{"id":187062,"date":"2020-03-13T14:15:05","date_gmt":"2020-03-13T13:15:05","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=187062"},"modified":"2020-03-13T14:16:49","modified_gmt":"2020-03-13T13:16:49","slug":"jizni-cechy-budejovicko-da-zaklad-krajske-investicni-strategii-rozvoje-cestovniho-ruchu","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=187062","title":{"rendered":"JI\u017dN\u00cd \u010cECHY: Bud\u011bjovicko d\u00e1 z\u00e1klad krajsk\u00e9 investi\u010dn\u00ed strategii rozvoje cestovn\u00edho ruchu pro roky 2021\u20132030"},"content":{"rendered":"

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Jiho\u010desk\u00fd kraj hled\u00e1, co nab\u00eddnout turist\u016fm do budoucna. Jin\u00fdmi slovy, jak se je\u0161t\u011b v\u00edce zatraktivnit. Sou\u010d\u00e1st\u00ed nov\u011b p\u0159ipravovan\u00e9 Koncepce rozvoje cestovn\u00edho ruchu kraje pro roky 2021\u20132030 tak bude investi\u010dn\u00ed strategie, kter\u00e1 pro n\u00e1sleduj\u00edc\u00ed desetilet\u00ed ur\u010d\u00ed hlavn\u00ed investi\u010dn\u00ed priority v oblasti turismu. Pilotn\u00ed anal\u00fdza potenci\u00e1lu projektov\u00fdch z\u00e1m\u011br\u016f pro oblast cestovn\u00edho ruchu u\u017e vznik\u00e1 pro \u010ceskobud\u011bjovicko a Hlubocko, tedy \u00fazem\u00ed Turistick\u00e9 oblasti Bud\u011bjovicko.<\/h6>\n

\"\"\"\"Po jej\u00edm dokon\u010den\u00ed, nejpozd\u011bji v polovin\u011b leto\u0161n\u00edho roku, se stane tento materi\u00e1l p\u0159edlohou pro zpracov\u00e1n\u00ed obdobn\u00fdch posudk\u016f pro \u00fazem\u00ed ostatn\u00edch turistick\u00fdch oblast\u00ed regionu: PodKlet\u00ed, \u010cesk\u00e9ho Krumlova, Lipenska, \u0160umavska, Pr\u00e1che\u0148ska, P\u00edsecka-Blatenska, Toulavy, \u010cesk\u00e9 Kanady, Novohradska-Doudlebska a T\u0159ebo\u0148ska. Pokryt tak bude z hlediska investi\u010dn\u00edch pot\u0159eb cel\u00fd Jiho\u010desk\u00fd kraj.<\/p>\n

\u201eC\u00edlem koncepce rozvoje cestovn\u00edho ruchu v kraji je p\u0159il\u00e1kat do regionu turisty, pozdr\u017eet je tu a nechat utr\u00e1cet. Mus\u00edme jim ov\u0161em m\u00edt, co nab\u00eddnout. Proto aktu\u00e1ln\u011b mapujeme v\u0161e, co ji\u017e m\u00e1me. Hled\u00e1me, co m\u016f\u017eeme zlep\u0161it, doplnit, roz\u0161\u00ed\u0159it \u010di zkvalitnit. A p\u0159edev\u0161\u00edm se sna\u017e\u00edme naj\u00edt v\u0161e, co n\u00e1m v kraji z\u00e1sadn\u011b chyb\u00ed,\u201c<\/em> uvedla hejtmanka Jiho\u010desk\u00e9ho kraje Ivana Str\u00e1sk\u00e1.<\/p>\n

Pro efektivn\u00ed sm\u011b\u0159ov\u00e1n\u00ed investic je podle hejtmanky zcela z\u00e1sadn\u00ed precizn\u00ed znalost mo\u017enost\u00ed, pot\u0159eb, \u017eivotaschopnosti a udr\u017eitelnosti, tedy siln\u00fdch a slab\u00fdch str\u00e1nek ji\u017e existuj\u00edc\u00edch \u010di budouc\u00edch projektov\u00fdch z\u00e1m\u011br\u016f. Na jejich posuzov\u00e1n\u00ed se proto pod\u00edl\u00ed pracovn\u00ed skupina sestaven\u00e1 ze z\u00e1stupc\u016f kraje a dot\u010den\u00fdch m\u011bst v oblasti, ekonom\u016f a expert\u016f na cestovn\u00ed ruch.<\/p>\n

\u201eTato anal\u00fdza by n\u00e1m m\u011bla nejen uk\u00e1zat, jak ji\u017en\u00ed \u010cechy zatraktivnit, ale tak\u00e9 n\u00e1m pomoci p\u0159i vyhled\u00e1v\u00e1n\u00ed t\u011bch, kte\u0159\u00ed n\u00e1m s t\u00edm m\u016f\u017eou pomoci. Tedy investor\u016f disponuj\u00edc\u00edch vhodn\u00fdmi z\u00e1m\u011bry a projekty nebo ochotn\u00fdch se do nov\u00fdch projekt\u016f zapojit,\u201c<\/em> konstatoval vedouc\u00ed Odboru region\u00e1ln\u00edho rozvoje, \u00fazemn\u00edho pl\u00e1nov\u00e1n\u00ed a stavebn\u00edho \u0159\u00e1du Krajsk\u00e9ho \u00fa\u0159adu Jiho\u010desk\u00e9ho kraje Lubo\u0161 Pr\u016fcha.<\/p>\n

