{"id":190328,"date":"2020-04-27T12:14:21","date_gmt":"2020-04-27T11:14:21","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=190328"},"modified":"2020-04-27T12:14:21","modified_gmt":"2020-04-27T11:14:21","slug":"ceske-budejovice-cestovni-ruch-potrebuje-k-preziti-vlastni-zakon-zaznelo-na-konferenci","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=190328","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Cestovn\u00ed ruch pot\u0159ebuje k p\u0159e\u017eit\u00ed vlastn\u00ed z\u00e1kon, zazn\u011blo na konferenci"},"content":{"rendered":"

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Chce-li m\u00edt cestovn\u00ed ruch, kter\u00fd se pod\u00edl\u00ed zhruba t\u0159emi procenty na tvorb\u011b hrub\u00e9ho dom\u00e1c\u00edho produktu (HDP), v dob\u011b po koronavirov\u00e9 pandemii \u0161anci na p\u0159e\u017eit\u00ed, pot\u0159ebuje vlastn\u00ed z\u00e1kon. Podobn\u00fd, jako maj\u00ed nap\u0159\u00edklad v sousedn\u00edm Rakousku. Shodli \u00fa\u010dastn\u00edci prvn\u00ed odborn\u00e9 on-line konference cestovn\u00edho ruchu Travelcon 2020, kter\u00e1 uskute\u010dnila minul\u00fd t\u00fdden v re\u017eii Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu (JCCR).<\/h6>\n

\"\"\"\"\u201eZ\u00e1kon o cestovn\u00edm ruchu je kl\u00ed\u010dovou normou pro zaji\u0161t\u011bn\u00ed budouc\u00ed \u017eivotaschopnosti a rozvoje tohoto odv\u011btv\u00ed. Tuzemsk\u00fd turismus vlastn\u00ed z\u00e1kon pot\u0159ebuje nutn\u011b a rychle, proto\u017ee jedin\u011b tak lze zajistit jeho v\u00fdkonnost, efektivitu a konkurenceschopnost. Z reakc\u00ed v\u00edce ne\u017e 1600 registrovan\u00fdch \u00fa\u010dastn\u00edk\u016f konference je z\u0159ejm\u00e9, \u017ee vznik z\u00e1kona o podpo\u0159e cestovn\u00edho ruchu, o n\u011bm\u017e se cel\u00e9 roky zat\u00edm jen mluvilo, m\u00e1 podporu nap\u0159\u00ed\u010d cel\u00fdm odv\u011btv\u00edm,\u201c<\/em> uvedl po skon\u010den\u00ed Travelconu \u0159editel JCCR Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

St\u00e1vaj\u00edc\u00ed pr\u00e1vn\u00ed \u00faprava t\u00fdkaj\u00edc\u00ed se cestovn\u00edho ruchu toti\u017e \u0159e\u0161\u00ed pouze podnik\u00e1n\u00ed v cestovn\u00edm ruchu. Z\u00e1kon \u010d. 159\/99 sb. tak nen\u00ed z\u00e1konem o cestovn\u00edm ruchu, jak b\u00fdv\u00e1 n\u011bkdy naz\u00fdv\u00e1n, proto\u017ee neupravuje problematiku cestovn\u00edho ruchu v cel\u00e9 \u0161\u00ed\u0159i, ale pouze jeho ur\u010ditou \u010d\u00e1st. Z\u00e1konn\u00e1 \u00faprava je zam\u011b\u0159ena p\u0159edev\u0161\u00edm na ochranu z\u00e1kazn\u00edka cestovn\u00edch kancel\u00e1\u0159\u00ed v souvislosti s prodejem a realizac\u00ed z\u00e1jezdu. Oblast podpory rozvoje podnik\u00e1n\u00ed, n\u00e1stroje konkurenceschopnosti produkt\u016f, destinac\u00ed a p\u0159enesen\u011b podnikatel\u016f, ov\u0161em dosud upravena nen\u00ed. A to je podle \u00fa\u010dastn\u00edk\u016f konference z\u00e1sadn\u00ed probl\u00e9m.<\/p>\n

\u201eV Rakousku takov\u00fd z\u00e1kon existuje a funguje, co\u017e na\u0161im soused\u016fm d\u00e1v\u00e1 obrovskou konkuren\u010dn\u00ed v\u00fdhodu. Domn\u00edv\u00e1me se, \u017ee by se tak rakousk\u00e1 podoba t\u00e9to z\u00e1konn\u00e9 normy mohla st\u00e1t z\u00e1kladem i t\u00e9 na\u0161\u00ed, ani\u017e by bylo nutn\u00e9 n\u011bco p\u0159evratn\u00e9ho vym\u00fd\u0161let,\u201c<\/em> poznamenal Pol\u00e1\u0161ek.<\/p>\n

