e9ho vybaven\u00ed a dal\u0161\u00ed. \u201eS podnikateli byl zah\u00e1jen sb\u011br podklad\u016f formou dotazn\u00edkov\u00e9ho \u0161et\u0159en\u00ed, ostatn\u00ed \u00fa\u010dastn\u00edci byli rozd\u011bleni do \u010dty\u0159 skupin, ve kter\u00fdch na z\u00e1klad\u011b podklad\u016f z turistick\u00fdch oblast\u00ed finalizovali SWOT anal\u00fdzu. N\u00e1sledovala prezentace upraven\u00e9 verze n\u00e1vrhov\u00e9 \u010d\u00e1sti, kde m\u011bli v\u0161ichni mo\u017enost stanovit k jednotliv\u00fdm aktivit\u00e1m priority,\u201c<\/em> sd\u011blila mana\u017eerka JCCR pro koncepci cestovn\u00edho ruchu v Jiho\u010desk\u00e9m kraji 2021+ Monika Smetanov\u00e1.<\/p>\n

T\u00edmto bylo spu\u0161t\u011bno dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed s podnikateli, kter\u00e9 bude d\u00e1le prob\u00edhat formou strukturovan\u00fdch rozhovor\u016f prost\u0159ednictv\u00edm zam\u011bstnanc\u016f JCCR \u2013 produktov\u00fdch mana\u017eer\u016f pracuj\u00edc\u00edch v ter\u00e9nu v turistick\u00fdch oblastech. \u201eProduktov\u00ed mana\u017ee\u0159i budou pro tyto rozhovory vyb\u00edrat podnikatelsk\u00e9 subjekty mezi partnery destina\u010dn\u00edch management\u016f a mezi dob\u0159e hodnocen\u00fdmi subjekty sv\u00fdmi z\u00e1kazn\u00edky, k \u010demu\u017e poslou\u017e\u00ed hodnocen\u00ed na serverech jako nap\u0159\u00edklad booking, tripadvisor a dal\u0161\u00ed,\u201c<\/em> doplnila Smetanov\u00e1 s t\u00edm, \u017ee dal\u0161\u00ed odborn\u00e9 setk\u00e1n\u00ed se ve spolupr\u00e1ci s Jiho\u010deskou hospod\u00e1\u0159skou komorou (JHK) 21. \u0159\u00edjna, vzhledem k st\u00e1vaj\u00edc\u00ed situaci online formou. Materi\u00e1lem se budou zab\u00fdvat i dal\u0161\u00ed oborov\u00e9 organizace p\u016fsob\u00edc\u00ed na jihu \u010cech, nap\u0159\u00edklad Jiho\u010desk\u00e1 univerzita, Asociace turistick\u00fdch center \u010cR, Asociace hotel\u016f a restaurac\u00ed \u010cR a dal\u0161\u00ed. Pak bude koncepce p\u0159edlo\u017eena Rad\u011b a Zastupitelstvu Jiho\u010desk\u00e9ho kraje.<\/p>\n

Ji\u017en\u00ed \u010cechy se st\u00e1vaj\u00ed l\u00e1skou na cel\u00fd \u017eivot\u2026<\/h6>\n

P\u0159ipravovan\u00e1 koncepce obsahuje \u010dty\u0159i z\u00e1kladn\u00ed strategick\u00e9 c\u00edle: Pos\u00edlen\u00ed konkurenceschopnosti zna\u010dky ji\u017en\u00ed \u010cechy. Stabilizaci syst\u00e9mu \u0159\u00edzen\u00ed cestovn\u00edho ruchu v Jiho\u010desk\u00e9m kraji. Konsolidaci hospod\u00e1\u0159sk\u00e9ho p\u0159\u00ednosu cestovn\u00edho ruchu pro Jiho\u010desk\u00fd kraj. Efektivn\u00ed investice do infrastruktury cestovn\u00edho ruchu a nov\u00fdch smart trend\u016f. Sou\u010d\u00e1st\u00ed \u010dtvrt\u00e9ho c\u00edle jsou nejen investice do rozvoje infrastruktury cestovn\u00edho ruchu, ale i do podpory inovac\u00ed a digitalizace.<\/p>\n

Strategick\u00e1 vize v sou\u010dasn\u00e9 f\u00e1zi p\u0159ipom\u00ednkov\u00e1n\u00ed zn\u00ed: Ji\u017en\u00ed \u010cechy jsou oblast\u00ed klidu a pohody, kam se lid\u00e9 r\u00e1di vrac\u00ed za p\u0159\u00e1telskou atmosf\u00e9rou, kvalitn\u00edmi slu\u017ebami cestovn\u00edho ruchu a rozmanitou p\u0159\u00edrodou. Jiho\u010desk\u00e1 odborn\u00e1 i laick\u00e1 ve\u0159ejnost si uv\u011bdomuje vysok\u00fd potenci\u00e1l cestovn\u00edho ruchu regionu, je pravideln\u011b vzd\u011bl\u00e1v\u00e1na, informov\u00e1na a vystupuje v\u016f\u010di n\u00e1v\u0161t\u011bvn\u00edk\u016fm pozitivn\u011b. Ji\u017en\u00ed \u010cechy jsou finan\u010dn\u011b stabiln\u00edm a dlouhodob\u011b udr\u017eiteln\u00fdm regionem, nab\u00eddka je profesion\u00e1ln\u00ed, origin\u00e1ln\u00ed a ohledupln\u00e1 k p\u0159\u00edrodn\u00edm zdroj\u016fm. Marketing a zp\u016fsoby komunikace s n\u00e1v\u0161t\u011bvn\u00edkem ze strany krajsk\u00e9 organizace a oblastn\u00edch organizac\u00ed destina\u010dn\u00edho managementu jsou inovativn\u00ed a smart. Na p\u0159\u00edrodn\u00ed a kulturn\u00ed pam\u00e1tky bohat\u00e9 ji\u017en\u00ed \u010cechy se st\u00e1vaj\u00ed l\u00e1skou na cel\u00fd \u017eivot\u2026<\/p>\n

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Text a foto: (tzjccr)<\/strong><\/p>\n

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