Chyb\u00ed z\u00e1zem\u00ed velk\u00fdch akc\u00ed<\/h6>\n

Zpracov\u00e1van\u00fd materi\u00e1l navrhne a p\u0159edstav\u00ed nejm\u00e9n\u011b deset projektov\u00fdch z\u00e1m\u011br\u016f s potenci\u00e1lem vhodn\u011b doplnit a roz\u0161\u00ed\u0159it nab\u00eddku cestovn\u00edho ruchu na \u00fazem\u00ed \u010ceskobud\u011bjovicka-Hlubocka, spl\u0148uj\u00edc\u00ed t\u0159i z\u00e1kladn\u00ed krit\u00e9ria: V\u00fd\u0161i investice nad 50 mili\u00f3n\u016f korun, jej\u00ed n\u00e1vratnost do deseti let a dosa\u017een\u00ed kladn\u00e9ho provozn\u00edho hospod\u00e1\u0159sk\u00e9ho v\u00fdsledku do t\u0159\u00ed let od zah\u00e1jen\u00ed provozu.<\/p>\n

Ve h\u0159e je tak nap\u0159\u00edklad aquapark, tematick\u00fd z\u00e1bavn\u00ed park, multifunk\u010dn\u00ed sportovn\u00ed ar\u00e9na, koncertn\u00ed s\u00e1l, galerie modern\u00edho um\u011bn\u00ed, leti\u0161t\u011b. N\u00e1v\u0161t\u011bvnick\u00e1 centra Budvaru, Koh-i-nooru, Samsonu, Madety. P\u0159\u00edpadn\u011b dal\u0161\u00edch. V are\u00e1lu v\u00fdstavi\u0161t\u011b pak kongresov\u00e9 centrum, multifunk\u010dn\u00ed v\u00fdstavn\u00ed haly, parkovac\u00ed d\u016fm a hotel. Tedy \u201eatrakce\u201c a za\u0159\u00edzen\u00ed, je\u017e dok\u00e1\u017eou p\u0159it\u00e1hnout turisty sama o sob\u011b.<\/p>\n

\u201ePodstatn\u00e9 jsou investice, navazuj\u00edc\u00ed strategick\u00fd pl\u00e1n m\u011bsta, kter\u00e9 by k n\u00e1m p\u0159ivedly \u00fapln\u011b nov\u00fd druh velk\u00fdch akc\u00ed, co do obsahu i velikosti. Obecn\u011b \u0159e\u010deno jde o akce nadregion\u00e1ln\u00edho v\u00fdznamu. Sportovn\u00ed mistrovstv\u00ed Evropy, mistrovstv\u00ed sv\u011bta. Kulturn\u00ed ud\u00e1losti, na jejich\u017e po\u0159\u00e1d\u00e1n\u00ed zat\u00edm nem\u00e1me pot\u0159ebn\u00e9 prostory, a dokonce ani pot\u0159ebn\u00e9 ubytovac\u00ed kapacity. Podobn\u00e9 investi\u010dn\u00ed z\u00e1m\u011bry jsou dle m\u00e9ho n\u00e1zoru velmi podstatn\u00e9, proto\u017ee by n\u00e1m pomohly se dostat na kvalitativn\u011b novou \u00farove\u0148,\u201c<\/em> poznamenal v t\u00e9to souvislosti Viktor Vojtko, n\u00e1m\u011bstek \u010deskobud\u011bjovick\u00e9ho prim\u00e1tora pro cestovn\u00ed ruch. Ten se na tvorb\u011b zm\u00edn\u011bn\u00e9 strategie pod\u00edl\u00ed spole\u010dn\u011b s n\u00e1m\u011bstkem prim\u00e1tora pro dopravu, \u00fazemn\u00ed rozvoj, architekturu a urbanismus Viktorem Lavi\u010dkou.<\/p>\n

Za p\u0159\u00edklad m\u011bsta, kter\u00e9 se v pr\u016fb\u011bhu uplynul\u00fdch let prom\u011bnilo z pr\u016fmyslov\u00e9 aglomerace na turisticky atraktivn\u00ed destinaci, ozna\u010dil hornorakousk\u00fd Linec. \u201eZde je vid\u011bt, \u017ee i m\u011bsto s nesrovnateln\u011b men\u0161\u00edm historick\u00fdm a kulturn\u00edm potenci\u00e1lem, ne\u017e maj\u00ed \u010cesk\u00e9 Bud\u011bjovice, dok\u00e1\u017ee systematickou snahou sv\u016fj r\u00e1z zcela zm\u011bnit,\u201c<\/em> zd\u016fraznil Vojtko.<\/p>\n

