{"id":183551,"date":"2020-02-05T13:01:01","date_gmt":"2020-02-05T12:01:01","guid":{"rendered":"http:\/\/zakrasnejsivimperk.cz\/?p=183551"},"modified":"2020-02-07T07:07:57","modified_gmt":"2020-02-07T06:07:57","slug":"ceske-budejovice-na-letosnim-holiday-world-jihocesi-predstavi-opravdovou-lasku","status":"publish","type":"post","link":"https:\/\/zakrasnejsivimperk.cz\/?p=183551","title":{"rendered":"\u010cESK\u00c9 BUD\u011aJOVICE: Na leto\u0161n\u00edm Holiday World Jiho\u010de\u0161i p\u0159edstav\u00ed opravdovou l\u00e1sku"},"content":{"rendered":"
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\u010cesk\u00fd Krumlov – v pozad\u00ed kostel sv. V\u00edta<\/figcaption><\/figure>\n

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Na leto\u0161n\u00edm 29. ro\u010dn\u00edku mezin\u00e1rodn\u00edch veletrh\u016f cestovn\u00edho ruchu a region\u00e1ln\u00ed turistiky Holiday World & Region World v Praze Let\u0148anech ve dnech 13. \u2013 16. \u00fanora p\u0159edstav\u00ed Jiho\u010de\u0161i novou zna\u010dku, s n\u00ed\u017e budou sv\u016fj region prezentovat na turistick\u00fdch trz\u00edch v tuzemsku i zahrani\u010d\u00ed. Mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd titul Ji\u017en\u00ed \u010cechy pohodov\u00e9, s n\u00edm\u017e Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu (JCCR) skl\u00edzela v\u00fdznamn\u00e1 odborn\u00e1 ocen\u011bn\u00ed, nyn\u00ed st\u0159\u00edd\u00e1 zna\u010dka Ji\u017en\u00ed \u010cechy opravdov\u00e1 l\u00e1ska.<\/h6>\n

\"\"\u201eNa\u0161e hlavn\u00ed marketingov\u00e9 t\u00e9ma se v roce 2020 zam\u011b\u0159\u00ed na vl\u00eddnou povahu Jiho\u010dech\u016f a opravdovost destinace bez um\u011bl\u00fdch p\u0159ikr\u00e1\u0161len\u00ed. Realitu, kter\u00e1 i kdy\u017e m\u016f\u017ee zd\u00e1t nekomfortn\u00ed, tak pat\u0159\u00ed k jiho\u010desk\u00e9mu koloritu a svou jedine\u010dnost\u00ed se st\u00e1v\u00e1 obl\u00edbenou. V dne\u0161n\u00ed dob\u011b pln\u00e9 neomezen\u00fdch mo\u017enost\u00ed, jak vylep\u0161it image, se zam\u011b\u0159ujeme na re\u00e1ln\u00fd pro\u017eitek bez spoiler\u016f, na up\u0159\u00edmnost a v\u0159elost,\u201c<\/em> p\u0159edstavil nov\u00e9 t\u00e9ma ve\u0159ejnosti \u0159editel Jiho\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jarom\u00edr Pol\u00e1\u0161ek.<\/p>\n

T\u00e9ma Ji\u017en\u00ed \u010cechy opravdov\u00e1 l\u00e1ska odhaluje srde\u010dnost m\u00edstn\u00edch lid\u00ed, um\u011bleckou tradici, poctivost \u0159emesel, unik\u00e1tn\u00ed gastronomick\u00e9 produkty a speciality, l\u00e1sku ke krajin\u011b, farma\u0159en\u00ed, rybolovu \u010di myslivosti. Osobn\u00ed a trval\u00fd vztah k m\u00edstn\u00edm pam\u00e1tk\u00e1m<\/p>\n

\u201eTakov\u00ed jsou Jiho\u010de\u0161i a ji\u017en\u00ed \u010cechy. Region s bohatou histori\u00ed, unik\u00e1tn\u00edmi pam\u00e1tkami a malebnou p\u0159\u00edrodou, nab\u00edzej\u00edc\u00ed jedine\u010dn\u00e9 turistick\u00e9 z\u00e1\u017eitky. My p\u0159ed\u00e1v\u00e1me emoce, kter\u00e9 ji\u017en\u00ed \u010cechy vyvol\u00e1vaj\u00ed. Emoce, kter\u00e9 si m\u016f\u017ee odv\u00e9zt ka\u017ed\u00fd n\u00e1v\u0161t\u011bvn\u00edk. Emoce, kter\u00e9 jsou opravdov\u00e9 a p\u0159etrv\u00e1vaj\u00edc\u00ed v pam\u011bti. Emoce, kter\u00e9 h\u0159ej\u00ed u srdce,\u201c<\/em> konstatoval Pol\u00e1\u0161ek.<\/p>\n

