{"id":204205,"date":"2020-09-26T18:52:49","date_gmt":"2020-09-26T17:52:49","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=204205"},"modified":"2020-09-26T18:54:00","modified_gmt":"2020-09-26T17:54:00","slug":"infoservis-spolecnost-lidl-uvadi-na-tuzemsky-trh-moderni-koncept-digitalni-zakaznicke-karty","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=204205","title":{"rendered":"INFOSERVIS: Spole\u010dnost Lidl uv\u00e1d\u00ed na tuzemsk\u00fd trh modern\u00ed koncept digit\u00e1ln\u00ed z\u00e1kaznick\u00e9 karty. Info zde"},"content":{"rendered":"
Lidl na tuzemsk\u00fd trh uv\u00e1d\u00ed modern\u00ed koncept digit\u00e1ln\u00ed z\u00e1kaznick\u00e9 karty, kter\u00e1 nab\u00eddne celou \u0159adu v\u00fdhod. V\u00fdhodn\u00e9 cenov\u00e9 nab\u00eddky mohou z\u00e1kazn\u00edci \u010derpat nap\u0159\u00ed\u010d 13 evropsk\u00fdmi zem\u011bmi, kde Lidl p\u016fsob\u00ed, usnadn\u00ed se tak\u00e9 reklamace a vracen\u00ed zakoupen\u00e9ho zbo\u017e\u00ed. Zdarma ke sta\u017een\u00ed je ji\u017e nyn\u00ed v App Store a Google Play.<\/h6>\n

\"\"\"\"Z\u00e1kazn\u00edci maj\u00ed mo\u017enost se rychle a snadno registrovat online a z\u00edskat tak vlastn\u00ed kartu Lidl Plus prakticky ihned. Karta Lidl Plus m\u00e1 podobu unik\u00e1tn\u00edho QR k\u00f3du, kter\u00fd v pr\u016fb\u011bhu markov\u00e1n\u00ed zbo\u017e\u00ed sta\u010d\u00ed p\u0159ilo\u017eit ke speci\u00e1ln\u00edmu skeneru a okam\u017eit\u011b tak \u010derpat v\u00fdhody.<\/p>\n

\u201eTy spo\u010d\u00edvaj\u00ed v zaj\u00edmav\u00fdch Lidl Plus cen\u00e1ch, exkluzivn\u00edch slevov\u00fdch kuponech i aktu\u00e1ln\u00edch let\u00e1c\u00edch, kter\u00e9 se m\u011bn\u00ed ka\u017ed\u00fd t\u00fdden,\u201c\u00a0<\/em>up\u0159es\u0148uje jednatel spole\u010dnosti Lidl Michal Farn\u00edk. V aplikaci nechyb\u00ed ani elektronick\u00e9 opisy pap\u00edrov\u00fdch \u00fa\u010dtenek, kter\u00e9 z\u00e1kazn\u00edci ur\u010dit\u011b r\u00e1di vyu\u017eij\u00ed.\u00a0\u201e\u00da\u010dtenky z\u016fstanou trvale ulo\u017een\u00e9 v historii n\u00e1kup\u016f a v\u00fdrazn\u011b tak usnadn\u00ed reklamaci nebo vracen\u00ed zakoupen\u00e9ho zbo\u017e\u00ed,\u201c<\/em>\u00a0popisuje Michal Farn\u00edk.<\/p>\n

Spu\u0161t\u011bn\u00edm programu Lidl Plus ale v\u0161e teprve za\u010d\u00edn\u00e1. Postupn\u011b budou toti\u017e p\u0159ib\u00fdvat nov\u00e9 funkcionality, kter\u00e9 registrovan\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159inesou dal\u0161\u00ed v\u00fdhody a zp\u0159\u00edjemn\u00ed tak jejich nakupov\u00e1n\u00ed. V\u0161ichni registrovan\u00ed u\u017eivatel\u00e9 maj\u00ed krom\u011b standardn\u00edho cenov\u00e9ho zv\u00fdhodn\u011bn\u00ed k dispozici tak\u00e9 exkluzivn\u00ed slevov\u00e9 kupony, jejich\u017e \u00fa\u010delem je poskytnout z\u00e1kazn\u00edk\u016fm nab\u00eddku p\u0159esn\u011b na m\u00edru podle vlastn\u00edch preferenc\u00ed. Kup\u00f3ny je mo\u017en\u00e9 v aplikaci libovoln\u011b aktivovat a deaktivovat a zvolit tak jejich platnost i segment nab\u00eddky.<\/p>\n

\u201eC\u00edlem programu je nab\u00eddnout z\u00e1kazn\u00edkovi rychl\u00fd p\u0159\u00edstup ke v\u0161emu, co jej skute\u010dn\u011b zaj\u00edm\u00e1 a nezat\u011b\u017eovat jej dal\u0161\u00ed reklamou,\u201c\u00a0<\/em>p\u0159ibli\u017euje Michal Farn\u00edk.<\/p>\n

Krom\u011b praktick\u00fdch funkc\u00ed, jako je nap\u0159\u00edklad navigace do kter\u00e9koliv prodejny Lidlu, nab\u00edz\u00ed aplikace Lidl Plus i z\u00e1bavn\u00e9 prvky. Za ka\u017ed\u00fd n\u00e1kup obdr\u017e\u00ed z\u00e1kazn\u00edci nap\u0159\u00edklad st\u00edrac\u00ed los, v budoucnosti se tak\u00e9 mohou t\u011b\u0161it na sout\u011b\u017ee o exkluzivn\u00ed ceny.\u00a0V\u00fdvojem loajalitn\u00edho programu se Lidl intenzivn\u011b zab\u00fdv\u00e1 ji\u017e d\u00e9le ne\u017e dva roky tak, aby ne\u0161lo jen o projekt dal\u0161\u00ed plastov\u00e9 karty v \u0159ad\u011b, ale o inovativn\u00ed p\u0159\u00edstup a \u0161ir\u0161\u00ed z\u00e1m\u011br.<\/p>\n

V sou\u010dasn\u00e9 dob\u011b je Lidl Plus aktivn\u00ed ve 12 zem\u00edch Evropy (Rakousko, \u0160pan\u011blsko, D\u00e1nsko, Polsko, N\u011bmecko, Nizozem\u00ed, Slovensko, Belgie, Lucembursko, Finsko, Velk\u00e1 Brit\u00e1nie a Irsko) a ve v\u0161ech t\u011bchto zem\u00edch mohou se svou digit\u00e1ln\u00ed kartou nakupovat levn\u011bji i \u010de\u0161t\u00ed z\u00e1kazn\u00edci. V programu je registrov\u00e1no ji\u017e v\u00edce ne\u017e 10 milion\u016f u\u017eivatel\u016f a jejich po\u010det s p\u0159ib\u00fdvaj\u00edc\u00ed expanz\u00ed do dal\u0161\u00edch zem\u00ed neust\u00e1le stoup\u00e1. Lidl tak nezakl\u00e1d\u00e1 pouze vlastn\u00ed loajalitn\u00ed program, ale tak\u00e9 novou etapu slu\u017eeb a komunikace bez hranic.<\/p>\n

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Text a foto: (tzlidl)<\/strong><\/p>\n

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