Mezi kandid\u00e1ty v\u00fdznamn\u00fdch investic na \u010ceskobud\u011bjovicku a Hlubocku pat\u0159\u00ed rovn\u011b\u017e botanick\u00e1 zahrada, kon\u011bsp\u0159e\u017eka, z\u00e1bavn\u00ed park p\u0159\u00edrodn\u00edho typu, rybn\u00edky, rozvoj lok\u00e1ln\u00edch \u017eelezni\u010dn\u00edch trat\u00ed, muzeum keramiky u p\u0159\u00edrodn\u00ed pam\u00e1tky Orty, roz\u0161\u00ed\u0159en\u00ed Jiho\u010desk\u00e9 zoologick\u00e9 zahrady a p\u0159estavba historick\u00e9 s\u00fdpky v Hlubok\u00e9 nad Vltavou. Sv\u00e9 pevn\u00e9 m\u00edsto v investi\u010dn\u00edch priorit\u00e1ch maj\u00ed akce p\u0159\u00edmo souvisej\u00edc\u00ed s rekrea\u010dn\u00ed plavbou po Vltav\u011b. Na toku \u0159eky v \u00fazem\u00ed Turistick\u00e9 oblasti Bud\u011bjovicko jde konkr\u00e9tn\u011b o plavebn\u00ed komoru Jir\u00e1sk\u016fv jez a p\u0159\u00edstavn\u00ed hranu v \u010cesk\u00fdch Bud\u011bjovic\u00edch, zvedac\u00ed most v T\u00fdn\u011b nad Vltavou a prohlouben\u00ed vodn\u00edho d\u00edla Ko\u0159ensko.<\/p>\n

Z jihu \u010cech 10 miliard ro\u010dn\u011b do ve\u0159ejn\u00fdch rozpo\u010dt\u016f<\/h6>\n

\u201eV\u00fdsledky podrobn\u00fdch anal\u00fdz v\u0161ech jeden\u00e1cti turistick\u00fdch oblast\u00ed ji\u017en\u00edch \u010cech se stanou kl\u00ed\u010dov\u00fdm prvkem Koncepce rozvoje cestovn\u00edho ruchu Jiho\u010desk\u00e9ho kraje v letech 2021 \u2013 2030. Chceme-li obst\u00e1t, mus\u00edme investovat. V sou\u010dtu se sice pohybujeme v \u0159\u00e1dech miliard, je v\u0161ak t\u0159eba si uv\u011bdomit, \u017ee cestovn\u00ed ruch je v\u00fdznamn\u00fdm hospod\u00e1\u0159sk\u00fdm odv\u011btv\u00edm, kter\u00e9 se, v\u010detn\u011b multiplika\u010dn\u00edch efekt\u016f pod\u00edl\u00ed \u0161esti procenty na tvorb\u011b hrub\u00e9ho dom\u00e1c\u00edho produktu (HDP) a jeho pod\u00edl na p\u0159\u00edjmech st\u00e1tn\u00edho rozpo\u010dtu \u010din\u00ed sedm procent,\u201c<\/em> doplnil \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu (JCCR) Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

Z \u00fadaj\u016f agentury CzechTourism a expertn\u00ed spole\u010dnosti Krokem vypl\u00fdv\u00e1, \u017ee v roce 2018 utratili turist\u00e9 v \u010cR celkem zhruba 300 miliard korun, loni 315 miliard, V multiplikaci v\u00edce ne\u017e 600 miliard, loni cirka 625 miliard. Celkov\u00e9 p\u0159\u00ednosy pro ve\u0159ejn\u00e9 rozpo\u010dty, tedy st\u00e1tn\u00ed rozpo\u010det, zdravotn\u00ed poji\u0161\u0165ovny, rozpo\u010dty kraj\u016f, m\u011bst a obc\u00ed, dos\u00e1hly v roce 2018 120 miliard, loni 125 miliard korun. Z cestovn\u00edho ruchu v Jiho\u010desk\u00e9m kraji sm\u011b\u0159ovalo za uplynul\u00e9 dva roky do ve\u0159ejn\u00fdch rozpo\u010dt\u016f dvakr\u00e1t t\u00e9m\u011b\u0159 10 miliard korun. Celkem tak bezm\u00e1la 20 miliard korun.<\/p>\n

Inici\u00e1torem a hlavn\u00edm garantem vzniku anal\u00fdzy projektov\u00fdch z\u00e1m\u011br\u016f je Destina\u010dn\u00ed spole\u010dnost \u010ceskobud\u011bjovicko-Hlubocko.<\/p>\n

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Text a foto: (tzj\u010d)<\/strong><\/p>\n

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  Jiho\u010desk\u00fd <\/p>\n","protected":false},"author":2,"featured_media":187063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[115],"tags":[],"jetpack_featured_media_url":"https:\/\/zakrasnejsivimperk.cz\/wp-content\/uploads\/2020\/03\/11\/bud\u011bjovicko.jpg","_links":{"self":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/187062"}],"collection":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187062"}],"version-history":[{"count":2,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/187062\/revisions"}],"predecessor-version":[{"id":187276,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/posts\/187062\/revisions\/187276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=\/wp\/v2\/media\/187063"}],"wp:attachment":[{"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zakrasnejsivimperk.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}