{"id":19303,"date":"2015-05-19T11:28:47","date_gmt":"2015-05-19T10:28:47","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=19303"},"modified":"2015-05-19T11:31:28","modified_gmt":"2015-05-19T10:31:28","slug":"busem-dopravni-spolecnost-csad-autobusy-ceske-budejovice-a-s-zavadi-novou-obchodni-znacku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=19303","title":{"rendered":"BUSEM: Nov\u00e1 obchodn\u00ed zna\u010dka dopravn\u00ed spole\u010dnosti \u010cSAD Autobusy \u010cesk\u00e9 Bud\u011bjovice"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>My\u0161lenka k vytvo\u0159en\u00ed nov\u00e9 zna\u010dky vznikla ji\u017e v minul\u00fdch letech kv\u016fli <span class=\"text_exposed_show\">pot\u0159eb\u011b zjednodu\u0161it identifikaci firmy ve vztahu k z\u00e1kazn\u00edk\u016fm a obchodn\u00edm partner\u016fm. Pln\u00fd n\u00e1zev spole\u010dnosti nespl\u0148uje pot\u0159ebu kr\u00e1tk\u00e9, v\u00fdsti\u017en\u00e9 a snadno sd\u011bliteln\u00e9 informace pro tuto identifikaci.<\/span><\/strong><\/p>\n<div class=\"text_exposed_show\">\n<p style=\"text-align: justify;\">Nov\u00e1 obchodn\u00ed zna\u010dka usnadn\u00ed z\u00e1kazn\u00edk\u016fm i ve\u0159ejnosti rozli\u0161en\u00ed spole\u010dnosti od jin\u00fdch dopravc\u016f, vzhledov\u011b je p\u0159\u00edjemn\u011bj\u0161\u00ed a p\u0159ita\u017eliv\u011bj\u0161\u00ed.<\/p>\n<p style=\"text-align: justify;\">Obchodn\u00ed zna\u010dka obsahuje slovn\u00ed v\u00fdrazu busem, kter\u00fd u velk\u00e9 v\u011bt\u0161iny cestuj\u00edc\u00ed ve\u0159ejnosti vyvol\u00e1 velmi p\u0159esnou p\u0159edstavu o hlavn\u00ed \u010dinnosti spole\u010dnosti, tedy p\u0159epravy autobusem. Jazykov\u011b je neutr\u00e1ln\u00ed i pro zahrani\u010dn\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed ho snadno vyslov\u00ed i pochop\u00ed.<\/p>\n<p style=\"text-align: justify;\">Dal\u0161\u00ed v\u00fdrazn\u00fdm prvkem obchodn\u00ed zna\u010dky je grafick\u00fd symbol p\u00edsmene b s vlo\u017eenou sev\u0159enou dlan\u00ed se vzty\u010den\u00fdm palcem, symbolikou, vyjad\u0159uj\u00edc\u00ed, \u017ee je v\u0161e v po\u0159\u00e1dku, \u017ee p\u0159i cestov\u00e1n\u00ed autobusem jste u n\u00e1s ve spr\u00e1vn\u00fdch rukou. Prvek d\u00e1le vyjad\u0159uje i aktivitu firmy na soci\u00e1ln\u00edch s\u00edt\u00edch. Barevn\u011b logo respektuje sou\u010dasn\u00e9 barevn\u00e9 rozlo\u017een\u00ed modr\u00e9, \u010derven\u00e9 a \u017elut\u00e9.<br \/>\nNov\u00e1 obchodn\u00ed zna\u010dka se objev\u00ed postupn\u011b na v\u0161ech 200 autobusech spole\u010dnosti, nov\u00e9 logo bude vyu\u017e\u00edv\u00e1no dle grafick\u00e9ho manu\u00e1lu i na v\u0161ech tiskov\u00fdch materi\u00e1lech a v korespondenci i na uniform\u00e1ch \u0159idi\u010d\u016f.<\/p>\n<p style=\"text-align: justify;\">Dne 12. kv\u011btna prob\u011bhlo v \u010cesk\u00fdch Bud\u011bjovic\u00edch u Jiho\u010desk\u00e9ho muzea slavnostn\u00ed p\u0159edstaven\u00ed nov\u00e9 obchodn\u00ed zna\u010dky za \u00fa\u010dasti z\u00e1stupc\u016f Krajsk\u00e9ho \u00fa\u0159adu Jiho\u010desk\u00e9ho kraje, organiz\u00e1tora dopravy JIKORD s.r.o. a z\u00e1stupc\u016f majitele spole\u010dnosti \u00d6BB-Postbus GmBH.<\/p>\n<p><strong>Text a foto: (bus\u010db)<\/strong><\/p>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>My\u0161lenka k <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[7],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/19303"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19303"}],"version-history":[{"count":4,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/19303\/revisions"}],"predecessor-version":[{"id":19960,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/19303\/revisions\/19960"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}