Z\u00e1kladem jsou destina\u010dn\u00ed managementy, jejich koordinace a spolupr\u00e1ce<\/h6>\n

Sou\u010d\u00e1st\u00ed nejv\u011bt\u0161\u00ed tuzemsk\u00e9 on-line konference cestovn\u00edho ruchu, jej\u00edm\u017e partnerem byla agentura CzechTourism a spolupo\u0159adatelem Destina\u010dn\u00ed spole\u010dnost \u010ceskobud\u011bjovicko-Hlubocko, bylo Prvn\u00ed celorepublikov\u00e9 setk\u00e1n\u00ed organizac\u00ed destina\u010dn\u00edho managementu (DMO).<\/p>\n

\u201eSna\u017e\u00edme se vytv\u00e1\u0159et znalostn\u00ed b\u00e1zi a pom\u00e1hat ostatn\u00edm region\u016fm s formov\u00e1n\u00edm ucelen\u00e9 a funk\u010dn\u00ed struktury cestovn\u00edho ruchu. Hlavn\u00edmi t\u00e9maty proto byly nap\u0159\u00edklad certifikace spole\u010dnost\u00ed, p\u0159\u00edklady jejich financov\u00e1n\u00ed, rozvoje a \u0159\u00edzen\u00ed. Ze v\u0161ech diskus\u00ed znovu a znovu zazn\u00edvalo vol\u00e1n\u00ed po existenci funk\u010dn\u00edho z\u00e1kona, kter\u00fd by cestovn\u00ed ruch pr\u00e1vn\u011b ukotvil a vytvo\u0159il tak stabiln\u00ed a p\u0159ehledn\u00e9 prost\u0159ed\u00ed pro budouc\u00ed nezbytn\u00e9 investice,\u201c<\/em> konstatoval p\u0159edseda Destina\u010dn\u00ed spole\u010dnosti \u010ceskobud\u011bjovicko \u2013 Hlubocko David \u0160\u0165astn\u00fd.<\/p>\n

V souvislosti s pot\u0159ebou vzniku komplexn\u00edho z\u00e1kona o cestovn\u00edm ruchu z\u00e1stupci destina\u010dn\u00ed management\u016f zformulovali p\u011bt z\u00e1kladn\u00edch tez\u00ed z\u0159eteln\u011b shrnuj\u00edc\u00ed z\u00e1sadn\u00ed probl\u00e9my br\u00e1n\u00edc\u00ed rozvoji cestovn\u00edho ruchu v \u010cesk\u00e9 republice. A to \u010dist\u011b bez zahrnut\u00ed vliv\u016f pandemie COVID-19:<\/strong><\/h6>\n

Ekonomick\u00e9 p\u0159\u00ednosy cestovn\u00edho ruchu:<\/strong> Cestovn\u00ed ruch je pr\u016fmyslov\u00e9 odv\u011btv\u00ed, kter\u00e9 se pod\u00edl\u00ed na HDP a jako jedin\u00e9 nen\u00ed ucelen\u011b zakotven\u00e9 v legislativ\u011b, kv\u016fli \u010demu\u017e je k\u0159ehk\u00fdm segmentem snadno politicky ovliv\u0148ovan\u00fdm na v\u0161ech \u00farovn\u00edch bez \u0161ance aplikace udr\u017eiteln\u00e9 strategie a transparentn\u00edch tok\u016f pen\u011bz.<\/p>\n

Certifikace destina\u010dn\u00edch spole\u010dnost\u00ed:<\/strong> N\u00e1rodn\u00ed kategorizace destina\u010dn\u00edch management\u016f vytv\u00e1\u0159\u00ed ne\u00fam\u011brn\u00fd byrokratick\u00fd tlak na DMO, kter\u00e9 postr\u00e1daj\u00ed motiva\u010dn\u00ed prvek po jej\u00edm absolvov\u00e1n\u00ed nap\u0159. ve form\u011b n\u00e1rokov\u00e9 finan\u010dn\u00ed podpory. Certifikaci tak\u00e9 z\u00edsk\u00e1vaj\u00ed DMO v oblastech, kter\u00e9 vznikaj\u00ed nesmysln\u011b i v \u00fazem\u00ed bez potenci\u00e1lu.<\/p>\n

Formy financov\u00e1n\u00ed destinac\u00ed:<\/strong> Na jedn\u00e9 stran\u011b st\u00e1t zav\u00e1d\u00ed certifikaci, kter\u00e1 po DMO vy\u017eaduje striktn\u00ed dodr\u017eov\u00e1n\u00ed pravidel a vykazov\u00e1n\u00ed dat, na druh\u00e9 stran\u011b je N\u00e1rodn\u00ed program podpory cestovn\u00edho ruchu (NPPCR) v sou\u010dasn\u00e9m nastaven\u00ed tot\u00e1ln\u011b nefunk\u010dn\u00ed, p\u0159itom DMO nab\u00edzej\u00ed pomoc p\u0159i p\u0159\u00edprav\u011b nov\u00e9 podoby.<\/p>\n