Podle mana\u017eerky marketingu JCCR Jany P\u00edchov\u00e9 se t\u00e9ma, zd\u016fraz\u0148uj\u00edc\u00ed tak\u00e9 opravdovost ji\u017en\u00edch \u010cech, zam\u011b\u0159\u00ed mimo jin\u00e9 nap\u0159\u00edklad na odkaz reform\u00e1tor\u016f mistra Jana Husa a Petra Chel\u010dick\u00e9ho. Osobnosti prosazuj\u00edc\u00ed nen\u00e1sil\u00ed, soci\u00e1ln\u00ed c\u00edt\u011bn\u00ed, pevnost n\u00e1zor\u016f, nepod\u0159izov\u00e1n\u00ed se autoritativn\u00ed moci ani v\u011bt\u0161in\u011b. Sou\u010dasn\u011b si ale t\u00e9ma Ji\u017en\u00ed \u010cechy opravdov\u00e1 l\u00e1ska si ponech\u00e1v\u00e1 pohodu, kter\u00e1 je sou\u010d\u00e1st\u00ed pov\u011bdom\u00ed o regionu.<\/p>\n

\u201ePohoda jako takov\u00e1 z\u016fst\u00e1v\u00e1 i v nadch\u00e1zej\u00edc\u00edm roce jako d\u016fle\u017eit\u00e1 sou\u010d\u00e1st z\u00e1\u017eitku. Z\u00e1rove\u0148 ale tento z\u00e1\u017eitek bude obohacen o v\u0159elou emoci, l\u00e1sku, opravdovost a d\u016fv\u011bru k regionu,\u201c<\/em> dodala P\u00edchov\u00e1.<\/p>\n

Vedouc\u00ed Turistick\u00e9ho informa\u010dn\u00edho centra ji\u017en\u00ed \u010cechy Radek Dvo\u0159\u00e1k p\u0159ipomn\u011bl, \u017ee sou\u010d\u00e1st\u00ed expozice ji\u017en\u00edch \u010cech, partnersk\u00e9ho regionu veletrh\u016f, budou v Let\u0148anech r\u016fzn\u00e9 prezentace loga Ji\u017en\u00ed \u010cechy opravdov\u00e1 l\u00e1ska. Chyb\u011bt nebudou ochutn\u00e1vky jiho\u010desk\u00fdch kol\u00e1\u010d\u016f a hudebn\u00ed skupina skupina Hrajeto. V p\u00e1tek 14. \u00fanora se zde uskute\u010dn\u00ed v p\u0159\u00edtomnosti z\u00e1stupc\u016f Jiho\u010desk\u00e9ho kraje k\u0159est bro\u017eury Opravdov\u00e1 historick\u00e1 m\u011bsta.<\/p>\n

Mezin\u00e1rodn\u00ed veletrh cestovn\u00edho ruchu Holiday World je nejv\u00fdznamn\u011bj\u0161\u00ed akc\u00ed sv\u00e9ho druhu v regionu st\u0159edn\u00ed Evropy, kde se tradi\u010dn\u011b prezentuje t\u00e9m\u011b\u0159 cel\u00fd sv\u011bt. Nechyb\u00ed tak n\u00e1rodn\u00ed turistick\u00e9 centr\u00e1ly tradi\u010dn\u00edch evropsk\u00fdch zem\u00ed i vzd\u00e1len\u00fdch destinac\u00ed, jako Ameriky, Asie nebo Afriky. Na turistick\u00e9 z\u00e1\u017eitky l\u00e1kaj\u00ed regiony \u010cesk\u00e9 republiky, z\u00e1jezdy do cel\u00e9ho sv\u011bta zde nab\u00edzej\u00ed des\u00edtky cestovn\u00edch kancel\u00e1\u0159\u00ed a agentur. Lo\u0148skou novinkou bylo spojen\u00ed s veletrhem Pam\u00e1tky \u2013 Muzea \u2013 \u0158emesla, \u010d\u00edm\u017e do\u0161lo logick\u00e9 synergii mezi pam\u00e1tkami a cestovn\u00edm ruchem. Stejn\u011b jako v p\u0159edchoz\u00edch letech bude Holiday World rozd\u011blen na dny pro odbornou ve\u0159ejnost (\u010dtvrtek 13. a p\u00e1tek 14. 2.) a dny pro laickou ve\u0159ejnost (sobota 15. a ned\u011ble 16. 2.).<\/p>\n

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Text a foto: (tzjccr)<\/strong><\/p>\n

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\u010cesk\u00e9 Bud\u011bjovice – n\u00e1m\u011bst\u00ed<\/figcaption><\/figure>\n

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