{"id":196606,"date":"2020-07-08T10:57:09","date_gmt":"2020-07-08T09:57:09","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=196606"},"modified":"2020-07-11T17:48:04","modified_gmt":"2020-07-11T16:48:04","slug":"ceske-budejovice-jihoceska-centrala-cestovniho-ruchu-dala-verejnosti-k-volnemu-pouziti-interaktivni-analyzu-trzeb-z-eet","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=196606","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu dala ve\u0159ejnosti k voln\u00e9mu pou\u017eit\u00ed interaktivn\u00ed anal\u00fdzu tr\u017eeb z EET"},"content":{"rendered":"
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\u010cesk\u00fd Krumlov<\/figcaption><\/figure>\n
Kdy a za co lid\u00e9 utr\u00e1cej\u00ed? Jak se v jejich \u00fatrat\u00e1ch projevuj\u00ed v\u00edkendy, sv\u00e1tky, dovolen\u00e9, ro\u010dn\u00ed obdob\u00ed a dal\u0161\u00ed okolnosti? To jsou velmi cenn\u00e1 marketingov\u00e1 data, kter\u00e1 Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu (JCCR) vyu\u017e\u00edv\u00e1 pro efektivn\u00ed pl\u00e1nov\u00e1n\u00ed podpory cestovn\u00edho ruchu v regionu. Nyn\u00ed se je rozhodla zve\u0159ejnit a d\u00e1t bezplatn\u011b k dispozici ve\u0159ejnosti.<\/strong><\/h6>\n

\"\"\"\"P\u0159\u00edle\u017eitost zmapovat si chov\u00e1n\u00ed spot\u0159ebitel\u016f podle sv\u00fdch pot\u0159eb a z\u00e1jm\u016f umo\u017en\u00ed podnikatel\u016fm i dal\u0161\u00edm z\u00e1jemc\u016fm interaktivn\u00ed Anal\u00fdza tr\u017eeb z EET v obdob\u00ed od 1. 1. 2017 do 31. 12. 2019, kterou JCCR nov\u011b zp\u0159\u00edstupnila, v\u010detn\u011b v\u0161ech filtr\u016f a statistick\u00fdch funkc\u00ed, na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch www.jccr.cz<\/strong><\/a>. \u201eZve\u0159ejn\u011bn\u00ed t\u00e9to anal\u00fdzy je dal\u0161\u00edm z drobn\u00fdch st\u0159\u00edpk\u016f do skl\u00e1da\u010dky celkov\u00e9 pomoci Jiho\u010desk\u00e9ho kraje podnikatel\u016fm a firm\u00e1m v dob\u011b koronavirov\u00e9 krize. A to nejen v oblasti cestovn\u00edho ruchu a na n\u011bj navazuj\u00edc\u00edch slu\u017eeb, ale i v dal\u0161\u00edch odv\u011btv\u00edch,\u201c<\/em> uvedl \u0159editel JCCR Jarom\u00edr Pol\u00e1\u0161ek. Anal\u00fdza, poch\u00e1zej\u00edc\u00ed z d\u00edlny agentury Dataseek, vznikla ve spolupr\u00e1ci s agenturou CzechTourism.<\/p>\n

P\u0159ednost\u00ed zmi\u0148ovan\u00e9 anal\u00fdzy, kter\u00e1 porovn\u00e1v\u00e1 tr\u017eby dle \u00fadaj\u016f \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu (\u010cS\u00da) a EET, je jej\u00ed zna\u010dn\u00e1 variabilita v\u00fdb\u011br\u016f sledovan\u00fdch dat. Lze ji toti\u017e upravovat mimo jin\u00e9 volbou \u010dasov\u00fdch obdob\u00ed, po letech, m\u011bs\u00edc\u00edch, t\u00fddnech \u010di konkr\u00e9tn\u00edch dnech, v\u00fdb\u011brem odv\u011btv\u00ed a ekonomick\u00fdch \u010dinnost\u00ed dle klasifikace CZ NACE, jejich kombinac\u00ed i souhrnn\u00fdm v\u00fdb\u011brem dle konkr\u00e9tn\u00edch pot\u0159eb. Lze tak vysledovat t\u0159eba i nav\u00fd\u0161en\u00ed tr\u017eeb v r\u016fzn\u00fdch slu\u017eb\u00e1ch v n\u00e1vaznosti na n\u011bkter\u00e9 v\u00fdznamn\u00e9 ud\u00e1losti v kraji, velk\u00e9 sportovn\u00ed, kulturn\u00ed nebo spole\u010densk\u00e9 akce a podobn\u011b.<\/p>\n

\u201eA\u010dkoli pro n\u00e1s m\u00e1 anal\u00fdza prim\u00e1rn\u011b v\u00fdznam pro sledov\u00e1n\u00ed ekonomiky cel\u00e9ho komplementu slu\u017eeb v cestovn\u00edm ruchu, zab\u00fdv\u00e1 se stejn\u011b podrobn\u011b i \u010dinnostmi zcela mimo cestovn\u00ed ruch. Jej\u00ed vyu\u017eit\u00ed je tak velmi \u0161irok\u00e9,\u201c<\/em> doplnil Pol\u00e1\u0161ek. Pro JCCR jsou nejd\u016fle\u017eit\u011bj\u0161\u00edmi \u00fadaji ukazatele tr\u017eeb v jednotliv\u00fdch obdob\u00edch. Ty n\u00e1sledn\u011b slou\u017e\u00ed k posuzov\u00e1n\u00ed vliv\u016f sez\u00f3nnosti, konkr\u00e9tn\u00edch ud\u00e1lost\u00ed, meziro\u010dn\u00edch a mezim\u011bs\u00ed\u010dn\u00edch p\u0159\u00edjm\u016f z hlediska st\u00e1tn\u00edho rozpo\u010dtu a podobn\u011b. Cel\u00e1 interaktivn\u00ed Anal\u00fdza tr\u017eeb z EET v obdob\u00ed od 1. 1. 2017 do 31. 12. 2019 je p\u0159\u00edstupn\u00e1 na webov\u00e9 adrese: www.jccr.cz\/cinnosti-jccr\/statistiky-a-analyzy<\/strong><\/a>.<\/p>\n