Jak z\u00edskat investice do destinac\u00ed:<\/strong> Je nutn\u00e9 nastavit finan\u010dn\u00ed mo\u017enosti tak, aby DMO a investo\u0159i mohli sv\u00e9 akce pl\u00e1novat dlouhodob\u011b. Sou\u010dasn\u00e1 praxe to neumo\u017e\u0148uje, a proto jsou investice \u010dasto nahodil\u00e9 a nekoncep\u010dn\u00ed.<\/p>\n

P\u0159\u00edklady dobr\u00e9 praxe:<\/strong> Je nezbytn\u011b nutn\u00e9 ponechat p\u0159\u00edpravu produkt\u016f a nab\u00eddky \u010cR na DMO, kter\u00e9 pracuj\u00ed p\u0159\u00edstupem zezdola a ve spolupr\u00e1ci se zainteresovan\u00fdmi m\u00edstn\u00edmi subjekty. Direktivn\u00ed na\u0159\u00edzen\u00ed shora, jak\u00fd produkt m\u00e1 vzniknout a co m\u00e1 b\u00fdt obsahem, vede k nekvalitn\u00edm v\u00fdstup\u016fm.<\/p>\n

Za zcela z\u00e1sadn\u00ed p\u0159edpoklad \u00fasp\u011b\u0161n\u00e9ho restartu cestovn\u00edho ruchu po koronavirov\u00e9 krizi \u0160\u0165astn\u00fd ozna\u010dil, vedle p\u0159ijet\u00ed nov\u00e9ho z\u00e1kona, zejm\u00e9na zachov\u00e1n\u00ed pl\u00e1novan\u00fdch investic do sportovi\u0161\u0165, kultury, turistick\u00fdch atraktivit, tedy do infrastruktury cestovn\u00edho ruchu obecn\u011b. \u201eDouf\u00e1m, \u017ee se p\u0159\u00edpadn\u00e9 \u0161krty nebudou t\u00fdkat pr\u00e1v\u011b investi\u010dn\u00edch projekt\u016f, kter\u00e9 n\u00e1m do budoucna pomohou p\u0159il\u00e1kat n\u00e1v\u0161t\u011bvn\u00edky a sou\u010dasn\u011b zkvalitnit z\u00e1zem\u00ed a slu\u017eby pro m\u00edstn\u00ed obyvatele,\u201c<\/em> zd\u016fraznil \u0160\u0165astn\u00fd.<\/p>\n

Dvoudenn\u00ed on-line Travelcon \u201ekoronaviru navzdory\u201c splnil a p\u0159ed\u010dil o\u010dek\u00e1v\u00e1n\u00ed organiz\u00e1tor\u016f. P\u0159edn\u00e1\u0161ky vys\u00edlan\u00e9 ze studi\u00ed v \u010cesk\u00fdch Bud\u011bjovic\u00edch a v Praze, pop\u0159\u00edpad\u011b z vlastn\u00edch prostor speaker\u016f, sledovalo v cel\u00e9 \u010cR 1612 zdarma registrovan\u00fdch \u00fa\u010dastn\u00edk\u016f. Ti mohli p\u0159ep\u00ednat mezi dv\u011bma s\u00e1ly s r\u016fzn\u00fdm programem a zapojit se formou online dotaz\u016f \u017eiv\u011b p\u0159\u00edmo do diskuse. \u201eP\u0159ihl\u00e1\u0161en\u00ed div\u00e1ci maj\u00ed mo\u017enost si cel\u00fd dvoudenn\u00ed program Travelconu z obou s\u00e1l\u016f prohl\u00e9dnout zp\u011btn\u011b a\u017e do konce dubna,\u201c<\/em> dodala mana\u017eerka konference Travelcon Petra Machovcov\u00e1. K ned\u011bln\u00ed p\u016flnoci p\u0159es\u00e1hl po\u010det zhl\u00e9dnut\u00ed z\u00e1znamu on-line Travelconu 2020 \u0161est tis\u00edc.<\/p>\n

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Text a foto: (tzjccr)<\/strong><\/p>\n

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  Chce-li <\/p>\n","protected":false},"author":2,"featured_media":190330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[115],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/04\/27\/Jaromir-Polasek.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/190328"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190328"}],"version-history":[{"count":1,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/190328\/revisions"}],"predecessor-version":[{"id":190334,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/190328\/revisions\/190334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/190330"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}