\u201eData poskytovan\u00e1 v mezikrajsk\u00e9m srovn\u00e1n\u00ed jsou bohu\u017eel \u010d\u00e1ste\u010dn\u011b ovlivn\u011bna prom\u011bnliv\u00fdm sb\u011brem EET v jednotliv\u00fdch letech. Zvl\u00e1\u0161\u0165 za\u010d\u00e1tek roku 2017 nen\u00ed \u00fapln\u011b p\u0159esn\u00fd, proto\u017ee EET teprve za\u010d\u00ednalo. Letos bude pro zm\u011bnu EET n\u011bkolik m\u011bs\u00edc\u016f vypnut\u00e9, proto bude n\u00e1sledn\u011b obt\u00ed\u017en\u00e9 srovn\u00e1vat tr\u017eby za 2020 s p\u0159edchoz\u00edmi lety. Dostupn\u00e1 data jsou tedy dot\u010dena jistou chybou, pro ur\u010dit\u00e9 typy anal\u00fdz je ale mo\u017en\u00e9 k nim nep\u0159ihl\u00ed\u017eet,\u201c<\/em> poznamenal analytik JCCR Michal \u0160indel\u00ed\u0159.<\/p>\n

Velmi \u010diteln\u00e9 jsou podle n\u011bj z anal\u00fdzy vych\u00e1zej\u00edc\u00ed pravidelnosti a trendy. Nap\u0159\u00edklad v\u00fdrazn\u00e9 poklesy tr\u017eeb p\u0159ipadaj\u00ed na st\u00e1tn\u00ed sv\u00e1tky, kdy musej\u00ed m\u00edt nov\u011b v\u011bt\u0161\u00ed prodejny zav\u0159eno. Z dat je v\u0161ak patrn\u00e9 i to, jak se lid\u00e9 p\u0159ed voln\u00fdmi dny p\u0159edz\u00e1sobuj\u00ed. Podobn\u011b lze analyzovat tak\u00e9 t\u0159eba dny mezi st\u00e1tn\u00edmi sv\u00e1tky, kdy si \u0159ada lid\u00ed bere dovolenou. \u201eN\u011bkter\u00e1 odv\u011btv\u00ed jsou registrov\u00e1na do EET, nicm\u00e9n\u011b objemy jsou sp\u00ed\u0161e symbolick\u00e9. To v\u0161ak neznamen\u00e1, \u017ee t\u00edm kles\u00e1 jejich vypov\u00eddac\u00ed schopnost. P\u0159\u00edkladem jsou kempy a t\u00e1bo\u0159i\u0161t\u011b. Je z nich zcela z\u0159ejm\u00e9, \u017ee sez\u00f3na zde za\u010d\u00edn\u00e1 v \u010dervnu a kon\u010d\u00ed v z\u00e1\u0159\u00ed. Vy\u0161\u0161\u00ed tr\u017eby v\u017edy p\u0159edstavuj\u00ed i v\u00edkendy. Podobn\u011b lze zobrazovat trendy i pro ostatn\u00ed obory podnik\u00e1n\u00ed,\u201c<\/em> vysv\u011btlil \u0160indel\u00ed\u0159 a poznamenal, \u017ee statistick\u00e1 data a anal\u00fdzy tohoto typu jsou pro JCCR velmi d\u016fle\u017eit\u00e1.<\/p>\n

Odborn\u00e1 anal\u00fdza, kterou si letos v dubnu nechala JCCR zpracovat, nap\u0159\u00edklad konstatovala, \u017ee kv\u016fli ztr\u00e1t\u00e1m v cestovn\u00edm ruchu na jihu \u010cech v d\u016fsledku koronavirov\u00e9 pandemie mohou p\u0159ij\u00edt ve\u0159ejn\u00e9 rozpo\u010dty o 3,4 miliardy korun. Ztratit m\u00edsto by mohlo 4,2 tis\u00edce pracovn\u00edk\u016f z oblasti cestovn\u00edho ruchu, stejn\u011b jako dal\u0161\u00edch 9,7 tis\u00edce lid\u00ed, jejich\u017e \u010dinnost je na oblast cestovn\u00ed ruch p\u0159\u00edmo nav\u00e1z\u00e1na.<\/p>\n

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Text a foto: (tzjccr)<\/strong><\/p>\n

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Al\u0161ova jiho\u010desk\u00e1 galerie v Hlubok\u00e9 nad Vltavou<\/figcaption><\/figure>\n

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N\u00e1m\u011bst\u00ed P\u0159emysla Otakara II. v \u010cesk\u00fdch Bud\u011bjovic\u00edch<\/figcaption><\/figure>\n

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Lipensk\u00e1 p\u0159ehrada<\/figcaption><\/figure>\n

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Kdy a <\/p>\n","protected":false},"author":2,"featured_media":196611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[72,107],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/07\/06\/r\u00e1me\u010dek-anal\u00fdza.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/196606"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196606"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/196606\/revisions"}],"predecessor-version":[{"id":196612,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/196606\/revisions\/196612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/196611"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}